North America Bathtub Market Size, Share & Trends Analysis Report By End-user, By Type (Alcove Bathtubs, Drop-In Bathtubs, Freestanding Bathtubs, and Corner Bathtubs), By Shape, By Material, By Country and Growth Forecast, 2023 - 2030
The North America Bathtub Market would witness market growth of 4.0% CAGR during the forecast period (2023-2030).
The market, a cornerstone of the sanitary ware industry, is a multifaceted and dynamic sector that transcends mere functionality to embody comfort, luxury, and wellness within residential and commercial spaces. As an integral component of modern bathrooms, bathtubs have evolved from practical fixtures to sophisticated elements that reflect lifestyle preferences, design aesthetics, and technological advancements.
Adopting bathtubs as a bathing fixture traces its roots back through centuries, intertwining with cultural, societal, and technological shifts. The fascination with bathing for relaxation and hygiene has persisted across civilizations, fostering the enduring appeal of bathtubs. Adopting tubs is useful and reflects a desire for a holistic bathing experience, encompassing physical rejuvenation and mental relaxation. In addition, these tubs are prominent in residential and commercial spaces, contributing to the aesthetics and functionality of bathrooms in homes, hotels, resorts, and wellness centers. In residential settings, bathtubs serve as focal points of luxurious bathrooms, while in commercial spaces, they are integral to creating spa-like environments that enhance customer experiences.
Canada's burgeoning building construction sector is a significant catalyst for expanding the bathtub market. As the country experiences robust investments in residential, commercial, and infrastructure projects, the demand for bathroom fixtures, including these tubs, is rising. As per the data from the Government of Mexico, real estate and rental and leasing generated a gross domestic product of $2.66T MX in the third quarter of 2023, representing a growth of 2% in comparison to the preceding quarter and a growth of 5.55% when compared to the corresponding period in the prior year. Thus, the rising real estate sector investments in North America will increase demand for bathtubs in the region.
The US market dominated the North America Bathtub Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $2,601 million by 2030. The Canada market is experiencing a CAGR of 6.3% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 5.4% during (2023 - 2030).
Based on End-user, the market is segmented into Residential and Commercial. Based on Type, the market is segmented into Alcove Bathtubs, Drop-In Bathtubs, Freestanding Bathtubs, and Corner Bathtubs. Based on Shape, the market is segmented into Rectangular, Square, Oval and Others. Based on Material, the market is segmented into Acrylic, Fiberglass, Porcelain, Cast Iron and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- Kohler Co.
- Toto Ltd.
- American Standard (Lixil Corporation)
- Duravit AG
- Jacuzzi Brands, LLC (Investindustrial)
- Roca Sanitario, SA (Roca Corporacion Empresarial, SA)
- Masco Corporation (Delta Faucet Company)
- American Bath Group
- Villeroy & Boch AG
- Bains Ultra Inc.
By End-user
- Residential
- Commercial
- Alcove Bathtubs
- Drop-In Bathtubs
- Freestanding Bathtubs
- Corner Bathtubs
- Rectangular
- Square
- Oval
- Others
- Acrylic
- Fiberglass
- Porcelain
- Cast Iron
- Others
- US
- Canada
- Mexico
- Rest of North America
- Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 North America Bathtub Market, by End-user
- 1.4.2 North America Bathtub Market, by Type
- 1.4.3 North America Bathtub Market, by Shape
- 1.4.4 North America Bathtub Market, by Material
- 1.4.5 North America Bathtub Market, by Country
- 1.5 Methodology for the research
- Chapter 2. Market at a Glance
- 2.1 Key Highlights
- Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- 3.3 Porter’s Five Forces Analysis
