North America Body Mist Market Size, Share & Trends Analysis Report By Distribution Channel, By Gender, By Price Point (Medium, Economy, and Premium), By Fragrance Type (Warm, Fresh, Fruity, Floral, Woody, and Others), By Country and Growth Forecast, 2024

North America Body Mist Market Size, Share & Trends Analysis Report By Distribution Channel, By Gender, By Price Point (Medium, Economy, and Premium), By Fragrance Type (Warm, Fresh, Fruity, Floral, Woody, and Others), By Country and Growth Forecast, 2024 - 2031


The North America Body Mist Market would witness market growth of 4.4% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 65,341.7 Thousand Units (250ML), showcasing a growth of 20.6% (2020-2023).

In the market, hypermarkets and supermarkets play a significant role as distribution channels, providing wide accessibility and convenience to consumers. Hypermarkets, large retail establishments offering a broad range of products including groceries, clothing, and personal care items, attract a diverse customer base due to their extensive inventory and one-stop shopping experience. They often feature dedicated beauty and personal care sections where mists are prominently displayed, offering consumers the opportunity to explore various brands and scents in a single location. Thus, the US hypermarkets and supermarkets registered a volume of 37,237.1 thousand units in 2023.

The US market dominated the North America Body Mist Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $2,569.5 million by 2031. The Canada market is experiencing a CAGR of 6.7% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 5.8% during (2024 - 2031).

Body mist is a light, scented spray used primarily for fragrance and a refreshing burst throughout the day. It is designed to provide a subtle and often temporary fragrance that can be applied to the skin and hair. This mist is a versatile personal care product that caters to various needs and preferences. Its applications span beyond simple fragrance, encompassing body care, wellness, and home ambiance. This mist is commonly used as a light and refreshing personal fragrance.

Unlike heavy perfumes or colognes, this mist offers a subtle scent for daily wear. Its lighter formulation allows for multiple daily applications without overwhelming the senses. This mist can be layered with other fragrance products, such as perfumes, scented lotions, or body oils. This layering allows consumers to create a unique fragrance profile, enhancing their overall scent experience.

E-commerce platforms in Canada have expanded the distribution channels for these mists, allowing brands to reach a broader audience beyond traditional retail locations. This increased accessibility helps Canadian consumers easily find and purchase their preferred mist products. As per the International Trade Administration (ITA), e-commerce retail trade sales in Canada amounted to an all-time high of US$3.82 billion in December 2020. 75% of Canadians, or more than 27 million people, used e-commerce in 2022. In addition, by 2025, this percentage is projected to increase to 77.6%. Canadian consumers benefit from the convenience of buying mists online, eliminating the need to visit physical stores. Online shopping offers the advantage of purchasing mist products anytime and from any location, enhancing the overall shopping experience. E-commerce enables Canadian retailers to offer a wider range of mist products than physical stores typically can. Consumers in Canada can access a variety of scents, brands, and formulations catering to diverse preferences and needs. Thus, the increasing personal care and rising e-commerce industries drive the market's growth.

Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Specialty Stores, Online Retail, and Others. Based on Gender, the market is segmented into Female, Male, and Unisex. Based on Price Point, the market is segmented into Medium, Economy, and Premium. Based on Fragrance Type, the market is segmented into Warm, Fresh, Fruity, Floral, Woody, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled
  • Good Chemistry
  • Frenshe LLC
  • Burberry Group plc
  • Mary Kay Inc.
  • Duradry
  • L'Oreal S.A.
  • Unilever PLC
  • Coty, Inc.
  • L'OCCITANE Group
  • Amway Corporation
North America Body Mist Market Report Segmentation

By Distribution Channel (Volume, Thousand Units (250ML), USD Billion, 2020-2031)
  • Hypermarkets & Supermarkets
  • Specialty Stores
  • Online Retail
  • Others
By Gender (Volume, Thousand Units (250ML), USD Billion, 2020-2031)
  • Female
  • Male
  • Unisex
By Price Point (Volume, Thousand Units (250ML), USD Billion, 2020-2031)
  • Medium
  • Economy
  • Premium
By Fragrance Type (Volume, Thousand Units (250ML), USD Billion, 2020-2031)
  • Warm
  • Fresh
  • Fruity
  • Floral
  • Woody
  • Others
By Country (Volume, Thousand Units (250ML), USD Billion, 2020-2031)
  • US
  • Canada
  • Mexico
  • Rest of North America


