Global On-road Motorcycles Market Size, Share & Industry Trends Analysis Report By Type (Cruiser Motorcycle, Touring Motorcycle, Sports Bike, and Standard Motorcycle), By Regional Outlook and Forecast, 2023 - 2030

Global On-road Motorcycles Market Size, Share & Industry Trends Analysis Report By Type (Cruiser Motorcycle, Touring Motorcycle, Sports Bike, and Standard Motorcycle), By Regional Outlook and Forecast, 2023 - 2030


The Global On-road Motorcycles Market size is expected to reach $93.3 billion by 2030, rising at a market growth of 6.1% CAGR during the forecast period.

Adventure tourism on motorcycles contributes to the economic well-being of local communities. Thus, the Touring Motorcycle segment would acquire $15,809.4 million in 2030. As riders traverse diverse landscapes, they patronize local businesses, including hotels, restaurants, and shops. This economic impact can be particularly significant in regions that embrace and promote motorcycle tourism. Recreational riding and adventure tourism are vital in promoting the motorcycle culture. Events, rallies, and gatherings centered around recreational riding create platforms for enthusiasts to connect, share experiences, and celebrate their love for riding. This culture fosters brand loyalty and strengthens the sense of belonging among riders. The market has witnessed a surge in the popularity of dual-sport and adventure motorcycles designed to handle a variety of terrains. Some of the factors impacting the market are increasing technological advancements and innovation, growing accessibility for novice riders, and regulatory compliance and emission standards.

Continuous technological advancements and innovation in on road motorcycle have driven market growth. Features such as advanced safety systems, connectivity options, and electric powertrains contribute to the appeal of motorcycles, attracting tech-savvy consumers. Innovative technologies have enabled the incorporation of sophisticated safety systems into road motorcycles. Additionally, introducing lightweight and beginner-friendly models has expanded the market's accessibility, attracting novice riders. Lower displacement engines and user-friendly designs cater to individuals new to motorcycling, further broadening the customer base. Collaborations between manufacturers, dealerships, and training institutions create a supportive environment for those new to riding. Digital resources contribute to a more informed and confident entry into motorcycling. Growing accessibility for novice riders has been a pivotal factor in driving the growth of the market.

However, complying with stringent emission standards often requires manufacturers to invest in new technologies and modify existing models. Implementing cleaner and more fuel-efficient engines, exhaust systems, and emission control technologies can significantly increase manufacturing costs. Smaller and niche motorcycle manufacturers may face greater challenges in meeting stringent emission standards. The financial burden of investing in advanced technologies and conducting emissions testing can be disproportionately high for these manufacturers, potentially leading to market exits or consolidation. Regulatory compliance and emission standards are a significant challenge that hampers the growth of market.

Type Outlook

By type, the market is categorized into sports bike, cruiser motorcycle, touring motorcycle, and standard motorcycle. In 2022, the cruiser motorcycle segment held the highest revenue share in the market. Cruiser motorcycles are known for their iconic design and aesthetics. The classic, often retro-inspired look appeals to riders who appreciate a blend of style and functionality. The visual appeal of cruisers contributes to their popularity, attracting consumers who prioritize a unique and timeless design. Cruiser motorcycles typically feature a relaxed and comfortable riding position, with a low-slung seat and forward-set footpegs. This design is conducive to long rides, making cruisers attractive for riders who prioritize comfort during extended journeys.

Regional Outlook

Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific region led the market by generating the highest revenue share. Rapid economic development in several countries across the Asia-Pacific region has led to an increase in disposable income. Urbanization and the resulting traffic congestion in many Asian cities have made motorcycles an attractive and practical mode of transportation. The expanding middle-class population in many Asia-Pacific countries has increased aspirational purchasing, including the desire for personal vehicles.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Harley-Davidson, Inc., Yamaha Corporation (Menchey Music Service, Inc.), Honda Motor Co. Ltd., Kawasaki Heavy Industries, Ltd., BMW Group, Suzuki Motor Corporation, Ducati Motor Holding S.p.A (Volkswagen AG), Bajaj Auto Ltd., TVS Motor Company Ltd. (TVS Holdings Limited), Hero MotoCorp Ltd

Scope of the Study

Market Segments covered in the Report:

