Global Yoga Mat Market Size, Share & Industry Trends Analysis Report By Material, By Distribution Channel (Specialty Store, Departmental Store & Hypermarket, and Online Channel), By End User, By Regional Outlook and Forecast, 2022 - 2028

Global Yoga Mat Market Size, Share & Industry Trends Analysis Report By Material, By Distribution Channel (Specialty Store, Departmental Store & Hypermarket, and Online Channel), By End User, By Regional Outlook and Forecast, 2022 - 2028

The Global Yoga Mat Market size is expected to reach $13.4 billion by 2028, rising at a market growth of 5.8% CAGR during the forecast period.

Modern yoga as exercise uses specially crafted mats called "yoga mats" to prevent hands and feet from slipping during asana practice. A sticky mat was an early version composed of rubber carpet underlay that was invented by yoga instructor Angela Farmer in 1982. Hatha and meditation yoga were traditionally practiced on bare ground, occasionally with a rug made of deer or tiger leather. Modern yoga mats are constructed of plastic, rubber, and occasionally other materials like hessian and cork, balancing price, grip, comfort, and weight. The phrase "one of the most pervasive emblems of yoga's commercialization" has been used to describe the yoga mat.

Although there are wider varieties, most yoga mats are 24 inches (60 centimeters) wide and 72 inches (182 centimeters) long. They range in thickness from 2 millimeters to 7 millimeters, with 4 to 5 millimeters being the most typical. These days, yoga mats come in a huge variety. They are available in a wide variety of hues, designs, and patterns. Some are made with the environment in mind, while others are made to be portable and usable anywhere.

Yoga mats come in a range of thicknesses, materials, surface textures, "stickiness" or grip, weight, and prices. They typically measure 6 feet (180 cm) long and 2 feet wide (61 cm). Yoga mats can be as thin as 116 inches (2 mm) for lightweight "travel" styles, as thick as 18 inches (3 mm) for normal mats, or as thick as 14 inches (6 mm) for either high-performing- performing mats or soft mattresses for yoga therapy. There are numerous colors and styles of mats available. The purpose of "alignment mats," which are printed with guidelines for proper alignment, is to assist practitioners in accurately spacing out and aligning their feet. Others have graphics printed on them. Some travel mats can be compactly squared up.

The original "sticky" yoga mats used in commercial production had a smooth surface and were typically less expensive; they were composed of PVC. More recently, some allegedly "green" mats have been created using rubber, organic cotton, and natural jute. PVC mats are the most pliable and have the most "give" when stepped on; cotton and jute fiber mats are the firmest. The roughest mats are made of jute; "sticky" PVC mats provide strong traction, but some contemporary textured mats made of various materials also offer high traction.

COVID-19 Impact Analysis

Nearly every country across all areas, their economic efficiency, and the distribution systems of every industry have all been impacted by COVID-19 in direct and indirect ways. The pandemic has, however, had a favorable effect on the health industry and its related business. The marketplaces for exercise equipment and medical supplies include the yoga mat business. The world market for yoga mats has not been adversely affected by the pandemic. People are getting more inventive these days and incorporating yoga into their workout routines. Numerous consumer psychologists assert that consumers have been making purchases based on three needs: protection, entertainment, and connection.

Market Growth Factors

Increase In Yoga's Popularity

The numerous health advantages of yoga have increased its popularity over the past few years. One of the most well-liked forms of exercise in the world has been considered to be yoga. The practice of yoga is gaining popularity, and June 21 is recognized as International Yoga Day. In the UK, "yoga" ranks among the top 15 most used words. The demand for yoga mats and other related items has increased as a result of its rising popularity. The yoga mat serves as a barrier between the body and the ground. This creates a thermo-insulation by preventing any loss of heat, charge, or energy from the body to the ground.

Utilization Of Sustainable And Biodegradable Materials

Government agencies from all over the world are urging producers to use eco-friendly materials while creating yoga mats. Yoga mat makers are switching from using PVC materials to a variety of eco-friendly materials such as cotton, jute, and many others to comply with strict government rules. Businesses like Manduka, Yoloha, Prana, Jade Yoga, and Tomuno, among others, are concentrating on employing materials that emit little carbon dioxide during production. Even though they may differ in terms of their features and the materials used to make them, they all share the ability to serve as an environmentally friendly replacement for conventional PVC yoga mats.

