Global Waterless Cosmetics Market Size, Share & Industry Trends Analysis Report By Product Type (Skincare, Haircare, Makeup, and Others), By Distribution Channel (Offline and Online), By Regional Outlook and Forecast, 2022 – 2028

Global Waterless Cosmetics Market Size, Share & Industry Trends Analysis Report By Product Type (Skincare, Haircare, Makeup, and Others), By Distribution Channel (Offline and Online), By Regional Outlook and Forecast, 2022 – 2028

The Global Waterless Cosmetics Market size is expected to reach $16.4 billion by 2028, rising at a market growth of 10.1% CAGR during the forecast period.

In terms of beauty products, today's beauty-aware customers are more seeking sustainable and healthier alternatives. The concept of waterless beauty started in the east and is now spreading to the west and industrialized countries. The principle of growing exponentially the potency of skincare and cosmetics products underpins the waterless beauty movement. It is one of the main reasons why waterless cosmetics are becoming more widely available. As a result of it, the waterless cosmetics market is expected to rise rapidly over the forecast period.

Water is widely utilized as filler in cosmetics to enhance product life because it avoids contamination and is also cheap. Regardless of its benefits, combining water is not without its drawbacks. Microorganisms can thrive in environments where there is a lot of water. The more water there is, the more bacteria can get in. As a result, a wide variety of preservatives are used for water-rich items to extend the shelf life and prevent microbial development.

Waterless cosmetics are becoming more popular as an environmentally friendly option. As a result, beauty players must now consider the environmental impact of their goods. Aside from the growing worry over plastic waste in the sector, significant water usage is an issue that is often overlooked. Waterless cosmetics are progressively being advertised as environmentally beneficial and sustainable substitutes, especially in light of rising environmental concerns. Many cosmetics companies have made commitments to decrease water usage.

COVID-19 Impact

The COVID-19 pandemic-related lockdowns disrupted transportation and halted the supply of raw materials for a set amount of time, affecting production units. Longer curfews and lockdowns have had a significant impact on consumers' lifestyles, as well as the health and well-being. Consumers were also encouraged to adopt a Do-it-Yourself (DIY) or self-care routine as a result of the pandemic. The shift in customer perception has had an influence on beauty product sales, especially water-free cosmetics. Moreover, the pandemic has spurred ethical purchasing, with consumers shifting the attention to local and regional companies.

Market Growth Factors

The growing level of disposable income among consumers

Consumers' disposable income is increasing in a number of countries around the world. As a result, people are spending a lot of money on a variety of high-end items and cosmetics. As well as, demand for diverse cosmetic goods is expanding all over the world. Additionally, consumers' rising living standards, combined with a strong investment in refining their personality and look, are driving them to choose organic makeup remover. The growing number of working women and rising professionalism around the world will drive up demand for cosmetic items among both men and women.

Ingredients and actives are more powerful

Waterless skincare brands utilize healthy oils and relaxing natural substances as a basis to replace water. As a result of not being diluted, the active ingredients in cosmetic products are stronger. There are also no preservatives or fillers needed because the waterless skincare products have little to no bacterial development due to the lack of water. Such concentrated chemicals protect the skin from the damage or irritation that preservatives in beauty products can cause. More natural ingredients and actives make skincare and cosmetics products more attractive and affordable to all income levels consumers. As ultimate doubt of a rational consumer is regarding the ingredients used by the manufacturer in the product.

Market Restraining Factors

Ineffective on a few kinds of skin

Consumers' movement to organic and natural makeup cleaners can help consumers streamline the skincare routine while also eliminating unpleasant chemicals. While organic cosmetics are undeniably safer, some ingredients are incompatible with certain skin types and can even trigger breakouts if not utilized properly. For instance, if a customer has oily skin, aloe vera or witch hazel can assist consumers in escaping clogging the pores, whilst dry skin types can gain from the antimicrobial and moisturizing properties of coconut oil. Skin rashes induced by chemical-based cosmetics and makeup cleansing products, on the other hand, are likely to limit market growth. Different skincare products act differently on multiple skin types.

Product Type Outlook

Based on Product Type, the market is segmented into Skincare, Haircare, Makeup, and Others. The haircare segment garnered a significant revenue share in the waterless cosmetics market in 2021. Waterless solutions are becoming increasingly popular as hair care treatments become more concentrated and effective. The majority of the population are actively buying haircare products as hair health and look play a significant role in personality and confidence maintenance and building in the current generation. The negative effects of artificial substances used in cosmetics manufacture, as well as growing consumer health concerns, have predicted that this segment will rise during the forecast period.

Distribution Channel Outlook

Based on Distribution Channel, the market is segmented into Offline and Online. Consumers prefer to buy consumer goods and beauty products offline, where people can physically inspect and verify product quality. Moreover, convenient access to and browsing for a variety of products via retailers is expected to boost category growth throughout the forecast period. It is a natural tendency of consumer that when a consumer visits offline stores to search and buy a product, comes back with a better product and more satisfaction as everything including the shopkeeper presentation to look product is better when everything is offline. As an outcome of better distribution channel networks around the world, offline channels are projected to surge during the forecast period.

Regional Outlook

Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. The Asia Pacific emerged as the leading region in the waterless cosmetics market with the largest revenue share in 2021. The market has grown in recent years due to the rising demand for waterless beauty products from developing economies such as China, India, and South Korea. Moreover, due to increased population and growing disposable income, the region would show more demand in the existing and new marketplace, age group, as well as gender.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Taiki USA, True Botanicals, Carter + Jane, L'Oreal Group, The Procter and Gamble Company, Kao Corporation, Vapour Beauty, Allies Group Pte. Ltd., and Unilever PLC.

Scope of the Study

Market Segments covered in the Report:

