North America Body Mist Market Size, Share & Trends Analysis Report By Distribution Channel, By Gender, By Price Point (Medium, Economy, and Premium), By Fragrance Type (Warm, Fresh, Fruity, Floral, Woody, and Others), By Country and Growth Forecast, 2024

North America Body Mist Market Size, Share & Trends Analysis Report By Distribution Channel, By Gender, By Price Point (Medium, Economy, and Premium), By Fragrance Type (Warm, Fresh, Fruity, Floral, Woody, and Others), By Country and Growth Forecast, 2024 - 2031

The North America Body Mist Market would witness market growth of 4.4% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 65,341.7 Thousand Units (250ML), showcasing a growth of 20.6% (2020-2023).

In the market, hypermarkets and supermarkets play a significant role as distribution channels, providing wide accessibility and convenience to consumers. Hypermarkets, large retail establishments offering a broad range of products including groceries, clothing, and personal care items, attract a diverse customer base due to their extensive inventory and one-stop shopping experience. They often feature dedicated beauty and personal care sections where mists are prominently displayed, offering consumers the opportunity to explore various brands and scents in a single location. Thus, the US hypermarkets and supermarkets registered a volume of 37,237.1 thousand units in 2023.

The US market dominated the North America Body Mist Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $2,569.5 million by 2031. The Canada market is experiencing a CAGR of 6.7% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 5.8% during (2024 - 2031).

Body mist is a light, scented spray used primarily for fragrance and a refreshing burst throughout the day. It is designed to provide a subtle and often temporary fragrance that can be applied to the skin and hair. This mist is a versatile personal care product that caters to various needs and preferences. Its applications span beyond simple fragrance, encompassing body care, wellness, and home ambiance. This mist is commonly used as a light and refreshing personal fragrance.

Unlike heavy perfumes or colognes, this mist offers a subtle scent for daily wear. Its lighter formulation allows for multiple daily applications without overwhelming the senses. This mist can be layered with other fragrance products, such as perfumes, scented lotions, or body oils. This layering allows consumers to create a unique fragrance profile, enhancing their overall scent experience.

E-commerce platforms in Canada have expanded the distribution channels for these mists, allowing brands to reach a broader audience beyond traditional retail locations. This increased accessibility helps Canadian consumers easily find and purchase their preferred mist products. As per the International Trade Administration (ITA), e-commerce retail trade sales in Canada amounted to an all-time high of US$3.82 billion in December 2020. 75% of Canadians, or more than 27 million people, used e-commerce in 2022. In addition, by 2025, this percentage is projected to increase to 77.6%. Canadian consumers benefit from the convenience of buying mists online, eliminating the need to visit physical stores. Online shopping offers the advantage of purchasing mist products anytime and from any location, enhancing the overall shopping experience. E-commerce enables Canadian retailers to offer a wider range of mist products than physical stores typically can. Consumers in Canada can access a variety of scents, brands, and formulations catering to diverse preferences and needs. Thus, the increasing personal care and rising e-commerce industries drive the market's growth.

Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Specialty Stores, Online Retail, and Others. Based on Gender, the market is segmented into Female, Male, and Unisex. Based on Price Point, the market is segmented into Medium, Economy, and Premium. Based on Fragrance Type, the market is segmented into Warm, Fresh, Fruity, Floral, Woody, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Good Chemistry
• Frenshe LLC
• Burberry Group plc
• Mary Kay Inc.
• Duradry
• L'Oreal S.A.
• Unilever PLC
• Coty, Inc.
• L'OCCITANE Group
• Amway Corporation

North America Body Mist Market Report Segmentation

By Distribution Channel (Volume, Thousand Units (250ML), USD Billion, 2020-2031)

• Hypermarkets & Supermarkets
• Specialty Stores
• Online Retail
• Others

By Gender (Volume, Thousand Units (250ML), USD Billion, 2020-2031)

• Female
• Male
• Unisex

By Price Point (Volume, Thousand Units (250ML), USD Billion, 2020-2031)

• Medium
• Economy
• Premium

By Fragrance Type (Volume, Thousand Units (250ML), USD Billion, 2020-2031)

• Warm
• Fresh
• Fruity
• Floral
• Woody
• Others

By Country (Volume, Thousand Units (250ML), USD Billion, 2020-2031)

• US
• Canada
• Mexico
• Rest of North America