Global White Noise Machine Market Size, Share & Industry Trends Analysis Report By Distribution Channel (Offline and Online), By Application (Adults and Babies & Kids), By Product Type, By Regional Outlook and Forecast, 2022 - 2028

Global White Noise Machine Market Size, Share & Industry Trends Analysis Report By Distribution Channel (Offline and Online), By Application (Adults and Babies & Kids), By Product Type, By Regional Outlook and Forecast, 2022 - 2028

The Global White Noise Machine Market size is expected to reach $1.9 billion by 2028, rising at a market growth of 5.9% CAGR during the forecast period.

A sound called white noise is said to cover over other sounds that are produced naturally by the environment. During its audible range of 20 to 20,000 hertz, white noise has a constant amplitude. It is comparable to white light, which is made up of all of the visible color spectrum's wavelengths. White noise generators are audio equipment that contributes to creating a more relaxing bedroom environment that encourages peaceful sleep.

Along with white noise and other noise colors, these devices frequently feature ambient and natural noises like chirping birds and crashing waves. White noise machines are preferred by many sleepers because they can drown out outside noises and conceivably promote more restful sleep. A white noise machine can help create a more peaceful bedroom environment that encourages sound, high-quality sleep, and enhances focus when working or studying.

In addition to white noise as well as other noise, these devices frequently deliver ambient and natural noises like chirping birds or crashing waves. Over the forecast period, the market for white noise machines is expected to expand due to rising demand for these devices for sleeping applications and ongoing advancements in electronics. White noise machines come in two varieties: those that produce sound and those that play a loop of white noise. White noise apps are also important to mention.

These can be helpful for people on a tight budget because many of them are free or very inexpensive, but the noise produced by tiny phone speakers is frequently of poor quality and lacks many of the advantages of a machine designed specifically to produce white noise. White noise generators or apps that play sound repeatedly can get old after a while, especially if the breaks between loops aren't abrupt.

However, some people don't mind them. As a result, the majority of high-quality sound systems emit non-looping white noise. Actual fan sound is a subset of non-looping white noise and can be heard in the Dohm, which has an actual fan inside. Compared to a box fan, this produces a sound that is more relaxing and has extensive volume and pitch adjustments. Users escape the issues that arise with recorded or looped sound because it wasn't pre-recorded.

COVID-19 Impact Analysis

The widespread of COVID-19 across several nations highlighted the value of digital technologies in resolving the numerous challenges that healthcare organizations encounter. Digital technologies have taken center stage and will do so going forward. Increased stress from the COVID-19 pandemic is aggravating sleep issues and causing coronasomnia, according to some experts. The market for white noise machines is expected to grow over the next years as cases of insomnia as well as poor sleep rise amid pandemics brought on by anxiety. Therefore, many people rely on the low, static buzz of a sleep sound machine when they are unable to fall asleep.

Market Growth Factors

Increasing prevalence of insomnia

Some of the common causes of insomnia include stress, irregular sleep schedules, poor sleeping habits, mental health concerns such as physical ailments and pain, anxiety and depression, drugs, neurological problems, and specific sleep disorders. The primary factors influencing the growth of insomnia prevalence are the rise in the prevalence of various sleep disorders, including parasomnias and insomnia, as well as the rise in mental depression and other painful illnesses. Mental depression is a cause of sleep problems. As a result, a rise in the general population's mental depression fuels the increase in insomnia.

Increasing awareness about healthy sleep

Sleep is a crucial part of health, and the time, quantity, and quality of sleep are important health indicators. The regulation of metabolism, mood, performance, memory consolidation, brain recovery processes, and learning may all significantly influence sleep. Due to the significance of these processes, sleep should be seen as being just as crucial to health as nutrition and exercise. However, the importance of sleep for health has not received much attention from public health professionals or other healthcare professionals. Adults' sleep problems seem primarily caused by their lifestyle, work patterns (shift work, long hours), or sleep disorders.

