North America Augmented Reality And Virtual Reality In Healthcare Market Size, Share & Trends Analysis Report By Technology Type, By Component (Hardware, Software, and Services), By Country and Growth Forecast, 2024 - 2031

The North America Augmented Reality And Virtual Reality In Healthcare Market would witness market growth of 17.6% CAGR during the forecast period (2024-2031).

The US market dominated the North America Augmented Reality And Virtual Reality In Healthcare Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $3,789.6 million by 2031. The Canada market is experiencing a CAGR of 18.2% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 19.6% during (2024 - 2031).

Augmented reality (AR) and virtual reality (VR) in healthcare refer to innovative digital technologies transforming how medical professionals diagnose, treat, and educate patients. AR overlays computer-generated images, data, and graphics onto the real-world view, enhancing a clinician’s ability to visualize and interact with a patient’s anatomy during examinations or surgical procedures.

Virtual reality (VR), on the other hand, creates entirely immersive digital environments that can simulate real-world scenarios. VR is widely used in healthcare for medical training, patient education, and therapeutic interventions. Medical students can practice surgeries and other procedures in a virtual setting, allowing them to gain valuable experience without any risk to actual patients.

The region’s healthcare landscape is characterized by a strong collaboration between public agencies, private enterprises, and academic institutions, all working together to refine and expand immersive technologies. Initiatives such as cross-border research collaborations and joint funding programs have fostered an environment ripe for innovation, enabling the seamless integration of AR/VR into clinical practice, medical education, and patient engagement. Canada’s healthcare system is witnessing a robust surge in the adoption of wearables and mobile AR/VR applications, spurred by government programs like Canada Health Infoway and the nation’s Digital Health Strategy. The federal budget 2021 allocated over $300 million to enhance virtual healthcare services, further reinforcing the AR/VR solutions shift. In Mexico, the burgeoning field of AR/VR is being leveraged to enhance the already thriving medical tourism sector. Recognizing the potential for technology to improve patient engagement and procedural transparency, government initiatives such as the National Strategy for Medical Tourism and support from the Ministry of Health have catalyzed the development of virtual facility tours and remote pre-surgical consultations. As a result, North America is rapidly emerging as a leader in digital health transformation, supporting market expansion.

Based on Technology Type, the market is segmented into Augmented Reality (Surgical Applications, Training & Continuing Medical Education, and Rehabilitation) and Virtual Reality (Simulation & Training, Rehabilitation, Virtual Reality Exposure Therapy (VRET), Pain Distraction, and Diagnostics). Based on Component, the market is segmented into Hardware, Software, and Services. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• CAE Inc.
• Siemens Healthineers AG (Siemens AG)
• Meta Platforms, Inc.
• Hologic, Inc.
• EON Reality, Inc.
• GE HealthCare Technologies, Inc.
• WorldViz, Inc.
• Microsoft Corporation
• Intuitive Surgical, Inc.
• Laerdal Medical Limited

North America Augmented Reality And Virtual Reality In Healthcare Market Report Segmentation

By Technology Type

• Augmented Reality
• Surgical Applications
• Training & Continuing Medical Education
• Rehabilitation
• Virtual Reality
• Simulation & Training
• Rehabilitation
• Virtual Reality Exposure Therapy (VRET)
• Pain Distraction
• Diagnostics

By Component

• Hardware
• Software
• Services

By Country

• US
• Canada
• Mexico
• Rest of North America