Global Wearable Technology Market Size, Share & Industry Trends Analysis Report By Device (Fitness, Smart Watches, Smart Glasses, Smart Clothing, and Others), By Product Type, By Application, By Regional Outlook and Forecast, 2023 - 2030

Global Wearable Technology Market Size, Share & Industry Trends Analysis Report By Device (Fitness, Smart Watches, Smart Glasses, Smart Clothing, and Others), By Product Type, By Application, By Regional Outlook and Forecast, 2023 - 2030

The Global Wearable Technology Market size is expected to reach $209.4 billion by 2030, rising at a market growth of 15.3% CAGR during the forecast period.

Wearable devices are gaining popularity in the healthcare industry as they enable continuous monitoring of patient's health metrics, facilitating remote patient care and reducing the need for frequent hospital visits. Consequently, with this increasing adoption of Wearable technology, the Healthcare segment would account for nearly 18% of the total market share by 2030. Some wearables offer medication reminders and adherence tracking, supporting patients in managing their medication routines. Wearable fitness trackers and smartwatches monitor physical activity, giving users insights into their daily steps, distance traveled, and burned calories.

The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In June, 2023, Nike, Inc. announced the launch of Aerogami, an apparel technology that is meant to be used by runners. The product features autonomous vents to deliver on-demand air intake during exercise. Additionally, In May, 2023, Garmin Ltd. released Edge 840, a series of cycling computers used for providing performance-based training metrics. The computer features a 60-hour battery life and compatibility with Varia cycling radars. Furthermore, the computers are pairable with Tacx indoor smart trainers.

Based on the Analysis presented in the KBV Cardinal matrix; Based on the Analysis presented in the KBV Cardinal matrix; Apple, Inc. is the forerunner in the Market. In June, 2023, Apple, Inc. announced the launch of Apple Vision Pro, a computer used for blending the physical world with digital content. The product features a visionOS spatial operating system and HD display with 23 million pixels. Companies such as Fitbit, Inc., Samsung Electronics Co., Ltd. and Sony Corporation are some of the key innovators in the Market.

Market Growth Factors

Advancements in wearable technology

Continuous advancements in miniaturization technologies have led to the creation of smaller and lighter components, enabling the development of sleek and unobtrusive wearable devices. Wearable devices are equipped with advanced sensors, including accelerometers, gyroscopes, heart rate monitors, and environmental sensors, providing accurate and real-time data. Integrating sensors and electronic components into fabrics enables the development of smart clothing, providing functionalities like health monitoring and activity tracking. Energy-efficient processors contribute to extended battery life, addressing one of the significant challenges in wearable technology. These technological advancements collectively contribute to the expansion of the market.

Growing health and wellness trends

Wearable fitness trackers, such as smartwatches and fitness bands, offer users real-time data on their physical activity, including step count, distance traveled, and calories burned. Some wearables provide early warning systems by detecting irregularities in biometric data, facilitating early intervention and preventive healthcare. Additionally, Wearable devices play a role in chronic disease management by continuously monitoring conditions such as diabetes, hypertension, and cardiovascular diseases. Wearable devices integrate with telehealth platforms, allowing healthcare providers to remotely monitor patients' health data and adjust treatment plans as needed. The above factors will drive the market growth in the coming years.

Market Restraining Factors

High initial costs of wearable devices

Wearable devices with high upfront costs may be out of reach for a significant portion of the consumer market, limiting adoption, especially among price-sensitive consumers. High initial costs can result in a slower mass adoption rate, as consumers may hesitate to invest in wearable technology, mainly when alternatives are available at lower price points. High-priced wearables may lead to consumer skepticism, with users questioning whether the devices provide sufficient value or if the technology is mature enough to justify the investment. These factors will hamper the market growth.

Device Outlook

On the basis of device, the market is segmented into fitness, smart watches, smart glasses, smart clothing, and others. The smartwatch segment acquired a substantial revenue share in the market in 2022. Smartwatches retain essential watch functions, displaying the time and date and often offering customizable watch faces to suit individual preferences. Smartwatches connect to smartphones, allowing users to receive notifications for calls, messages, emails, and app alerts directly on their wrists. Many smartwatches support NFC technology, enabling users to make contactless payments using services like Apple Pay, Google Pay, or Samsung Pay.

Product Type Outlook

By product type, the market is fragmented into wrist wear, eyewear, hearables, neckwear, bodywear, and others. The hearables segment recorded a remarkable revenue share in the market in 2022. The expanding use of smart headwear and the increasing adoption of Virtual Reality (VR) and Augmented Reality (AR) headsets in the healthcare and multimedia sectors will contribute to the expansion of this segment. Moreover, the growing prevalence of smart caps is anticipated to stimulate segment growth due to their monitoring technology and data-driven insights. Globally, several businesses, including Spree Wearables and Life BEAM, are introducing smart headwear.

Application Outlook

On the basis of application, the wearable technology market is classified into lifestyle, consumer appliances, entertainment, healthcare, fitness & sports, defense, and enterprise. The healthcare segment garnered a significant revenue share in the market in 2022. Increasing wearable device application diversity in the pharmaceutical industry will sustain segment expansion throughout the forecast period. Digital health enables healthcare practitioners to observe patients virtually. VR and AR innovations are attracting considerable interest in the health sector. Virtual reality (VR) technology is utilized in medical practice to aid in surgical training and procedures.

