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North America Audience Analytics Market Size, Share & Industry Trends Analysis Report By Component, By Application, By Enterprise Size (Large Enterprises, and Small & Medium-sized Enterprises), By Vertical, By Country and Growth Forecast, 2023 - 2030

Best Price Guarantee Length Publisher Published Date SKU
from $1,500 115 Pages Knowledge Based Value (KBV) Research December, 2023 KBV18388983
Best Price Guarantee
Price from $1,500
Length 115 Pages
Publisher Knowledge Based Value (KBV) Research
Published Date December, 2023
SKU KBV18388983

North America Audience Analytics Market Size, Share & Industry Trends Analysis Report By Component, By Application, By Enterprise Size (Large Enterprises, and Small & Medium-sized Enterprises), By Vertical, By Country and Growth Forecast, 2023 - 2030


The North America Audience Analytics Market would witness market growth of 11.4% CAGR during the forecast period (2023-2030).

Integrating artificial intelligence into audience analytics unlocks the potential for predictive modelling. By leveraging machine learning algorithms, businesses can forecast future trends, anticipate audience preferences, and proactively tailor strategies. This trend enhances the agility of businesses in responding to market dynamics. Hyper-personalization is emerging as a dominant trend, driven by the desire to create uniquely tailored experiences for individuals. Businesses are moving beyond basic personalization to hyper-personalized content, services, and recommendations.

Understanding the intricacies of the customer journey is a focal point of contemporary audience analytics. Businesses are investing in tools and methodologies to map the entire customer journey, from initial awareness to conversion and post-purchase engagement. This holistic view enables organizations to optimize touchpoints and enhance overall customer satisfaction. Augmented analytics represents an innovative leap in this, integrating artificial intelligence and machine learning to automate data insights. This innovation enhances trust in analytics processes and mitigates risks associated with data manipulation.

The media and entertainment industry in North America is witnessing a surge in demand for personalized content experiences. This is crucial in understanding viewer preferences, behaviour, and engagement patterns. By analyzing audience data, content providers can tailor their offerings to individual preferences, increasing viewer satisfaction and retention. The rise of OTT platforms, offering streaming services for video, music, and other content, has reshaped the media landscape in North America. Therefore, the rising media and entertainment industry in North America will boost the demand in the region.

The US market dominated the North America Audience Analytics Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $2,248.5 million by 2030. The Canada market is experiencing a CAGR of 13.9% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 12.9% during (2023 - 2030).

Based on Component, the market is segmented into Solution, and Services. Based on Application, the market is segmented into Customer Experience, Sales & Marketing Management, and Competitive Analysis. Based on Enterprise Size, the market is segmented into Large Enterprises, and Small & Medium-sized Enterprises. Based on Vertical, the market is segmented into Media & Entertainment, Automotive & Transportation, IT & Telecommunication, Retail & E-commerce, Healthcare, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Oracle Corporation, IBM Corporation, SAS Institute, Inc., Sightcorp (Raydiant Inc.), Akamai Technologies, Inc., NetBase Solutions, Inc., JCDecaux SE, Telmar Group Inc. (Liiv Group), and Google LLC (Alphabet Inc.)

Scope of the Study

Market Segments covered in the Report:

