Global Wireless Audio Devices Market Size, Share & Industry Trends Analysis Report By Functionality, By Application, By Technology (Bluetooth, Wi-Fi, Bluetooth + Wi-Fi, Airplay, and Others), By Product, By Regional Outlook and Forecast, 2023 - 2030

Global Wireless Audio Devices Market Size, Share & Industry Trends Analysis Report By Functionality, By Application, By Technology (Bluetooth, Wi-Fi, Bluetooth + Wi-Fi, Airplay, and Others), By Product, By Regional Outlook and Forecast, 2023 - 2030

The Global Wireless Audio Devices Market size is expected to reach $206.3 billion by 2030, rising at a market growth of 15.2% CAGR during the forecast period. In the year 2022, the market attained a volume of 3,77,022.6 thousand units, experiencing a growth of 15.0% (2019-2022).

True wireless earbuds are compact, lightweight, and easily portable. Therefore, the true wireless earbuds acquired $24,137.3 million in 2022. Their small form makes them convenient for everyday use, allowing users to carry them in pockets or small cases. This portability has significantly contributed to the popularity of true wireless earbuds. True wireless earbuds eliminate the need for any connecting wires between the earpieces, providing users with complete freedom of movement. This design appeals to individuals who want a hassle-free and tangle-free audio experience, whether for workouts, commuting, or daily activities.

The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In, October, 2023, Logitech International S.A. launched Zone Wireless 2 to provide an exceptional, two-way noise-free calling experience. Zone Wireless 2 represents Logitech's premium headset offering tailored for professional users seeking advanced technology. Additionally, In, October, 2023, Sony Corporation launched Pulse Explorer wireless earbuds and Pulse Elite Wireless headset, the audio devices designed for immersive sound and seamless connectivity, catering to different audio needs and preferences.

Based on the Analysis presented in the KBV Cardinal matrix; Apple, Inc. is the forerunner in the Market. In September, 2023, Apple Inc. unveiled Gen 2 AirPods Pro, a wireless audio technology that enables the transmission of high-quality 20-bit, 48 kHz lossless audio. Additionally, apple is also providing magSafe Charging (USB-C) for fast charging solutions. and Companies such as Harman International Industries, Inc, Sony Corporation, Panasonic Holdings Corporation are some of the key innovators in Wireless Audio Devices Market.

Market Growth Factors

Growing adoption of smartphones and devices

The widespread adoption of smartphones, tablets, laptops, and other portable devices has fueled the need for wireless audio accessories, as these devices serve as primary audio content sources. Wireless audio devices provide a convenient and cable-free audio experience that complements the mobility of smartphones. Users can enjoy audio content on the go without being tethered to their devices, which is especially important for commuting, exercising, and traveling. The proliferation of smartphones has led to a parallel demand for improved audio quality. Wireless devices offer high-definition audio, noise cancellation, and immersive sound, enhancing the listening experience. The market is expanding significantly due to the growing adoption of smartphones and devices.

Expansion of multi-room audio and smart homes

Smart homes have various connected devices, and wireless audio devices can seamlessly integrate with these systems. This integration allows users to control audio playback and customize their audio experience through voice commands or centralized smart home hubs. Smart speakers with integrated voice assistants have become popular in smart homes. Users can control wireless audio devices using voice commands, making it easy to play music, adjust volume, or change tracks hands-free. Multi-room audio allows users to create customized listening zones where different rooms or areas can play different audio content simultaneously. This feature enhances user flexibility and personalization. They can be used for streaming music, making calls, and even as part of a security or intercom system. As a result of the expansion of multi-room audio and smart homes, the market is anticipated to increase significantly.

Market Restraining Factors

Counterfeit and low-quality products

The proliferation of counterfeit and low-quality wireless audio devices can harm consumers and tarnish the industry's reputation. Ensuring authenticity and quality control is an ongoing challenge. The proliferation of counterfeit products can negatively impact the reputation of legitimate manufacturers. Consumers associate subpar experiences with a particular brand, even if they unknowingly purchase counterfeit products. The presence of counterfeit and low-quality products erodes trust in the market. Consumers may become hesitant to make purchases or extensively research products, slowing down the buying process. Counterfeit and low-quality products can create unfair competition, as they are often priced lower than genuine products. Counterfeit and low-quality products is a significant challenge that hamper the growth of market.