Market Restraining Factors

Price Volatility For Raw Materials

Yoga mats are made from a variety of basic materials, including natural rubber, polyvinyl chloride (PVC), thermoplastic elastomer (TPE), and polyurethane (PU). The polymers made from crude oil include polyvinyl chloride (PVC), thermoplastic elastomer (TPE), and polyurethane (PU). As a result, the price of crude oil directly affects the yoga mat market. Crude oil prices are always fluctuating, which hurts the entire supply chain for yoga mats. While OEMs and suppliers of yoga mats are focusing on boosting prices to increase profits, they are also suffering losses and losing customers. Therefore, the price volatility of raw materials hinders the expansion of the yoga mat industry.

Material Outlook

Based on the Material, the Yoga Mat Market is divided into PVC, TPE, Rubber, Thermoplastic Elastomer, Polyurethane, and Cotton/Jute. The rubber segment witnessed a significant revenue share in the yoga mat market in 2021. The most environmentally friendly yoga mats available on the market are probably made of rubber. They are made with renewable natural rubber from rubber trees in a sustainable manner. Additionally, rubber yoga mats don't have additional components like EVA or other forms of synthetic rubber.

Distribution Channel Outlook

On the basis of the Distribution Channel, the Yoga Mat Market is segmented into Specialty Store, Departmental Store & Hypermarket, and Online Channel. The online channel segment registered a substantial revenue share in the yoga mat market in 2021. Due to the widespread use of smartphones and the internet, it is expanding quickly. Online shopping has been increasingly popular for several reasons, including its availability 24 hours a day, a wide range of choices, and the opportunity to compare prices. Most retailers, like Lululemon and Manduka, also have websites where customers may order products based on their needs.

End-User Outlook

By end-user, the Yoga Mat Market is bifurcated into Yoga & fitness clubs, Household, and others. The household segment witnessed a significant revenue share in the yoga mat market in 2021. It is due to the sit-ups, glute bridges, push-ups, and other exercises done at home. A mat will be a terrific addition to the home gym if include floor-based activities in routines. They work well for dynamic ab exercises like Russian twists and leg lifts, which exert strain on the lower back and involve contact with the floor.

Regional Outlook

Region-wise, the Yoga Mat Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region acquired a substantial revenue share in the yoga mat market in 2021. Due to the significant consumer expenditure on yoga and fitness-related products in nations like the United States and Canada, the North American region is anticipated to account for a significant portion of the market. Additionally, the region's growing availability of yoga and fitness facilities contributes to an increase in yoga mat usage.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adidas AG, Lululemon Athletica, Inc., Hugger Mugger Company, Inc., Manduka, LLC, Prana (Columbia Sportswear Company), Aurorae, LLC, Ecoyoga Ltd., EuProMed s.r.o., Jade Yoga, and Yaazhtex.

Scope of the Study

Market Segments covered in the Report:

By Material

  • PVC
  • Rubber
  • Thermoplastic Elastomer
  • Polyurethane
  • Cotton/Jute
By Distribution Channel
  • Specialty Store
  • Departmental Store & Hypermarket
  • Online Channel
By End User
  • Yoga & Fitness Clubs
  • Household
  • Others
By Geography
  • North America
US

