North America Digital Marketing Software Market Size, Share & Trends Analysis Report By Type, By Organization Size (Large Enterprises and SMEs), By Deployment Mode (Cloud and On-Premise), By Vertical, By Country and Growth Forecast, 2024 - 2031

North America Digital Marketing Software Market Size, Share & Trends Analysis Report By Type, By Organization Size (Large Enterprises and SMEs), By Deployment Mode (Cloud and On-Premise), By Vertical, By Country and Growth Forecast, 2024 - 2031

The North America Digital Marketing Software Market would witness market growth of 18.5% CAGR during the forecast period (2024-2031).

The US market dominated the North America Digital Marketing Software Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $85,519.9 million by 2031. The Canada market is experiencing a CAGR of 19.9% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 19.6% during (2024 - 2031).

DMS is a suite of tools, platforms, and technologies businesses use to plan, execute, manage, and analyze digital marketing campaigns. These tools enable companies to reach their target audiences, optimize marketing strategies, and achieve business objectives through various digital channels such as social media, email, websites, search engines, and mobile applications.

The pervasive adoption of digital platforms across industries is closely associated with the rapid growth of this market. As consumers increasingly shift from traditional media to digital channels, businesses must adapt their strategies. According to the ITU, internet penetration reached 68% in 2024, with 5.5 billion people actively using the internet.

Canada’s expanding media industry, particularly in film, television, and digital content production, is pivotal in driving the demand for this software. In 2021, the media sector generated $11.3 billion in operating revenue, reflecting a 20.2% increase from the previous year, with television productions contributing 59.2% of total revenue. Mexico’s digital marketing software market is driven by its increasing emphasis on digital transformation and expanding internet accessibility. The robust manufacturing sector, led by industries such as automotive and electronics, is also driving the demand for this software. In Q1 2024, the sector contributed $6.26 trillion MXN to the national GDP, highlighting its economic significance. The rise of digital marketing solutions in Mexico is propelled by the need to enhance brand visibility, automate marketing workflows, and effectively engage with a growing digital consumer base. Therefore, the region will present lucrative opportunities for market growth throughout the forecast period.

Based on Type, the market is segmented into Software (CRM Software, Email Marketing Software, Social Media Advertising, Web Content Management Software, Real-Time Monitoring, and Other Software Type) and Services (Professional Services and Managed Services). Based on Organization Size, the market is segmented into Large Enterprises and SMEs. Based on Deployment Mode, the market is segmented Cloud and On-Premise. Based on Vertical, the market is segmented into Consumer Goods & Retail, BFSI, Media & Entertainment, Healthcare, Travel & Hospitality, Education, Manufacturing, Transportation & Logistics, and Other Verticals. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Adobe, Inc.
• Canva Pty Ltd.
• HubSpot, Inc.
• IBM Corporation
• Microsoft Corporation
• Oracle Corporation
• Salesforce, Inc.
• SAP SE
• SAS Institute Inc.
• Google LLC (Alphabet Inc.)

North America Digital Marketing Software Market Report Segmentation

By Type

• Software
• CRM Software
• Email Marketing Software
• Social Media Advertising
• Web Content Management Software
• Real-Time Monitoring
• Other Software Type
• Services
• Professional Services
• Managed Services

By Organization Size

• Large Enterprises
• SMEs

By Deployment Mode

• Cloud
• On-Premise

By Vertical

• Consumer Goods & Retail
• BFSI
• Media & Entertainment
• Healthcare
• Travel & Hospitality
• Education
• Manufacturing
• Transportation & Logistics
• Other Verticals

By Country

• US
• Canada
• Mexico
• Rest of North America