North America Customer Intelligence Platform Market Size, Share & Industry Trends Analysis Report By Data Channel, By Vertical, By Deployment Mode (Cloud and On-premise), By Organization Size, By Component, By Application, By Country and Growth Forecast,

North America Customer Intelligence Platform Market Size, Share & Industry Trends Analysis Report By Data Channel, By Vertical, By Deployment Mode (Cloud and On-premise), By Organization Size, By Component, By Application, By Country and Growth Forecast, 2022 - 2028

The North America Customer Intelligence Platform Market would witness market growth of 27.4% CAGR during the forecast period (2022-2028).

A significant quantity of client data enters the business via various routes, including consumer activity on the website and/or app, purchase (and return) trends, conversations started by customers, and replies to earlier communications from the firm. So, the capacity to effectively compile all this data into a single repository so that users may inspect and evaluate it becomes the first cornerstone of effective client intelligence. A "single customer view" or a "360-degree customer view" are other names for this.

The second component is the technical framework required to evaluate the data and derive insights that can be implemented. For example, the capacity to categorize consumers into high-level categories based on lifecycle stage (e.g., trial, new, active, churn) or RFM is what this implies in the simplest terms (recency, frequency, monetary).

Nevertheless, today's client intelligence platforms enable marketers to go far deeper into their customer data, exposing dozens or even hundreds of unique "customer personas" that will allow extensive fine-grained customization. Customer behavior modeling, customer lifetime value projection, dynamic micro-segmentation, predictive customer analytics, and machine learning are some technologies that allow this degree of customer intelligence.

Many individuals use mobile browsers or smartphones to access their bank accounts. Soon, as smartphones become more popular, more individuals will utilize digital banking, increasing the need for a platform solution for banks. In addition, the digital transformation of financial services has become much simpler with the region's technologically sophisticated countries like the United States. With the advent of digital banking, banks are emphasizing improving customer experience, increasing the demand for customer intelligence platforms, and spurring regional market development.

The US market dominated the North America Customer Intelligence Platform Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $2,135.6 million by 2028. The Canada market is poised to grow at a CAGR of 30.3% during (2022 - 2028). Additionally, The Mexico market would witness a CAGR of 29.2% during (2022 - 2028).

Based on Data Channel, the market is segmented into Web & Email, Social Media, Mobile, Call Centers, In Store, and Others. Based on Vertical, the market is segmented into BFSI, Telecom, Travel & Hospitality, Retail & eCommerce, Healthcare & Life Sciences, Manufacturing, Energy & Utilities, Media & Entertainment, and Others. Based on Deployment Mode, the market is segmented into Cloud and On-premise. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Component, the market is segmented into Platform (without Services) and Services. Based on Application, the market is segmented into Customer Data Collection & Management, Customer Behaviour Analytics, Customer Segmentation & Targeting, Customer Experience Management & Personalized Recommendation, Customer Retention & Engagement, and Omnichannel Marketing & Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, Salesforce.com, Inc., Microsoft Corporation, Google LLC (Alphabet, Inc.), Oracle Corporation, Accenture PLC, SAP SE, Informatica, LLC, Adobe, Inc., and SAS Institute, Inc.

Scope of the Study

Market Segments covered in the Report:

By Data Channel

• Web & Email
• Social Media
• Mobile
• Call Centers
• In Store
• Others

By Vertical

• BFSI
• Telecom
• Travel & Hospitality
• Retail & eCommerce
• Healthcare & Life Sciences
• Manufacturing
• Energy & Utilities
• Media & Entertainment
• Others

By Deployment Mode

• Cloud
• On-premise

By Organization Size

• Large Enterprises
• Small & Medium Enterprises

By Component

• Platform (without Services)
• Services

By Application

• Customer Data Collection & Management
• Customer Behaviour Analytics
• Customer Segmentation & Targeting
• Customer Experience Management & Personalized Recommendation
• Customer Retention & Engagement
• Omnichannel Marketing & Others

By Country

• US
• Canada
• Mexico
• Rest of North America

Companies Profiled

• IBM Corporation
• Salesforce.com, Inc.
• Microsoft Corporation
• Google LLC (Alphabet, Inc.)
• Oracle Corporation
• Accenture PLC
• SAP SE
• Informatica, LLC
• Adobe, Inc.
• SAS Institute, Inc.

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