North America CRM Analytics Market Size, Share & Trends Analysis Report By Deployment (Cloud and On-premise), By End-User, By Type, By Country and Growth Forecast, 2024 - 2031
The North America CRM Analytics Market would witness market growth of 10.1% CAGR during the forecast period (2024-2031).
The US market dominated the North America CRM Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $4,422.8 million by 2031. The Canada market is experiencing a CAGR of 12.4% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 11.5% during (2024 - 2031).
CRM (Customer Relationship Management) analytics involves collecting, analyzing, and applying customer data to improve decision-making and enhance customer interactions. It is a subset of analytics specifically tailored to understanding and optimizing the relationship between a business and its customers.
Additionally, through the utilization of sophisticated tools and methodologies, CRM analytics empowers organizations to derive actionable insights from extensive consumer data collected across diverse touchpoints, including social media, emails, websites, telephone communications, and in-person interactions. The CRM analytics market has emerged as a transformative force in the business landscape, reshaping how organizations interact with their customers and derive value from them.
The North American CRM analytics market is a leader characterized by high technological adoption rates, strong economic infrastructure, and the presence of leading CRM solution providers. Businesses in this region are depending more and more on CRM data to improve customer engagement, expedite processes, and create individualized experiences. Government initiatives focused on digital transformation and data privacy have further strengthened the CRM analytics market in North America, fostering trust and adoption across key sectors.
Based on Deployment, the market is segmented into Cloud and On-premise. Based on End-User, the market is segmented into Retail, BFSI, Healthcare, Media & Entertainment, Telecom & IT, Transportation & Logistics, and Other End-User. Based on Type, the market is segmented into Sales & Marketing Analytics, Customer Analytics, Contact Center Analytics, and Other Type. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- Salesforce, Inc.
- Microsoft Corporation
- SAP SE
- Oracle Corporation
- Zoho Corporation Pvt. Ltd.
- Pegasystems, Inc.
- Adobe, Inc.
- SugarCRM, Inc.
- Insightly, Inc.
- Creatio
By Deployment
- Cloud
- On-premise
- Retail
- BFSI
- Healthcare
- Media & Entertainment
- Telecom & IT
- Transportation & Logistics
- Other End-User
- Sales & Marketing Analytics
- Customer Analytics
- Contact Center Analytics
- Other Type
- US
- Canada
- Mexico
- Rest of North America
- Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 North America CRM Analytics Market, by Deployment
- 1.4.2 North America CRM Analytics Market, by End-User
- 1.4.3 North America CRM Analytics Market, by Type
- 1.4.4 North America CRM Analytics Market, by Country
- 1.5 Methodology for the research
- Chapter 2. Market at a Glance
- 2.1 Key Highlights
- Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- Chapter 4. Competition Analysis - Global
- 4.1 KBV Cardinal Matrix
- 4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Product Launches and Product Expansions
- 4.2.3 Acquisition and Mergers
- 4.3 Market Share Analysis, 2023
- 4.4 Top Winning Strategies
- 4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
- 4.4.2 Key Strategic Move: (Product Launches and Product Expansions: 2020, Apr – 2024, Oct) Leading Players
- 4.5 Porter Five Forces Analysis
- Chapter 5. North America CRM Analytics Market by Deployment
- 5.1 North America Cloud Market by Region
- 5.2 North America On-premise Market by Region
- Chapter 6. North America CRM Analytics Market by End-User
- 6.1 North America Retail Market by Country
- 6.2 North America BFSI Market by Country
- 6.3 North America Healthcare Market by Country
- 6.4 North America Media & Entertainment Market by Country
- 6.5 North America Telecom & IT Market by Country
- 6.6 North America Transportation & Logistics Market by Country
- 6.7 North America Other End-User Market by Country
- Chapter 7. North America CRM Analytics Market by Type
- 7.1 North America Sales & Marketing Analytics Market by Country
- 7.2 North America Customer Analytics Market by Country
- 7.3 North America Contact Center Analytics Market by Country
- 7.4 North America Other Type Market by Country
- Chapter 8. North America CRM Analytics Market by Country
- 8.1 US CRM Analytics Market
- 8.1.1 US CRM Analytics Market by Deployment
- 8.1.2 US CRM Analytics Market by End-User
- 8.1.3 US CRM Analytics Market by Type
- 8.2 Canada CRM Analytics Market
- 8.2.1 Canada CRM Analytics Market by Deployment
- 8.2.2 Canada CRM Analytics Market by End-User
- 8.2.3 Canada CRM Analytics Market by Type
- 8.3 Mexico CRM Analytics Market
- 8.3.1 Mexico CRM Analytics Market by Deployment
- 8.3.2 Mexico CRM Analytics Market by End-User
- 8.3.3 Mexico CRM Analytics Market by Type
- 8.4 Rest of North America CRM Analytics Market
- 8.4.1 Rest of North America CRM Analytics Market by Deployment
- 8.4.2 Rest of North America CRM Analytics Market by End-User
- 8.4.3 Rest of North America CRM Analytics Market by Type
- Chapter 9. Company Profiles
- 9.1 Salesforce, Inc.
