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North America AdTech Market Size, Share & Industry Trends Analysis Report By Enterprise Size (Large Enterprise and Small & Medium Enterprise), By Platform, By Solution, By Advertising Type, By Vertical, By Country and Growth Forecast, 2023 - 2030

Best Price Guarantee Length Publisher Published Date SKU
from $1,500 167 Pages Knowledge Based Value (KBV) Research December, 2023 KBV18388980
Best Price Guarantee
Price from $1,500
Length 167 Pages
Publisher Knowledge Based Value (KBV) Research
Published Date December, 2023
SKU KBV18388980

North America AdTech Market Size, Share & Industry Trends Analysis Report By Enterprise Size (Large Enterprise and Small & Medium Enterprise), By Platform, By Solution, By Advertising Type, By Vertical, By Country and Growth Forecast, 2023 - 2030


The North America AdTech Market would witness market growth of 13.3% CAGR during the forecast period (2023-2030).

The technology and tools used to manage, deliver, and assess the efficacy of internet advertisements are referred to as "ad tech" (advertising technology). The demand-side platforms (DSPs), ad exchanges, supply-side platforms (SSPs), and other businesses and products make up the ad tech market. Connected TV (CTV), geotargeting, hyper-personalization, augmented reality & virtual reality, integrated customer journeys, and vernacularization are prominent trends in the ad tech market.

Moreover, programmatic advertising targets and delivers ads using algorithms and data, making ad campaigns more successful and efficient. Because it incorporates sponsored material into the layout and style of a website, native advertising is also growing in popularity. Native advertising facilitates efficient consumer engagement because it is less invasive than standard banner adverts. Since there has been an increase in investment in data, artificial intelligence, automation, and programmatic advertising, the market is expected to expand quickly.

The growing popularity of over-the-top (OTT) content liberates U.S. citizens from cable, geographical restrictions, and broadcast schedules and radically alters the way video is sold, created, and watched. Hence, increased usage can be attributed to limited genre options, flexible packaging, greater gadget availability, internet penetration, and reduced prices. Furthermore, the rising proportion of viewing time devoted to over-the-top (OTT) video content indicates the expansion of streaming. In addition, it is altering the United States' entertainment landscape due to rising income figures. As a result, the use of AdTech services in the region is anticipated to increase.

The US market dominated the North America AdTech Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $596.3 Billion by 2030. The Canada market is experiencing a CAGR of 15.8% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 14.8% during (2023 - 2030).

Based on Enterprise Size, the market is segmented into Large Enterprise and Small & Medium Enterprise. Based on Platform, the market is segmented into Mobile, Web and Others. Based on Solution, the market is segmented into Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Data Management Platforms (DMPs), Ad Networks, and Others. Based on Advertising Type, the market is segmented into Search & Display Advertising, Mobile Advertising, Email Marketing, Programmatic Advertising and Native Advertising & Others. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecom, BFSI, Education, Healthcare, Media & Entertainment and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Alibaba Group Holding Limited, Facebook (Meta Platforms, Inc.), Microsoft Corporation, Google LLC (Alphabet, Inc.), X Corp. (Twitter, Inc.), Oracle Corporation, Criteo S.A., Amazon.com, Inc. and Magnite, Inc. (SpotX).

Scope of the Study

Market Segments covered in the Report:

By Enterprise Size
  • Large Enterprise
  • Small & Medium Enterprise
By Platform
  • Mobile
  • Web
  • Others
By Solution
  • Demand-side Platforms (DSPs)
  • Supply-side Platforms (SSPs)
  • Data Management Platforms (DMPs)
  • Ad Networks
  • Others
By Advertising Type
  • Search & Display Advertising
  • Mobile Advertising
  • Email Marketing
  • Programmatic Advertising
  • Native Advertising & Others
By Vertical
  • Retail & Consumer Goods
  • IT & Telecom
  • BFSI
  • Education
  • Healthcare
  • Media & Entertainment
  • Others
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America
Companies Profiled
  • Adobe, Inc.
  • Alibaba Group Holding Limited
  • Facebook (Meta Platforms, Inc.)
  • Microsoft Corporation
  • Google LLC (Alphabet, Inc.)
  • X Corp. (Twitter, Inc.)
  • Oracle Corporation
  • Criteo S.A.
  • Amazon.com, Inc.
  • Magnite, Inc. (SpotX)
Unique Offerings from KBV Research
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  • Highest number of market tables and figures
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America AdTech Market, by Enterprise Size
1.4.2 North America AdTech Market, by Platform
1.4.3 North America AdTech Market, by Solution
1.4.4 North America AdTech Market, by Advertising Type
1.4.5 North America AdTech Market, by Vertical
1.4.6 North America AdTech Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market composition & scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.2.4 Geographical Expansions
4.3 Top Winning Strategies
4.3.1 Key Leading Strategies: Percentage Distribution (2019-2023)
4.3.2 Key Strategic Move: (Partnerships, Collaborations and Agreements: 2019, Jan – 2023, Aug) Leading Players
4.4 Porter’s Five Force Analysis
Chapter 5. North America AdTech Market by Enterprise Size
5.1 North America Large Enterprise Market by Region
5.2 North America Small & Medium Enterprise Market by Region
Chapter 6. North America AdTech Market by Platform
6.1 North America Mobile Market by Country
6.2 North America Web Market by Country
6.3 North America Others Market by Country
Chapter 7. North America AdTech Market by Solution
7.1 North America Demand-side Platforms (DSPs) Market by Country
7.2 North America Supply-side Platforms (SSPs) Market by Country
7.3 North America Data Management Platforms (DMPs) Market by Country
7.4 North America Ad Networks Market by Country
7.5 North America Others Market by Country
Chapter 8. North America AdTech Market by Advertising Type
8.1 North America Search & Display Advertising Market by Country
8.2 North America Mobile Advertising Market by Country
8.3 North America Email Marketing Market by Country
8.4 North America Programmatic Advertising Market by Country
8.5 North America Native Advertising & Others Market by Country
Chapter 9. North America AdTech Market by Vertical
9.1 North America Retail & Consumer Goods Market by Country
9.2 North America IT & Telecom Market by Country
9.3 North America BFSI Market by Country
9.4 North America Education Market by Country
9.5 North America Healthcare Market by Country
9.6 North America Media & Entertainment Market by Country
9.7 North America Others Market by Country
Chapter 10. North America AdTech Market by Country
10.1 US AdTech Market
10.1.1 US AdTech Market by Enterprise Size
10.1.2 US AdTech Market by Platform
10.1.3 US AdTech Market by Solution
10.1.4 US AdTech Market by Advertising Type
10.1.5 US AdTech Market by Vertical
10.2 Canada AdTech Market
10.2.1 Canada AdTech Market by Enterprise Size
10.2.2 Canada AdTech Market by Platform
10.2.3 Canada AdTech Market by Solution
10.2.4 Canada AdTech Market by Advertising Type
10.2.5 Canada AdTech Market by Vertical
10.3 Mexico AdTech Market
10.3.1 Mexico AdTech Market by Enterprise Size
10.3.2 Mexico AdTech Market by Platform
10.3.3 Mexico AdTech Market by Solution
10.3.4 Mexico AdTech Market by Advertising Type
10.3.5 Mexico AdTech Market by Vertical
10.4 Rest of North America AdTech Market
10.4.1 Rest of North America AdTech Market by Enterprise Size
10.4.2 Rest of North America AdTech Market by Platform
10.4.3 Rest of North America AdTech Market by Solution
10.4.4 Rest of North America AdTech Market by Advertising Type
10.4.5 Rest of North America AdTech Market by Vertical
Chapter 11. Company Profiles
11.1 Adobe, Inc.
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Segmental and Regional Analysis
11.1.4 Research & Development Expense
11.1.5 Recent strategies and developments:
11.1.5.1 Partnerships, Collaborations, and Agreements:
11.1.5.2 Product Launches and Product Expansions:
11.1.6 SWOT Analysis
11.2 Alibaba Group Holding Limited
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Segmental Analysis
11.2.4 Recent strategies and developments:
11.2.4.1 Geographical Expansions:
11.2.5 SWOT Analysis
11.3 Facebook (Meta Platforms, Inc.)
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Segment and Regional Analysis
11.3.4 Research & Development Expense
11.3.5 Recent strategies and developments:
11.3.5.1 Partnerships, Collaborations, and Agreements:
11.3.6 SWOT Analysis
11.4 Microsoft Corporation
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Segmental and Regional Analysis
11.4.4 Research & Development Expenses
11.4.5 Recent strategies and developments:
11.4.5.1 Partnerships, Collaborations, and Agreements:
11.4.5.2 Product Launches and Product Expansions:
11.4.5.3 Acquisition and Mergers:
11.4.6 SWOT Analysis
11.5 Google LLC (Alphabet, Inc.)
11.5.1 Company Overview
11.5.2 Financial Analysis
11.5.3 Segmental and Regional Analysis
11.5.4 Research & Development Expense
11.5.5 Recent strategies and developments:
11.5.5.1 Partnerships, Collaborations, and Agreements:
11.5.5.2 Product Launches and Product Expansions:
11.5.6 SWOT Analysis
11.6 X Corp. (Twitter, Inc.)
11.6.1 Company Overview
11.6.2 Financial Analysis
11.6.3 Regional Analysis
11.6.4 Research & Development Expense
11.6.5 Recent strategies and developments:
11.6.5.1 Partnerships, Collaborations, and Agreements:
11.6.5.2 Product Launches and Product Expansions:
11.7 Oracle Corporation
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Segmental and Regional Analysis
11.7.4 Research & Development Expense
11.7.5 Recent strategies and developments:
11.7.5.1 Partnerships, Collaborations, and Agreements:
11.7.5.2 Product Launches and Product Expansions:
11.7.6 SWOT Analysis
11.8 Criteo S.A.
11.8.1 Company Overview
11.8.2 Financial Analysis
11.8.3 Segmental and Regional Analysis
11.8.4 Research & Development Expense
11.8.5 Recent strategies and developments:
11.8.5.1 Partnerships, Collaborations, and Agreements:
11.8.5.2 Acquisition and Mergers:
11.8.5.3 Product Launches and Product Expansions:
11.8.5.4 Geographical Expansions:
11.8.6 SWOT Analysis
11.9 Amazon.com, Inc.
11.9.1 Company Overview
11.9.2 Financial Analysis
11.9.3 Segmental Analysis
11.9.4 Recent strategies and developments:
11.9.4.1 Partnerships, Collaborations, and Agreements:
11.9.4.2 Product Launches and Product Expansions:
11.9.4.3 Acquisition and Mergers:
11.9.5 SWOT Analysis
11.10. Magnite, Inc. (SpotX)
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Regional Analysis
11.10.4 Technology & Development Expenses
11.10.5 Recent strategies and developments:
11.10.5.1 Partnerships, Collaborations, and Agreements:
11.10.5.2 Product Launches and Product Expansions:
11.10.6 SWOT Analysis

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