Canada

Mexico

Rest of North America
  • Europe
Germany

UK

France

Russia

Spain

Italy

Rest of Europe
  • Asia Pacific
China

Japan

India

South Korea

Singapore

Malaysia

Rest of Asia Pacific
  • LAMEA
Brazil

Argentina

UAE

Saudi Arabia

South Africa

Nigeria

Rest of LAMEA

Companies Profiled
  • Adidas AG
  • Lululemon Athletica, Inc.
  • Hugger Mugger Company, Inc.
  • Manduka, LLC
  • Prana (Columbia Sportswear Company)
  • Aurorae, LLC
  • Ecoyoga Ltd.
  • EuProMed s.r.o.
  • Jade Yoga
  • Yaazhtex
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Yoga Mat Market, by Material
1.4.2 Global Yoga Mat Market, by Distribution Channel
1.4.3 Global Yoga Mat Market, by End User
1.4.4 Global Yoga Mat Market, by Geography
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market composition & scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Global Yoga Mat Market by Material
3.1 Global PVC Market by Region
3.2 Global Rubber Market by Region
3.3 Global Thermoplastic Elastomer Market by Region
3.4 Global Polyurethane Market by Region
3.5 Global Cotton/Jute Market by Region
Chapter 4. Global Yoga Mat Market by Distribution Channel
4.1 Global Specialty Store Market by Region
4.2 Global Departmental Store & Hypermarket Market by Region
4.3 Global Online Channel Market by Region
Chapter 5. Global Yoga Mat Market by End User
5.1 Global Yoga & Fitness Clubs Market by Region
5.2 Global Household Market by Region
5.3 Global Others Market by Region
Chapter 6. Global Yoga Mat Market by Region
6.1 North America Yoga Mat Market
6.1.1 North America Yoga Mat Market by Material
6.1.1.1 North America PVC Market by Country
6.1.1.2 North America Rubber Market by Country
6.1.1.3 North America Thermoplastic Elastomer Market by Country
6.1.1.4 North America Polyurethane Market by Country
6.1.1.5 North America Cotton/Jute Market by Country
6.1.2 North America Yoga Mat Market by Distribution Channel
6.1.2.1 North America Specialty Store Market by Country
6.1.2.2 North America Departmental Store & Hypermarket Market by Country
6.1.2.3 North America Online Channel Market by Country
6.1.3 North America Yoga Mat Market by End User
6.1.3.1 North America Yoga & Fitness Clubs Market by Country
6.1.3.2 North America Household Market by Country
6.1.3.3 North America Others Market by Country
6.1.4 North America Yoga Mat Market by Country
6.1.4.1 US Yoga Mat Market
6.1.4.1.1 US Yoga Mat Market by Material
6.1.4.1.2 US Yoga Mat Market by Distribution Channel
6.1.4.1.3 US Yoga Mat Market by End User
6.1.4.2 Canada Yoga Mat Market
6.1.4.2.1 Canada Yoga Mat Market by Material
6.1.4.2.2 Canada Yoga Mat Market by Distribution Channel
6.1.4.2.3 Canada Yoga Mat Market by End User
6.1.4.3 Mexico Yoga Mat Market
6.1.4.3.1 Mexico Yoga Mat Market by Material
6.1.4.3.2 Mexico Yoga Mat Market by Distribution Channel
6.1.4.3.3 Mexico Yoga Mat Market by End User
6.1.4.4 Rest of North America Yoga Mat Market
6.1.4.4.1 Rest of North America Yoga Mat Market by Material
6.1.4.4.2 Rest of North America Yoga Mat Market by Distribution Channel
6.1.4.4.3 Rest of North America Yoga Mat Market by End User
6.2 Europe Yoga Mat Market
6.2.1 Europe Yoga Mat Market by Material
6.2.1.1 Europe PVC Market by Country
6.2.1.2 Europe Rubber Market by Country
6.2.1.3 Europe Thermoplastic Elastomer Market by Country
6.2.1.4 Europe Polyurethane Market by Country
