North America Email Marketing Software Market Size, Share & Industry Trends Analysis Report By Vertical, By Channel (Business To Business and Business To Customers), By Deployment Model (Cloud and On-premise), By Application, By Country and Growth Forecast, 2022 - 2028
The North America Email Marketing Software Market would witness market growth of 10.0% CAGR during the forecast period (2022-2028).
Email marketing has purposes beyond just promoting deals. Each time a recipient clicks on the email, it promotes direct sales, fosters leads, and develops customer loyalty. It also raises brand exposure. However, preparing a list, grouping it into subgroups, delivering the emails, and generating feedback reports are all time-consuming steps in the bulk emailing process.
These are eliminated by email marketing software, which also automates many tedious processes. Additionally, it enables transparent ROI measurement and split-testing of campaigns. With the solution streaming essential indicators as they occur, it is possible to monitor a campaign's performance in real-time. This enables the drive to be changed immediately for a better result.
The region's expansion is attributable to the increasing adoption of cutting-edge technology, such as machine learning and industrial automation, and the companies' propensity toward digital transformation. In addition, North America is becoming the center of other industrial verticals, including IT & Telecom, healthcare, and energy & utility. As a result, these industrial verticals have a massive customer base that is anticipated to create new attractive prospects for CRM vendors.
The US market dominated the North America Email Marketing Software Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $598.9 million by 2028.The Canada market is poised to grow at a CAGR of 12.5% during (2022 - 2028). Additionally, The Mexico market would witness a CAGR of 11.6% during (2022 - 2028).
Based on Vertical, the market is segmented into Retail & Consumer Goods, Healthcare, IT & Telecom, Travel & Transportation, Media & Entertainment, BFSI, Education and Others. Based on Channel, the market is segmented into Business To Business and Business To Customers. Based on Deployment Model, the market is segmented into Cloud and On-premise. Based on Application, the market is segmented into Email Lead Generation, Sales Reporting, Customer Management, Template Management, Reporting & Analytics and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Salesforce.com, Inc., Intuit, Inc., HubSpot, Inc., Benchmark Internet Group, LLC (Polaris Software, LLC), CM Group (Campaign Monitor), Zoho Corporation Pvt. Ltd., ConvertKit LLC, AWeber Systems, Inc., Jivox Corporation, and Martal Group.
Scope of the Study
Market Segments covered in the Report:
By Vertical
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