Global Water Enhancer Market Size, Share & Industry Trends Analysis Report By Product Type, By Distribution Channel (Offline and Online), By Form (Liquid and Powder), By Regional Outlook and Forecast, 2022 - 2028

Global Water Enhancer Market Size, Share & Industry Trends Analysis Report By Product Type, By Distribution Channel (Offline and Online), By Form (Liquid and Powder), By Regional Outlook and Forecast, 2022 - 2028

The Global Water Enhancer Market size is expected to reach $4.5 billion by 2028, rising at a market growth of 9.3% CAGR during the forecast period.

Water enhancers are flavor-rich concentrated formulations with added nutrients and additives that have various functions. A few drops at a time should be added to plain water when using these. These mixers give the water sweetness, flavor, and nourishment. In the upcoming years, it is projected that increased consumer awareness of the harmful health impacts of drinking carbonated and sugary beverages would increase the demand for water enhancers.

Because they are being used more frequently in a variety of market areas, including sports drinks, flavored seltzer, and energy drinks, water enhancers are becoming a more widespread trend in retail. Modern customers are becoming more interested in water enhancers as the desire for portable, handy drinks rises. When compared to other beverage mixes like powdered drinks and frozen concentrates, enhancers require much less preparation.

Packs or bottles for water enhancers make storage and transportation easier and more convenient. The market for water enhancers is rising as a result of new packaging technologies and expanding retail distribution. The market is expanding mostly because of the trend toward nutritarian drinking and healthy hydration. The desire for nutritious drinks that offer health advantages is being fueled by the increased knowledge of the harmful health impacts of carbonated beverages and sugary soft drinks.

Water enhancers offer portable, cheap nutrition since they are easy to transport. The industry is expanding because of the rising demand for personalized drinks. Key players in the water enhancer area are developing new goods as a result of the growing trend toward ingesting natural products derived from plants. For instance, Weight Watchers introduced all-natural water enhancers for clients who are on the go in October 2017 and fortified them with vitamin C.

COVID-19 Impact Analysis

Manufacturing and production operations have stopped, which has caused a slowdown in business, and inactive trade and transportation have entirely disrupted the supply chain. As a result, businesses can soon incur sizable losses. Businesses are at risk of facing existential challenges as a result of the social and economic turmoil that has been brought about. Other difficulties they now face include labor shortages, transportation problems, supply problems, and market volatility. The market for water enhancers has seen a decline in sales and revenue due to the closure of distribution channels like supermarkets and retail outlets. Trade restrictions and restricted production have caused the supply chain to be disrupted.

Market Growth Factors

Growing Demand For Healthier Carbonated Drink Alternatives To Fuel Growth

Today, it is pretty clear how unhealthy carbonated or soft drinks are. Because they are the primary contributor to increasing body weight and other health problems, the National Center for Biotechnology Information has advised reducing consumption in its study. The market for water enhancers has grown as a result of the unfavorable reputation that soft drinks have gained in recent years. Additionally, it is anticipated that the growing trend of ingesting functional additives in beverages would increase the demand for water enhancers. The growing desire for hydrating, healthful, and refreshing drinks is one of the key trends in the worldwide enhanced water market.

Rising Health Consciousness

New trends have emerged internationally as a result of health-conscious consumers. People are becoming more aware of health issues and the risks associated with drinking dirty water. The Internet has been very important in raising awareness of water and the importance of drinking pure water. Additionally, governments from all around the world have been working hard to raise awareness of clean water. It is common knowledge that a person's well-being is directly correlated with their use of clean water. As a result, people all across the world are becoming more conscious of the water they consume.

Market Restraining Factors

Low Awareness In Developing And Underdeveloped Nations

In undeveloped & emerging nations all across the world, there is virtually little understanding about enhanced water. This factor is anticipated to impede the enhanced water market's future growth. Additionally, because enhanced water is more expensive than conventional water, many customers are hesitant to buy this novel product. The bulk of individuals in developing nations have fewer disposable cash, which deters them from selecting such upscale and distinctive goods. Furthermore, because it has undergone extensive processing, enhanced water lacks some nutritional value.

Product Type Outlook

Based on the Product Type, the Water Enhancer Market is segmented into Non-Nutritional and Nutritional. The non-nutritional segment acquired the highest revenue share in the water enhancer market in 2021. Artificial color drinks, sometimes known as non-nutritional, provide little to no calories or nutrients. They might come from herbs, plants, or even sugar itself. Smaller amounts are required for flavoring meals and beverages because they have a sweeter flavor than sugar. Some non-nutritional drinks do not undergo metabolization, which means they virtually pass through the digestive system undamaged.

Form Outlook

Based on Form, the Water Enhancer Market is divided into Liquid and Powder. The liquid segment procured the largest revenue share in the water enhancer market in 2021. The widespread acceptance and accessibility of items in the liquid form are one of the main factors causing this segment to account for the biggest proportion. Liquid water enhancer is more portable to use. The majority of the major suppliers, including the Kraft Heinz Company, Jel Sert, and others, offer liquid forms of their products.

Distribution Channel Outlook

By distribution channel, the Water Enhancer Market is segmented into Offline and Online. The online segment registered a significant revenue share in the water enhancer market in 2021. Due to the growing use of smartphones as a result of significant internet usage combined with websites and applications for online shopping. Additionally, several e-commerce businesses, including Amazon and JD.com, are collaborating with retailers and makers of water enhancer goods to offer groceries through their online channels.

Regional Outlook

Region wise, the Water Enhancer Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region acquired a substantial revenue share in the water enhancer market in 2021. The increased popularity of functional beverages due to their health benefits is expected to result in significant growth in North America. The need for goods that deliver quick hydration and nutrients is being driven by customers' busy modern lifestyles. The major producers are concentrating on creating new products that will allow them to profit from the region's expanding healthy hydration trend.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include PepsiCo, Inc., Nestle S.A., The Coca Cola Company, The Kraft Heinz Company, Keurig Dr Pepper, Inc., AriZona Beverages Company LLC, Mondelez International, Inc., 4C Foods Corp., and The Jel Sert Company.

Scope of the Study

Market Segments covered in the Report:

By Product Type

• Non-Nutritional
• Nutritional

By Distribution Channel

• Offline
• Online

By Form

• Liquid

Powder

By Geography

• North America

US

Canada

Mexico

Rest of North America

• Europe

Germany

UK

France

Russia

Spain

Italy

Rest of Europe

• Asia Pacific

China

Japan

India

South Korea

Singapore

Malaysia

Rest of Asia Pacific

• LAMEA

Brazil

Argentina

UAE

Saudi Arabia

South Africa

Nigeria

Rest of LAMEA

Companies Profiled

• PepsiCo, Inc.
• Nestle S.A.
• The Coca Cola Company
• The Kraft Heinz Company
• Keurig Dr Pepper, Inc.
• AriZona Beverages Company LLC
• Mondelez International, Inc.
• 4C Foods Corp.
• The Jel Sert Company

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