North America Baby Diaper Market Size, Share & Industry Trends Analysis Report By Type (Conventional, and Organic), By Product (Disposable, and Non-Disposable), By Distribution Channel, By Country and Growth Forecast, 2023 - 2030

North America Baby Diaper Market Size, Share & Industry Trends Analysis Report By Type (Conventional, and Organic), By Product (Disposable, and Non-Disposable), By Distribution Channel, By Country and Growth Forecast, 2023 - 2030


The North America Baby Diaper Market would witness market growth of 4.4% CAGR during the forecast period (2023-2030). In the year 2019, the North America market's volume surged to 3,507.7 million units, showcasing a growth of 4.4% (2019-2022).

Parents today prioritize the comfort and well-being of their babies, and diapers are seen as an essential tool in achieving these goals. Continuous innovations in diaper technology have significantly enhanced their functionality and comfort. These innovations, such as ultra-absorbent cores, wetness indicators, and skin-friendly materials, have driven adoption. While disposable diapers dominate the market, there's a growing awareness of the environmental impact of diaper disposal, which has led to the adoption of more eco-friendly alternatives like cloth diapers.

Baby diapers are used in various applications to meet the needs of infants and toddlers. They offer the convenience of one-time use, eliminating the need for washing and maintenance. Disposable diapers are available in various sizes and styles to accommodate infants and toddlers of different ages. Cloth diapers, once the traditional choice, have made a resurgence, primarily due to environmental concerns. Modern cloth diapers are designed with ease of use in mind, often featuring adjustable snaps and liners for absorbency.

Many cities in North America focus on sustainability and quality of life, which helps in expanding urbanization in the region. New York City is one of the most densely populated cities in North America, characterized by its vibrant culture, diverse population, and economic significance. Vancouver city in Canada is an example of a city witnessing significant urbanization and population growth. Thus, the rising urban population in North America helps boost the demand in the regional market.

The US market dominated the North America Baby Diaper Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $18,128.2 Million by 2030. The Canada market is experiencing a CAGR of 6.8% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 5.8% during (2023 - 2030).

Based on Type, the market is segmented into Conventional, and Organic. Based on Product, the market is segmented into Disposable, and Non-Disposable. Based on Distribution Channel, the market is segmented into Offline, and Online. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Procter and Gamble Company, Kimberly-Clark Corporation, Hengan International Group Company Limited, Unicharm Corporation (DSG International (Thailand) PLC), Johnson & Johnson, Ontex BV, The Hain Celestial Group, Inc., The Honest Company, Inc., Essity AB, and Kao Corporation

Scope of the Study

Market Segments covered in the Report:

By Type (Volume, Million Units, USD Billion, 2019 to 2030)
  • Conventional
  • Organic
By Product (Volume, Million Units, USD Billion, 2019 to 2030)
  • Disposable
  • Non-Disposable
By Distribution Channel (Volume, Million Units, USD Billion, 2019 to 2030)
  • Offline
  • Online
By Country (Volume, Million Units, USD Billion, 2019 to 2030)
  • US
  • Canada
  • Mexico
  • Rest of North America
Companies Profiled
  • The Procter and Gamble Company
  • Kimberly-Clark Corporation
  • Hengan International Group Company Limited
  • Unicharm Corporation (DSG International (Thailand) PLC)
  • Johnson & Johnson
  • Ontex BV
  • The Hain Celestial Group, Inc.
  • The Honest Company, Inc.
  • Essity AB
  • Kao Corporation
Unique Offerings from KBV Research
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Baby Diaper Market, by Type
1.4.2 North America Baby Diaper Market, by Product
1.4.3 North America Baby Diaper Market, by Distribution Channel
1.4.4 North America Baby Diaper Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
Chapter 4. Competition Analysis – Global
4.1 Market Share Analysis, 2022
4.2 Porter’s Five Forces Analysis
Chapter 5. North America Baby Diaper Market, By Type
5.1 North America Conventional Market, By Country
5.2 North America Organic Market, By Country
Chapter 6. North America Baby Diaper Market, By Product
6.1 North America Disposable Market, By Country
6.2 North America Non-Disposable Market, By Country
Chapter 7. North America Baby Diaper Market, By Distribution Channel
7.1 North America Offline Market, By Country
7.2 North America Online Market, By Country
Chapter 8. North America Baby Diaper Market, By Country
8.1 US Baby Diaper Market
8.1.1 US Baby Diaper Market, By Type
8.1.2 US Baby Diaper Market, By Product
8.1.3 US Baby Diaper Market, By Distribution Channel
8.2 Canada Baby Diaper Market
8.2.1 Canada Baby Diaper Market, By Type
8.2.2 Canada Baby Diaper Market, By Product
8.2.3 Canada Baby Diaper Market, By Distribution Channel
8.3 Mexico Baby Diaper Market
8.3.1 Mexico Baby Diaper Market, By Type
8.3.2 Mexico Baby Diaper Market, By Product
8.3.3 Mexico Baby Diaper Market, By Distribution Channel
8.4 Rest of North America Baby Diaper Market
8.4.1 Rest of North America Baby Diaper Market, By Type
8.4.2 Rest of North America Baby Diaper Market, By Product
8.4.3 Rest of North America Baby Diaper Market, By Distribution Channel
Chapter 9. Company Profiles
9.1 The Procter and Gamble Company
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expense
9.1.5 SWOT Analysis
9.2 Kimberly-Clark Corporation
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expenses
9.2.5 Recent strategies and developments:
9.2.5.1 Product Launches and Product Expansions:
9.2.5.2 Acquisition and Mergers:
9.2.6 SWOT Analysis
9.3 Hengan International Group Company Limited
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Segmental and Regional Analysis
9.3.4 Research & Development Expenses
9.3.5 SWOT Analysis
9.4 Unicharm Corporation (DSG International (Thailand) PLC)
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expenses
9.4.5 SWOT Analysis
9.5 Johnson & Johnson
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 Research & Development Expenses
9.5.5 Recent strategies and developments:
9.5.5.1 Product Launches and Product Expansions:
9.5.6 SWOT Analysis
9.6 Ontex BV
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Product Group and Regional Analysis
9.6.4 Research & Development Expenses
9.6.5 SWOT Analysis
9.7 The Hain Celestial Group, Inc.
9.7.1 Company overview
9.7.2 Financial Analysis
9.7.3 Regional Analysis
9.7.4 Research & Development Expense
9.7.5 SWOT Analysis
9.8 The Honest Company, Inc.
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Research & Development Expenses
9.8.4 SWOT Analysis
9.9 Essity AB
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Segmental and Regional Analysis
9.9.4 Research & Development Expenses
9.9.5 SWOT Analysis
9.10. Kao Corporation
9.10.1 Company Overview
9.10.2 Financial Analysis
9.10.3 Segmental and Regional Analysis
9.10.4 Research & Development Expenses
9.10.5 SWOT Analysis

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings