North America Action Figures Market Size, Share & Trends Analysis Report By Distribution Channel (Offline, and Online), by End-user, By Type (Superheroes, Anime Characters, Movie Characters, and Others), By Country and Growth Forecast, 2023 - 2030

North America Action Figures Market Size, Share & Trends Analysis Report By Distribution Channel (Offline, and Online), by End-user, By Type (Superheroes, Anime Characters, Movie Characters, and Others), By Country and Growth Forecast, 2023 - 2030


The North America Action Figures Market would witness market growth of 7.6% CAGR during the forecast period (2023-2030). In the year 2019, the North America market's volume surged to 2,01,693.4 thousand units, showcasing a growth of 9.0% (2019-2022).

The action figures market is a vibrant and dynamic sector within the broader realm of toys and collectibles. Defined by its diversity, creativity, and the profound connection it forges with popular culture, this market has evolved significantly over the years, reflecting the changing preferences of consumers, technological advancements, and the influence of rising trends. The versatility of action figures extends far beyond the realm of traditional play. These miniature representations of characters have found applications in diverse domains, contributing to their ubiquity in popular culture. From serving as promotional items for movies and TV shows to becoming sought-after collectibles with investment potential, action figures have carved out a multifaceted niche.

Moreover, action figures have become integral to promotional strategies for movies, TV series, and video games. Immortalizing characters in the form of action figures not only generates additional revenue for entertainment franchises but also serves as a tangible and enduring promotional tool. The collector's sector has elevated action figures to the status of valuable investments. Limited editions, rare variants, and figures associated with iconic characters or franchises can be appreciated over time, turning collecting into a serious pursuit for investors and enthusiasts alike.

The United States has a strong culture of licensing popular characters from movies, TV shows, and video games for merchandise, including action figures. Higher disposable income can drive demand for action figures featuring characters from beloved franchises. Thus, rising disposable income and e-commerce growth in North America is expected to boost the demand for action figures in the region.

The US market dominated the North America Action Figures Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $3,930.7 Million by 2030. The Canada market is experiencing a CAGR of 10% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 9% during (2023 - 2030).

Based on Distribution Channel, the market is segmented into Offline, and Online. Based on End-user, the market is segmented into 9 - 15 Years, up to 8 Years, and 15 Years & Above. Based on Type, the market is segmented into Superheroes, Anime Characters, Movie Characters, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled
  • Hasbro, Inc.
  • LEGO Group (KIRKBI A/S)
  • Playmates Toys Ltd. (Playmates Holdings Ltd.)
  • JAKKS Pacific, Inc.
  • Mattel, Inc.
  • Bandai Namco Holdings Inc.
  • Diamond Select Toys
  • Good Smile Company, Inc.
  • Spin Master Corp.
  • McFarlane Toys
North America Action Figures Market Report Segmentation

By Distribution Channel (Volume, Thousand Units, USD Billion, 2019-2030)
  • Offline
  • Online
By End-user (Volume, Thousand Units, USD Billion, 2019-2030)
  • 9 - 15 Years
  • Up to 8 Years
  • 15 Years & Above
By Type (Volume, Thousand Units, USD Billion, 2019-2030)
  • Superheroes
  • Anime Characters
  • Movie Characters
  • Others
By Country (Volume, Thousand Units, USD Billion, 2019-2030)
  • US
  • Canada
  • Mexico
  • Rest of North America


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Action Figures Market, by Distribution Channel
1.4.2 North America Action Figures Market, by End-user
1.4.3 North America Action Figures Market, by Type
1.4.4 North America Action Figures Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Opportunities
3.2.3 Market Restraints
3.2.4 Market Challenges
3.3 Porter’s Five Forces Analysis
Chapter 4. North America Action Figures Market by Distribution Channel
4.1 North America Offline Market by Country
4.2 North America Online Market by Country
Chapter 5. North America Action Figures Market by End-user
5.1 North America 9 - 15 Years Market by Country
5.2 North America Up to 8 Years Market by Country
5.3 North America 15 Years & Above Market by Country
Chapter 6. North America Action Figures Market by Type
6.1 North America Superheroes Market by Country
6.2 North America Anime Characters Market by Country
6.3 North America Movie Characters Market by Country
6.4 North America Others Market by Country
Chapter 7. North America Action Figures Market by Country
7.1 US Action Figures Market
7.1.1 US Action Figures Market by Distribution Channel
7.1.2 US Action Figures Market by End-user
7.1.3 US Action Figures Market by Type
7.2 Canada Action Figures Market
7.2.1 Canada Action Figures Market by Distribution Channel
7.2.2 Canada Action Figures Market by End-user
7.2.3 Canada Action Figures Market by Type
7.3 Mexico Action Figures Market
7.3.1 Mexico Action Figures Market by Distribution Channel
7.3.2 Mexico Action Figures Market by End-user
7.3.3 Mexico Action Figures Market by Type
7.4 Rest of North America Action Figures Market
7.4.1 Rest of North America Action Figures Market by Distribution Channel
7.4.2 Rest of North America Action Figures Market by End-user
7.4.3 Rest of North America Action Figures Market by Type
Chapter 8. Company Profiles
8.1 Hasbro, Inc.
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 SWOT Analysis
8.2 LEGO Group (KIRKBI A/S)
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Regional Analysis
8.2.4 SWOT Analysis
8.3 JAKKS Pacific, Inc.
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 SWOT Analysis
8.4 Mattel, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expenses
8.4.5 SWOT Analysis
8.5 Bandai Namco Holdings, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental and Regional Analysis
8.6 Playmates Toys Limited (Playmates Holdings Ltd.)
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Regional Analysis
8.6.4 SWOT Analysis
8.7 Spin Master Corp.
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Regional & Segmental Analysis
8.7.4 SWOT Analysis
8.8 Diamond Select Toys
8.8.1 Company Overview
8.8.2 SWOT Analysis
8.9 Good Smile Company, Inc.
8.9.1 Company Overview
8.9.2 SWOT Analysis
8.10. McFarlane Toys
8.10.1 Company Overview
8.10.2 SWOT Analysis

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