By Product Type

  • Skincare
  • Haircare
  • Makeup
  • Others
By Distribution Channel
  • Offline
  • Online
By Geography
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA
Companies Profiled
  • Taiki USA
  • True Botanicals
  • Carter + Jane
  • L'Oreal Group
  • The Procter and Gamble Company
  • Kao Corporation
  • Vapour Beauty
  • Allies Group Pte. Ltd.
  • Unilever PLC
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Waterless Cosmetics Market, by Product Type
1.4.2 Global Waterless Cosmetics Market, by Distribution Channel
1.4.3 Global Waterless Cosmetics Market, by Geography
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Global Waterless Cosmetics Market by Product Type
3.1 Global Skincare Market by Region
3.2 Global Haircare Market by Region
3.3 Global Makeup Market by Region
3.4 Global Others Market by Region
Chapter 4. Global Waterless Cosmetics Market by Distribution Channel
4.1 Global Offline Market by Region
4.2 Global Online Market by Region
Chapter 5. Global Waterless Cosmetics Market by Region
5.1 North America Waterless Cosmetics Market
5.1.1 North America Waterless Cosmetics Market by Product Type
5.1.1.1 North America Skincare Market by Country
5.1.1.2 North America Haircare Market by Country
5.1.1.3 North America Makeup Market by Country
5.1.1.4 North America Others Market by Country
5.1.2 North America Waterless Cosmetics Market by Distribution Channel
5.1.2.1 North America Offline Market by Country
5.1.2.2 North America Online Market by Country
5.1.3 North America Waterless Cosmetics Market by Country
5.1.3.1 US Waterless Cosmetics Market
5.1.3.1.1 US Waterless Cosmetics Market by Product Type
5.1.3.1.2 US Waterless Cosmetics Market by Distribution Channel
5.1.3.2 Canada Waterless Cosmetics Market
5.1.3.2.1 Canada Waterless Cosmetics Market by Product Type
5.1.3.2.2 Canada Waterless Cosmetics Market by Distribution Channel
5.1.3.3 Mexico Waterless Cosmetics Market
5.1.3.3.1 Mexico Waterless Cosmetics Market by Product Type
5.1.3.3.2 Mexico Waterless Cosmetics Market by Distribution Channel
5.1.3.4 Rest of North America Waterless Cosmetics Market
5.1.3.4.1 Rest of North America Waterless Cosmetics Market by Product Type
5.1.3.4.2 Rest of North America Waterless Cosmetics Market by Distribution Channel
5.2 Europe Waterless Cosmetics Market
5.2.1 Europe Waterless Cosmetics Market by Product Type
5.2.1.1 Europe Skincare Market by Country
5.2.1.2 Europe Haircare Market by Country
5.2.1.3 Europe Makeup Market by Country
5.2.1.4 Europe Others Market by Country
5.2.2 Europe Waterless Cosmetics Market by Distribution Channel
5.2.2.1 Europe Offline Market by Country
5.2.2.2 Europe Online Market by Country
5.2.3 Europe Waterless Cosmetics Market by Country
5.2.3.1 Germany Waterless Cosmetics Market
5.2.3.1.1 Germany Waterless Cosmetics Market by Product Type
5.2.3.1.2 Germany Waterless Cosmetics Market by Distribution Channel
5.2.3.2 UK Waterless Cosmetics Market
5.2.3.2.1 UK Waterless Cosmetics Market by Product Type
5.2.3.2.2 UK Waterless Cosmetics Market by Distribution Channel
5.2.3.3 France Waterless Cosmetics Market
5.2.3.3.1 France Waterless Cosmetics Market by Product Type
5.2.3.3.2 France Waterless Cosmetics Market by Distribution Channel
5.2.3.4 Russia Waterless Cosmetics Market
5.2.3.4.1 Russia Waterless Cosmetics Market by Product Type
5.2.3.4.2 Russia Waterless Cosmetics Market by Distribution Channel
5.2.3.5 Spain Waterless Cosmetics Market
5.2.3.5.1 Spain Waterless Cosmetics Market by Product Type
5.2.3.5.2 Spain Waterless Cosmetics Market by Distribution Channel
5.2.3.6 Italy Waterless Cosmetics Market
5.2.3.6.1 Italy Waterless Cosmetics Market by Product Type
5.2.3.6.2 Italy Waterless Cosmetics Market by Distribution Channel
5.2.3.7 Rest of Europe Waterless Cosmetics Market
5.2.3.7.1 Rest of Europe Waterless Cosmetics Market by Product Type
5.2.3.7.2 Rest of Europe Waterless Cosmetics Market by Distribution Channel
5.3 Asia Pacific Waterless Cosmetics Market
5.3.1 Asia Pacific Waterless Cosmetics Market by Product Type
5.3.1.1 Asia Pacific Skincare Market by Country
5.3.1.2 Asia Pacific Haircare Market by Country
5.3.1.3 Asia Pacific Makeup Market by Country
5.3.1.4 Asia Pacific Others Market by Country