Market Restraining Factors

Excessive use of white noise level for babies

This can be an issue if the infant needs sleep and the sound machine is unavailable. Examples include trips and overnight stays somewhere other than their home, like a daycare center. A situation like that can end up being quite disruptive for everyone involved. In addition, it's standing that not all babies respond well to white noise is crucial. Every infant's sleep requirement is distinct, so finding the right white noise may need some trial and testing. This could be a barrier for those considering adopting white noise machines, which would slow the market's expansion.

Product Type Outlook

By product type, the white noise machine market is segmented into plug-in noise machines, portable noise machines, stuffed animal noise machines, combination noise machines and others. The plug-in noise machines segment dominated the white noise machine market with the maximum revenue share in 2021. These devices emit soothing noises that promote relaxation and sleep. Its straightforward settings make it simple to use, and its larger volume range than other devices makes it convenient for travel, leading to rising use of these devices.

Application Outlook

On the basis of application, the white noise machine market is fragmented into adults, and babies & kids. The babies & kids segment garnered a substantial revenue share in the white noise machine market. For babies, white noise works well as a sleep association. Baby sleep aids such as the bedroom, darkness, crib, favorite toy or blanket, rocking, pacifier, nursing, etc., can all help infants fall asleep more quickly. White noise can be a helpful tool for assisting infants and newborns in getting the restful sleep they require.

Distribution Channel Outlook

Based on distribution channel, the white noise machine market is divided into offline, and online. The offline segment witnessed the largest revenue share in the white noise machine market in 2021. The retail establishment sells a selection of white noise machines from different companies. These shops' knowledgeable customer care staff provide customers with essential knowledge and assistance. As a result, a lot of customers prefer to purchase kickboxing gear from brick-and-mortar stores.

Regional Outlook

Region wise, the white noise machine market is analyzed across North America, Europe, Asia Pacific and LAMEA. The North America region led the white noise machine market with maximum revenue share in 2021. This is because major market participants are widely available, venture capital funding is increasing, and the electronics sector in this area is receiving investments. The region's rise in the market is also being aided by the region's rising prevalence of sleep-related issues and increasing public awareness of the device.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Graco Children’s Products Inc. (Newell Brands, Inc.), Hatch, Inc., FKA Distributing Co., LLC (Homedics USA, LLC), Marpac, LLC (Yogasleep), Conair LLC (American Securities), Cloud B, Inc. (Pearl 33 Holdings, LLC), Snooz, Inc., Adaptive Sound Technologies, Inc., Sweet ZZZ Mattress, and Munchkin, Inc.

Scope of the Study

Market Segments covered in the Report:

By Distribution Channel

  • Offline
  • Online
By Application
  • Adults
  • Babies & Kids
By Product Type
  • Plug-in Noise Machines
  • Portable Noise Machines
  • Stuffed Animal Noise Machines
  • Combination Noise Machines
  • Others
By Geography
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA
Companies Profiled
  • Graco Children’s Products Inc. (Newell Brands, Inc.)
  • Hatch, Inc.
  • FKA Distributing Co., LLC (Homedics USA, LLC)
  • Marpac, LLC (Yogasleep)
  • Conair LLC (American Securities)
  • Cloud B, Inc. (Pearl 33 Holdings, LLC)
  • Snooz, Inc.
  • Adaptive Sound Technologies, Inc.
  • Sweet ZZZ Mattress
  • Munchkin, Inc.
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global White Noise Machine Market, by Distribution Channel
1.4.2 Global White Noise Machine Market, by Application
1.4.3 Global White Noise Machine Market, by Product Type
1.4.4 Global White Noise Machine Market, by Geography
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Global White Noise Machine Market by Distribution Channel
3.1 Global Offline Market by Region
3.2 Global Online Market by Region
Chapter 4. Global White Noise Machine Market by Application
4.1 Global Adults Market by Region
4.2 Global Babies & Kids Market by Region
Chapter 5. Global White Noise Machine Market by Product Type
5.1 Global Plug-in Noise Machines Market by Region
5.2 Global Portable Noise Machines Market by Region
5.3 Global Stuffed Animal Noise Machines Market by Region
5.4 Global Combination Noise Machines Market by Region
5.5 Global Others Market by Region
Chapter 6. Global White Noise Machine Market by Region
6.1 North America White Noise Machine Market
6.1.1 North America White Noise Machine Market by Distribution Channel
6.1.1.1 North America Offline Market by Country
6.1.1.2 North America Online Market by Country
6.1.2 North America White Noise Machine Market by Application
6.1.2.1 North America Adults Market by Country
6.1.2.2 North America Babies & Kids Market by Country
6.1.3 North America White Noise Machine Market by Product Type
6.1.3.1 North America Plug-in Noise Machines Market by Country
6.1.3.2 North America Portable Noise Machines Market by Country
6.1.3.3 North America Stuffed Animal Noise Machines Market by Country
6.1.3.4 North America Combination Noise Machines Market by Country
6.1.3.5 North America Others Market by Country
6.1.4 North America White Noise Machine Market by Country
6.1.4.1 US White Noise Machine Market
6.1.4.1.1 US White Noise Machine Market by Distribution Channel
6.1.4.1.2 US White Noise Machine Market by Application
6.1.4.1.3 US White Noise Machine Market by Product Type
6.1.4.2 Canada White Noise Machine Market
6.1.4.2.1 Canada White Noise Machine Market by Distribution Channel
6.1.4.2.2 Canada White Noise Machine Market by Application
6.1.4.2.3 Canada White Noise Machine Market by Product Type
6.1.4.3 Mexico White Noise Machine Market
6.1.4.3.1 Mexico White Noise Machine Market by Distribution Channel
6.1.4.3.2 Mexico White Noise Machine Market by Application
6.1.4.3.3 Mexico White Noise Machine Market by Product Type
6.1.4.4 Rest of North America White Noise Machine Market
6.1.4.4.1 Rest of North America White Noise Machine Market by Distribution Channel
6.1.4.4.2 Rest of North America White Noise Machine Market by Application
6.1.4.4.3 Rest of North America White Noise Machine Market by Product Type
6.2 Europe White Noise Machine Market
6.2.1 Europe White Noise Machine Market by Distribution Channel
6.2.1.1 Europe Offline Market by Country
6.2.1.2 Europe Online Market by Country
6.2.2 Europe White Noise Machine Market by Application
6.2.2.1 Europe Adults Market by Country
6.2.2.2 Europe Babies & Kids Market by Country
6.2.3 Europe White Noise Machine Market by Product Type
6.2.3.1 Europe Plug-in Noise Machines Market by Country
