North America Body Scrub Market Size, Share & Trends Analysis Report By Distribution Channel, By Type (Plant-based, Milk-based, and Other Types), By Country and Growth Forecast, 2024 - 2031

North America Body Scrub Market Size, Share & Trends Analysis Report By Distribution Channel, By Type (Plant-based, Milk-based, and Other Types), By Country and Growth Forecast, 2024 - 2031

The North America Body Scrub Market would witness market growth of 13.1% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 265.08 Million Units (200 ML), showcasing a growth of 12.9% (2020-2023).

This market continues to grow, especially in supermarkets and hypermarkets, which serve as key distribution channels. As of recent market trends, these retail outlets dominate in terms of revenue generation due to the widespread consumer base they reach. Products in supermarkets and hypermarkets benefit from their established networks and brand recognition, with an increasing focus on organic and natural ingredients in these scrubs, catering to a demand for healthier skincare alternatives. Thus, supermarkets and hypermarkets segments in US market consumed 112.12 Million Units (200 ml) in 2023.

The US market dominated the North America Body Scrub Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $9,733.4 Million by 2031. The Canada market is experiencing a CAGR of 14.4% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 14.2% during (2024 - 2031).

This market has witnessed significant growth in recent years, fueled by increasing awareness of personal care, self-pampering, and wellness trends. These scrubs, primarily used for exfoliating the skin, have become integral to skincare routines. These products help to remove dead skin cells, improve blood circulation, and promote smoother, softer skin, all while offering a sensory experience that rejuvenates the mind and body.

These scrubs are primarily applied to exfoliate the skin, providing deep cleansing and promoting healthy skin renewal. The benefits of using these scrubs extend beyond simple exfoliation to include enhanced skincare and wellness. The most common application of these scrubs is exfoliation. Over time, dead skin cells build up on the skin’s surface, resulting in a dull, rough appearance.

In Mexico, the e-commerce sector is undergoing a remarkable transformation, poised to impact this market positively. According to the International Trade Administration (ITA), Mexico’s domestic e-commerce industry was valued at USD 26.2 billion in 2022, reflecting a substantial 23 percent increase over the previous year. Mexican e-commerce users grew by 5.5 million, reaching 63 million in 2022. The widespread consumption of social media in the U.S. has amplified the power of beauty influencers, who are highly influential in shaping consumer purchasing decisions. Influencers on platforms like YouTube and Instagram often create content around these scrubs, reviewing different brands, demonstrating how to use them, and showcasing the results. Thus, the rapid expansion of the e-commerce industry in Mexico and the high consumption of social media in the U.S. present significant opportunities for the growth of this market.

Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online, and Other Distribution Channel. Based on Type, the market is segmented into Plant-based, Milk-based, and Other Types. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Shiseido Company Limited
• The Estee Lauder Companies, Inc.
• Coty, Inc.
• L'Oréal S.A.
• Unilever PLC
• The Procter & Gamble Company
• Henkel AG & Company, KGaA
• Forest Essentials
• Tonymoly Co., Ltd.
• Johnson & Johnson

North America Body Scrub Market Report Segmentation

By Distribution Channel (Volume, Million Units (200 ML), USD Billion, 2020-2031)

• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Other Distribution Channel

By Type (Volume, Million Units (200 ML), USD Billion, 2020-2031)

• Plant-based
• Milk-based
• Other Types

By Country (Volume, Million Units (200 ML), USD Billion, 2020-2031)

• US
• Canada
• Mexico
• Rest of North America