North America Dry Shampoo Market Size, Share & Industry Trends Analysis Report By Function (Anti-Dandruff, Color Protection, Hair Loss Protection, and Others), By Distribution Channel, By End User, By Type, By Country and Growth Forecast, 2023 - 2030

North America Dry Shampoo Market Size, Share & Industry Trends Analysis Report By Function (Anti-Dandruff, Color Protection, Hair Loss Protection, and Others), By Distribution Channel, By End User, By Type, By Country and Growth Forecast, 2023 - 2030


The North America Dry Shampoo Market would witness market growth of 5.9% CAGR during the forecast period (2023-2030). In the year 2019, the North America market's volume surged to 62,416.4 thousand units (100 ML), showcasing a growth of 5.9% (2019-2022).

Recognizing the diverse spectrum of hair types and textures, the market has witnessed a push towards inclusivity. Brands are expanding their product lines to cater to a broader audience, addressing the unique needs of individuals with curly, coy, or textured hair. This inclusivity enhances market reach and resonates with consumers who seek products tailored to their specific hair profiles. Scent plays a pivotal role in the overall user experience of hair care products, and dry shampoos are no exception.

A notable trend in the market is the innovation in fragrance, with brands introducing captivating scents that go beyond the traditional floral or powdery notes. The olfactory experience has become a key differentiator, contributing to the product's appeal and creating a sensory connection with consumers. In response to the demand for multifunctional products, the market has witnessed the emergence of hybrid formulations that go beyond oil absorption. Some dry shampoos now offer additional benefits such as volumizing, texturizing, or even color-tinted options. This trend reflects the desire for versatile solutions that address multiple hair care needs in a single product.

Canadians have become increasingly beauty-conscious, with a growing interest in skincare, haircare, and overall grooming. This cultural shift toward prioritizing personal appearance creates opportunities for various beauty products, including innovative solutions like dry shampoo. Likewise, the cosmetics industry in Canada is influenced by global beauty trends. As it gains popularity worldwide, it becomes a part of the overall beauty landscape in Canada. As per the International Trade Administration, the cosmetics industry in Canada produced an estimated revenue of USD 1.24 billion in 2021. Revenues in the industry are anticipated to increase by 1.45% annually through 2024, reaching $1.8 billion. Therefore, growing disposable incomes and the cosmetics industry in North America will propel the expansion of the regional market.

The US market dominated the North America Dry Shampoo Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1,461.5 Million by 2030. The Canada market is showcasing a CAGR of 8.3% during (2023 - 2030). Additionally, The Mexico market would register a CAGR of 7.4% during (2023 - 2030).

Based on Function, the market is segmented into Anti-Dandruff, Color Protection, Hair Loss Protection, and Others. Based on Distribution Channel, the market is segmented into Departmental Store & Supermarkets, Pharmacies, Online Stores, and Others. Based on End User, the market is segmented into Women, Men, and Children. Based on Type, the market is segmented into Powder Form & Others, and Spray Form. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Unilever PLC, Henkel AG & Company, KGaA, The Procter and Gamble Company, Kao Corporation, L'Oreal S.A., The Estee Lauder Companies, Inc., Coty, Inc., Revlon, Inc. (MacAndrews & Forbes), Church & Dwight Co., Inc., and Shiseido Company Limited

Scope of the Study

Market Segments covered in the Report:

