North America Anime Merchandising Market Size, Share & Trends Analysis Report By Distribution Channel (Online, and Offline), By Product, By Country and Growth Forecast, 2024 - 2031

The North America Anime Merchandising Market would witness market growth of 8.2% CAGR during the forecast period (2024-2031).

The US market dominated the North America Anime Merchandising Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $3,380.2 Million by 2031. The Canada market is experiencing a CAGR of 10.4% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 9.6% during (2024 - 2031).

This market represents a dynamic and rapidly expanding entertainment and consumer goods industry segment. Fuelled by the increasing popularity of anime content, this market encompasses various products, including figurines, apparel, accessories, posters, home decor, and lifestyle items.

They finds applications across various domains, catering to entertainment and lifestyle needs. Figurines, plush toys, and collectible items dominate this category, enabling fans to own a tangible connection to their favourite characters and series. These items are often designed to represent iconic moments, characters, or scenes, making them highly sought-after among collectors and enthusiasts.

As the retail industry in Mexico reaches a projected revenue of USD 76 billion, with over 47,000 retail stores and the dominance of major players like Walmart de Mexico, the accessibility of anime-themed products in physical stores is set to rise. With Walmart’s significant share of supermarket sales, anime merchandise could become a larger part of its offerings, especially considering the growing popularity of anime among Mexican consumers. In Canada, e-commerce has significantly transformed consumer habits, with e-commerce retail trade sales reaching US$3.82 billion in December 2020 and 75% of Canadians engaging in online shopping in 2022. This digital shift in shopping behaviour is expected to continue growing, with projections indicating that 77.6% of Canadians will use e-commerce by 2025. The increasing preference for online shopping in Canada presents a huge opportunity for this market, as fans can easily access a wide range of anime products through e-commerce platforms. Thus, the continued rise of the retail and e-commerce sectors in Mexico and Canada is contributing to the rapid growth of the anime merchandising market.

Based on Distribution Channel, the market is segmented into Online, and Offline. Based on Product, the market is segmented into Figurine, Clothing, Board Games & Toys, Posters, Books, and Other Product. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Bandai Namco Holdings Inc.
• Good Smile Company, Inc.
• Diamond Select Toys
• Studio Ghibli, Inc.
• Crunchyroll, LLC
• Bioworld Merchandising, Inc.
• Bushiroad Inc.
• Medicom Toy Corporation
• Atomic Flare

North America Anime Merchandising Market Report Segmentation

By Distribution Channel

• Online
• Offline

By Product

• Figurine
• Clothing
• Board Games & Toys
• Posters
• Books
• Other Product

By Country

• US
• Canada
• Mexico
• Rest of North America