North America Cereal Bar Market Size, Share & Trends Analysis Report By Distribution Channel, By Product Type (Snacks Bar, Energy & Nutrition Bars, and Others), By Country and Growth Forecast, 2023 - 2030

North America Cereal Bar Market Size, Share & Trends Analysis Report By Distribution Channel, By Product Type (Snacks Bar, Energy & Nutrition Bars, and Others), By Country and Growth Forecast, 2023 - 2030


The North America Cereal Bar Market would witness market growth of 7.5% CAGR during the forecast period (2023-2030). In the year 2019, the North America market's volume surged to 654 million units, showcasing a growth of 7.1% (2019-2022).

Manufacturers are experimenting with exotic fruit combinations to add freshness and uniqueness. Mango and coconut, pineapple and passion fruit, or acai berry with blueberry are compelling combinations that cater to consumers seeking adventurous flavor experiences.

Furthermore, infusing spices and herbs into this adds a savory and aromatic dimension. Cinnamon, ginger, and even turmeric is finding their way into formulations, appealing to consumers who appreciate a hint of warmth and complexity in their snacks. Capitalizing on the comfort associated with desserts, manufacturers craft cereal bars that mimic the flavors of classic desserts. From chocolate brownies to cookies and cream, these options provide a guilt-free way to indulge in sweet cravings.

As per the data from the International Trade Administration, in March 2022, e-commerce sales amounted to approximately US$2.34 billion. Retail eCommerce sales are estimated to total US$40.3 billion by 2025. Hence, rising fitness and e-commerce trends in North America will assist in the expansion of the regional market.

The US market dominated the North America Cereal Bar Market, by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $4,163.2 Million by 2030. The Canada market is registering a CAGR of 10% during (2023 - 2030). Additionally, The Mexico market would showcase a CAGR of 9% during (2023 - 2030).

Based on Distribution Channel, the market is segmented into Hypermarket & Supermarket, Food Specialty Stores, Online, and Convenience Stores & Others. Based on Product Type, the market is segmented into Snacks Bar, Energy & Nutrition Bars, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled
  • General Mills Inc.
  • Naturelle Consumer Products Ltd.
  • Mars, Inc. (Kind LLC)
  • Nestle S.A
  • The Hain Celestial Group, Inc.
  • Kellogg Company
  • Clif Bar & Company
  • PepsiCo, Inc.
  • The Simply Good Foods Company (Atkins Nutritionals, Inc.)
  • McKee Foods Corporation
North America Cereal Bar Market Report Segmentation

By Distribution Channel (Volume, Million Units, USD Billion, 2019-2030)
  • Hypermarket & Supermarket
  • Food Specialty Stores
  • Online
  • Convenience Stores & Others
By Product Type (Volume, Million Units, USD Billion, 2019-2030)
  • Snacks Bar
  • Energy & Nutrition Bars
  • Others
By Country (Volume, Million Units, USD Billion, 2019-2030)
  • US
  • Canada
  • Mexico
  • Rest of North America


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Cereal Bar Market, by Distribution Channel
1.4.2 North America Cereal Bar Market, by Product Type
1.4.3 North America Cereal Bar Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter’s Five Forces Analysis
Chapter 4. Strategies Deployed in Cereal Bar Market
Chapter 5. North America Cereal Bar Market, by Distribution Channel
5.1 North America Hypermarket & Supermarket Market, by Country
5.2 North America Food Specialty Stores Market, by Country
5.3 North America Online Market, by Country
5.4 North America Convenience Stores & Others Market, by Country
Chapter 6. North America Cereal Bar Market, by Product Type
6.1 North America Snacks Bar Market, by Country
6.2 North America Energy & Nutrition Bars Market, by Country
6.3 North America Others Market, by Country
Chapter 7. North America Cereal Bar Market, by Country
7.1 US Cereal Bar Market
7.1.1 US Cereal Bar Market, by Distribution Channel
7.1.2 US Cereal Bar Market, by Product Type
7.2 Canada Cereal Bar Market
7.2.1 Canada Cereal Bar Market, by Distribution Channel
7.2.2 Canada Cereal Bar Market, by Product Type
7.3 Mexico Cereal Bar Market
7.3.1 Mexico Cereal Bar Market, by Distribution Channel
7.3.2 Mexico Cereal Bar Market, by Product Type
7.4 Rest of North America Cereal Bar Market
7.4.1 Rest of North America Cereal Bar Market, by Distribution Channel
7.4.2 Rest of North America Cereal Bar Market, by Product Type
Chapter 8. Company Profiles
8.1 General Mills, Inc.
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expense
8.1.5 Recent strategies and developments:
8.1.5.1 Partnerships, Collaborations, and Agreements:
8.1.6 SWOT Analysis
8.2 Naturelle Consumer Products Ltd
8.2.1 Company Overview
8.2.2 SWOT Analysis
8.3 Mars, Inc. (Kind LLC)
8.3.1 Company Overview
8.3.2 Recent strategies and developments:
8.3.2.1 Product Launches and Product Expansions:
8.3.2.2 Acquisition and Mergers:
8.3.3 SWOT Analysis
8.4 Nestle S.A
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expenses
8.4.5 Recent strategies and developments:
8.4.5.1 Product Launches and Product Expansions:
8.4.6 SWOT Analysis
8.5 The Hain Celestial Group, Inc.
8.5.1 Company overview
8.5.2 Financial Analysis
8.5.3 Regional Analysis
8.5.4 Research & Development Expense
8.5.5 Recent strategies and developments:
8.5.5.1 Acquisition and Mergers:
8.5.6 SWOT Analysis
8.6 Kellogg Company
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.6.4 Research & Development Expense
8.6.5 Recent strategies and developments:
8.6.5.1 Partnerships, Collaborations, and Agreements:
8.6.6 SWOT Analysis
8.7 Clif Bar & Company
8.7.1 Company Overview
8.7.2 SWOT Analysis
8.8 PepsiCo, Inc.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 Research & Development Expense
8.8.5 SWOT Analysis
8.9 The Simply Good Foods Company (Atkins Nutritionals, Inc.)
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 Research & Development Expenses
8.9.5 SWOT Analysis
8.10. McKee Foods Corporation
8.10.1 Company Overview
8.10.2 SWOT Analysis

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