North America Autonomous Driving Software Market Size, Share & Trends Analysis Report By Propulsion (ICE and Electric Vehicles), By Level of Autonomy (L2, L1, L3, and L4 & L5), By Vehicle Type, By Type, By Country and Growth Forecast, 2024 - 2031

North America Autonomous Driving Software Market Size, Share & Trends Analysis Report By Propulsion (ICE and Electric Vehicles), By Level of Autonomy (L2, L1, L3, and L4 & L5), By Vehicle Type, By Type, By Country and Growth Forecast, 2024 - 2031


The North America Autonomous Driving Software Market would witness market growth of 12.7% CAGR during the forecast period (2024-2031).

The US market dominated the North America Autonomous Driving Software Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1,054.8 million by 2031. The Canada market is experiencing a CAGR of 15% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 14.2% during (2024 - 2031).

This software is transforming various aspects of transportation and mobility, with applications spanning multiple sectors and use cases. For example, autonomous vehicles can be part of a dynamic fleet management system based on real-time demand and traffic conditions. This application benefits ride-sharing services and public transportation, enabling efficient resource allocation. Specialized autonomous emergency vehicles, such as ambulances and fire trucks, can navigate traffic more effectively, respond to incidents more rapidly, and provide real-time data to emergency services, improving response times and coordination.

In addition, this software can create highly personalized in-vehicle experiences. For example, vehicles can adjust seating positions, climate control, and entertainment options based on individual preferences, making journeys more comfortable and enjoyable. In certain situations, human operators can remotely operate or control autonomous vehicles. This application is particularly useful for managing vehicles in complex or hazardous environments, such as construction sites or areas with limited GPS signals.

With the rise in EV registrations, there is a growing demand for autonomous driving systems compatible with electric drivetrains and battery management systems. ADS must be optimized to work efficiently with the unique characteristics of EVs, such as regenerative braking and different power management strategies. The focus on developing advanced autonomous systems may result in the creation of cutting-edge technologies, setting new standards in the autonomous driving software market. Ford’s investment intensifies competition within the USA automotive sector, prompting other manufacturers to ramp up their ADS development efforts to keep pace. Ford may introduce unique ADS features and solutions to stand out in a competitive market, influencing industry trends and consumer expectations. Thus, rising EV registrations and expansion of the region's autonomous vehicles industry are driving the market's growth.

Based on Propulsion, the market is segmented into ICE and Electric Vehicles. Based on Level of Autonomy, the market is segmented into L2, L1, L3, and L4 & L5. Based on Vehicle Type, the market is segmented into Passenger Vehicles and Commercial Vehicles. Based on Type, the market is segmented into Perception & Planning Software, Chauffeur Software, Interior Sensing Software, and Supervision & Monitoring Software. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled
  • Aptiv PLC
  • Baidu, Inc.
  • Continental AG
  • Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
  • Intel Corporation
  • NVIDIA Corporation
  • Forvia SE
  • Qualcomm Incorporated (Qualcomm Technologies, Inc.)
  • Robert Bosch GmbH
  • Mercedes-Benz Group AG
North America Autonomous Driving Software Market Report Segmentation

