North America Air Fryer Market Size, Share & Trends Analysis Report By Product (Digital, and Manual), By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, and Online Channel), By End User, By Country and Growth Forecast, 2024 - 2031

North America Air Fryer Market Size, Share & Trends Analysis Report By Product (Digital, and Manual), By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, and Online Channel), By End User, By Country and Growth Forecast, 2024 - 2031


The North America Air Fryer Market would witness market growth of 6.0% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 2,072.31 thousand units, showcasing a growth of 23.4% (2020-2023).

Digital products in the air fryer market encompass a range of technologically advanced air fryers equipped with digital interfaces and smart features. These models typically include digital touchscreens, precise temperature and time controls, pre-programmed cooking settings for various foods, and sometimes connectivity to mobile apps. Thus, the Canada market is expected to utilize 667.27 thousand units of digital air fryer products by 2031.

The US market dominated the North America Air Fryer Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $403.8 Million by 2031. The Canada market is experiencing a CAGR of 8.1% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 7.4% during (2024 - 2031).

An air fryer is a culinary appliance that is essential for cooking food. It is designed to create a crispy exterior that is like traditional frying methods, but it uses significantly less oil. This is accomplished by circulating heated air around the food. The market has witnessed remarkable growth over the past decade.

Additionally, this growth is driven by various factors catering to contemporary consumer needs and preferences. With the increasing demand for convenient culinary solutions and health consciousness, air fryers have become increasingly popular, providing a healthier alternative to traditional frying methods.

The growing health-conscious consumer base in North America is a major driver of the air fryer market. A combination of health consciousness, high disposable income, and social media influence drives the increasing demand for air fryers in the United States. According to the Centers for Disease Control and Prevention (CDC), approximately 42.4% of American adults were classified as obese in 2017-2018, prompting a shift towards healthier eating habits. Air fryer, which allow for the preparation of lower-fat meals, align perfectly with this trend.

Based on Product, the market is segmented into Digital, and Manual. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Specialty Stores, and Online Channel. Based on End User, the market is segmented into Residential, and Commercial. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled
  • Newell Brands, Inc.
  • Koninklijke Philips N.V.
  • Spectrum Brands Holdings, Inc.
  • Breville Group Limited
  • Wonderchef Home Appliances Pvt. Ltd.
  • TTK Prestige Limited
  • Havells India Ltd.
  • Cuisinart Corporation (Conair Corporation)
  • GoWISE USA
  • Nuwave, LLC.
North America Air Fryer Market Report Segmentation

By Product (Volume, Thousand Units, USD Billion, 2020-2030)
  • Digital
  • Manual
By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2030)
  • Hypermarkets & Supermarkets
  • Specialty Stores
  • Online Channel
By End User (Volume, Thousand Units, USD Billion, 2020-2030)
  • Residential
  • Commercial
By Country (Volume, Thousand Units, USD Billion, 2020-2030)
  • US
  • Canada
  • Mexico
  • Rest of North America


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Air Fryer Market, by Product
1.4.2 North America Air Fryer Market, by Distribution Channel
1.4.3 North America Air Fryer Market, by End User
1.4.4 North America Air Fryer Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis
Chapter 4. North America Air Fryer Market by Product
4.1 North America Digital Market by Region
4.2 North America Manual Market by Region
Chapter 5. North America Air Fryer Market by Distribution Channel
5.1 North America Hypermarkets & Supermarkets Market by Country
5.2 North America Specialty Stores Market by Country
5.3 North America Online Channel Market by Country
Chapter 6. North America Air Fryer Market by End User
6.1 North America Residential Market by Country
6.2 North America Commercial Market by Country
Chapter 7. North America Air Fryer Market by Country
7.1 US Air Fryer Market
7.1.1 US Air Fryer Market by Product
7.1.2 US Air Fryer Market by Distribution Channel
7.1.3 US Air Fryer Market by End User
7.2 Canada Air Fryer Market
7.2.1 Canada Air Fryer Market by Product
7.2.2 Canada Air Fryer Market by Distribution Channel
7.2.3 Canada Air Fryer Market by End User
7.3 Mexico Air Fryer Market
7.3.1 Mexico Air Fryer Market by Product
7.3.2 Mexico Air Fryer Market by Distribution Channel
7.3.3 Mexico Air Fryer Market by End User
7.4 Rest of North America Air Fryer Market
7.4.1 Rest of North America Air Fryer Market by Product
7.4.2 Rest of North America Air Fryer Market by Distribution Channel
7.4.3 Rest of North America Air Fryer Market by End User
Chapter 8. Company Profiles
8.1 Newell Brands, Inc.
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expenses
8.1.5 SWOT Analysis
8.2 Koninklijke Philips N.V.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Product Launches and Product Expansions:
8.2.6 SWOT Analysis
8.3 Spectrum Brands Holdings, Inc.
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expenses
8.3.5 SWOT Analysis
8.4 Breville Group Limited
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Recent strategies and developments:
8.4.4.1 Product Launches and Product Expansions:
8.4.5 SWOT Analysis
8.5 Wonderchef Home Appliances Pvt. Ltd.
8.5.1 Company Overview
8.6 TTK Prestige Limited
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Regional Analysis
8.6.4 Research & Development Expenses
8.6.5 SWOT Analysis
8.7 Havells India Ltd.
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental Analysis
8.7.4 SWOT Analysis
8.8 Cuisinart Corporation (Conair Corporation)
8.8.1 Company Overview
8.8.2 Recent strategies and developments:
8.8.2.1 Product Launches and Product Expansions:
8.9 GoWISE USA
8.9.1 Company Overview
8.10. NuWave, LLC
8.10.1 Company Overview

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