By Component
  • Solution
  • Services
By Application
  • Customer Experience
  • Sales & Marketing Management
  • Competitive Analysis
By Enterprise Size
  • Large Enterprises
  • Small & Medium-sized Enterprises
By Vertical
  • Media & Entertainment
  • Automotive & Transportation
  • IT & Telecommunication
  • Retail & E-commerce
  • Healthcare
  • Others
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America
Companies Profiled
  • Adobe, Inc.
  • Oracle Corporation
  • IBM Corporation
  • SAS Institute, Inc.
  • Sightcorp (Raydiant Inc.)
  • Akamai Technologies, Inc.
  • NetBase Solutions, Inc.
  • JCDecaux SE
  • Telmar Group Inc. (Liiv Group)
  • Google LLC (Alphabet Inc.)
Unique Offerings from KBV Research
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Audience Analytics Market, by Component
1.4.2 North America Audience Analytics Market, by Application
1.4.3 North America Audience Analytics Market, by Enterprise Size
1.4.4 North America Audience Analytics Market, by Vertical
1.4.5 North America Audience Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market At a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
Chapter 4. Competition Analysis - Global
4.1 Market Share Analysis, 2022
4.2 Strategies Deployed in Audience Analytics Market.
4.3 Porter Five Forces Analysis
Chapter 5. North America Audience Analytics Market, By Component
5.1 North America Solution Market, By Country
5.2 North America Services Market, By Country
Chapter 6. North America Audience Analytics Market, By Application
6.1 North America Customer Experience Market, By Country
6.2 North America Sales & Marketing Management Market, By Country
6.3 North America Competitive Analysis Market, By Country
Chapter 7. North America Audience Analytics Market, By Enterprise Size
7.1 North America Large Enterprises Market, By Country
7.2 North America Small & Medium-sized Enterprises Market, By Country
Chapter 8. North America Audience Analytics Market, By Vertical
8.1 North America Media & Entertainment Market, By Country
8.2 North America Automotive & Transportation Market, By Country
8.3 North America IT & Telecommunication Market, By Country
8.4 North America Retail & E-commerce Market, By Country
8.5 North America Healthcare Market, By Country
8.6 North America Others Market, By Country
Chapter 9. North America Audience Analytics Market, By Country
9.1 US Audience Analytics Market
9.1.1 US Audience Analytics Market, By Component
9.1.2 US Audience Analytics Market, By Application
9.1.3 US Audience Analytics Market, By Enterprise Size
9.1.4 US Audience Analytics Market, By Vertical
9.2 Canada Audience Analytics Market
9.2.1 Canada Audience Analytics Market, By Component
9.2.2 Canada Audience Analytics Market, By Application
9.2.3 Canada Audience Analytics Market, By Enterprise Size
9.2.4 Canada Audience Analytics Market, By Vertical
9.3 Mexico Audience Analytics Market
9.3.1 Mexico Audience Analytics Market, By Component
9.3.2 Mexico Audience Analytics Market, By Application
9.3.3 Mexico Audience Analytics Market, By Enterprise Size
9.3.4 Mexico Audience Analytics Market, By Vertical
9.4 Rest of North America Audience Analytics Market
9.4.1 Rest of North America Audience Analytics Market, By Component
9.4.2 Rest of North America Audience Analytics Market, By Application
9.4.3 Rest of North America Audience Analytics Market, By Enterprise Size
9.4.4 Rest of North America Audience Analytics Market, By Vertical
Chapter 10. Company Profiles
10.1 Adobe, Inc.
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expense
10.1.5 Recent strategies and developments:
10.1.5.1 Partnerships, Collaborations, and Agreements:
10.1.6 SWOT Analysis
10.2 Oracle Corporation
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental and Regional Analysis
10.2.4 Research & Development Expense
10.2.5 SWOT Analysis
10.3 IBM Corporation
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Regional & Segmental Analysis
10.3.4 Research & Development Expenses
10.3.5 Recent strategies and developments:
10.3.5.1 Acquisition and Mergers:
10.3.6 SWOT Analysis
10.4 SAS Institute, Inc.
10.4.1 Company Overview
10.4.2 SWOT Analysis
10.5 Sightcorp (Raydiant Inc.)
10.5.1 Company Overview
10.5.2 Recent strategies and developments:
10.5.2.1 Partnerships, Collaborations, and Agreements:
10.5.3 SWOT Analysis
10.6 Akamai Technologies, Inc.
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Regional Analysis
10.6.4 Research & Development Expense
10.6.5 Recent strategies and developments:
10.6.5.1 Product Launches and Product Expansions:
10.6.6 SWOT Analysis
10.7 NetBase Solutions, Inc.
10.7.1 Company Overview
10.7.2 SWOT Analysis
10.8 JCDecaux SE
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Segmental and Regional Analysis
10.8.4 Research & Development Expenses
10.8.5 Recent strategies and developments:
10.8.5.1 Acquisition and Mergers:
10.8.6 SWOT Analysis
10.9 Telmar Group Inc. (Liiv Group)
10.9.1 Company Overview
10.9.2 Recent strategies and developments:
10.9.2.1 Acquisition and Mergers:
10.9.3 SWOT Analysis
10.10. Google LLC (Alphabet Inc.)
10.10.1 Company Overview
10.10.2 Financial Analysis
10.10.3 Segmental and Regional Analysis
10.10.4 Research & Development Expense
10.10.5 Recent strategies and developments:
10.10.5.1 Partnerships, Collaborations, and Agreements:
10.10.6 SWOT Analysis

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