Regional Outlook

Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region witnessed the largest revenue share in the market. North America is renowned worldwide as the epicenter of all substantial technological advancements. In this geographic region, the expansion of disposable income and the swift assimilation and widespread use of advanced devices are significant catalysts. In addition, the region is home to numerous wearable technology companies, including Apple, Fitbit, and Garmin, contributing to the market's expansion.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Samsung Electronics Co., Ltd. (Samsung Group), Garmin Ltd., Motorola Solutions, Inc., Fitbit, Inc. (Google LLC), Nike, Inc., Adidas AG, LG Electronics, Inc. (LG Corporation), Sony Corporation and Huawei Technologies Co., Ltd. (Huawei investment & Holding Co., Ltd.)

Recent Strategies Deployed in Wearable Technology Market

Product Launches and Product Expansions:

Sep-2023: Motorola Solutions, Inc. announced the launch of TLK25, a wearable communication device. The device features a light and small body, 12-hour battery life, and NLP-powered smart capabilities.

Sep-2023: Huawei Technologies Co., Ltd. announced the launch of the Watch GT 4 smartwatch. The smartwatch has a range of fitness and health features including menstrual cycle prediction and heart rate sensing. The product comes in customizable sizes for both men and women.

Jul-2023: Samsung Electronics Co., Ltd. unveiled Galaxy Watch 6 smartwatch. The smartwatch carries several features including health Tracking, sleep tracking, and an 8-hour battery usage time.

Jul-2023: Garmin Ltd. introduced Epix Pro and Fenix 7 Pro smartwatches. The Fenix 7 Pro features a steel bezel polymer case and has a battery life of up to 37 days while the Epix Pro features a body made up of titanium and sapphire and has a battery life of up to 31 days.

Jun-2023: Apple, Inc. announced the launch of Apple Vision Pro, a computer used for blending the physical world with digital content. The product features a visionOS spatial operating system and HD display with 23 million pixels.

Jun-2023: Nike, Inc. announced the launch of Aerogami, an apparel technology that is meant to be used by runners. The product features autonomous vents to deliver on-demand air intake during exercise.

May-2023: Garmin Ltd. released Edge 840, a series of cycling computers used for providing performance-based training metrics. The computer features a 60-hour battery life and compatibility with Varia cycling radars. Furthermore, the computers are pairable with Tacx indoor smart trainers.

Apr-2023: Samsung Electronics Co., Ltd. announced the launch of Samsung Health Stack 1.0, an open-source platform used for the development of digital health-related applications for use in wearable devices. The Samsung Health Stack 1.0 has several features including a task feature for health tracking and a survey feature for direct data collection from users.

Nov-2022: Sony Corporation released Mocopi, a wearable motion-tracking device used for gaming purposes. The device features circular-shaped modules and comes in a range of six models for ankles, head, back, and wrists. Additionally, the device is powered by Sony's proprietary algorithm.

Oct-2022: Garmin Ltd. unveiled the Venu Sq 2 smartwatch. The smartwatch comes with a GPS connectivity feature and has an AMOLED display. Additionally, the smartwatch has a battery life of up to 11 days.

Sep-2022: Apple, Inc. released the Apple Watch Series 8 smartwatch. The smartwatch features an Always-On Retina display and a crack-resistant crystal body. Additionally, it has health and safety features.

Sep-2022: LG Electronics, Inc. introduced LG PuriCare, a Wearable Air Purifier. The purifier comes equipped with HEPA Filters, IPX4 technology, and Dual Fans to provide effective air purification to the user. The product comes in two colors, namely, Creamy White and Ocean Black.

Aug-2022: Fitbit, Inc. released the Fitbit Inspire 3 health and fitness tracker. The device features sleep pattern and stress level tracking capabilities along with a 10-hour battery.

Partnerships, Collaborations & Agreements:

Aug-2023: Sony Corporation signed a partnership with Fnatic Ltd, a UK-based professional esports team. The companies would pool their respective offerings and experience to create INZONE, Sony's gaming gear brand. The partnership facilitates gamers around the world to reach their maximum potential.

Oct-2022: Fitbit, Inc. announced a partnership with Mumbai City FC, an Indian football club. Under the partnership, Fitbit would provide Mumbai City FC players with its Fitbit Charge 5 to facilitate them in tracking their workout and managing their rest periods for the 2022-23 period.

Mergers and Acquisitions:

Dec-2021: Nike, Inc. took over RTFKT, a collectible manufacturer. The acquisition reinforces Nike's digital transformation and strengthens its capability to provide its customers with an enhanced offering that spans both sports and gaming culture.

Scope of the Study

Market Segments covered in the Report:

By Device

• Fitness
• Smart Watches
• Smart Glasses
• Smart Clothing
• Others

By Product Type

• Wrist Wear
• Eyewear
• Hearables
• Neckwear
• Bodywear
• Others

By Application

• Fitness & Sports
• Consumer Applications
• Entertainment
• Healthcare
• Lifestyle
• Defense
• Enterprise

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Companies Profiled

• Apple, Inc.
• Samsung Electronics Co., Ltd. (Samsung Group)
• Garmin Ltd.
• Motorola Solutions, Inc.
• Fitbit, Inc. (Google LLC)
• Nike, Inc.
• Adidas AG
• LG Electronics, Inc. (LG Corporation)
• Sony Corporation
• Huawei Technologies Co., Ltd. (Huawei investment & Holding Co., Ltd.)

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