North America Brand Protection Software Market Size, Share & Trends Analysis Report By Deployment (Cloud-Based and On-premises), By Enterprise Size (Large Enterprises and SMEs), By Application, By End-User Industry, By Country and Growth Forecast, 2024 -

North America Brand Protection Software Market Size, Share & Trends Analysis Report By Deployment (Cloud-Based and On-premises), By Enterprise Size (Large Enterprises and SMEs), By Application, By End-User Industry, By Country and Growth Forecast, 2024 - 2031

The North America Brand Protection Software Market would witness market growth of 8.6% CAGR during the forecast period (2024-2031).

The US market dominated the North America Brand Protection Software Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1,176 million by 2031. The Canada market is experiencing a CAGR of 10.8% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 10% during (2024 - 2031).

Businesses have become increasingly concerned with safeguarding their intellectual property and brand integrity amid digital transformation. Brand protection software has emerged as a critical tool in this landscape, enabling companies to safeguard their brands against various threats, including counterfeiting, piracy, unauthorized distribution, and brand abuse. This software leverages advanced technologies to monitor, detect, and respond to brand infringements across various digital and physical channels, ensuring that a company's reputation and revenue streams remain intact.

Brand protection software finds applications across various industries, including retail, pharmaceuticals, consumer goods, electronics, and media. This software helps identify and prevent the sale of counterfeit goods, which can significantly harm a brand’s reputation and lead to financial losses. It monitors trademarks, copyrights, and patents to ensure they are not infringed upon.

The healthcare sector in the United States is particularly susceptible to intrusions due to the extensive handling of sensitive patient information. Cybercriminals target this data for financial gain, often exploiting it for identity theft or ransom demands. The attack surge has prompted healthcare organizations to invest heavily in advanced security technologies, including brand protection software, to fortify their defenses. This software helps identify and neutralize threats and preserve the organization's reputation by preventing unauthorized access and misuse of its brand identity. In conclusion, the rising cyberattacks on healthcare facilities in the USA and the growth of the e-commerce sector in Canada have significantly driven the demand for brand protection software.

Based on Deployment, the market is segmented into Cloud-Based and On-premises. Based on Enterprise Size, the market is segmented into Large Enterprises and SMEs. Based on Application, the market is segmented into Counterfeit Detection, Intellectual Property Protection, Phishing Detection, Domain Monitoring, and Other Application. Based on End-User Industry, the market is segmented into E-commerce, Healthcare, Finance & Banking, Manufacturing, Entertainment, and Other End-User Industry. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Wolters Kluwer N.V.
• Fortra, LLC
• Red Points
• Coresearch Inc. (Audax Group)
• Resolver Inc. (Kroll, LLC)
• Microsoft Corporation
• RUVIXX, Inc.
• BrandShield Ltd.
• Brand24 Global Inc.
• Hubstream Inc.

North America Brand Protection Software Market Report Segmentation

By Deployment

• Cloud-Based
• On-premises

By Enterprise Size

• Large Enterprises
• SMEs

By Application

• Counterfeit Detection
• Intellectual Property Protection
• Phishing Detection
• Domain Monitoring
• Other Application

By End-User Industry

• E-commerce
• Healthcare
• Finance & Banking
• Manufacturing
• Entertainment
• Other End-User Industry

By Country

• US
• Canada
• Mexico
• Rest of North America