By Type
  • Cruiser Motorcycle
  • Touring Motorcycle
  • Sports Bike
  • Standard Motorcycle
By Geography
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA
Companies Profiled
  • Harley-Davidson, Inc.
  • Yamaha Corporation (Menchey Music Service, Inc.)
  • Honda Motor Co. Ltd.
  • Kawasaki Heavy Industries, Ltd.
  • BMW Group
  • Suzuki Motor Corporation
  • Ducati Motor Holding S.p.A (Volkswagen AG)
  • Bajaj Auto Ltd.
  • TVS Motor Company Ltd. (TVS Holdings Limited)
  • Hero MotoCorp Ltd
Unique Offerings from KBV Research
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global On-road Motorcycles Market, by Type
1.4.2 Global On-road Motorcycles Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter’s Five Forces Analysis
Chapter 4. Strategies Deployed in On-road Motorcycles Market
Chapter 5. Global On-road Motorcycles Market, by Type
5.1 Global Cruiser Motorcycle Market, by Region
5.2 Global Touring Motorcycle Market, by Region
5.3 Global Sports Bike Market, by Region
5.4 Global Standard Motorcycle Market, by Region
Chapter 6. Global On-road Motorcycles Market, by Region
6.1 North America On-road Motorcycles Market
6.1.1 North America On-road Motorcycles Market, by Type
6.1.1.1 North America Cruiser Motorcycle Market, by Country
6.1.1.2 North America Touring Motorcycle Market, by Country
6.1.1.3 North America Sports Bike Market, by Country
6.1.1.4 North America Standard Motorcycle Market, by Country
6.1.2 North America On-road Motorcycles Market, by Country
6.1.2.1 US On-road Motorcycles Market
6.1.2.1.1 US On-road Motorcycles Market, by Type
6.1.2.2 Canada On-road Motorcycles Market
6.1.2.2.1 Canada On-road Motorcycles Market, by Type
6.1.2.3 Mexico On-road Motorcycles Market
6.1.2.3.1 Mexico On-road Motorcycles Market, by Type
6.1.2.4 Rest of North America On-road Motorcycles Market
6.1.2.4.1 Rest of North America On-road Motorcycles Market, by Type
6.2 Europe On-road Motorcycles Market
6.2.1 Europe On-road Motorcycles Market, by Type
6.2.1.1 Europe Cruiser Motorcycle Market, by Country
6.2.1.2 Europe Touring Motorcycle Market, by Country
6.2.1.3 Europe Sports Bike Market, by Country
6.2.1.4 Europe Standard Motorcycle Market, by Country
6.2.2 Europe On-road Motorcycles Market, by Country
6.2.2.1 Germany On-road Motorcycles Market
6.2.2.1.1 Germany On-road Motorcycles Market, by Type
6.2.2.2 UK On-road Motorcycles Market
6.2.2.2.1 UK On-road Motorcycles Market, by Type
6.2.2.3 France On-road Motorcycles Market
6.2.2.3.1 France On-road Motorcycles Market, by Type
6.2.2.4 Russia On-road Motorcycles Market
6.2.2.4.1 Russia On-road Motorcycles Market, by Type
6.2.2.5 Spain On-road Motorcycles Market
6.2.2.5.1 Spain On-road Motorcycles Market, by Type
6.2.2.6 Italy On-road Motorcycles Market
6.2.2.6.1 Italy On-road Motorcycles Market, by Type
6.2.2.7 Rest of Europe On-road Motorcycles Market
6.2.2.7.1 Rest of Europe On-road Motorcycles Market, by Type
6.3 Asia Pacific On-road Motorcycles Market
6.3.1 Asia Pacific On-road Motorcycles Market, by Type
6.3.1.1 Asia Pacific Cruiser Motorcycle Market, by Country
6.3.1.2 Asia Pacific Touring Motorcycle Market, by Country
6.3.1.3 Asia Pacific Sports Bike Market, by Country
6.3.1.4 Asia Pacific Standard Motorcycle Market, by Country
6.3.2 Asia Pacific On-road Motorcycles Market, by Country
6.3.2.1 China On-road Motorcycles Market
6.3.2.1.1 China On-road Motorcycles Market, by Type
6.3.2.2 Japan On-road Motorcycles Market
6.3.2.2.1 Japan On-road Motorcycles Market, by Type
6.3.2.3 India On-road Motorcycles Market
6.3.2.3.1 India On-road Motorcycles Market, by Type
6.3.2.4 South Korea On-road Motorcycles Market
6.3.2.4.1 South Korea On-road Motorcycles Market, by Type
