North America Breakfast Cereal Market Size, Share & Industry Trends Analysis Report By Product Type (Ready-to-Eat, and Hot Cereals), By Distribution Channel (Supermarket, Convenience Stores, Online, and Others), By Country and Growth Forecast, 2023 - 2030

North America Breakfast Cereal Market Size, Share & Industry Trends Analysis Report By Product Type (Ready-to-Eat, and Hot Cereals), By Distribution Channel (Supermarket, Convenience Stores, Online, and Others), By Country and Growth Forecast, 2023 - 2030


The North America Breakfast Cereal Market would witness market growth of 3.5% CAGR during the forecast period (2023-2030). In the year 2019, the North America market's volume surged to 1,336.2 kilo tonnes, showcasing a growth of 3.6% (2019-2022).

The rapid number of people suffering from chronic diseases is anticipated to escalate the demand for low-calorie and healthy breakfast options, which is expected to boost the breakfast cereal market growth during the forecast period. Increased product launches and the launch of products with exotic and healthy ingredients, such as oats, flax seeds, and chia seeds, are anticipated to foster market growth in the coming years. Furthermore, rising demand for breakfast cereals in the production of infant food is expected to contribute positively to the growth of the breakfast cereal market.

Breakfast cereals are a convenient and quick breakfast option for busy-conscious consumers. They require minimal preparation, making them a popular choice for individuals on the go. There is a growing demand for healthier breakfast cereal options. Manufacturers respond to consumer preferences by introducing products with whole grains, added vitamins and minerals, and reduced sugar content. Breakfast cereals are often developed and marketed to specific demographics, such as children, adults, seniors, athletes, and those with dietary restrictions. This segmentation allows a diverse range of products to cater to various consumer needs.

The fast-paced lifestyles of North American consumers have contributed to the demand for convenient and quick breakfast options. The growth of the market in North America is primarily driven by the changing food practices and the impact of Western culture on the dietary patterns of customers, as it provides a suitable solution to readily available food that optimizes the comfort of consumption without further preparation. As a result, these aspects will boost the market growth in the coming years.

The US market dominated the North America Breakfast Cereal Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $13,121.4 Million by 2030. The Canada market is experiencing a CAGR of 5.9% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 4.9% during (2023 - 2030).

Based on Product Type, the market is segmented into Ready-to-Eat, and Hot Cereals. Based on Distribution Channel, the market is segmented into Supermarket, Convenience Stores, Online, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Kellogg Company, General Mills Inc., Nestle S.A., PepsiCo, Inc., Archer Daniels Midland Company, B&G Foods, Inc., Bob's Red Mill Natural Foods, Inc., Post Holdings, Inc. (Attune Foods LLC), Alara Wholefoods Ltd., Bagrrys India Ltd.

Scope of the Study

Market Segments covered in the Report:

By Product Type (Volume, Kilo Tonnes, USD Billion, 2019-2030)
  • Ready-to-Eat
  • Hot Cereals
By Distribution Channel (Volume, Kilo Tonnes, USD Billion, 2019-2030)
  • Supermarket
  • Convenience Stores
  • Online
  • Others
By Country (Volume, Kilo Tonnes, USD Billion, 2019-2030)
  • US
  • Canada
  • Mexico
  • Rest of North America
Companies Profiled
  • Kellogg Company
  • General Mills Inc.
  • Nestle S.A.
  • PepsiCo, Inc.
  • Archer Daniels Midland Company
  • B&G Foods, Inc.
  • Bob's Red Mill Natural Foods, Inc.
  • Post Holdings, Inc. (Attune Foods LLC)
  • Alara Wholefoods Ltd.
  • Bagrrys India Ltd.
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Breakfast Cereal Market, by Product Type
1.4.2 North America Breakfast Cereal Market, by Distribution Channel
1.4.3 North America Breakfast Cereal Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter’s Five Forces Analysis
Chapter 4. Strategies Deployed in Breakfast Cereal Market
Chapter 5. North America Breakfast Cereal Market by Product Type
5.1 North America Ready-to-Eat Market by Country
5.2 North America Hot Cereals Market by Country
Chapter 6. North America Breakfast Cereal Market by Distribution Channel
6.1 North America Supermarket Market by Country
6.2 North America Convenience Stores Market by Country
6.3 North America Online Market by Country
6.4 North America Others Market by Country
Chapter 7. North America Breakfast Cereal Market by Country
7.1 US Breakfast Cereal Market
7.1.1 US Breakfast Cereal Market by Product Type
7.1.2 US Breakfast Cereal Market by Distribution Channel
7.2 Canada Breakfast Cereal Market
7.2.1 Canada Breakfast Cereal Market by Product Type
7.2.2 Canada Breakfast Cereal Market by Distribution Channel
7.3 Mexico Breakfast Cereal Market
7.3.1 Mexico Breakfast Cereal Market by Product Type
7.3.2 Mexico Breakfast Cereal Market by Distribution Channel
7.4 Rest of North America Breakfast Cereal Market
7.4.1 Rest of North America Breakfast Cereal Market by Product Type
7.4.2 Rest of North America Breakfast Cereal Market by Distribution Channel
Chapter 8. Company Profiles
8.1 Kellogg Company
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expense
8.1.5 Recent strategies and developments:
8.1.5.1 Partnerships, Collaborations, and Agreements:
8.1.6 SWOT Analysis
8.2 General Mills, Inc.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Product Launches and Product Expansions:
8.2.6 SWOT Analysis
8.3 Nestle S.A
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expenses
8.3.5 Recent strategies and developments:
8.3.5.1 Product Launches and Product Expansions:
8.3.6 SWOT Analysis
8.4 PepsiCo, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Product Launches and Product Expansions:
8.4.6 SWOT Analysis
8.5 Archer Daniels Midland Company
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental and Regional Analysis
8.5.4 Research & Development Expense
8.6 B&G Foods, Inc.
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 SWOT Analysis
8.7 Bob's Red Mill Natural Foods, Inc.
8.7.1 Company Overview
8.7.2 Recent strategies and developments:
8.7.2.1 Product Launches and Product Expansions:
8.7.3 SWOT Analysis
8.8 Post Holdings, Inc. (Attune Foods LLC)
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 Research & Development Expenses
8.8.5 Recent strategies and developments:
8.8.5.1 Product Launches and Product Expansions:
8.8.6 SWOT Analysis
8.9 Alara Wholefoods Ltd.
8.9.1 Company Overview
8.9.2 SWOT Analysis
8.10. Bagrrys India Private Limited
8.10.1 Company Overview
8.10.2 SWOT Analysis

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