North America Digestive Bitters Market Size, Share & Industry Trends Analysis Report By Packaging (Glass Bottle, Cans, Plastic Bottle, and Tetra Packs), By Type, By Distribution Channel, By Country and Growth Forecast, 2023 - 2030

North America Digestive Bitters Market Size, Share & Industry Trends Analysis Report By Packaging (Glass Bottle, Cans, Plastic Bottle, and Tetra Packs), By Type, By Distribution Channel, By Country and Growth Forecast, 2023 - 2030


The North America Digestive Bitters Market would witness market growth of 4.6% CAGR during the forecast period (2023-2030). In the year 2019, the North America market's volume surged to 806.9 Kilo Litres, showcasing a growth of 4.4% (2019-2022).

Digestive bitters are herbal remedies used for centuries to aid digestion and encourage excellent digestive health. Ayurvedic and Chinese medications have historically utilized in them. A base of alcohol and vinegar is combined with many bitter herbs, roots, and other plants to create this liquid. This type of liquid concoction, also called "bitters," can be ingested in moderation before or after a meal.

The mixture contains wormwood, yarrow, calamus, cardamom, cinnamon, betony, rosemary, holy basil, burdock, dandelion root, and elecampane, among other herbs. The bitter taste of digestive bitters specifically aids digestion because it signals the digestive tract to produce more saliva, improving digestion by stimulating the bitter taste buds.

Approximately 60 to 70 million Americans are thought to be affected by digestive diseases, according to the National Institutes of Health (NIH), which compiles statistics on such diseases. Additionally, the popularity of natural and herbal remedies for treating digestive issues has improved consumer appeal, expanding the market size.

The World Health Organization (WHO) estimates that between 65 and 70 million individuals in North America experience digestive-related problems. The market has seen a surge in demand due to these factors' beneficial effects on health. With one in four American adults reporting "nearly daily" digestive health issues, gut health has become a serious public health problem. The market is expected to expand in the North American region due to the increased prevalence of digestive health issues in the regional population.

The US market dominated the North America Digestive Bitters Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $382.6 million by 2030. The Canada market is experiencing a CAGR of 6.9% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 6% during (2023 - 2030).

Based on Packaging, the market is segmented into Glass Bottle, Cans, Plastic Bottle, and Tetra Packs. Based on Type, the market is segmented into Aromatic Bitter, Nutritive Bitter, and True Bitter. Based on Distribution Channel, the market is segmented into Supermarket, Over-the-Counter, Online Store, and Convenience Store. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Botanica (TallGrass Natural Health), Nature's Way Products LLC (Dr. Willmar Schwabe GmbH & Co. KG), Quicksilver Scientific, Inc., Equinox Botanicals, Zizia Botanicals, Nanton Nutraceuticals Ltd., Urban Moonshine (Traditional Medicinals), Herbal Supplies Pty Ltd, Hella Cocktails Co. and St. Francis Herb Farm

Scope of the Study

Market Segments covered in the Report:

By Packaging (Volume, Kilo Litres, USD Million, 2019-2030)
  • Glass Bottle
  • Cans
  • Plastic Bottle
  • Tetra Pack
By Type (Volume, Kilo Litres, USD Million, 2019-2030)
  • Aromatic Bitter
  • Nutritive Bitter
  • True Bitter
By Distribution Channel (Volume, Kilo Litres, USD Million, 2019-2030)
  • Supermarket
  • Over-the-Counter
  • Online Store
  • Convenience Store
By Country (Volume, Kilo Litres, USD Million, 2019-2030)
  • US
  • Canada
  • Mexico
  • Rest of North America
Companies Profiled
  • Botanica (TallGrass Natural Health)
  • Nature's Way Products LLC (Dr. Willmar Schwabe GmbH & Co. KG)
  • Quicksilver Scientific, Inc.
  • Equinox Botanicals
  • Zizia Botanicals
  • Nanton Nutraceuticals Ltd.
  • Urban Moonshine (Traditional Medicinals)
  • Herbal Supplies Pty Ltd
  • Hella Cocktails Co.
  • St. Francis Herb Farm
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Digestive Bitters Market, by Packaging
1.4.2 North America Digestive Bitters Market, by Type
1.4.3 North America Digestive Bitters Market, by Distribution Channel
1.4.4 North America Digestive Bitters Market, by Country
1.5 Methodology for the research
Chapter 2. Market At a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter’s Five Force Analysis
Chapter 4. North America Digestive Bitters Market by Packaging
4.1 North America Glass Bottle Market by Country
4.2 North America Cans Market by Country
4.3 North America Plastic Bottle Market by Country
4.4 North America Tetra Pack Market by Country
Chapter 5. North America Digestive Bitters Market by Type
5.1 North America Aromatic Bitter Market by Country
5.2 North America Nutritive Bitter Market by Country
5.3 North America True Bitter Market by Country
Chapter 6. North America Digestive Bitters Market by Distribution Channel
6.1 North America Supermarket Market by Country
6.2 North America Over-the-Counter Market by Country
6.3 North America Online Store Market by Country
6.4 North America Convenience Store Market by Country
Chapter 7. North America Digestive Bitters Market by Country
7.1 US Digestive Bitters Market
7.1.1 US Digestive Bitters Market by Packaging
7.1.2 US Digestive Bitters Market by Type
7.1.3 US Digestive Bitters Market by Distribution Channel
7.2 Canada Digestive Bitters Market
7.2.1 Canada Digestive Bitters Market by Packaging
7.2.2 Canada Digestive Bitters Market by Type
7.2.3 Canada Digestive Bitters Market by Distribution Channel
7.3 Mexico Digestive Bitters Market
7.3.1 Mexico Digestive Bitters Market by Packaging
7.3.2 Mexico Digestive Bitters Market by Type
7.3.3 Mexico Digestive Bitters Market by Distribution Channel
7.4 Rest of North America Digestive Bitters Market
7.4.1 Rest of North America Digestive Bitters Market by Packaging
7.4.2 Rest of North America Digestive Bitters Market by Type
7.4.3 Rest of North America Digestive Bitters Market by Distribution Channel
Chapter 8. Company Profiles
8.1 Botanica (TallGrass Natural Health)
8.1.1 Company Overview
8.1.2 SWOT Analysis
8.2 Nature's Way Products LLC (Dr. Willmar Schwabe GmbH & Co. KG)
8.2.1 Company Overview
8.2.2 Recent strategies and developments:
8.2.2.1 Product Launches and Product Expansions:
8.2.2.2 Acquisition and Mergers:
8.2.3 SWOT Analysis
8.3 Quicksilver Scientific, Inc.
8.3.1 Company Overview
8.3.2 SWOT Analysis
8.4 Equinox Botanicals
8.4.1 Company Overview
8.4.2 SWOT Analysis
8.5 Zizia Botanicals
8.5.1 Company Overview
8.5.2 SWOT Analysis
8.6 Nanton Nutraceuticals Ltd.
8.6.1 Company Overview
8.6.2 SWOT Analysis
8.7 Urban Moonshine (Traditional Medicinals)
8.7.1 Company Overview
8.7.2 SWOT Analysis
8.8 Herbal Supplies Pty Ltd
8.8.1 Company Overview
8.9 Hella Cocktails Co.
8.9.1 Company Overview
8.9.2 Recent strategies and developments:
8.9.2.1 Product Launches and Product Expansions:
8.9.3 SWOT Analysis
8.10. St. Francis Herb Farm
8.10.1 Company Overview
8.10.2 SWOT Analysis

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