North America Employee Experience Management Market Size, Share & Trends Analysis Report By Offering, By Standalone Software Type, By Industry (IT & ITeS, BFSI, Telecom, Healthcare, Manufacturing, Government, and Others), By Country and Growth Forecast, 2023 - 2030
The North America Employee Experience Management Market would witness market growth of 10.5% CAGR during the forecast period (2023-2030).
Economic factors and market dynamics influence organizational priorities, including investments in employee experience initiatives. Organizations are increasingly adopting employee journey mapping techniques to identify pain points and opportunities for improvement throughout the employee lifecycle. AI enables organizations to personalize the employee experience by analyzing individual preferences and learning patterns and providing tailored solutions. Real-time feedback mechanisms, such as pulse surveys and continuous performance evaluations, are becoming integral to EXM strategies, fostering agile and responsive organizational cultures.
A growing awareness of mental health issues in the workplace has led to a focus on well-being programs and initiatives as part of comprehensive EXM strategies. Organizations are moving towards integrated platforms consolidating various EXM components, providing a centralized hub for employee interactions, feedback, and development. The integration of advanced technologies has been a primary driver of the expansion of EXM. Artificial intelligence (AI), machine learning, and data analytics are increasingly leveraged to create personalized and adaptive employee experiences. These technologies enable organizations to analyze vast amounts of data to understand individual preferences, work patterns, and performance metrics, thereby tailoring experiences to the unique needs of each employee.
Organizations in North America are leveraging advanced software platforms, analytics tools, and integrated systems to measure and enhance the employee experience across various touchpoints in the employee lifecycle. DEI initiatives are influencing the EXM in North America. Companies are incorporating DEI principles into their EXM strategies to create inclusive workplaces, address disparities, and promote a sense of belonging among employees. Hence, the factors mentioned above will drive the regional market growth.
The US market dominated the North America Employee Experience Management Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $3,677.8 million by 2030. The Canada market is experiencing a CAGR of 12.9% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 12% during (2023 - 2030).
Based on Offering, the market is segmented into Software (Standalone Software, and Integrated Software), and Services. Based on Standalone Software Type, the market is segmented into Employee Engagement, Employee Recognition & Rewards, Employee Survey & Feedback, Employee Performance Management, and Others. Based on Industry, the market is segmented into IT & ITeS, BFSI, Telecom, Healthcare, Manufacturing, Government, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- SAP SE
- Oracle Corporation
- Microsoft Corporation
- Workday, Inc.
- Zoom Video Communications, Inc.
- Qualtrics International Inc. (Silver Lake)
- SurveySparrow, Inc.
- 15Five, Inc.
- Culture Amp Pty Ltd.
- Kudos, Inc.
By Offering
- Software
- Standalone Software
Employee Recognition & Rewards
Employee Survey & Feedback
Employee Performance Management
Others
- Integrated Software
- Services
- IT & ITeS
- BFSI
- Telecom
- Healthcare
- Manufacturing
- Government
- Others
- US
- Canada
- Mexico
- Rest of North America
- Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 North America Employee Experience Management Market, by Offering
- 1.4.2 North America Employee Experience Management Market, by Industry
- 1.4.3 North America Employee Experience Management Market, by Country
- 1.5 Methodology for the research
- Chapter 2. Market at a Glance
- 2.1 Key Highlights
- Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- Chapter 4. Competition Analysis - Global
- 4.1 KBV Cardinal Matrix
- 4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Product Launches and Product Expansions
- 4.2.3 Acquisition and Mergers
- 4.3 Market Share Analysis, 2022
- 4.4 Top Winning Strategies
- 4.4.1 Key Leading Strategies: Percentage Distribution (2020-2023)
- 4.4.2 Key Strategic Move: (Product Launches and Product Expansions: 2020, Dec – 2023, Nov) Leading Players
- 4.5 Porter’s Five Forces Analysis
- Chapter 5. North America Employee Experience Management Market by Offering
- 5.1 North America Software Market by Region
- 5.2 North America Employee Experience Management Market by Software Type
- 5.2.1 North America Standalone Software Market by Region
- 5.2.2 North America Employee Experience Management Market by Standalone Software Type
