North America Baby Stroller Market Size, Share & Trends Analysis Report By Distribution Channel, By Age (6 - 12 months, 12 - 36 months, and 0 - 6 months), By Product Type, By Country and Growth Forecast, 2024 - 2031

North America Baby Stroller Market Size, Share & Trends Analysis Report By Distribution Channel, By Age (6 - 12 months, 12 - 36 months, and 0 - 6 months), By Product Type, By Country and Growth Forecast, 2024 - 2031


The North America Baby Stroller Market would witness market growth of 4.8% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 3,896.2 thousand units, showcasing a growth of 20.4% (2020-2023).

Specialty stores offer a curated selection of strollers, often featuring premium brands and innovative models that cater to various needs, from urban maneuverability to all-terrain durability. The personalized shopping experience, with knowledgeable staff providing detailed product information and demonstrations, adds significant value for discerning parents. The advantages of purchasing from specialty stores include access to a wide range of high-end and specialized strollers that might not be available in general retail outlets. Therefore, in Canada, 316.9 thousand units of baby strollers were sold through Specialty stores in the year 2023.

The US market dominated the North America Baby Stroller Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $795.7 million by 2031. The Canada market is exhibiting a CAGR of 7.1% during (2024 - 2031). Additionally, The Mexico market would experience a CAGR of 6.2% during (2024 - 2031).

Baby strollers, often simply referred to as strollers or prams (in British English), are wheeled devices designed to transport infants and young children seated or reclined. They provide convenient and safe transportation for parents and caregivers, allowing them to move easily while meeting their child’s needs.

Furthermore, baby strollers serve a variety of essential applications in modern parenting, providing convenience, comfort, and safety for both infants and parents. These applications encompass a range of daily activities and scenarios where strollers play a crucial role. One of the primary functions of baby strollers is to provide a safe and comfortable means of transporting infants and toddlers. Strollers allow parents to navigate various environments, including urban streets, parks, shopping malls, and public transportation, without carrying the child manually. This convenience is particularly beneficial for parents managing multiple tasks or traveling longer distances.

the E-commerce boom has facilitated the rise of direct-to-consumer (DTC) brands in the baby stroller market. These brands bypass traditional retail channels, offering innovative designs, customizable features, and competitive pricing directly to Canadian consumers. DTC models often emphasize transparency, sustainability, and customer-centric approaches to differentiate themselves in the market. As per the International Trade Administration (ITA), e-commerce retail trade sales in Canada amounted to an all-time high of US$3.82 billion in December 2020. 75% of Canadians, or more than 27 million people, used e-commerce in 2022. In addition, by 2025, this percentage is projected to increase to 77.6%. Hence, the expansion of the e-commerce sector is driving the market's growth.

Based on Distribution Channel, the market is segmented into Specialty Stores, E-commerce, and Supermarket & Hypermarket. Based on Age, the market is segmented into 6 - 12 months, 12 - 36 months, and 0 - 6 months. Based on Product Type, the market is segmented into Lightweight Stroller, Full Size Stroller, Jogging Stroller, and Double Stroller. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled
  • Britax Child Safety, Inc. (BRITAX Childcare Group Ltd.)
  • Dorel Juvenile Group, Inc.
  • Peg Perego
  • Artsana USA, Inc. (Artsana Group)
  • Baby Bunting
  • Newell Brands, Inc.
  • Mothercare PLC
  • Pigeon Corporation
  • Summer Infant, Inc. (Kids2, Inc.)
  • Goodbaby Internationl Holdings Ltd.
North America Baby Stroller Market Report Segmentation

By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)
  • Specialty Stores
  • E-commerce
  • Supermarket & Hypermarket
By Age (Volume, Thousand Units, USD Billion, 2020-2031)
  • 6 - 12 months
  • 12 - 36 months
  • 0 - 6 months
By Product Type (Volume, Thousand Units, USD Billion, 2020-2031)
  • Lightweight Stroller
  • Full Size Stroller
  • Jogging Stroller
  • Double Stroller
By Country (Volume, Thousand Units, USD Billion, 2020-2031)
  • US
  • Canada
  • Mexico
  • Rest of North America


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Baby Stroller Market, by Distribution Channel
1.4.2 North America Baby Stroller Market, by Age
1.4.3 North America Baby Stroller Market, by Product Type
1.4.4 North America Baby Stroller Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunity
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis
Chapter 4. North America Baby Stroller Market by Distribution Channel
4.1 North America Specialty Stores Market by Country
4.2 North America E-commerce Market by Country
4.3 North America Supermarket & Hypermarket Market by Country
Chapter 5. North America Baby Stroller Market by Age
5.1 North America 6 - 12 months Market by Country
5.2 North America 12 - 36 months Market by Country
5.3 North America 0 - 6 months Market by Country
Chapter 6. North America Baby Stroller Market by Product Type
6.1 North America Lightweight Stroller Market by Country
6.2 North America Full Size Stroller Market by Country
6.3 North America Jogging Stroller Market by Country
6.4 North America Double Stroller Market by Country
Chapter 7. North America Baby Stroller Market by Country
7.1 US Baby Stroller Market
7.1.1 US Baby Stroller Market by Distribution Channel
7.1.2 US Baby Stroller Market by Age
7.1.3 US Baby Stroller Market by Product Type
7.2 Canada Baby Stroller Market
7.2.1 Canada Baby Stroller Market by Distribution Channel
7.2.2 Canada Baby Stroller Market by Age
7.2.3 Canada Baby Stroller Market by Product Type
7.3 Mexico Baby Stroller Market
7.3.1 Mexico Baby Stroller Market by Distribution Channel
7.3.2 Mexico Baby Stroller Market by Age
7.3.3 Mexico Baby Stroller Market by Product Type
7.4 Rest of North America Baby Stroller Market
7.4.1 Rest of North America Baby Stroller Market by Distribution Channel
7.4.2 Rest of North America Baby Stroller Market by Age
7.4.3 Rest of North America Baby Stroller Market by Product Type
Chapter 8. Company Profiles
8.1 Britax Child Safety, Inc. (BRITAX Childcare Group Ltd.)
8.1.1 Company Overview
8.2 Dorel Juvenile Group, Inc.
8.2.1 Company Overview
8.3 Peg Perego
8.3.1 Company Overview
8.4 Artsana USA, Inc. (Artsana Group)
8.4.1 Company Overview
8.5 Baby Bunting
8.5.1 Company Overview
8.6 Newell Brands, Inc.
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.6.4 Research & Development Expenses
8.6.5 SWOT Analysis
8.7 Mothercare PLC
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.8 Pigeon Corporation
8.8.1 Company Overview.
8.8.2 Financial Analysis
8.8.3 Regional Analysis
8.8.4 SWOT Analysis
8.9 Summer Infant, Inc. (Kids2, Inc.)
8.9.1 Company Overview
8.9.2 SWOT Analysis
8.10. Goodbaby Internationl Holdings Ltd.
8.10.1 Company Overview
8.10.2 Financial Analysis
8.10.3 Segmental Analysis

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