By Function (Volume, Thousand units (100 ML), USD Billion, 2019-2030)
  • Anti-Dandruff
  • Color Protection
  • Hair Loss Protection
  • Others
By Distribution Channel (Volume, Thousand units (100 ML), USD Billion, 2019-2030)
  • Departmental Store & Supermarkets
  • Pharmacies
  • Online Stores
  • Others
By End User (Volume, Thousand units (100 ML), USD Billion, 2019-2030)
  • Women
  • Men
  • Children
By Type (Volume, Thousand units (100 ML), USD Billion, 2019-2030)
  • Powder Form & Others
  • Spray Form
By Country (Volume, Thousand units (100 ML), USD Billion, 2019-2030)
  • US
  • Canada
  • Mexico
  • Rest of North America
Companies Profiled
  • Unilever PLC
  • Henkel AG & Company, KGaA
  • The Procter and Gamble Company
  • Kao Corporation
  • L'Oreal S.A.
  • The Estee Lauder Companies, Inc.
  • Coty, Inc.
  • Revlon, Inc. (MacAndrews & Forbes)
  • Church & Dwight Co., Inc.
  • Shiseido Company Limited
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Dry Shampoo Market, by Function
1.4.2 North America Dry Shampoo Market, by Distribution Channel
1.4.3 North America Dry Shampoo Market, by End User
1.4.4 North America Dry Shampoo Market, by Type
1.4.5 North America Dry Shampoo Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter’s Five Forces Analysis
Chapter 4. North America Dry Shampoo Market, By Function
4.1 North America Anti-Dandruff Market, By Country
4.2 North America Color Protection Market, By Country
4.3 North America Hair Loss Protection Market, By Country
4.4 North America Others Market, By Country
Chapter 5. North America Dry Shampoo Market, By Distribution Channel
5.1 North America Departmental Store & Supermarkets Market, By Country
5.2 North America Pharmacies Market, By Country
5.3 North America Online Stores Market, By Country
5.4 North America Others Market, By Country
Chapter 6. North America Dry Shampoo Market, By End User
6.1 North America Women Market, By Country
6.2 North America Men Market, By Country
6.3 North America Children Market, By Country
Chapter 7. North America Dry Shampoo Market, By Type
7.1 North America Powder Form & Others Market, By Country
7.2 North America Spray Form Market, By Country
Chapter 8. North America Dry Shampoo Market, By Country
8.1 US Dry Shampoo Market
8.1.1 US Dry Shampoo Market, By Function
8.1.2 US Dry Shampoo Market, By Distribution Channel
8.1.3 US Dry Shampoo Market, By End User
8.1.4 US Dry Shampoo Market, By Type
8.2 Canada Dry Shampoo Market
8.2.1 Canada Dry Shampoo Market, By Function
8.2.2 Canada Dry Shampoo Market, By Distribution Channel
8.2.3 Canada Dry Shampoo Market, By End User
8.2.4 Canada Dry Shampoo Market, By Type
8.3 Mexico Dry Shampoo Market
8.3.1 Mexico Dry Shampoo Market, By Function
8.3.2 Mexico Dry Shampoo Market, By Distribution Channel
8.3.3 Mexico Dry Shampoo Market, By End User
8.3.4 Mexico Dry Shampoo Market, By Type
8.4 Rest of North America Dry Shampoo Market
8.4.1 Rest of North America Dry Shampoo Market, By Function
8.4.2 Rest of North America Dry Shampoo Market, By Distribution Channel
8.4.3 Rest of North America Dry Shampoo Market, By End User
8.4.4 Rest of North America Dry Shampoo Market, By Type
Chapter 9. Company Profiles
9.1 Unilever PLC
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Acquisition and Mergers:
9.1.6 SWOT Analysis
9.2 Henkel AG & Company, KGaA
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expense
9.2.5 Recent strategies and developments:
9.2.5.1 Acquisition and Mergers:
9.2.6 SWOT Analysis
9.3 The Procter and Gamble Company
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Segmental and Regional Analysis
9.3.4 Research & Development Expense
9.3.5 Recent strategies and developments:
9.3.5.1 Product Launches and Product Expansions:
9.3.6 SWOT Analysis
9.4 Kao Corporation
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expenses
9.4.5 SWOT Analysis
9.5 L'Oréal S.A.
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 SWOT Analysis
9.6 The Estee Lauder Companies, Inc.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental and Regional Analysis
9.6.4 Research & Development Expense
9.6.5 SWOT Analysis
9.7 Coty, Inc.
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 SWOT Analysis
9.8 Revlon, Inc. (MacAndrews & Forbes)
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Segmental Analysis
9.8.4 SWOT Analysis
9.9 Church and Dwight Co., Inc.
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Segmental Analysis
9.9.4 SWOT Analysis
9.10. Shiseido Company Limited
9.10.1 Company Overview
9.10.2 Financial Analysis
9.10.3 Segmental and Regional Analysis
9.10.4 Research & Development Expense
9.10.5 SWOT Analysis

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