By Propulsion
  • ICE
  • Electric Vehicles
By Level of Autonomy
  • L2
  • L1
  • L3
  • L4 & L5
By Vehicle Type
  • Passenger Vehicles
  • Commercial Vehicles
By Type
  • Perception & Planning Software
  • Chauffeur Software
  • Interior Sensing Software
  • Supervision & Monitoring Software
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Autonomous Driving Software Market, by Propulsion
1.4.2 North America Autonomous Driving Software Market, by Level of Autonomy
1.4.3 North America Autonomous Driving Software Market, by Vehicle Type
1.4.4 North America Autonomous Driving Software Market, by Type
1.4.5 North America Autonomous Driving Software Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.4.2 Key Strategic Move: (Product Launches and Product Expansions : 2020, Jan – 2024, Jun) Leading Players
4.5 Porter Five Forces Analysis
Chapter 5. North America Autonomous Driving Software Market by Propulsion
5.1 North America ICE Market by Region
5.2 North America Electric Vehicles Market by Region
Chapter 6. North America Autonomous Driving Software Market by Level of Autonomy
6.1 North America L2 Market by Country
6.2 North America L1 Market by Country
6.3 North America L3 Market by Country
6.4 North America L4 & L5 Market by Country
Chapter 7. North America Autonomous Driving Software Market by Vehicle Type
7.1 North America Passenger Vehicles Market by Country
7.2 North America Commercial Vehicles Market by Country
Chapter 8. North America Autonomous Driving Software Market by Type
8.1 North America Perception & Planning Software Market by Country
8.2 North America Chauffeur Software Market by Country
8.3 North America Interior Sensing Software Market by Country
8.4 North America Supervision & Monitoring Software Market by Country
Chapter 9. North America Autonomous Driving Software Market by Country
9.1 US Autonomous Driving Software Market
9.1.1 US Autonomous Driving Software Market by Propulsion
9.1.2 US Autonomous Driving Software Market by Level of Autonomy
9.1.3 US Autonomous Driving Software Market by Vehicle Type
9.1.4 US Autonomous Driving Software Market by Type
9.2 Canada Autonomous Driving Software Market
9.2.1 Canada Autonomous Driving Software Market by Propulsion
9.2.2 Canada Autonomous Driving Software Market by Level of Autonomy
9.2.3 Canada Autonomous Driving Software Market by Vehicle Type
9.2.4 Canada Autonomous Driving Software Market by Type
9.3 Mexico Autonomous Driving Software Market
9.3.1 Mexico Autonomous Driving Software Market by Propulsion
9.3.2 Mexico Autonomous Driving Software Market by Level of Autonomy
9.3.3 Mexico Autonomous Driving Software Market by Vehicle Type
9.3.4 Mexico Autonomous Driving Software Market by Type
9.4 Rest of North America Autonomous Driving Software Market
9.4.1 Rest of North America Autonomous Driving Software Market by Propulsion
9.4.2 Rest of North America Autonomous Driving Software Market by Level of Autonomy
9.4.3 Rest of North America Autonomous Driving Software Market by Vehicle Type
9.4.4 Rest of North America Autonomous Driving Software Market by Type
Chapter 10. Company Profiles
10.1 Aptiv PLC
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expense
10.1.5 Recent strategies and developments:
10.1.5.1 Partnerships, Collaborations, and Agreements:
10.1.5.2 Product Launches and Product Expansions:
10.1.6 SWOT Analysis
10.2 Baidu, Inc.
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental Analysis
10.2.4 Research & Development Expenses
10.2.5 Recent strategies and developments:
10.2.5.1 Partnerships, Collaborations, and Agreements:
10.2.5.2 Product Launches and Product Expansions:
10.2.6 SWOT Analysis
10.3 Continental AG
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segmental and Regional Analysis
10.3.4 Research & Development Expense
10.3.5 Recent strategies and developments:
10.3.5.1 Partnerships, Collaborations, and Agreements:
10.3.6 SWOT Analysis
10.4 Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Segmental and Regional Analysis
10.4.4 Research & Development Expenses
10.4.5 Recent strategies and developments:
10.4.5.1 Partnerships, Collaborations, and Agreements:
10.4.5.2 Product Launches and Product Expansions:
10.4.6 SWOT Analysis
10.5 Intel Corporation
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Segmental and Regional Analysis
10.5.4 Research & Development Expenses
10.5.5 Recent strategies and developments:
10.5.5.1 Product Launches and Product Expansions:
10.5.6 SWOT Analysis
10.6 NVIDIA Corporation
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Segmental and Regional Analysis
10.6.4 Research & Development Expenses
10.6.5 Recent strategies and developments:
10.6.5.1 Partnerships, Collaborations, and Agreements:
10.6.5.2 Product Launches and Product Expansions:
10.6.5.3 Acquisition and Mergers:
10.6.6 SWOT Analysis
10.7 Forvia SE
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 SWOT Analysis
10.8 Qualcomm Incorporated (Qualcomm Technologies, Inc.)
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Segmental and Regional Analysis
10.8.4 Research & Development Expense
10.8.5 Recent strategies and developments:
10.8.5.1 Partnerships, Collaborations, and Agreements:
10.8.5.2 Product Launches and Product Expansions:
10.8.6 SWOT Analysis
10.9 Robert Bosch GmbH
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Segmental and Regional Analysis
10.9.4 Research & Development Expense
10.9.5 Recent strategies and developments:
10.9.5.1 Acquisition and Mergers:
10.9.6 SWOT Analysis
10.10. Mercedes-Benz Group AG
10.10.1 Company Overview
10.10.2 Financial Analysis
10.10.3 Segmental and Regional Analysis
10.10.4 Research & Development Expense
10.10.5 Recent strategies and developments:
10.10.5.1 Partnerships, Collaborations, and Agreements:
10.10.5.2 Product Launches and Product Expansions:
10.10.6 SWOT Analysis

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