North America Chia Seeds Market Size, Share & Trends Analysis Report By Distribution Channel, By Form (Whole Chia, Milled/Ground Chia, Pre-hydrated Chia, and Chia Oil), By Type (Black, Brown, and White), By Country and Growth Forecast, 2024 - 2031

North America Chia Seeds Market Size, Share & Trends Analysis Report By Distribution Channel, By Form (Whole Chia, Milled/Ground Chia, Pre-hydrated Chia, and Chia Oil), By Type (Black, Brown, and White), By Country and Growth Forecast, 2024 - 2031

The North America Chia Seeds Market would witness market growth of 13.4% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 16,612.46 tonnes, showcasing a growth of 7.2% (2020-2023).

Whole chia seeds are often used in smoothies, yogurts, salads, and baked goods due to their neutral flavor and versatility. They have a high fiber content, which supports digestive health, and their ability to absorb liquid makes them ideal for creating chia puddings or as a thickening agent in recipes. As consumers continue to seek out natural, whole foods with functional health benefits, the demand for whole chia seeds is expected to remain strong in both retail and food service sectors. Thus, in US, 13,154.18 tonnes of Whole chia seeds is expected to be utilized by the year 2031.

The US market dominated the North America Chia Seeds Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $815.4 Million by 2031. The Canada market is exhibiting a CAGR of 14.7% during (2024 - 2031). Additionally, The Mexico market would experience a CAGR of 14.5% during (2024 - 2031).

The market has experienced substantial growth in recent years, primarily due to the increasing interest in health and wellness. Chia seeds have become a favored superfood as consumers become more aware of the role of a balanced diet as well as proper nutrition in preserving overall health. Known scientifically as Salvia hispanica, chia seeds are native to Mexico and Guatemala. They have a long history of use by the Aztecs and Mayans, who valued them for their nutritional properties and believed they provided sustained energy.

Chia seeds are now renowned for their elevated levels of omega-3 fatty acids, dietary fiber, protein, and essential minerals such as calcium, magnesium, and phosphorus. These nutritional benefits have positioned chia seeds as a highly desirable addition to various vegan, gluten-free, and ketogenic diets. However, despite their numerous health benefits, the growth of the chia seeds market is influenced by several factors, including consumer awareness, price sensitivity, culinary versatility, and competition from other superfoods.

As more Canadians engage in active lifestyles and fitness routines, the demand for nutrient-dense, functional foods that support energy levels, muscle recovery, and overall performance has surged. Sports nutrition products, including protein shakes, energy bars, and recuperation beverages, have gained popularity due to the high protein, omega-3 fatty acid, and fiber content of chia seeds. The Canadian government has also contributed to this trend by promoting healthier eating habits and encouraging physical activity through initiatives like "ParticipACTION," a national non-profit organization encouraging Canadians to sit less and move more. The availability of chia seeds in various forms, including ground chia and chia oil, has made them an appealing choice for those in the sports nutrition community. Hence, these factors collectively contribute to the expanding chia seeds market in the region, catering to a wide range of health-conscious consumers.

Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online, and Other Distribution Channel. Based on Form, the market is segmented into Whole Chia, Milled/Ground Chia, Pre-hydrated Chia, and Chia Oil. Based on Type, the market is segmented into Black, Brown, and White. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Spectrum Organic Products LLC (Hain Celestial Group)
• Nutiva, Inc.
• Garden of Life, LLC (Nestle S.A)
• Glanbia PLC
• Navitas Organics
• Salba Smart Natural Products
• Mamma Chia LLC
• BENEXIA
• Royal Nut Company
• NOW Foods, Inc.

North America Chia Seeds Market Report Segmentation

By Distribution Channel (Volume, Tonnes, USD Billion, 2020-2031)

• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Other Distribution Channel

By Form (Volume, Tonnes, USD Billion, 2020-2031)

• Whole Chia
• Milled/Ground Chia
• Pre-hydrated Chia
• Chia Oil

By Type (Volume, Tonnes, USD Billion, 2020-2031)

• Black
• Brown
• White

By Country (Volume, Tonnes, USD Billion, 2020-2031)

• US
• Canada
• Mexico
• Rest of North America