North America Adaptive Learning Market Size, Share & Trends Analysis Report By Component (Platform, and Services), By End-user (K-12, Higher Education Institutions, Corporate, and Others), By Country and Growth Forecast, 2023 - 2030

North America Adaptive Learning Market Size, Share & Trends Analysis Report By Component (Platform, and Services), By End-user (K-12, Higher Education Institutions, Corporate, and Others), By Country and Growth Forecast, 2023 - 2030


The North America Adaptive Learning Market would witness market growth of 21% CAGR during the forecast period (2023-2030).

The market is witnessing significant growth and transformation as technology reshapes education. These learning systems represent a dynamic approach to education that leverages advanced technologies, particularly artificial intelligence (AI) and machine learning, to personalize the learning experience for individual students. Traditional one-size-fits-all educational models are increasingly replaced by these learning solutions catering to individual students' diverse needs, learning styles, and paces.

In K-12 education, these learning systems supplement traditional classroom instruction. These systems assess students' strengths and weaknesses, allowing educators to tailor lessons to meet individual needs. Students can progress through material at their own pace, reinforcing foundational concepts or advancing more quickly based on mastery. In higher education, this learning is employed in diverse subjects, from mathematics and sciences to humanities. These systems are integrated into online courses and blended learning environments, providing students personalized content, assessments, and feedback.

As SMEs expand in Canada, there is a growing need for effective and scalable workforce training and development programs. As per the data from Statistics Canada, small- and medium-sized businesses contribute significantly to the Canadian economy, making up 98.1% of all employer businesses in Canada in 2021. Small businesses employ 9.7 million individuals in Canada. By comparison, medium-sized businesses employed 3.2 million individuals (21.2% of the labor force), and large businesses employed 2.3 million individuals (14.8%). Thus, the growing expansion of small and medium enterprises in North America will assist in the growth of the regional market.

The US market dominated the North America Adaptive Learning Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $3,834.3 Million by 2030. The Canada market is experiencing a CAGR of 23.7% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 22.6% during (2023 - 2030).

Based on Component, the market is segmented into Platform, and Services. Based on End-user, the market is segmented into K-12, Higher Education Institutions, Corporate, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled
  • Pearson PLC
  • McGraw Hill LLC (Platinum Equity Advisors, LLC)
  • Curriculum Associates, LLC
  • Imagination Station, Inc.
  • Learning Explorer, Inc.
  • Imagine Learning LLC (Weld North Education LLC)
  • Fulcrum Labs, Inc.
  • John Wiley & Sons, Inc.
  • Houghton Mifflin Harcourt Publishing Company (Veritas Capital)
  • CCKF, Inc. (Realizeit)
North America Adaptive Learning Market Report Segmentation

By Component
  • Platform
  • Services
By End-user
  • K-12
  • Higher Education Institutions
  • Corporate
  • Others
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Adaptive Learning Market, by Component
1.4.2 North America Adaptive Learning Market, by End-user
1.4.3 North America Adaptive Learning Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter Five Forces Analysis
Chapter 4. North America Adaptive Learning Market by Component
4.1 North America Platform Market by Country
4.2 North America Services Market by Country
Chapter 5. North America Adaptive Learning Market by End-user
5.1 North America K-12 Market by Country
5.2 North America Higher Education Institutions Market by Country
5.3 North America Corporate Market by Country
5.4 North America Others Market by Country
Chapter 6. North America Adaptive Learning Market by Country
6.1 US Adaptive Learning Market
6.1.1 US Adaptive Learning Market by Component
6.1.2 US Adaptive Learning Market by End-user
6.2 Canada Adaptive Learning Market
6.2.1 Canada Adaptive Learning Market by Component
6.2.2 Canada Adaptive Learning Market by End-user
6.3 Mexico Adaptive Learning Market
6.3.1 Mexico Adaptive Learning Market by Component
6.3.2 Mexico Adaptive Learning Market by End-user
6.4 Rest of North America Adaptive Learning Market
6.4.1 Rest of North America Adaptive Learning Market by Component
6.4.2 Rest of North America Adaptive Learning Market by End-user
Chapter 7. Company Profiles
7.1 McGraw Hill LLC (Platinum Equity Advisors, LLC)
7.1.1 Company Overview
7.1.2 Recent strategies and developments:
7.1.2.1 Product Launches and Product Expansions:
7.1.2.2 Acquisition and Mergers:
7.1.3 SWOT Analysis
7.2 Curriculum Associates, LLC
7.2.1 Company Overview
7.3 Imagination Station, Inc.
7.3.1 Company Overview
7.4 Learning Explorer, Inc.
7.4.1 Company Overview
7.4.2 Recent strategies and developments:
7.4.2.1 Acquisition and Mergers:
7.5 Imagine Learning LLC (Weld North Education LLC)
7.5.1 Company Overview
7.5.2 Recent strategies and developments:
7.5.2.1 Partnerships, Collaborations, and Agreements:
7.6 Fulcrum Labs, Inc.
7.6.1 Company Overview
7.7 John Wiley & Sons, Inc.
7.7.1 Company Overview
7.7.2 Financial Analysis
7.7.3 Segmental and Regional Analysis
7.7.4 Recent strategies and developments:
7.7.4.1 Acquisition and Mergers:
7.7.5 SWOT Analysis
7.8 Houghton Mifflin Harcourt Publishing Company (Veritas Capital)
7.8.1 Company Overview
7.9 CCKF, Inc. (Realizeit)
7.9.1 Company Overview
7.10. Pearson PLC
7.10.1 Company Overview
7.10.2 Financial Analysis
7.10.3 Segmental and Regional Analysis
7.10.4 Recent strategies and developments:
7.10.4.1 Product Launches and Product Expansions:
7.10.4.2 Acquisition and Mergers:
7.10.5 SWOT Analysis

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