North America AI in Virtual Reality Market Size, Share & Trends Analysis Report By Technology, By Platform, By Application, By Country and Growth Forecast, 2024 - 2031
The North America AI in Virtual Reality Market would witness market growth of 41.3% CAGR during the forecast period (2024-2031).
The US market dominated the North America AI in Virtual Reality Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $58,260.3 million by 2031. The Canada market is experiencing a CAGR of 42.9% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 42.6% during (2024 - 2031).
The adoption of AI in VR has gained significant traction across various industries due to its potential to enhance immersive experiences and improve overall efficiency. The primary driver for adopting AI in VR is the ability to enhance user experiences through personalization significantly.
Additionally, AI systems can adapt VR environments based on individual user preferences, behaviors, and actions, leading to more engaging and tailored experiences. In VR-based gaming, for example, AI allows virtual environments to respond to a player's actions in real-time, adjusting the narrative, challenges, and interactions.
Canada is experiencing a rapid rise in AI adoption, significantly impacting AI in virtual reality market. According to Statistics Canada, nearly one in seven Canadian businesses either use or plan to use generative AI soon. This increasing integration of AI technologies drives demand for advanced VR applications, as AI capabilities enhance the user experience by creating more dynamic and personalized virtual environments.
Based on Technology, the market is segmented into Computer Vision, Machine Learning & Deep Learning, Natural Language Processing (NLP), and Gesture, Speech Recognition & Others. Based on Platform, the market is segmented into Head-Mounted Displays (HMDs), Desktop Computers & Consoles, Mobile Devices, Projectors & Smart Glasses, and Wearables & Body Tracking Devices. Based on Application, the market is segmented into Gaming & Entertainment, Education & Training, Healthcare & Medical, Retail & E-commerce, Social Media & Communication, Industrial & Manufacturing, Tourism & Travel, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- Microsoft Corporation
- HTC Corporation
- Meta Platforms, Inc.
- Samsung Electronics Co., Ltd. (Samsung Group)
- Sony Corporation
- Unity Software Inc.
- Magic Leap, Inc.
- Apple, Inc.
- Qualcomm Incorporated (Qualcomm Technologies, Inc.)
- Google LLC
By Technology
- Computer Vision
- Machine Learning & Deep Learning
- Natural Language Processing (NLP)
- Gesture, Speech Recognition & Others
- Head-Mounted Displays (HMDs)
- Desktop Computers & Consoles
- Mobile Devices
- Projectors & Smart Glasses
- Wearables & Body Tracking Devices
- Gaming & Entertainment
- Education & Training
- Healthcare & Medical
- Retail & E-commerce
- Social Media & Communication
- Industrial & Manufacturing
- Tourism & Travel
- Others
- US
- Canada
- Mexico
- Rest of North America
- Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 North America AI in Virtual Reality Market, by Technology
- 1.4.2 North America AI in Virtual Reality Market, by Platform
- 1.4.3 North America AI in Virtual Reality Market, by Application
- 1.4.4 North America AI in Virtual Reality Market, by Country
- 1.5 Methodology for the research
- Chapter 2. Market at a Glance
- 2.1 Key Highlights
- Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- Chapter 4. Competition Analysis - Global
- 4.1 KBV Cardinal Matrix
- 4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Product Launches and Product Expansions
- 4.3 Market Share Analysis, 2023
- 4.4 Top Winning Strategies
- 4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
- 4.4.2 Key Strategic Move: (Product Launches and Product Expansions: 2023, Jan – 2024, Sep) Leading Players
- 4.5 Porter Five Forces Analysis
- Chapter 5. North America AI in Virtual Reality Market by Technology
- 5.1 North America Computer Vision Market by Country
- 5.2 North America Machine Learning & Deep Learning Market by Country
- 5.3 North America Natural Language Processing (NLP) Market by Country
- 5.4 North America Gesture, Speech Recognition & Others Market by Country
- Chapter 6. North America AI in Virtual Reality Market by Platform
- 6.1 North America Head-Mounted Displays (HMDs) Market by Country
- 6.2 North America Desktop Computers & Consoles Market by Country
- 6.3 North America Mobile Devices Market by Country
- 6.4 North America Projectors & Smart Glasses Market by Country
- 6.5 North America Wearables & Body Tracking Devices Market by Country
- Chapter 7. North America AI in Virtual Reality Market by Application
- 7.1 North America Gaming & Entertainment Market by Country
- 7.2 North America Education & Training Market by Country
- 7.3 North America Healthcare & Medical Market by Country
- 7.4 North America Retail & E-commerce Market by Country
- 7.5 North America Social Media & Communication Market by Country
- 7.6 North America Industrial & Manufacturing Market by Country
- 7.7 North America Tourism & Travel Market by Country
- 7.8 North America Others Market by Country
- Chapter 8. North America AI in Virtual Reality Market by Country
- 8.1 US AI in Virtual Reality Market
- 8.1.1 US AI in Virtual Reality Market by Technology
- 8.1.2 US AI in Virtual Reality Market by Platform
- 8.1.3 US AI in Virtual Reality Market by Application
- 8.2 Canada AI in Virtual Reality Market
- 8.2.1 Canada AI in Virtual Reality Market by Technology
- 8.2.2 Canada AI in Virtual Reality Market by Platform
- 8.2.3 Canada AI in Virtual Reality Market by Application
- 8.3 Mexico AI in Virtual Reality Market
- 8.3.1 Mexico AI in Virtual Reality Market by Technology
- 8.3.2 Mexico AI in Virtual Reality Market by Platform
- 8.3.3 Mexico AI in Virtual Reality Market by Application
- 8.4 Rest of North America AI in Virtual Reality Market
- 8.4.1 Rest of North America AI in Virtual Reality Market by Technology
- 8.4.2 Rest of North America AI in Virtual Reality Market by Platform
- 8.4.3 Rest of North America AI in Virtual Reality Market by Application
- Chapter 9. Company Profiles
- 9.1 Microsoft Corporation
- 9.1.1 Company Overview
- 9.1.2 Financial Analysis
- 9.1.3 Segmental and Regional Analysis
- 9.1.4 Research & Development Expenses
- 9.1.5 Recent strategies and developments:
- 9.1.5.1 Partnerships, Collaborations, and Agreements:
- 9.1.5.2 Product Launches and Product Expansions:
- 9.1.6 SWOT Analysis
- 9.2 HTC Corporation
- 9.2.1 Company Overview
- 9.2.2 Financial Analysis
- 9.2.3 Research & Development Expenses
- 9.2.4 Recent strategies and developments:
- 9.2.4.1 Partnerships, Collaborations, and Agreements:
- 9.2.4.2 Product Launches and Product Expansions:
- 9.2.5 SWOT Analysis
- 9.3 Meta Platforms, Inc.
- 9.3.1 Company Overview
- 9.3.2 Financial Analysis
- 9.3.3 Segment and Regional Analysis
- 9.3.4 Research & Development Expense
- 9.3.5 Recent strategies and developments:
- 9.3.5.1 Product Launches and Product Expansions:
- 9.3.6 SWOT Analysis
- 9.4 Samsung Electronics Co., Ltd. (Samsung Group)
- 9.4.1 Company Overview
- 9.4.2 Financial Analysis
- 9.4.3 Segmental and Regional Analysis
- 9.4.4 Research & Development Expenses
- 9.4.5 SWOT Analysis
- 9.5 Sony Corporation
- 9.5.1 Company Overview
- 9.5.2 Financial Analysis
- 9.5.3 Segmental and Regional Analysis
- 9.5.4 Research & Development Expenses
- 9.5.5 SWOT Analysis
- 9.6 Unity Software, Inc.
- 9.6.1 Company Overview
- 9.6.2 Financial Analysis
- 9.6.3 Segmental and Regional Analysis
- 9.6.4 Research & Development Expenses
- 9.7 Magic Leap, Inc.
- 9.7.1 Company Overview
- 9.7.2 Recent strategies and developments:
- 9.7.2.1 Product Launches and Product Expansions:
- 9.7.3 SWOT Analysis
- 9.8 Apple, Inc.
- 9.8.1 Company Overview
- 9.8.2 Financial Analysis
- 9.8.3 Regional Analysis
- 9.8.4 Research & Development Expense
- 9.8.5 Recent strategies and developments:
- 9.8.5.1 Product Launches and Product Expansions:
- 9.8.6 SWOT Analysis
- 9.9 Qualcomm Incorporated (Qualcomm Technologies, Inc.)
- 9.9.1 Company Overview
- 9.9.2 Financial Analysis
- 9.9.3 Segmental and Regional Analysis
- 9.9.4 Research & Development Expense
- 9.9.5 Recent strategies and developments:
- 9.9.5.1 Product Launches and Product Expansions:
- 9.9.6 SWOT Analysis
- 9.10. Google LLC (Alphabet Inc.)
- 9.10.1 Company Overview
- 9.10.2 Financial Analysis
- 9.10.3 Segmental and Regional Analysis
- 9.10.4 Research & Development Expense
- 9.10.5 Recent strategies and developments:
- 9.10.5.1 Partnerships, Collaborations, and Agreements:
- 9.10.6 SWOT Analysis
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