- Chapter 4. Strategies Deployed in Bathtub Market
- Chapter 5. North America Bathtub Market by End-user
- 5.1 North America Residential Market by Country
- 5.2 North America Commercial Market by Country
- Chapter 6. North America Bathtub Market by Type
- 6.1 North America Alcove Bathtubs Market by Country
- 6.2 North America Drop-In Bathtubs Market by Country
- 6.3 North America Freestanding Bathtubs Market by Country
- 6.4 North America Corner Bathtubs Market by Country
- Chapter 7. North America Bathtub Market by Shape
- 7.1 North America Rectangular Market by Country
- 7.2 North America Square Market by Country
- 7.3 North America Oval Market by Country
- 7.4 North America Others Market by Country
- Chapter 8. North America Bathtub Market by Material
- 8.1 North America Acrylic Market by Country
- 8.2 North America Fiberglass Market by Country
- 8.3 North America Porcelain Market by Country
- 8.4 North America Cast Iron Market by Country
- 8.5 North America Others Market by Country
- Chapter 9. North America Bathtub Market by Country
- 9.1 US Bathtub Market
- 9.1.1 US Bathtub Market by End-user
- 9.1.2 US Bathtub Market by Type
- 9.1.3 US Bathtub Market by Shape
- 9.1.4 US Bathtub Market by Material
- 9.2 Canada Bathtub Market
- 9.2.1 Canada Bathtub Market by End-user
- 9.2.2 Canada Bathtub Market by Type
- 9.2.3 Canada Bathtub Market by Shape
- 9.2.4 Canada Bathtub Market by Material
- 9.3 Mexico Bathtub Market
- 9.3.1 Mexico Bathtub Market by End-user
- 9.3.2 Mexico Bathtub Market by Type
- 9.3.3 Mexico Bathtub Market by Shape
- 9.3.4 Mexico Bathtub Market by Material
- 9.4 Rest of North America Bathtub Market
- 9.4.1 Rest of North America Bathtub Market by End-user
- 9.4.2 Rest of North America Bathtub Market by Type
- 9.4.3 Rest of North America Bathtub Market by Shape
- 9.4.4 Rest of North America Bathtub Market by Material
- Chapter 10. Company Profiles
- 10.1 Kohler Co.
- 10.1.1 Company Overview
- 10.1.2 Recent strategies and developments:
- 10.1.2.1 Acquisition and Mergers:
- 10.1.3 SWOT Analysis
- 10.2 Toto Ltd.
- 10.2.1 Company Overview
- 10.2.2 Financial Analysis
- 10.2.3 Segmental and Regional Analysis
- 10.2.4 Recent strategies and developments:
- 10.2.4.1 Partnerships, Collaborations, and Agreements:
- 10.2.5 SWOT Analysis
- 10.3 American Standard (Lixil Corporation)
- 10.3.1 Company Overview
- 10.3.2 Financial Analysis
- 10.3.3 Segmental and Regional Analysis
- 10.3.4 Research & Development Expenses
- 10.3.5 Recent strategies and developments:
- 10.3.5.1 Product Launches and Product Expansions:
- 10.3.6 SWOT Analysis
- 10.4 Duravit AG
- 10.4.1 Company Overview
- 10.4.2 Recent strategies and developments:
- 10.4.2.1 Product Launches and Product Expansions:
- 10.4.3 SWOT Analysis
- 10.5 Jacuzzi Brands, LLC (Investindustrial)
- 10.5.1 Company Overview
- 10.5.2 Financial Analysis
- 10.5.3 Segmental and Regional Analysis
- 10.5.4 Recent strategies and developments:
- 10.5.4.1 Partnerships, Collaborations, and Agreements:
- 10.5.5 SWOT Analysis
- 10.6 Roca Sanitario, SA (Roca Corporacion Empresarial, SA)
- 10.6.1 Company Overview
- 10.6.2 Financial Analysis
- 10.6.3 Recent strategies and developments:
- 10.6.3.1 Acquisition and Mergers:
- 10.6.4 SWOT Analysis
- 10.7 Masco Corporation (Delta Faucet Company)
- 10.7.1 Company Overview
- 10.7.2 Financial Analysis
- 10.7.3 Segmental and Regional Analysis
- 10.7.5 SWOT Analysis
- 10.8 American Bath Group
- 10.8.1 Company Overview
- 10.8.2 SWOT Analysis
- 10.9 Villeroy & Boch AG
- 10.9.1 Company Overview
- 10.9.2 Financial Analysis
- 10.9.3 Segmental Analysis
- 10.9.4 Research & Development Expenses
- 10.9.5 Recent strategies and developments:
- 10.9.5.1 Partnerships, Collaborations, and Agreements:
- 10.9.6 SWOT Analysis
- 10.10. Bains Ultra Inc.
- 10.10.1 Company Overview
- 10.10.2 SWOT Analysis
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