North America Marketing Attribution Software Market Size, Share & Industry Trends Analysis Report By Component (Solution and Services), By Type, By Deployment Mode (On-premises and Cloud), By Organization Size, By Vertical, By Country and Growth Forecast

North America Marketing Attribution Software Market Size, Share & Industry Trends Analysis Report By Component (Solution and Services), By Type, By Deployment Mode (On-premises and Cloud), By Organization Size, By Vertical, By Country and Growth Forecast, 2022 - 2028

The North America Marketing Attribution Software Market would witness market growth of 12.3% CAGR during the forecast period (2022-2028).

Marketing With pre-built models, attribution reports compile all the pertinent buyer journey interactions, allowing businesses to determine with certainty which content and channels are assisting them in achieving their marketing objectives. This particular form of marketing attribution demonstrates how marketers influence the number of leads in a specific campaign.

Even when leads don't result in actual sales, they are significant since they demonstrate how marketing material or methods attract prospects or new audiences that may eventually result in sales or significant financial advantages. Businesses in this category sell goods or services to other companies or specialists in their industry. Unlike B2C attribution, which may very well be related to smaller transactions, B2B attribution may be related to larger purchases made by businesses, members, or leads.

The demand for multi-touch attribution is anticipated to continue to be driven by North America since the region is home to the world's largest multi-touch attribution providers, where marketing services expenditure is rising, and social media has a massive influence. The expansion of e-commerce retail sales is anticipated to boost the demand for improved marketing methods, leading to implementing of a multi-touch attribution model. The region's burgeoning e-commerce and retail sales are anticipated to increase the usage of marketing attribution solutions. All of these factors drive the marketing attribution software market in North America.

The US market dominated the North America Marketing Attribution Software Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $1,767.2 million by 2028. The Canada market is poised to grow at a CAGR of 14.9% during (2022 - 2028). Additionally, The Mexico market would witness a CAGR of 13.9% during (2022 - 2028).

Based on Component, the market is segmented into Solution and Services. Based on Type, the market is segmented into Multi-source Attribution, Probabilistic or Algorithmic Attribution and Single-source Attribution. Based on Deployment Mode, the market is segmented into On-premises and Cloud. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises (SMEs). Based on Vertical, the market is segmented into Consumer Goods & Retail, BFSI, Telecom & IT, Healthcare, Travel & Hospitality, Media & Entertainment and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Oracle Corporation, Google LLC (Alphabet, Inc.), SAP SE, Adobe, Inc., Merkle Inc. (Dentsu Group Inc.), Neustar, Inc. (TransUnion LLC), HubSpot, Inc., Nielsen Holdings plc (Elliott Investment Management L.P.), Ruler Analytics Limited, and Windsor Group AG

Scope of the Study

Market Segments covered in the Report:

By Component

• Solution
• Services

By Type

• Multi-source Attribution
• Probabilistic or Algorithmic Attribution
• Single-source Attribution

By Deployment Mode

• On-premises
• Cloud

By Organization Size

• Large Enterprises
• Small & Medium Enterprises (SMEs)

By Vertical

• Consumer Goods & Retail
• BFSI
• Telecom & IT
• Healthcare
• Travel & Hospitality
• Media & Entertainment
• Others

By Country

• US
• Canada
• Mexico
• Rest of North America

Companies Profiled

• Oracle Corporation
• Google LLC (Alphabet, Inc.)
• SAP SE
• Adobe, Inc.
• Merkle Inc. (Dentsu Group Inc.)
• Neustar, Inc. (TransUnion LLC)
• HubSpot, Inc.
• Nielsen Holdings plc (Elliott Investment Management L.P.)
• Ruler Analytics Limited
• Windsor Group AG

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