North America Baby Carrier Market Size, Share & Trends Analysis Report By Sales Channel (Offline, and Online), By Product (Soft Structure Carriers, Wrap/Sling Carriers, Backpack Carriers, and Others), By Country and Growth Forecast, 2024 - 2031

North America Baby Carrier Market Size, Share & Trends Analysis Report By Sales Channel (Offline, and Online), By Product (Soft Structure Carriers, Wrap/Sling Carriers, Backpack Carriers, and Others), By Country and Growth Forecast, 2024 - 2031


The North America Baby Carriers Market would witness market growth of 3.4% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 6,877.6 thousand units, showcasing a growth of 15.0% (2020-2023).

Wrap and sling baby carriers offer a versatile and intimate way to carry infants and young children, fostering close bonding and hands-free convenience. Wrap carriers consist of long, soft fabric pieces that wrap around the wearer's body, providing a customizable and snug fit for babies of various sizes. Thus, The Canada market would utilize 1,129.2 thousand units of wrap and sling baby carriers by the year 2031.

The US market dominated the North America Baby Carrier Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $608.1 million by 2031. The Canada market is experiencing a CAGR of 5.3% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 4.8% during (2024 - 2031).

The cultural shift towards attachment parenting principles has underscored the importance of close physical contact between parents and infants. It aligns with these principles by facilitating skin-to-skin contact, promoting secure attachment, and enhancing the parent-child bond.

Moreover, attachment parenting, a philosophy emphasizing the importance of nurturing strong emotional bonds between parent and child, has gained widespread popularity in recent years.

North America has a large population of parents and caregivers, providing a substantial consumer base for baby carriers. Retail sales channels in the region, including brick-and-mortar stores and online platforms, serve as crucial access points for consumers to discover, evaluate, and purchase it. According to the data from the Mexican retailers' association, ANTAD, the retail sector in Mexico is expected to generate USD 76 billion in revenue.

Based on Sales Channel, the market is segmented into Offline, and Online. Based on Product, the market is segmented into Soft Structure Carriers, Wrap/Sling Carriers, Backpack Carriers, and Others Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled
  • Ergobaby Carrier, Inc. (Compass Group Diversified Holdings LLC)
  • Infantino (BLUE BOX HOLDINGS LIMITED)
  • BabyBjörn AB (Lillemor Design Ab)
  • Koninklijke Philips N.V.
  • Tomy Company, Ltd.
  • Boba Inc
  • Moby Wrap (Thrive International, Inc.)
  • Goodbaby Internationl Holdings Ltd.
North America Baby Carriers Market Report Segmentation

By Sales Channel (Volume, Thousand Units, USD Billion, 2020-2031)
  • Offline
  • Online
By Product (Volume, Thousand Units, USD Billion, 2020-2031)
  • Soft Structure Carriers
  • Wrap/Sling Carriers
  • Backpack Carriers
  • Others
By Country (Volume, Thousand Units, USD Billion, 2020-2031)
  • US
  • Canada
  • Mexico
  • Rest of North America


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Baby Carrier Market, by Sales Channel
1.4.2 North America Baby Carrier Market, by Product
1.4.3 North America Baby Carrier Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter' Five Forces Analysis
Chapter 4. North America Baby Carrier Market by Sales Channel
4.1 North America Offline Market by Region
4.2 North America Online Market by Region
Chapter 5. North America Baby Carrier Market by Product
5.1 North America Soft Structure Carriers Market by Country
5.2 North America Wrap/Sling Carriers Market by Country
5.3 North America Backpack Carriers Market by Country
5.4 North America Others Market by Country
Chapter 6. North America Baby Carrier Market by Country
6.1 US Baby Carrier Market
6.1.1 US Baby Carrier Market by Sales Channel
6.1.2 US Baby Carrier Market by Product
6.2 Canada Baby Carrier Market
6.2.1 Canada Baby Carrier Market by Sales Channel
6.2.2 Canada Baby Carrier Market by Product
6.3 Mexico Baby Carrier Market
6.3.1 Mexico Baby Carrier Market by Sales Channel
6.3.2 Mexico Baby Carrier Market by Product
6.4 Rest of North America Baby Carrier Market
6.4.1 Rest of North America Baby Carrier Market by Sales Channel
6.4.2 Rest of North America Baby Carrier Market by Product
Chapter 7. Company Profiles
7.1 Ergobaby Carrier, Inc. (Compass Group Diversified Holdings LLC)
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental Analysis
7.1.4 Research & Development Expenses
7.2 Infantino (Blue Box Holdings Limited)
7.2.1 Company Overview
7.3 BabyBjörn AB (Lillemor Design AB)
7.3.1 Company Overview
7.4 Tomy Company, Ltd.
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Regional Analysis
7.5 Boba Inc.
7.5.1 Company Overview
7.6 Moby Wrap (Thrive International, Inc.)
7.6.1 Company Overview
7.7 Goodbaby Internationl Holdings Ltd.
7.7.1 Company Overview
7.7.2 Financial Analysis
7.7.3 Segmental Analysis
7.8 Koninklijke Philips N.V.
7.8.1 Company Overview
7.8.2 Financial Analysis
7.8.3 Segmental and Regional Analysis
7.8.4 Research & Development Expense
7.8.5 SWOT Analysis

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