Functionality Outlook

By functionality, the market is categorized into non-smart devices and smart devices. The smart devices segment covered a considerable revenue share in the market in 2022. Smart devices, like smartphones, tablets, and smart speakers, come equipped with wireless connectivity technologies like Bluetooth and Wi-Fi. This seamless connectivity makes it easy for users to connect wirelessly to audio devices, driving the demand for wireless headphones, earbuds, and speakers. Smart devices facilitate the creation of multi-room audio systems, allowing users to synchronize and control audio playback in different rooms simultaneously. This capability has increased demand for wireless speakers and audio systems that seamlessly integrate with smart home ecosystems.

Application Outlook

Based on application, the market is classified into residential/individual, commercial, automotive, and others. In 2022, the residential/individual segment witnessed the largest revenue share in the market. These devices are commonly integrated into home entertainment systems. This includes wireless speakers, soundbars, and home theatre systems. Users can create a surround sound experience without complex wiring, enhancing the overall audio quality of their home entertainment setup. These devices enable the creation of multi-room audio systems in residential settings. Users can synchronize audio playback across different rooms or have individual control over each room's audio. This feature enhances the overall flexibility and customization of the audio experience within a home.

Technology Outlook

On the basis of technology, the market is divided into Bluetooth, Wi-Fi, bluetooth + Wi-Fi, airplay, and others. The Wi-Fi segment garnered a significant revenue share in the market in 2022. Wi-Fi provides high data transfer rates, allowing high-quality audio content streaming without compression. This capability is especially important for audiophiles and users prioritizing premium sound quality. Wi-Fi provides high data transfer rates, allowing high-quality audio content streaming without compression. This capability is especially important for audiophiles and users prioritizing premium sound quality.

Product Outlook

By product, the market is segmented into true wireless hearables/earbuds, headsets, speaker systems, headphone, earphone, soundbars, and others. The speaker systems segment projected a prominent revenue share in the market in 2022. Speaker systems have evolved to incorporate advanced voice recognition and control features. Users can interact with their speakers using voice commands, enabling hands-free operation, and contributing to a more intuitive user experience. Wireless speaker systems have become integral components of home theatre setups. The evolution of these systems includes compatibility with surround sound formats, Dolby Atmos, and other technologies to deliver immersive audio experiences in home entertainment environments.

Regional Outlook

Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific region led the market by generating the highest revenue share. The Asia Pacific region is home to a large and rapidly growing population, particularly in urban areas. This urbanization has increased consumer demand for portable and convenient audio solutions. The region has a significant youth population, and younger consumers are more likely to embrace technology trends, including wireless audio devices.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple Inc., Bose Corporation, GN Store Nord A/S (GN Hearing A/S), Harman International Industries, Inc. (Samsung Electronics Co., Ltd), Logitech International S.A, Olympus Corporation, Sony Corporation, Xiaomi Corporation, Panasonic Holdings Corporation, Shure, Inc.

Recent Strategies deployed in Wireless Audio Devices Market

Mergers & Acquisition:

Dec-2020: Shure, Inc. took over a company known for designing and manufacturing innovative audio conferencing and collaboration solutions. Through this acquisition, Shure broadened and enhanced its product portfolio for enterprises of various scales.

Product Launches:

Oct-2023: Logitech International S.A. launched Zone Wireless 2, a cutting-edge business headset that employs AI to provide an exceptional, two-way noise-free calling experience. Zone Wireless 2 represents Logitech's premium headset offering tailored for professional users seeking advanced technology.

Oct-2023: Sony Corporation launched Pulse Explorer wireless earbuds and Pulse Elite Wireless headset, the audio devices designed for immersive sound and seamless connectivity, catering to different audio needs and preferences.

Sep-2023: Apple Inc. unveiled Gen 2 AirPods Pro, a wireless audio technology that enables the transmission of high-quality 20-bit, 48 kHz lossless audio. Additionally, apple is also providing magSafe Charging (USB-C) for fast charging solutions.

Sep-2023: Panasonic Holdings Corporation launched GNW10 SoundSlayer, a gaming wearable speaker that enables players to fully engage in the gaming experience and genuinely feel the emotional intensity of the game. The GNW10's lightweight, ergonomic design offers 4-channel speakers, wireless connectivity, and AI voice control for an exciting, stress-free, sensory-rich experience in solo or multiplayer gaming.

Sep-2023: Shure, Inc. launched AONIC 50 Gen 2, a premium wireless headphone with studio-quality sound and an adjustable noise cancellation system. AONIC 50 Gen 2, comes with a battery backup of upto 45 hours.

May-2023: Sony Electronics Inc., a subsidiary of Sony Corporation launched SRS-XV800, a speaker designed for delivering loud and crystal-clear audio and the Compact SRS-XB100, a compact wireless speaker combining exceptional portability with a robust, clear sound.

Jan-2023: Apple Inc. launched the HomePod, a smart speaker with exceptional sound quality and integration with Siri for voice control. In addition, the latest HomePod produces a combination of immersive bass, authentic mid-range tones, and precise, well-defined high frequencies.

Jan-2023: GN Store Nord A/S introduced FalCom Pods Pro, an active hearing protection and communications headset. With the launch of FalCom Pods, GN Store Nord introduced an innovative approach to outfit a soldier with a user-centric headset communication system.

Aug-2021: GN Store Nord A/S launched Jabra Enhance, a device used for hearing with advanced medical-grade technology. With the launch of Jabra, GN Store Nord offers a miniaturized true wireless design, 50% smaller than the already compact Jabra Elite 75t, while delivering the expected premium call and music quality.

Jul-2020: Logitech International S.A. introduced the PRO X Wireless Gaming Headset, a high-performance gaming audio device known for its exceptional sound quality and wireless convenience.

Partnerships, Collaborations & Agreements:

Jun-2023: Harman International Industries, Inc. signed a collaboration with Volkswagen, a well-known German automaker, renowned for its range of vehicles and a significant player in the global automotive industry. Through this collaboration, both companies would work together to deliver an exceptional driving and audio experience to their customers.

Dec-2022: Bose Corporation signed a collaboration with VOLVO CARS, a Swedish automotive manufacturer recognized for its commitment to safety, innovative technologies, and stylish, sustainable vehicles. Through this collaboration, both the companies would provide a better customer experience with the enhanced sound systems.

Sep-2022: Bose Corporation came into partnership with Qualcomm, a global semiconductor and telecommunications equipment company. Through this partnership, Bose is combining Qualcomm's product portfolio with Bose's premium portfolio of Earbuds and speakers.

Scope of the Study

Market Segments covered in the Report:

By Functionality (Volume, Thousand Units, USD Billion, 2019-2030)

• Non-smart Devices
• Smart Devices

By Application (Volume, Thousand Units, USD Billion, 2019-2030)

• Residential/Individual
• Commercial
• Automotive
• Others

By Technology (Volume, Thousand Units, USD Billion, 2019-2030)

• Bluetooth
• Wi-Fi
• Bluetooth + Wi-Fi
• Airplay
• Others

By Product (Volume, Thousand Units, USD Billion, 2019-2030)

• True Wireless Hearables/Earbuds
• Headsets
• Speaker Systems
• Headphone
• Earphone
• Soundbars
• Others

By Geography (Volume, Thousand Units, USD Billion, 2019-2030)

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Companies Profiled

• Apple Inc.
• Bose Corporation
• GN Store Nord A/S (GN Hearing A/S)
• Harman International Industries, Inc. (Samsung Electronics Co., Ltd)
• Logitech International S.A
• Olympus Corporation
• Sony Corporation
• Xiaomi Corporation
• Panasonic Holdings Corporation
• Shure, Inc.

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