6.3.2.5 Singapore On-road Motorcycles Market
6.3.2.5.1 Singapore On-road Motorcycles Market, by Type
6.3.2.6 Malaysia On-road Motorcycles Market
6.3.2.6.1 Malaysia On-road Motorcycles Market, by Type
6.3.2.7 Rest of Asia Pacific On-road Motorcycles Market
6.3.2.7.1 Rest of Asia Pacific On-road Motorcycles Market, by Type
6.4 LAMEA On-road Motorcycles Market
6.4.1 LAMEA On-road Motorcycles Market, by Type
6.4.1.1 LAMEA Cruiser Motorcycle Market, by Country
6.4.1.2 LAMEA Touring Motorcycle Market, by Country
6.4.1.3 LAMEA Sports Bike Market, by Country
6.4.1.4 LAMEA Standard Motorcycle Market, by Country
6.4.2 LAMEA On-road Motorcycles Market, by Country
6.4.2.1 Brazil On-road Motorcycles Market
6.4.2.1.1 Brazil On-road Motorcycles Market, by Type
6.4.2.2 Argentina On-road Motorcycles Market
6.4.2.2.1 Argentina On-road Motorcycles Market, by Type
6.4.2.3 UAE On-road Motorcycles Market
6.4.2.3.1 UAE On-road Motorcycles Market, by Type
6.4.2.4 Saudi Arabia On-road Motorcycles Market
6.4.2.4.1 Saudi Arabia On-road Motorcycles Market, by Type
6.4.2.5 South Africa On-road Motorcycles Market
6.4.2.5.1 South Africa On-road Motorcycles Market, by Type
6.4.2.6 Nigeria On-road Motorcycles Market
6.4.2.6.1 Nigeria On-road Motorcycles Market, by Type
6.4.2.7 Rest of LAMEA On-road Motorcycles Market
6.4.2.7.1 Rest of LAMEA On-road Motorcycles Market, by Type
Chapter 7. Company Profiles
7.1 Harley-Davidson, Inc.
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Recent strategies and developments:
7.1.4.1 Partnerships, Collaborations, and Agreements:
7.1.4.2 Product Launches and Product Expansions:
7.1.5 SWOT Analysis
7.2 Yamaha Corporation (Menchey Music Service, Inc.)
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Regional & Segmental Analysis
7.2.4 Research & Development Expenses
7.2.5 Recent strategies and developments:
7.2.5.1 Partnerships, Collaborations, and Agreements:
7.2.5.2 Product Launches and Product Expansions:
7.2.6 SWOT Analysis
7.3 Honda Motor Co. Ltd.
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Segmental and Regional Analysis
7.3.4 Research & Development Expense
7.3.5 SWOT Analysis
7.4 Kawasaki Heavy Industries, Ltd.
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Segmental and Regional Analysis
7.4.4 Research & Development Expense
7.4.5 SWOT Analysis
7.5 BMW Group
7.5.1 Company Overview
7.5.2 Financial Analysis
7.5.3 Segmental and Regional Analysis
7.5.4 Research & Development Expenses
7.5.5 Recent strategies and developments:
7.5.5.1 Partnerships, Collaborations, and Agreements:
7.5.5.2 Product Launches and Product Expansions:
7.5.6 SWOT Analysis
7.6 Suzuki Motor Corporation
7.6.1 Company Overview
7.6.2 Financial Analysis
7.6.3 Segmental and Regional Analysis
7.6.4 Research & Development Expenses
7.6.5 Recent strategies and developments:
7.6.5.1 Product Launches and Product Expansions:
7.6.6 SWOT Analysis
7.7 Ducati Motor Holding S.p.A (Volkswagen AG)
7.7.1 Company Overview
7.7.2 Financial Analysis
7.7.3 Segmental and Regional Analysis
7.7.4 Research & Development Expense
7.7.5 SWOT Analysis
7.8 Bajaj Auto Ltd.
7.8.1 Company Overview
7.8.2 Financial Analysis
7.8.3 Segmental and Regional Analysis
7.8.4 Recent strategies and developments:
7.8.4.1 Product Launches and Product Expansions:
7.8.5 SWOT Analysis
7.9 TVS Motor Company Ltd. (TVS Holdings Limited)
7.9.1 Company Overview
7.9.2 Financial Analysis
7.9.3 Segmental and Regional Analysis
7.9.4 SWOT Analysis
7.10. Hero MotoCorp Ltd.
7.10.1 Company Overview
7.10.2 Financial Analysis
7.10.3 SWOT Analysis
Chapter 8. Winning Imperatives of On-road Motorcycles Market

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings