North America Digital Adoption Platform Market Size, Share & Industry Trends Analysis Report

North America Digital Adoption Platform Market Size, Share & Industry Trends Analysis Report By Enterprise Size (Large Enterprises and Services), By End User, By Deployment Mode (Cloud and On-premise), By Application, By Country and Growth Forecast, 2023 - 2030


The North America Digital Adoption Platform Market would witness market growth of 22.6% CAGR during the forecast period (2023-2030).

Customers and workers learn how to fully use new technologies, like apps, software, and websites, to maximize output from a digital process via a process known as digital adoption. Applications utilize digital adoption platforms, including user onboarding, customer assistance, product training, change management, staff onboarding, and others. It is now more crucial than ever to ensure that the digital skills gap is manageable in this market due to the growth of digital transformation and technologies like Artificial Intelligence (AI) and automation.

Most companies digitize their operations to boost product quality and workflow effectiveness. The complexity and learning of employees rise with digitization. This complexity and abundance of information cause poor user experiences and poorer user adoption. A digital adoption platform simplifies using technology to produce meaningful business outcomes, providing workers with the most significant learning opportunity.

The automotive, aerospace, and chemical sectors in Mexico account for over 900,000 jobs. The country's 2016 Industry 4.0 Roadmap also anticipates the growth of jobs in new industries such as Internet of Things businesses, development of talent for design and engineering, and digital solutions. The road map suggests selecting six states that can implement industry 4.0 ecosystems and formulating strategies for industry 4.0 clusters in those states. Training for engineers and technicians is another component, along with regional development. As a result, these approaches motivate businesses to embrace digital platforms, fueling the expansion of the North American market.

The US market dominated the North America Digital Adoption Platform Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $719.1 million by 2030. The Canada market is anticipated to grow at a CAGR of 25.3% during (2023 - 2030). Additionally, The Mexico market would witness a CAGR of 24.3% during (2023 - 2030).

Based on Enterprise Size, the market is segmented into Large Enterprises and Services. Based on End User, the market is segmented into BFSI, Manufacturing, IT & Telecom, Retail & Consumer Goods, Government & Public Sector, Healthcare, and Others. Based on Deployment Mode, the market is segmented into Cloud and On-premise. Based on Application, the market is segmented into User Onboarding, Customer Support, Product Training, Employee Onboarding and Change Management & Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include WalkMe Ltd., Whatfix, AppLearn Ltd., Appcues, Inline Manual Ltd., Newired, Userlane, Toonimo, UserGuiding and Pendo.io, Inc.

Scope of the Study

Market Segments covered in the Report:

By Enterprise Size
  • Large Enterprises
  • Services
By End User
  • BFSI
  • Manufacturing
  • IT & Telecom
  • Retail & Consumer Goods
  • Government & Public Sector
  • Healthcare
  • Others
By Deployment Mode
  • Cloud
  • On-premise
By Application
  • User Onboarding
  • Customer Support
  • Product Training
  • Employee Onboarding
  • Change Management & Others
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America
Companies Profiled
  • WalkMe Ltd.
  • Whatfix
  • AppLearn Ltd.
  • Appcues
  • Inline Manual Ltd.
  • Newired
  • Userlane
  • Toonimo
  • UserGuiding
  • Pendo.io, Inc.
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Digital Adoption Platform Market, by Enterprise Size
1.4.2 North America Digital Adoption Platform Market, by End User
1.4.3 North America Digital Adoption Platform Market, by Deployment Mode
1.4.4 North America Digital Adoption Platform Market, by Application
1.4.5 North America Digital Adoption Platform Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. North America Digital Adoption Platform Market by Enterprise Size
3.1 North America Large Enterprises Market by Country
3.2 North America Services Market by Country
Chapter 4. North America Digital Adoption Platform Market by End User
4.1 North America BFSI Market by Country
4.2 North America Manufacturing Market by Country
4.3 North America IT & Telecom Market by Country
4.4 North America Retail & Consumer Goods Market by Country
4.5 North America Government & Public Sector Market by Country
4.6 North America Healthcare Market by Country
4.7 North America Others Market by Country
Chapter 5. North America Digital Adoption Platform Market by Deployment Mode
5.1 North America Cloud Market by Country
5.2 North America On-premise Market by Country
Chapter 6. North America Digital Adoption Platform Market by Application
6.1 North America User Onboarding Market by Country
6.2 North America Customer Support Market by Country
6.3 North America Product Training Market by Country
6.4 North America Employee Onboarding Market by Country
6.5 North America Change Management & Others Market by Country
Chapter 7. North America Digital Adoption Platform Market by Country
7.1 US Digital Adoption Platform Market
7.1.1 US Digital Adoption Platform Market by Enterprise Size
7.1.2 US Digital Adoption Platform Market by End User
7.1.3 US Digital Adoption Platform Market by Deployment Mode
7.1.4 US Digital Adoption Platform Market by Application
7.2 Canada Digital Adoption Platform Market
7.2.1 Canada Digital Adoption Platform Market by Enterprise Size
7.2.2 Canada Digital Adoption Platform Market by End User
7.2.3 Canada Digital Adoption Platform Market by Deployment Mode
7.2.4 Canada Digital Adoption Platform Market by Application
7.3 Mexico Digital Adoption Platform Market
7.3.1 Mexico Digital Adoption Platform Market by Enterprise Size
7.3.2 Mexico Digital Adoption Platform Market by End User
7.3.3 Mexico Digital Adoption Platform Market by Deployment Mode
7.3.4 Mexico Digital Adoption Platform Market by Application
7.4 Rest of North America Digital Adoption Platform Market
7.4.1 Rest of North America Digital Adoption Platform Market by Enterprise Size
7.4.2 Rest of North America Digital Adoption Platform Market by End User
7.4.3 Rest of North America Digital Adoption Platform Market by Deployment Mode
7.4.4 Rest of North America Digital Adoption Platform Market by Application
Chapter 8. Company Profiles
8.1 WalkMe Ltd.
8.1.1 Company Overview
8.1.2 Recent strategies and developments:
8.1.2.1 Partnerships, Collaborations, and Agreements:
8.1.2.2 Product Launches and Product Expansions:
8.2 Whatfix
8.2.1 Company Overview
8.2.2 Recent strategies and developments:
8.2.2.1 Acquisition and Mergers:
8.3 AppLearn Ltd.
8.3.1 Company Overview
8.3.2 Recent strategies and developments:
8.3.2.1 Acquisition and Mergers:
8.4 Appcues
8.4.1 Company Overview
8.5 Inline Manual Ltd.
8.5.1 Company Overview
8.6 Newired
8.6.1 Company Overview
8.7 Userlane
8.7.1 Company Overview
8.8 Toonimo
8.8.1 Company Overview
8.9 UserGuiding
8.9.1 Company Overview
8.10. Pendo.io, Inc.
8.10.1 Company Overview

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