5.3.2 Asia Pacific Waterless Cosmetics Market by Distribution Channel
5.3.2.1 Asia Pacific Offline Market by Country
5.3.2.2 Asia Pacific Online Market by Country
5.3.3 Asia Pacific Waterless Cosmetics Market by Country
5.3.3.1 China Waterless Cosmetics Market
5.3.3.1.1 China Waterless Cosmetics Market by Product Type
5.3.3.1.2 China Waterless Cosmetics Market by Distribution Channel
5.3.3.2 Japan Waterless Cosmetics Market
5.3.3.2.1 Japan Waterless Cosmetics Market by Product Type
5.3.3.2.2 Japan Waterless Cosmetics Market by Distribution Channel
5.3.3.3 India Waterless Cosmetics Market
5.3.3.3.1 India Waterless Cosmetics Market by Product Type
5.3.3.3.2 India Waterless Cosmetics Market by Distribution Channel
5.3.3.4 South Korea Waterless Cosmetics Market
5.3.3.4.1 South Korea Waterless Cosmetics Market by Product Type
5.3.3.4.2 South Korea Waterless Cosmetics Market by Distribution Channel
5.3.3.5 Singapore Waterless Cosmetics Market
5.3.3.5.1 Singapore Waterless Cosmetics Market by Product Type
5.3.3.5.2 Singapore Waterless Cosmetics Market by Distribution Channel
5.3.3.6 Malaysia Waterless Cosmetics Market
5.3.3.6.1 Malaysia Waterless Cosmetics Market by Product Type
5.3.3.6.2 Malaysia Waterless Cosmetics Market by Distribution Channel
5.3.3.7 Rest of Asia Pacific Waterless Cosmetics Market
5.3.3.7.1 Rest of Asia Pacific Waterless Cosmetics Market by Product Type
5.3.3.7.2 Rest of Asia Pacific Waterless Cosmetics Market by Distribution Channel
5.4 LAMEA Waterless Cosmetics Market
5.4.1 LAMEA Waterless Cosmetics Market by Product Type
5.4.1.1 LAMEA Skincare Market by Country
5.4.1.2 LAMEA Haircare Market by Country
5.4.1.3 LAMEA Makeup Market by Country
5.4.1.4 LAMEA Others Market by Country
5.4.2 LAMEA Waterless Cosmetics Market by Distribution Channel
5.4.2.1 LAMEA Offline Market by Country
5.4.2.2 LAMEA Online Market by Country
5.4.3 LAMEA Waterless Cosmetics Market by Country
5.4.3.1 Brazil Waterless Cosmetics Market
5.4.3.1.1 Brazil Waterless Cosmetics Market by Product Type
5.4.3.1.2 Brazil Waterless Cosmetics Market by Distribution Channel
5.4.3.2 Argentina Waterless Cosmetics Market
5.4.3.2.1 Argentina Waterless Cosmetics Market by Product Type
5.4.3.2.2 Argentina Waterless Cosmetics Market by Distribution Channel
5.4.3.3 UAE Waterless Cosmetics Market
5.4.3.3.1 UAE Waterless Cosmetics Market by Product Type
5.4.3.3.2 UAE Waterless Cosmetics Market by Distribution Channel
5.4.3.4 Saudi Arabia Waterless Cosmetics Market
5.4.3.4.1 Saudi Arabia Waterless Cosmetics Market by Product Type
5.4.3.4.2 Saudi Arabia Waterless Cosmetics Market by Distribution Channel
5.4.3.5 South Africa Waterless Cosmetics Market
5.4.3.5.1 South Africa Waterless Cosmetics Market by Product Type
5.4.3.5.2 South Africa Waterless Cosmetics Market by Distribution Channel
5.4.3.6 Nigeria Waterless Cosmetics Market
5.4.3.6.1 Nigeria Waterless Cosmetics Market by Product Type
5.4.3.6.2 Nigeria Waterless Cosmetics Market by Distribution Channel
5.4.3.7 Rest of LAMEA Waterless Cosmetics Market
5.4.3.7.1 Rest of LAMEA Waterless Cosmetics Market by Product Type
5.4.3.7.2 Rest of LAMEA Waterless Cosmetics Market by Distribution Channel
Chapter 6. Company Profiles
6.1 Taiki USA
6.1.1 Company Overview
6.2 True Botanicals
6.2.1 Company Overview
6.3 Carter + Jane
6.3.1 Company Overview
6.4 L'Oreal Group
6.4.1 Company Overview
6.4.2 Financial Analysis
6.4.3 Segmental and Regional Analysis
6.4.4 Research & Development Expense
6.5 The Procter and Gamble Company
6.5.1 Company Overview
6.5.2 Financial Analysis
6.5.3 Segmental and Regional Analysis
6.5.4 Research & Development Expense
6.5.5 Recent Strategies and Developments:
6.5.5.1 Product Launches and Product Expansions:
6.6 Unilever PLC
6.6.1 Company Overview
6.6.2 Financial Analysis
6.6.3 Segmental and Regional Analysis
6.6.4 Research & Development Expense
6.7 Kao Corporation
6.7.1 Company Overview
6.7.2 Financial Analysis
6.7.3 Segmental and Regional Analysis
6.7.4 Research & Development Expenses
6.7.5 Recent Strategies and Developments:
6.7.5.1 Product Launches and Product Expansions:
6.8 Vapour Beauty
6.8.1 Company Overview
6.9 Allies Group Pte. Ltd.
6.9.1 Company Overview

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