6.2.1.5 Europe Cotton/Jute Market by Country
6.2.2 Europe Yoga Mat Market by Distribution Channel
6.2.2.1 Europe Specialty Store Market by Country
6.2.2.2 Europe Departmental Store & Hypermarket Market by Country
6.2.2.3 Europe Online Channel Market by Country
6.2.3 Europe Yoga Mat Market by End User
6.2.3.1 Europe Yoga & Fitness Clubs Market by Country
6.2.3.2 Europe Household Market by Country
6.2.3.3 Europe Others Market by Country
6.2.4 Europe Yoga Mat Market by Country
6.2.4.1 Germany Yoga Mat Market
6.2.4.1.1 Germany Yoga Mat Market by Material
6.2.4.1.2 Germany Yoga Mat Market by Distribution Channel
6.2.4.1.3 Germany Yoga Mat Market by End User
6.2.4.2 UK Yoga Mat Market
6.2.4.2.1 UK Yoga Mat Market by Material
6.2.4.2.2 UK Yoga Mat Market by Distribution Channel
6.2.4.2.3 UK Yoga Mat Market by End User
6.2.4.3 France Yoga Mat Market
6.2.4.3.1 France Yoga Mat Market by Material
6.2.4.3.2 France Yoga Mat Market by Distribution Channel
6.2.4.3.3 France Yoga Mat Market by End User
6.2.4.4 Russia Yoga Mat Market
6.2.4.4.1 Russia Yoga Mat Market by Material
6.2.4.4.2 Russia Yoga Mat Market by Distribution Channel
6.2.4.4.3 Russia Yoga Mat Market by End User
6.2.4.5 Spain Yoga Mat Market
6.2.4.5.1 Spain Yoga Mat Market by Material
6.2.4.5.2 Spain Yoga Mat Market by Distribution Channel
6.2.4.5.3 Spain Yoga Mat Market by End User
6.2.4.6 Italy Yoga Mat Market
6.2.4.6.1 Italy Yoga Mat Market by Material
6.2.4.6.2 Italy Yoga Mat Market by Distribution Channel
6.2.4.6.3 Italy Yoga Mat Market by End User
6.2.4.7 Rest of Europe Yoga Mat Market
6.2.4.7.1 Rest of Europe Yoga Mat Market by Material
6.2.4.7.2 Rest of Europe Yoga Mat Market by Distribution Channel
6.2.4.7.3 Rest of Europe Yoga Mat Market by End User
6.3 Asia Pacific Yoga Mat Market
6.3.1 Asia Pacific Yoga Mat Market by Material
6.3.1.1 Asia Pacific PVC Market by Country
6.3.1.2 Asia Pacific Rubber Market by Country
6.3.1.3 Asia Pacific Thermoplastic Elastomer Market by Country
6.3.1.4 Asia Pacific Polyurethane Market by Country
6.3.1.5 Asia Pacific Cotton/Jute Market by Country
6.3.2 Asia Pacific Yoga Mat Market by Distribution Channel
6.3.2.1 Asia Pacific Specialty Store Market by Country
6.3.2.2 Asia Pacific Departmental Store & Hypermarket Market by Country
6.3.2.3 Asia Pacific Online Channel Market by Country
6.3.3 Asia Pacific Yoga Mat Market by End User
6.3.3.1 Asia Pacific Yoga & Fitness Clubs Market by Country
6.3.3.2 Asia Pacific Household Market by Country
6.3.3.3 Asia Pacific Others Market by Country
6.3.4 Asia Pacific Yoga Mat Market by Country
6.3.4.1 China Yoga Mat Market
6.3.4.1.1 China Yoga Mat Market by Material
6.3.4.1.2 China Yoga Mat Market by Distribution Channel
6.3.4.1.3 China Yoga Mat Market by End User
6.3.4.2 Japan Yoga Mat Market
6.3.4.2.1 Japan Yoga Mat Market by Material
6.3.4.2.2 Japan Yoga Mat Market by Distribution Channel
6.3.4.2.3 Japan Yoga Mat Market by End User
6.3.4.3 India Yoga Mat Market
6.3.4.3.1 India Yoga Mat Market by Material
6.3.4.3.2 India Yoga Mat Market by Distribution Channel
6.3.4.3.3 India Yoga Mat Market by End User
6.3.4.4 South Korea Yoga Mat Market
6.3.4.4.1 South Korea Yoga Mat Market by Material
6.3.4.4.2 South Korea Yoga Mat Market by Distribution Channel
6.3.4.4.3 South Korea Yoga Mat Market by End User
6.3.4.5 Singapore Yoga Mat Market
6.3.4.5.1 Singapore Yoga Mat Market by Material
