North America Electric Toothbrush Market Size, Share & Trends Analysis Report By Bristle (Soft, and Nanometer), By Head Movement (Sonic/Side-to-side, and Rotation/Oscillation), By End User (Adults, and Children), By Country and Growth Forecast, 2023 - 2030
The North America Electric Toothbrush Market would witness market growth of 6.5% CAGR during the forecast period (2023-2030). In the year 2019, the North America market's volume surged to 16,927.4 thousand units, showcasing a growth of 6.4% (2019-2022).
A growing awareness of the importance of oral health and hygiene has been a pivotal factor driving the electric toothbrush market. Consumers are increasingly educated about the link between oral health and overall well-being, motivating them to invest in advanced oral care products. Dental professionals and organizations promoting oral health have played a crucial role in disseminating information about the benefits of electric toothbrushes and influencing consumer choices. The convenience and efficiency offered by electric toothbrushes have significantly contributed to their widespread adoption. Electric toothbrushes' automated and oscillating-rotating motions provide a more efficient cleaning process than traditional manual brushing. Busy lifestyles and an increased focus on time-saving solutions have fueled the demand for electric toothbrushes as consumers seek effective and time-efficient oral care routines.
The market has shifted from traditional, low-cost manual toothbrushes to sophisticated electric alternatives, with premium features and innovative designs becoming key differentiators for consumers seeking superior oral care experience. As environmental consciousness grows, manufacturers increasingly focus on sustainable and eco-friendly designs for electric toothbrushes. Rechargeable batteries, biodegradable materials, and minimalistic packaging are becoming standard practices in the industry. Consumers prefer brands that prioritize environmental sustainability, leading to a rise in eco-friendly electric toothbrush options.
North America is at the forefront of technological innovation, extending to the personal care and oral hygiene sector. The market has witnessed the introduction of advanced electric toothbrush models with features such as smart connectivity, Bluetooth capabilities, pressure sensors, and various brushing modes. Thus, the above aspects will expand the market growth across the region in the upcoming years.
The US market dominated the North America Electric Toothbrush Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1,205.9 Million by 2030. The Canada market is experiencing a CAGR of 8.9% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 7.9% during (2023 - 2030).
Based on Bristle, the market is segmented into Soft, and Nanometer. Based on Head Movement, the market is segmented into Sonic/Side-to-side, and Rotation/Oscillation. Based on End User, the market is segmented into Adults, and Children. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- Koninklijke Philips N.V.
- The Colgate Palmolive Company
- The Procter & Gamble Company
- Panasonic Holdings Corporation
- OMRON HEALTHCARE Co., Ltd. (Omron Corporation)
- Water Pik, Inc. (Church & Dwight Co., Inc.)
- FOREO
- Emmi Ultrasonic GmbH (EMAG Gmbh & Co. KG)
- Quip NYC, Inc.
- Risun Technology Co., Ltd (Risun Group Limited)
By Bristle (Volume, Thousand Units, USD Billion, 2019-2030)
- Soft
- Nanometer
- Sonic/Side-to-side
- Rotation/Oscillation
- Adults
- Children
- US
- Canada
- Mexico
- Rest of North America
- Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 North America Electric Toothbrush Market, by Bristle
- 1.4.2 North America Electric Toothbrush Market, by Head Movement
- 1.4.3 North America Electric Toothbrush Market, by End User
- 1.4.4 North America Electric Toothbrush Market, by Country
- 1.5 Methodology for the research
- Chapter 2. Market at a Glance
- 2.1 Key Highlights
- Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.3 Porter’s Five Forces Analysis
- Chapter 4. Strategies Deployed in Electric Toothbrush Market
- Chapter 5. North America Electric Toothbrush Market, By Bristle
- 5.1 North America Soft Market, By Country
- 5.2 North America Nanometer Market, By Country
- Chapter 6. North America Electric Toothbrush Market, By Head Movement
- 6.1 North America Sonic/Side-to-side Market, By Country
- 6.2 North America Rotation/Oscillation Market, By Country
- Chapter 7. North America Electric Toothbrush Market, By End User
- 7.1 North America Adults Market, By Country
- 7.2 North America Children Market, By Country
- Chapter 8. North America Electric Toothbrush Market, By Country
- 8.1 US Electric Toothbrush Market
- 8.1.1 US Electric Toothbrush Market, By Bristle
- 8.1.2 US Electric Toothbrush Market, By Head Movement
- 8.1.3 US Electric Toothbrush Market, By End User
- 8.2 Canada Electric Toothbrush Market
- 8.2.1 Canada Electric Toothbrush Market, By Bristle
- 8.2.2 Canada Electric Toothbrush Market, By Head Movement
- 8.2.3 Canada Electric Toothbrush Market, By End User
- 8.3 Mexico Electric Toothbrush Market
- 8.3.1 Mexico Electric Toothbrush Market, By Bristle
- 8.3.2 Mexico Electric Toothbrush Market, By Head Movement
- 8.3.3 Mexico Electric Toothbrush Market, By End User
- 8.4 Rest of North America Electric Toothbrush Market
- 8.4.1 Rest of North America Electric Toothbrush Market, By Bristle
- 8.4.2 Rest of North America Electric Toothbrush Market, By Head Movement
- 8.4.3 Rest of North America Electric Toothbrush Market, By End User
- Chapter 9. Company Profiles
- 9.1 Koninklijke Philips N.V.
- 9.1.1 Company Overview
- 9.1.2 Financial Analysis
- 9.1.3 Segmental and Regional Analysis
- 9.1.4 Research & Development Expense
- 9.1.5 Recent strategies and developments:
- 9.1.5.1 Partnerships, Collaborations, and Agreements:
- 9.1.5.2 Product Launches and Product Expansions:
- 9.1.6 SWOT Analysis
- 9.2 The Colgate Palmolive Company
- 9.2.1 Company Overview
- 9.2.2 Financial Analysis
- 9.2.3 Segmental and Regional Analysis
- 9.2.4 Research & Development Expenses
- 9.2.5 Recent strategies and developments:
- 9.2.5.1 Partnerships, Collaborations, and Agreements:
- 9.2.5.2 Product Launches and Product Expansions:
- 9.2.6 SWOT Analysis
- 9.3 The Procter & Gamble Company
- 9.3.1 Company Overview
- 9.3.2 Financial Analysis
- 9.3.3 Segmental and Regional Analysis
- 9.3.4 Research & Development Expense
- 9.3.5 Recent strategies and developments:
- 9.3.5.1 Product Launches and Product Expansions:
- 9.3.6 SWOT Analysis
- 9.4 Panasonic Holdings Corporation
- 9.4.1 Company Overview
- 9.4.2 Financial Analysis
- 9.4.3 Segmental and Regional Analysis
- 9.4.4 Research & Development Expenses
- 9.4.5 SWOT Analysis
- 9.5 OMRON HEALTHCARE Co., Ltd. (Omron Corporation)
- 9.5.1 Company Overview
- 9.5.2 Financial Analysis
- 9.5.3 Segmental and Regional Analysis
- 9.5.4 Research & Development Expenses
- 9.5.5 SWOT Analysis
- 9.6 Water Pik, Inc. (Church & Dwight Co., Inc.)
- 9.6.1 Company Overview
- 9.6.2 Financial Analysis
- 9.6.3 Segmental and Regional Analysis
- 9.6.4 Research & Development Expenses
- 9.6.5 Recent strategies and developments:
- 9.6.5.1 Product Launches and Product Expansions:
- 9.6.6 SWOT Analysis
- 9.7 FOREO
- 9.7.1 Company Overview
- 9.7.2 Recent strategies and developments:
- 9.7.2.1 Product Launches and Product Expansions:
- 9.7.3 SWOT Analysis
- 9.8 Emmi Ultrasonic GmbH (EMAG GmbH & Co. KG)
- 9.8.1 Company Overview
- 9.9 Quip NYC, Inc.
- 9.9.1 Company Overview
- 9.9.2 Recent strategies and developments:
- 9.9.2.1 Product Launches and Product Expansions:
- 9.9.2.2 Acquisition and Mergers:
- 9.10. Risun Technology Co., Ltd (Risun Group Limited)
- 9.10.1 Company Overview
- 9.10.2 Financial Analysis
- 9.10.3 Segmental and Regional Analysis
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