North America Athleisure Market Size, Share & Trends Analysis Report By Type (Mass, and Premium), By End User, By Distribution Channel, By Product (Shirts, Shorts, Leggings & Tights, Yoga Apparels, and Others), By Country and Growth Forecast, 2023 - 2030

North America Athleisure Market Size, Share & Trends Analysis Report By Type (Mass, and Premium), By End User, By Distribution Channel, By Product (Shirts, Shorts, Leggings & Tights, Yoga Apparels, and Others), By Country and Growth Forecast, 2023 - 2030


The North America Athleisure Market would witness market growth of 8.3% CAGR during the forecast period (2023-2030).

The adoption of athleisure is closely linked to the shift in consumers' lifestyle preferences. Athleisure seamlessly fits into the narrative in an era where individuals increasingly prioritize health, wellness, and an active lifestyle. The desire for clothing that effortlessly transitions between fitness activities and daily routines has driven many to embrace the comfort and versatility offered by athleisure. Athleisure's core value proposition lies in its emphasis on comfort and functionality. Incorporating stretchable, breathable, and moisture-wicking fabrics provides comfort that traditional clothing often lacks. This emphasis on functionality resonates with consumers who seek practicality in their attire, contributing significantly to the widespread adoption of athleisure in various settings.

Athleisure has transcended the confines of gym spaces and workout routines, gaining acceptance in social and professional settings. The evolution of workplace dress codes and the rise of casualization in various industries have paved the way for athleisure to become a socially acceptable form of attire. The blend of style and comfort has shifted societal norms, allowing individuals to express themselves through athleisure without compromising professionalism. The influence of celebrities and social media influencers cannot be overstated in adopting athleisure. Endorsements from athletes, fitness enthusiasts, and fashion-forward celebrities have propelled athleisure into the spotlight, making it a desirable choice for individuals looking to emulate the lifestyles of their favorite influencers. Social media platforms showcase athleisure as a clothing choice and a lifestyle statement, further fuelling its adoption.

The US market dominated the North America Athleisure Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $155,779.8 million by 2030, The Canada market is experiencing a CAGR of 10.8% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 9.8% during (2023 - 2030).

Canada has a culture that values an active and healthy lifestyle. With abundant outdoor activities, sports, and fitness enthusiasts, athleisure fits well into the Canadian lifestyle, allowing individuals to transition from workouts to casual outings seamlessly. Hence, the factors mentioned above will drive the regional market growth.

Based on Type, the market is segmented into Mass, and Premium. Based on End User, the market is segmented into Women, Men, and Children. Based on Distribution Channel, the market is segmented into Offline, and Online. Based on Product, the market is segmented into Shirts, Shorts, Leggings & Tights, Yoga Apparels, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled
  • Hanes Brands, Inc.
  • Adidas AG
  • Vuori, Inc.
  • Pangaia
  • Under Armour, Inc.
  • Outerknown
  • Eileen Fisher, Inc.
  • Patagonia, Inc.
  • Wear Pact, LLC
  • Lululemon Athletica, Inc.
North America Athleisure Market Report Segmentation

By Type
  • Mass
  • Premium
By End User
  • Women
  • Men
  • Children
By Distribution Channel
  • Offline
  • Online
By Product
  • Shirts
  • Shorts
  • Leggings & Tights
  • Yoga Apparels
  • Others
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Athleisure Market, by Type
1.4.2 North America Athleisure Market, by End User
1.4.3 North America Athleisure Market, by Distribution Channel
1.4.4 North America Athleisure Market, by Product
1.4.5 North America Athleisure Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter’s Five Forces Analysis
Chapter 4. North America Athleisure Market, By Type
4.1 North America Mass Market, By Country
4.2 North America Premium Market, By Country
Chapter 5. North America Athleisure Market, By End-user
5.1 North America Women Market, By Country
5.2 North America Men Market, By Country
5.3 North America Children Market, By Country
Chapter 6. North America Athleisure Market, By Distribution Channel
6.1 North America Offline Market, By Country
6.2 North America Online Market, By Country
Chapter 7. North America Athleisure Market, By Product
7.1 North America Shirts Market, By Country
7.2 North America Shorts Market, By Country
7.3 North America Leggings & Tights Market, By Country
7.4 North America Yoga Apparels Market, By Country
7.5 North America Others Market, By Country
Chapter 8. North America Athleisure Market, By Country
8.1 US Athleisure Market
8.1.1 US Athleisure Market, By Type
8.1.2 US Athleisure Market, By End-user
8.1.3 US Athleisure Market, By Distribution Channel
8.1.4 US Athleisure Market, By Product
8.2 Canada Athleisure Market
8.2.1 Canada Athleisure Market, By Type
8.2.2 Canada Athleisure Market, By End-user
8.2.3 Canada Athleisure Market, By Distribution Channel
8.2.4 Canada Athleisure Market, By Product
8.3 Mexico Athleisure Market
8.3.1 Mexico Athleisure Market, By Type
8.3.2 Mexico Athleisure Market, By End-user
8.3.3 Mexico Athleisure Market, By Distribution Channel
8.3.4 Mexico Athleisure Market, By Product
8.4 Rest of North America Athleisure Market
8.4.1 Rest of North America Athleisure Market, By Type
8.4.2 Rest of North America Athleisure Market, By End-user
8.4.3 Rest of North America Athleisure Market, By Distribution Channel
8.4.4 Rest of North America Athleisure Market, By Product
Chapter 9. Company Profiles
9.1 Adidas AG
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Regional Analysis
9.1.4 Research & Development Expense
9.1.5 SWOT Analysis
9.2 Vuori, Inc.
9.2.1 Company Overview
9.3 Pangaia
9.3.1 Company Overview
9.4 Wear Pact, LLC
9.4.1 Company Overview
9.5 Under Armour, Inc.
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Regional Analysis
9.5.4 SWOT Analysis
9.6 Outerknown
9.6.1 Company Overview
9.7 Eileen Fisher, Inc.
9.7.1 Company Overview
9.8 Patagonia, Inc.
9.8.1 Company Overview
9.8.2 SWOT Analysis
9.9 Lululemon Athletica, Inc.
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Segmental and Regional Analysis
9.9.4 SWOT Analysis
9.10. Hanesbrands Inc.
9.10.1 Company Overview
9.10.2 Financial Analysis
9.10.3 Segmental and Regional Analysis
9.10.4 Research & Development Expenses

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings