North America Bra Market Size, Share & Trends Analysis Report By Material, By Distribution Channel, By Product (T-shirt Bra, Sports Bra, Multi-Way Bra, Adhesive Bra, and Other Products), By Country and Growth Forecast, 2024 - 2031

North America Bra Market Size, Share & Trends Analysis Report By Material, By Distribution Channel, By Product (T-shirt Bra, Sports Bra, Multi-Way Bra, Adhesive Bra, and Other Products), By Country and Growth Forecast, 2024 - 2031

The North America Bra Market would witness market growth of 14.0% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 216.45 million units, showcasing a growth of 12.2% (2020-2023).

Cotton bras are known for their comfort, breathability, and durability, making them a popular choice for daily wear. Cotton’s natural fiber is hypoallergenic, catering to consumers with sensitive skin. Cotton bras are versatile, available in various styles such as padded, unpadded, and underwired options, meeting the needs of a broad consumer base. The moisture-absorbing qualities of cotton make these bras suitable for warm climates, and their ease of maintenance adds to their appeal. Thus, in Canada, 40.83 million units of cotton bras are expected to be utilized by the year 2031.

The US market dominated the North America Bra Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $20,060.7 million by 2031. The Canada market is expected to witness a CAGR of 15.3% during (2024 - 2031). Additionally, The Mexico market would register a CAGR of 14.9% during (2024 - 2031).

The bra market has evolved remarkably over the past few decades, transforming from a functional necessity into a multifaceted industry that caters to diverse consumer needs and cultural shifts. As one of the essential components of the broader lingerie and intimate apparel industry, bras have become a dynamic product category that intersects with fashion, health, technology, and lifestyle. Originally designed to provide basic support, modern bras now embody a blend of comfort, aesthetic appeal, and functionality, catering to various age groups, body types, and style preferences. The evolution of bras has been shaped by social and economic factors, advancements in textile technology, and changing consumer attitudes, resulting in an expansive market that spans regions and demographics globally.

In recent years, a growing awareness of the importance of wearing properly fitted bras has underscored the bra market's potential as a health-focused industry. Studies indicate that a significant portion of women worldwide wear bras that do not fit correctly, leading to issues like discomfort, postural misalignment, and even long-term musculoskeletal problems. This awareness has driven both consumers and brands to pay closer attention to the quality and fit of bras, paving the way for innovations that address specific anatomical and ergonomic needs.

Mexico is witnessing an increasing demand for bras, particularly among younger, fashion-forward consumers influenced by global trends and social media. Mexican consumers, especially in urban areas, are drawn to trendy, stylish bras that reflect their personality and aesthetic preferences. This market segment has shown a strong interest in both international and local brands that offer fashionable, colorful, and modern designs at accessible price points. The expansion of retail spaces in Mexico’s urban centers and the growth of online shopping platforms have further facilitated access to a wide array of bras, making it easier for consumers to find products that meet their functional and style needs. Thus, such developments will aid in the growth of the regional market.

Based on Material, the market is segmented into Cotton, Chiffon, Silk, and Other Materials, Based on Distribution Channel, the market is segmented into Specialty Stores, Supermarket & Hypermarket, Online Stores, and Other Distribution Channels. Based on Product, the market is segmented into T-shirt Bra, Sports Bra, Multi-Way Bra, Adhesive Bra, and Other Products. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Victoria’s Secret & Co.
• Agent Provocateur (Fourmarketing Limited)
• MAS Holdings Limited
• Ann Summers Ltd. (Gold Group International Ltd.)
• Bluebella Ltd.
• Felina GmbH (Lauma Lingerie.)
• Hanky Panky Ltd.
• La Perla Fashion Holding N.V.
• PVH Corp.,
• Stella McCartney Limited

North America Bra Market Report Segmentation

By Material (Volume, Million Units, USD Billion, 2020-2031)

• Cotton
• Chiffon
• Silk
• Other Materials

By Distribution Channel (Volume, Million Units, USD Billion, 2020-2031)

• Specialty Stores
• Supermarket & Hypermarket
• Online Stores
• Other Distribution Channels

By Product (Volume, Million Units, USD Billion, 2020-2031)

• T-shirt Bra
• Sports Bra
• Multi-Way Bra
• Adhesive Bra
• Other Products

By Country (Volume, Million Units, USD Billion, 2020-2031)

• US
• Canada
• Mexico
• Rest of North America