- 5.2.2.1 North America Employee Engagement Market by Country
- 5.2.2.2 North America Employee Recognition & Rewards Market by Country
- 5.2.2.3 North America Employee Survey & Feedback Market by Country
- 5.2.2.4 North America Employee Performance Management Market by Country
- 5.2.2.5 North America Others Market by Country
- 5.2.3 North America Integrated Software Market by Region
- 5.3 North America Services Market by Region
- Chapter 6. North America Employee Experience Management Market by Industry
- 6.1 North America IT & ITeS Market by Country
- 6.2 North America BFSI Market by Country
- 6.3 North America Telecom Market by Country
- 6.4 North America Healthcare Market by Country
- 6.5 North America Manufacturing Market by Country
- 6.6 North America Government Market by Country
- 6.7 North America Others Market by Country
- Chapter 7. North America Employee Experience Management Market by Country
- 7.1 US Employee Experience Management Market
- 7.1.1 US Employee Experience Management Market by Offering
- 7.1.1.1 US Employee Experience Management Market by Software Type
- 7.1.1.1.1 US Employee Experience Management Market by Standalone Software Type
- 7.1.2 US Employee Experience Management Market by Industry
- 7.2 Canada Employee Experience Management Market
- 7.2.1 Canada Employee Experience Management Market by Offering
- 7.2.1.1 Canada Employee Experience Management Market by Software Type
- 7.2.1.1.1 Canada Employee Experience Management Market by Standalone Software Type
- 7.2.2 Canada Employee Experience Management Market by Industry
- 7.3 Mexico Employee Experience Management Market
- 7.3.1 Mexico Employee Experience Management Market by Offering
- 7.3.1.1 Mexico Employee Experience Management Market by Software Type
- 7.3.1.1.1 Mexico Employee Experience Management Market by Standalone Software Type
- 7.3.2 Mexico Employee Experience Management Market by Industry
- 7.4 Rest of North America Employee Experience Management Market
- 7.4.1 Rest of North America Employee Experience Management Market by Offering
- 7.4.1.1 Rest of North America Employee Experience Management Market by Software Type
- 7.4.1.1.1 Rest of North America Employee Experience Management Market by Standalone Software Type
- 7.4.2 Rest of North America Employee Experience Management Market by Industry
- Chapter 8. Company Profiles
- 8.1 SAP SE
- 8.1.1 Company Overview
- 8.1.2 Financial Analysis
- 8.1.3 Segmental and Regional Analysis
- 8.1.4 Research & Development Expense
- 8.1.5 Recent strategies and developments:
- 8.1.5.1 Product Launches and Product Expansions:
- 8.1.5.2 Acquisition and Mergers:
- 8.1.6 SWOT Analysis
- 8.2 Oracle Corporation
- 8.2.1 Company Overview
- 8.2.2 Financial Analysis
- 8.2.3 Segmental and Regional Analysis
- 8.2.4 Research & Development Expense
- 8.2.5 Recent strategies and developments:
- 8.2.5.1 Product Launches and Product Expansions:
- 8.2.6 SWOT Analysis
- 8.3 Microsoft Corporation
- 8.3.1 Company Overview
- 8.3.2 Financial Analysis
- 8.3.3 Segmental and Regional Analysis
- 8.3.4 Research & Development Expenses
- 8.3.5 Recent strategies and developments:
- 8.3.5.1 Product Launches and Product Expansions:
- 8.3.5.2 Acquisition and Mergers:
- 8.3.6 SWOT Analysis
- 8.4 Workday, Inc.
- 8.4.1 Company Overview
- 8.4.2 Financial Analysis
- 8.4.3 Regional Analysis
- 8.4.4 Recent strategies and developments:
- 8.4.4.1 Partnerships, Collaborations, and Agreements:
- 8.4.4.2 Product Launches and Product Expansions:
- 8.4.4.3 Acquisition and Mergers:
- 8.4.5 SWOT Analysis
- 8.5 Zoom Video Communications, Inc.
- 8.5.1 Company Overview
- 8.5.2 Financial Analysis
- 8.5.3 Regional Analysis
- 8.5.4 Research & Development Expenses
- 8.5.5 Recent strategies and developments:
- 8.5.5.1 Product Launches and Product Expansions:
- 8.5.5.2 Acquisition and Mergers:
- 8.5.6 SWOT Analysis
- 8.6 Qualtrics International Inc. (Silver Lake)
- 8.6.1 Company Overview
- 8.6.2 Financial Analysis
- 8.6.3 Research & Development Expenses
- 8.6.4 Recent strategies and developments:
- 8.6.4.1 Partnerships, Collaborations, and Agreements:
- 8.6.4.2 Acquisition and Mergers:
- 8.6.5 SWOT Analysis
- 8.7 SurveySparrow, Inc.
- 8.7.1 Company Overview
- 8.7.2 Recent strategies and developments:
- 8.7.2.1 Product Launches and Product Expansions:
- 8.7.3 SWOT Analysis
- 8.8 15Five, Inc.
- 8.8.1 Company Overview
- 8.8.2 Recent strategies and developments:
- 8.8.2.1 Product Launches and Product Expansions:
- 8.8.2.2 Acquisition and Mergers:
- 8.8.3 SWOT Analysis
- 8.9 Culture Amp Pty Ltd.
- 8.9.1 Company Overview
- 8.9.2 SWOT Analysis
- 8.10. Kudos, Inc.
- 8.10.1 Company Overview
- 8.10.2 Recent strategies and developments:
- 8.10.2.1 Partnerships, Collaborations, and Agreements:
- 8.10.3 SWOT Analysis
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