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Body Mist Market, by Distribution Channel
1.4.2 North America Body Mist Market, by Gender
1.4.3 North America Body Mist Market, by Price Point
1.4.4 North America Body Mist Market, by Fragrance Type
1.4.5 North America Body Mist Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis
Chapter 4. North America Body Mist Market by Distribution Channel
4.1 North America Hypermarkets & Supermarkets Market by Country
4.2 North America Specialty Stores Market by Country
4.3 North America Online Retail Market by Country
4.4 North America Others Market by Country
Chapter 5. North America Body Mist Market by Gender
5.1 North America Female Market by Country
5.2 North America Male Market by Country
5.3 North America Unisex Market by Country
Chapter 6. North America Body Mist Market by Price Point
6.1 North America Medium Market by Country
6.2 North America Economy Market by Country
6.3 North America Premium Market by Country
Chapter 7. North America Body Mist Market by Fragrance Type
7.1 North America Warm Market by Country
7.2 North America Fresh Market by Country
7.3 North America Fruity Market by Country
7.4 North America Floral Market by Country
7.5 North America Woody Market by Country
7.6 North America Others Market by Country
Chapter 8. North America Body Mist Market by Country
8.1 US Body Mist Market
8.1.1 US Body Mist Market by Distribution Channel
8.1.2 US Body Mist Market by Gender
8.1.3 US Body Mist Market by Price Point
8.1.4 US Body Mist Market by Fragrance Type
8.2 Canada Body Mist Market
8.2.1 Canada Body Mist Market by Distribution Channel
8.2.2 Canada Body Mist Market by Gender
8.2.3 Canada Body Mist Market by Price Point
8.2.4 Canada Body Mist Market by Fragrance Type
8.3 Mexico Body Mist Market
8.3.1 Mexico Body Mist Market by Distribution Channel
8.3.2 Mexico Body Mist Market by Gender
8.3.3 Mexico Body Mist Market by Price Point
8.3.4 Mexico Body Mist Market by Fragrance Type
8.4 Rest of North America Body Mist Market
8.4.1 Rest of North America Body Mist Market by Distribution Channel
8.4.2 Rest of North America Body Mist Market by Gender
8.4.3 Rest of North America Body Mist Market by Price Point
8.4.4 Rest of North America Body Mist Market by Fragrance Type
Chapter 9. Company Profiles
9.1 Good Chemistry
9.1.1 Company Overview
9.1.2 Recent strategies and developments:
9.1.2.1 Product Launches and Product Expansions:
9.1.3 SWOT Analysis
9.2 Frenshe LLC
9.2.1 Company Overview
9.2.2 SWOT Analysis
9.3 Burberry Group PLC
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Segmental and Regional Analysis
9.3.4 Recent strategies and developments:
9.3.4.1 Product Launches and Product Expansions:
9.3.5 SWOT Analysis
9.4 Mary Kay Inc.
9.4.1 Company Overview
9.5 Duradry
9.5.1 Company Overview
9.5.2 SWOT Analysis
9.6 L'Oreal S.A.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental and Regional Analysis
9.6.4 SWOT Analysis
9.7 Unilever PLC
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental and Regional Analysis
9.7.4 Research & Development Expense
9.7.5 SWOT Analysis
9.8 Coty, Inc.
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Recent strategies and developments:
9.8.3.1 Partnerships, Collaborations, and Agreements:
9.8.3.2 Product Launches and Product Expansions:
9.8.4 SWOT Analysis
9.9 L'OCCITANE Group
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Segmental and Regional Analysis
9.9.4 Research & Development Expenses
9.9.5 Recent strategies and developments:
9.9.5.1 Acquisition and Mergers:
9.9.6 SWOT Analysis
9.10. Amway Corporation
9.10.1 Company Overview
9.10.2 SWOT Analysis

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