6.3.4.5.2 Singapore Yoga Mat Market by Distribution Channel
6.3.4.5.3 Singapore Yoga Mat Market by End User
6.3.4.6 Malaysia Yoga Mat Market
6.3.4.6.1 Malaysia Yoga Mat Market by Material
6.3.4.6.2 Malaysia Yoga Mat Market by Distribution Channel
6.3.4.6.3 Malaysia Yoga Mat Market by End User
6.3.4.7 Rest of Asia Pacific Yoga Mat Market
6.3.4.7.1 Rest of Asia Pacific Yoga Mat Market by Material
6.3.4.7.2 Rest of Asia Pacific Yoga Mat Market by Distribution Channel
6.3.4.7.3 Rest of Asia Pacific Yoga Mat Market by End User
6.4 LAMEA Yoga Mat Market
6.4.1 LAMEA Yoga Mat Market by Material
6.4.1.1 LAMEA PVC Market by Country
6.4.1.2 LAMEA Rubber Market by Country
6.4.1.3 LAMEA Thermoplastic Elastomer Market by Country
6.4.1.4 LAMEA Polyurethane Market by Country
6.4.1.5 LAMEA Cotton/Jute Market by Country
6.4.2 LAMEA Yoga Mat Market by Distribution Channel
6.4.2.1 LAMEA Specialty Store Market by Country
6.4.2.2 LAMEA Departmental Store & Hypermarket Market by Country
6.4.2.3 LAMEA Online Channel Market by Country
6.4.3 LAMEA Yoga Mat Market by End User
6.4.3.1 LAMEA Yoga & Fitness Clubs Market by Country
6.4.3.2 LAMEA Household Market by Country
6.4.3.3 LAMEA Others Market by Country
6.4.4 LAMEA Yoga Mat Market by Country
6.4.4.1 Brazil Yoga Mat Market
6.4.4.1.1 Brazil Yoga Mat Market by Material
6.4.4.1.2 Brazil Yoga Mat Market by Distribution Channel
6.4.4.1.3 Brazil Yoga Mat Market by End User
6.4.4.2 Argentina Yoga Mat Market
6.4.4.2.1 Argentina Yoga Mat Market by Material
6.4.4.2.2 Argentina Yoga Mat Market by Distribution Channel
6.4.4.2.3 Argentina Yoga Mat Market by End User
6.4.4.3 UAE Yoga Mat Market
6.4.4.3.1 UAE Yoga Mat Market by Material
6.4.4.3.2 UAE Yoga Mat Market by Distribution Channel
6.4.4.3.3 UAE Yoga Mat Market by End User
6.4.4.4 Saudi Arabia Yoga Mat Market
6.4.4.4.1 Saudi Arabia Yoga Mat Market by Material
6.4.4.4.2 Saudi Arabia Yoga Mat Market by Distribution Channel
6.4.4.4.3 Saudi Arabia Yoga Mat Market by End User
6.4.4.5 South Africa Yoga Mat Market
6.4.4.5.1 South Africa Yoga Mat Market by Material
6.4.4.5.2 South Africa Yoga Mat Market by Distribution Channel
6.4.4.5.3 South Africa Yoga Mat Market by End User
6.4.4.6 Nigeria Yoga Mat Market
6.4.4.6.1 Nigeria Yoga Mat Market by Material
6.4.4.6.2 Nigeria Yoga Mat Market by Distribution Channel
6.4.4.6.3 Nigeria Yoga Mat Market by End User
6.4.4.7 Rest of LAMEA Yoga Mat Market
6.4.4.7.1 Rest of LAMEA Yoga Mat Market by Material
6.4.4.7.2 Rest of LAMEA Yoga Mat Market by Distribution Channel
6.4.4.7.3 Rest of LAMEA Yoga Mat Market by End User
Chapter 7. Company Profiles
7.1 Adidas AG
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Regional Analysis
7.1.4 Research & Development Expense
7.2 Lululemon Athletica, Inc.
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Segmental and Regional Analysis
7.2.4 Recent strategies and developments:
7.2.4.1 Product Launches and Product Expansions:
7.3 Hugger Mugger Company, Inc.
7.3.1 Company Overview
7.4 Manduka, LLC
7.4.1 Company Overview
7.5 Prana (Columbia Sportswear Company)
7.5.1 Company Overview
7.6 Aurorae, LLC
7.6.1 Company Overview
7.7 Ecoyoga Ltd.
7.7.1 Company Overview
7.8 EuProMed s.r.o.
7.8.1 Company Overview
7.9 Jade Yoga
7.9.1 Company Overview
7.1 Yaazhtex
7.10.1 Company Overview

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