- 9.1.1 Company Overview
- 9.1.2 Financial Analysis
- 9.1.3 Regional Analysis
- 9.1.4 Research & Development Expenses
- 9.1.5 Recent strategies and developments:
- 9.1.5.1 Partnerships, Collaborations, and Agreements:
- 9.1.5.2 Product Launches and Product Expansions:
- 9.1.5.3 Acquisition and Mergers:
- 9.1.6 SWOT Analysis
- 9.2 Microsoft Corporation
- 9.2.1 Company Overview
- 9.2.2 Financial Analysis
- 9.2.3 Segmental and Regional Analysis
- 9.2.4 Research & Development Expenses
- 9.2.5 Recent strategies and developments:
- 9.2.5.1 Partnerships, Collaborations, and Agreements:
- 9.2.5.2 Product Launches and Product Expansions:
- 9.2.6 SWOT Analysis
- 9.3 SAP SE
- 9.3.1 Company Overview
- 9.3.2 Financial Analysis
- 9.3.3 Regional Analysis
- 9.3.4 Research & Development Expense
- 9.3.5 Recent strategies and developments:
- 9.3.5.1 Partnerships, Collaborations, and Agreements:
- 9.3.5.2 Product Launches and Product Expansions:
- 9.3.5.3 Acquisition and Mergers:
- 9.3.6 SWOT Analysis
- 9.4 Oracle Corporation
- 9.4.1 Company Overview
- 9.4.2 Financial Analysis
- 9.4.3 Segmental and Regional Analysis
- 9.4.4 Research & Development Expense
- 9.4.5 Recent strategies and developments:
- 9.4.5.1 Partnerships, Collaborations, and Agreements:
- 9.4.5.2 Product Launches and Product Expansions:
- 9.4.6 SWOT Analysis
- 9.5 Zoho Corporation Pvt. Ltd.
- 9.5.1 Company Overview
- 9.5.2 Recent strategies and developments:
- 9.5.2.1 Partnerships, Collaborations, and Agreements:
- 9.5.2.2 Product Launches and Product Expansions:
- 9.5.3 SWOT Analysis
- 9.6 Pegasystems, Inc.
- 9.6.1 Company Overview
- 9.6.2 Financial Analysis
- 9.6.3 Regional Analysis
- 9.6.4 Research & Development Expenses
- 9.6.5 Recent strategies and developments:
- 9.6.5.1 Partnerships, Collaborations, and Agreements:
- 9.6.5.2 Product Launches and Product Expansions:
- 9.6.5.3 Acquisition and Mergers:
- 9.6.6 SWOT Analysis
- 9.7 Adobe, Inc.
- 9.7.1 Company Overview
- 9.7.2 Financial Analysis
- 9.7.3 Segmental and Regional Analysis
- 9.7.4 Research & Development Expense
- 9.7.5 Recent strategies and developments:
- 9.7.5.1 Partnerships, Collaborations, and Agreements:
- 9.7.5.2 Product Launches and Product Expansions:
- 9.7.5.3 Acquisition and Mergers:
- 9.7.6 SWOT Analysis
- 9.8 SugarCRM, Inc.
- 9.8.1 Company Overview
- 9.8.2 Recent strategies and developments:
- 9.8.2.1 Product Launches and Product Expansions:
- 9.8.2.2 Acquisition and Mergers:
- 9.9 Insightly, Inc.
- 9.9.1 Company Overview
- 9.9.2 Recent strategies and developments:
- 9.9.2.1 Product Launches and Product Expansions:
- 9.10. Creatio
- 9.10.1 Company Overview
- 9.10.2 Recent strategies and developments:
- 9.10.2.1 Partnerships, Collaborations, and Agreements:
- 9.10.2.2 Product Launches and Product Expansions:
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