6.2.3.2 Europe Portable Noise Machines Market by Country
6.2.3.3 Europe Stuffed Animal Noise Machines Market by Country
6.2.3.4 Europe Combination Noise Machines Market by Country
6.2.3.5 Europe Others Market by Country
6.2.4 Europe White Noise Machine Market by Country
6.2.4.1 Germany White Noise Machine Market
6.2.4.1.1 Germany White Noise Machine Market by Distribution Channel
6.2.4.1.2 Germany White Noise Machine Market by Application
6.2.4.1.3 Germany White Noise Machine Market by Product Type
6.2.4.2 UK White Noise Machine Market
6.2.4.2.1 UK White Noise Machine Market by Distribution Channel
6.2.4.2.2 UK White Noise Machine Market by Application
6.2.4.2.3 UK White Noise Machine Market by Product Type
6.2.4.3 France White Noise Machine Market
6.2.4.3.1 France White Noise Machine Market by Distribution Channel
6.2.4.3.2 France White Noise Machine Market by Application
6.2.4.3.3 France White Noise Machine Market by Product Type
6.2.4.4 Russia White Noise Machine Market
6.2.4.4.1 Russia White Noise Machine Market by Distribution Channel
6.2.4.4.2 Russia White Noise Machine Market by Application
6.2.4.4.3 Russia White Noise Machine Market by Product Type
6.2.4.5 Spain White Noise Machine Market
6.2.4.5.1 Spain White Noise Machine Market by Distribution Channel
6.2.4.5.2 Spain White Noise Machine Market by Application
6.2.4.5.3 Spain White Noise Machine Market by Product Type
6.2.4.6 Italy White Noise Machine Market
6.2.4.6.1 Italy White Noise Machine Market by Distribution Channel
6.2.4.6.2 Italy White Noise Machine Market by Application
6.2.4.6.3 Italy White Noise Machine Market by Product Type
6.2.4.7 Rest of Europe White Noise Machine Market
6.2.4.7.1 Rest of Europe White Noise Machine Market by Distribution Channel
6.2.4.7.2 Rest of Europe White Noise Machine Market by Application
6.2.4.7.3 Rest of Europe White Noise Machine Market by Product Type
6.3 Asia Pacific White Noise Machine Market
6.3.1 Asia Pacific White Noise Machine Market by Distribution Channel
6.3.1.1 Asia Pacific Offline Market by Country
6.3.1.2 Asia Pacific Online Market by Country
6.3.2 Asia Pacific White Noise Machine Market by Application
6.3.2.1 Asia Pacific Adults Market by Country
6.3.2.2 Asia Pacific Babies & Kids Market by Country
6.3.3 Asia Pacific White Noise Machine Market by Product Type
6.3.3.1 Asia Pacific Plug-in Noise Machines Market by Country
6.3.3.2 Asia Pacific Portable Noise Machines Market by Country
6.3.3.3 Asia Pacific Stuffed Animal Noise Machines Market by Country
6.3.3.4 Asia Pacific Combination Noise Machines Market by Country
6.3.3.5 Asia Pacific Others Market by Country
6.3.4 Asia Pacific White Noise Machine Market by Country
6.3.4.1 China White Noise Machine Market
6.3.4.1.1 China White Noise Machine Market by Distribution Channel
6.3.4.1.2 China White Noise Machine Market by Application
6.3.4.1.3 China White Noise Machine Market by Product Type
6.3.4.2 Japan White Noise Machine Market
6.3.4.2.1 Japan White Noise Machine Market by Distribution Channel
6.3.4.2.2 Japan White Noise Machine Market by Application
6.3.4.2.3 Japan White Noise Machine Market by Product Type
6.3.4.3 India White Noise Machine Market
6.3.4.3.1 India White Noise Machine Market by Distribution Channel
6.3.4.3.2 India White Noise Machine Market by Application
6.3.4.3.3 India White Noise Machine Market by Product Type
6.3.4.4 South Korea White Noise Machine Market
6.3.4.4.1 South Korea White Noise Machine Market by Distribution Channel
6.3.4.4.2 South Korea White Noise Machine Market by Application
6.3.4.4.3 South Korea White Noise Machine Market by Product Type
6.3.4.5 Singapore White Noise Machine Market
6.3.4.5.1 Singapore White Noise Machine Market by Distribution Channel
6.3.4.5.2 Singapore White Noise Machine Market by Application
6.3.4.5.3 Singapore White Noise Machine Market by Product Type
6.3.4.6 Malaysia White Noise Machine Market
6.3.4.6.1 Malaysia White Noise Machine Market by Distribution Channel
6.3.4.6.2 Malaysia White Noise Machine Market by Application
6.3.4.6.3 Malaysia White Noise Machine Market by Product Type
6.3.4.7 Rest of Asia Pacific White Noise Machine Market
6.3.4.7.1 Rest of Asia Pacific White Noise Machine Market by Distribution Channel
6.3.4.7.2 Rest of Asia Pacific White Noise Machine Market by Application
6.3.4.7.3 Rest of Asia Pacific White Noise Machine Market by Product Type
6.4 LAMEA White Noise Machine Market
6.4.1 LAMEA White Noise Machine Market by Distribution Channel
6.4.1.1 LAMEA Offline Market by Country
6.4.1.2 LAMEA Online Market by Country
6.4.2 LAMEA White Noise Machine Market by Application
6.4.2.1 LAMEA Adults Market by Country
6.4.2.2 LAMEA Babies & Kids Market by Country
6.4.3 LAMEA White Noise Machine Market by Product Type
6.4.3.1 LAMEA Plug-in Noise Machines Market by Country
6.4.3.2 LAMEA Portable Noise Machines Market by Country
6.4.3.3 LAMEA Stuffed Animal Noise Machines Market by Country
6.4.3.4 LAMEA Combination Noise Machines Market by Country
6.4.3.5 LAMEA Others Market by Country
6.4.4 LAMEA White Noise Machine Market by Country
6.4.4.1 Brazil White Noise Machine Market
6.4.4.1.1 Brazil White Noise Machine Market by Distribution Channel
6.4.4.1.2 Brazil White Noise Machine Market by Application
6.4.4.1.3 Brazil White Noise Machine Market by Product Type
6.4.4.2 Argentina White Noise Machine Market
6.4.4.2.1 Argentina White Noise Machine Market by Distribution Channel
6.4.4.2.2 Argentina White Noise Machine Market by Application
6.4.4.2.3 Argentina White Noise Machine Market by Product Type
6.4.4.3 UAE White Noise Machine Market
6.4.4.3.1 UAE White Noise Machine Market by Distribution Channel
6.4.4.3.2 UAE White Noise Machine Market by Application
6.4.4.3.3 UAE White Noise Machine Market by Product Type
6.4.4.4 Saudi Arabia White Noise Machine Market
6.4.4.4.1 Saudi Arabia White Noise Machine Market by Distribution Channel
6.4.4.4.2 Saudi Arabia White Noise Machine Market by Application
6.4.4.4.3 Saudi Arabia White Noise Machine Market by Product Type
6.4.4.5 South Africa White Noise Machine Market
6.4.4.5.1 South Africa White Noise Machine Market by Distribution Channel
6.4.4.5.2 South Africa White Noise Machine Market by Application
6.4.4.5.3 South Africa White Noise Machine Market by Product Type
6.4.4.6 Nigeria White Noise Machine Market
6.4.4.6.1 Nigeria White Noise Machine Market by Distribution Channel
6.4.4.6.2 Nigeria White Noise Machine Market by Application
6.4.4.6.3 Nigeria White Noise Machine Market by Product Type
6.4.4.7 Rest of LAMEA White Noise Machine Market
6.4.4.7.1 Rest of LAMEA White Noise Machine Market by Distribution Channel
6.4.4.7.2 Rest of LAMEA White Noise Machine Market by Application
6.4.4.7.3 Rest of LAMEA White Noise Machine Market by Product Type
Chapter 7. Company Profiles
7.1 Graco Children’s Products Inc. (Newell Brands, Inc.)
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Research & Development Expenses
7.2 Hatch, Inc.
7.2.1 Company Overview
7.2.2 Recent strategies and developments:
7.2.2.1 Product Launches and Product Expansions:
7.3 FKA Distributing Co., LLC (Homedics USA, LLC)
7.3.1 Company Overview
7.3.2 Recent strategies and developments:
7.3.2.1 Product Launches and Product Expansions:
7.4 Marpac, LLC (Yogasleep)
7.4.1 Company Overview
7.4.2 Recent strategies and developments:
7.4.2.1 Acquisition and Mergers:
7.5 Conair LLC (American Securities)
7.5.1 Company Overview
7.6 Cloud B, Inc. (Pearl 33 Holdings, LLC)
7.6.1 Company Overview
7.7 Snooz, Inc.
7.7.1 Company Overview
7.8 Adaptive Sound Technologies, Inc.
7.8.1 Company Overview
7.9 Sweet ZZZ Mattress
7.9.1 Company Overview
7.10. Munchkin, Inc.
7.10.1 Company Overview

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