Global Women’s Health And Beauty Supplements Market Size, Share & Trends Analysis Report By Application (Women's Health, and Beauty), By Age Group, By Sales Channel, By Consumer Group, By Product, By Regional Outlook and Forecast, 2024 - 2031

Global Women’s Health And Beauty Supplements Market Size, Share & Trends Analysis Report By Application (Women's Health, and Beauty), By Age Group, By Sales Channel, By Consumer Group, By Product, By Regional Outlook and Forecast, 2024 - 2031

The Global Women’s Health And Beauty Supplements Market size is expected to reach $78.1 billion by 2031, rising at a market growth of 4.9% CAGR during the forecast period.

Enzymes are essential for the digestion and assimilation of nutrients, as they assist in the breakdown of food into usable components. Protease, lipase, and amylase are digestive enzymes that are particularly popular among women who experience digestive issues, including dyspepsia, gas, and bloating. Therefore, the Enzymes segment captured 1/10th share in the market in 2023. Additionally, systemic enzymes are used for their anti-inflammatory and recovery benefits, appealing to active women and those looking to manage chronic inflammation.

At a rate that has never been seen before, the number of people aged 65 and older across the world is growing at an enormous rate. The World Health Organization (WHO) predicts that the number of individuals aged 60 and elderly will more than double by 2050, reaching an estimated 2.1 billion. This demographic shift underscores a substantial market opportunity for products catering to older adults' needs. As individuals age, they often experience changes in skin texture, hair thinning, and the appearance of wrinkles and fine lines, prompting many to turn to supplements that can help mitigate these effects. Hence, the aging population significantly drives demand for health and beauty supplements.

Additionally, in today's fast-paced world, many people grapple with the pressures and demands of modern lifestyles. The constant hustle can lead to significant stress, affecting overall health and well-being. Stress leads to numerous health issues like high blood pressure, depression, mental health concerns, and impaired immunological function. These health issues can lead to a number of health problems. As a result, managing stress has become a crucial aspect of maintaining a healthy lifestyle. The lack of physical activity is another factor that might have an effect on mental health. Thus, the increased demand for supplements reflects a broader trend towards proactive health management and self-care, which in turn is driving the market's growth.

However, in many regions worldwide, consumers' lack of awareness and education is a significant challenge facing the health and beauty supplement industry. One of the primary issues contributing to this lack of awareness is inadequate access to reliable information. In areas where healthcare infrastructure is underdeveloped or where internet access is limited, people may not have the opportunity to learn about the potential benefits of supplements. Additionally, without adequate education on the long-term benefits of supplements, people may not prioritize their use, even if they can afford them. Hence, the lack of awareness and education about health and beauty supplements poses a significant barrier to market growth in many regions.

Moreover, the sudden onset of the pandemic brought about unprecedented challenges that disrupted supply chains, altered consumer behavior, and created economic uncertainties. In numerous countries, the initial lockdowns and restrictions resulted in factory shutdowns and transportation delays, which in turn caused shortages of raw materials and finished products. The complexity of sourcing ingredients from different parts of the world exacerbated these issues, leading to delays and increased costs. This disruption impacted the availability of popular supplements, causing frustration among consumers who relied on these products for their health and beauty routines. Therefore, the pandemic had an overall negative impact on the market.

Application Outlook

On the basis of application, the market is classified into beauty and women’s health. The women’s health segment witnessed 67% revenue share in the market in 2023. Supplements in this category encompass a broad range of products that support overall health, including vitamins, minerals, probiotics, and omega-3 fatty acids.

Beauty Type Outlook

The beauty segment is further divided into skin care, hair care, nail care, and others. The skin care segment procured 46% revenue share in the market in 2023. This segment includes a variety of supplements that target different aspects of skin health, such as improving hydration, elasticity, and overall complexion.

Age Group Outlook

By age group, the market is divided into age 15-30, age 31-50, age 51-70, and above age 70. The age 51-70 segment witnessed 28% revenue share in the market in 2023. This age group is particularly concerned with managing the effects of menopause, maintaining bone health, and supporting cardiovascular health.

Sales Channel Outlook

On the basis of sales channel, the market is divided into online, direct sales, pharmacies/drug stores, and others. The direct sales segment recorded 37% revenue share in the market in 2023. Through a network of sales representatives or distributors, direct sales entail the marketing and sale of products directly to consumers. One of the key strengths of direct sales is the personalized approach it offers. This personalized service helps build trust and rapport with consumers, leading to repeat purchases and word-of-mouth referrals.

Consumer Group Outlook

Based on consumer group, the market is segmented into prenatal, postnatal, PMS, perimenopause, postmenopause, and others. The PMS segment procured 18% revenue share in the market in 2023. A substantial number of women are affected by premenstrual syndrome (PMS), which results in symptoms such as irritability, fatigue, mood fluctuations, and bloating. Supplements that help manage these symptoms are in high demand, as they offer a natural and effective way to alleviate discomfort. Herbal supplements like chaste berry (vitex) and evening primrose oil are also widely used to manage PMS.

Product Outlook

Based on product, the market is characterized into vitamins, mineral, enzymes, botanicals, proteins, omega-3, probiotics, and others. The vitamins segment garnered 29% revenue share in the market in 2023. Vitamins are fundamental to numerous bodily functions, including immune support, energy production, skin health, and cognitive function.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment garnered 38% revenue share in the market in 2023. This significant market share is driven by several factors, including the region’s growing population, increasing health consciousness, and rising disposable incomes. Countries such as China, Japan, South Korea, and India are at the forefront of this growth, with a burgeoning middle class increasingly willing to spend on health and beauty products.

List of Key Companies Profiled

• Herbalife International, Inc.
• GNC Holdings, LLC (Harbin Pharmaceutical Group)
• Pharmavite LLC (Otsuka Pharmaceutical Co., Ltd.)
• Nature's Bounty (Nestlé Health Science S.A.) (Nestle S.A.)
• Bayer AG
• The Himalaya Drug Company (Himalaya Global Holdings Ltd.)
• Taisho Pharmaceuticals Holding Co., Ltd.
• Pfizer, Inc.
• Blackmores Limited (Kirin Holdings Company, Limited)
• Nu Skin Enterprises, Inc.

Global Women’s Health And Beauty Supplements Market Report Segmentation

By Application

• Women's Health
• Beauty
• Skin Care
• Hair Care
• Nail Care
• Others

By Age Group

• Age 31 - 50
• Age 15 - 30
• Age 51 - 70
• Above Age 70

By Sales Channel

• Direct Sales
• Pharmacies/Drug Stores
• Online
• Others

By Consumer Group

• Postmenopause
• Perimenopause
• Prenatal
• Postnatal
• PMS
• Others

By Product

• Vitamins
• Mineral
• Botanicals
• Enzymes
• Proteins
• Omega - 3
• Probiotics
• Others

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA