North America Digital Signage Software Market Size, Share & Trends Analysis Report By Component (Software, and Services (Professional Services, and Managed Services)), By Vertical, By Country and Growth Forecast, 2024 - 2031

North America Digital Signage Software Market Size, Share & Trends Analysis Report By Component (Software, and Services (Professional Services, and Managed Services)), By Vertical, By Country and Growth Forecast, 2024 - 2031

The North America Digital Signage Software Market would witness market growth of 9.1% CAGR during the forecast period (2024-2031).

The US market dominated the North America Digital Signage Software Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $4,898.1 million by 2031. The Canada market is experiencing a CAGR of 10.4% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 10.1% during (2024 - 2031).

The market has rapidly evolved over the past decade, driven by technological advancements, changes in consumer behaviour, and a growing need for businesses to communicate more effectively with their target audience. Digital signage, which refers to using digital displays to show content, has transformed how brands engage with consumers. Digital signage software is pivotal in these systems, enabling businesses to create, manage, and distribute content across digital displays. These software solutions allow real-time updates, dynamic content creation, and integration with various media formats such as images, videos, and live data feeds.

Digital signage software is utilized across various industries, enabling businesses to communicate effectively with customers, employees, and other stakeholders. Digital signage in retail environments enhances the customer shopping experience by providing interactive displays, promotional content, product information, and personalized recommendations. It also allows for the dynamic display of advertisements, sales promotions, and special offers, helping to boost sales and improve customer engagement.

In Mexico, the retail industry, with a revenue of USD 76 billion and dominated by players like Walmart de Mexico, presents a substantial opportunity for digital signage software. Retailers are increasingly leveraging digital signage to enhance the in-store experience, communicate promotions, and provide real-time information to customers. Given Walmart’s significant market share, the use of digital signage in large retail chains and other stores will continue to expand as part of its customer engagement strategies. Digital signage solutions in Mexico are likely to focus on improving the shopping experience, offering personalized recommendations, and displaying interactive advertisements, thus contributing to the growth of the digital signage software market in the region. Retailers’ adoption of these technologies is expected to increase as competition intensifies and the demand for more engaging, tech-driven consumer experiences grows. In summary, Canada’s healthcare investment and Mexico’s booming retail sector will drive the adoption of digital signage software.

Based on Component, the market is segmented into Software (Content Management System, Edge Server Software, and Other Software Type), and Services (Professional Services, and Managed Services). Based on Vertical, the market is segmented into Corporate & Retail, Government, Entertainment & Hospitality, Healthcare, Institutional, Transportation, Industrial, and Other Verticals. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Koninklijke Philips N.V.
• LG Electronics, Inc. (LG Corporation)
• NEC Corporation
• Panasonic Holdings Corporation
• Sony Corporation
• Samsung Electronics Co., Ltd. (Samsung Group)
• Microsoft Corporation
• Cisco Systems, Inc.
• Intel Corporation
• ViewSonic Corporation

North America Digital Signage Software Market Report Segmentation

By Component

• Software
• Content Management System
• Edge Server Software
• Other Software Type
• Services
• Professional Services
• Managed Services

By Vertical

• Corporate & Retail
• Government
• Entertainment & Hospitality
• Healthcare
• Institutional
• Transportation
• Industrial
• Other Verticals

By Country

• US
• Canada
• Mexico
• Rest of North America