Global Video Encoders Market Size, Share & Industry Trends Analysis Report By Type (Rack-Mounted, and Standalone), By Application (Broadcast, and Surveillance), By Number of Channel, By Regional Outlook and Forecast, 2023 - 2030

Global Video Encoders Market Size, Share & Industry Trends Analysis Report By Type (Rack-Mounted, and Standalone), By Application (Broadcast, and Surveillance), By Number of Channel, By Regional Outlook and Forecast, 2023 - 2030

The Global Video Encoders Market size is expected to reach $3.7 billion by 2030, rising at a market growth of 7.1% CAGR during the forecast period. In the year 2022, the market attained a volume of 3,812.5 thousand Units experiencing a growth of 6.9% (2019-2022).

Video surveillance systems with facial recognition capabilities find applications in security, law enforcement, and public spaces. This enables security personnel to respond promptly to potential threats or incidents. Therefore, Surveillance segment generated $808.1 million revenue in the market in 2022. Video analytics enables the analysis of behavioral patterns within video footage. Intelligent video analytics systems can generate automated alerts and notifications based on predefined rules or anomalies. This is crucial for securing critical infrastructure, facilities, and sensitive zones. Due to the above aspects the market growth is expected to boost in the coming years.

The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In November, 2023, Matrox Electronic Systems Ltd. rolled out Matrox Maevex 7100 Series of single-channel 4K60 AVC/HEVC encoders. The launched product would be available for low-latency, high-quality, low-bitrate encoding of single high-resolution HDMI sources for audio and video streaming, contribution, and collaboration. Moreover, In April, 2020, Bosch announced the launch of INTEOX, a camera platform developed for modernizing the safety and security industry. This is an open platform of its kind and provides unlimited freedom for customization and innovation to system integrators, users, and application developers.

Based on the Analysis presented in the KBV Cardinal matrix; Cisco Systems, Inc. is the major forerunner in the Market. In October, 2023, Cisco Systems, Inc. launched Webex AI Assistant, which used real-time communications for audio and video to solve everyday challenges. The launched product would have new capabilities that would bolster productivity and accuracy for customers. Companies such as Haivision Systems Inc., Zhejiang Dahua Technology Co., Ltd., and Axis Communications AB are some of the key innovators in the Market.

Market Growth Factors

Increasing adoption of 4K and high-resolution video

High-resolution video is crucial for accurate facial recognition and identification. In applications where identifying individuals is essential, such as airports, border control, or high-security facilities, the adoption of 4K cameras supports more reliable and precise facial recognition algorithms. The adoption of high-resolution video is closely linked to the integration of advanced analytics in video surveillance systems. Analytics, such as behavioral analysis and anomaly detection, benefit from the rich visual data provided by high-resolution cameras, enhancing the overall intelligence of surveillance solutions. Thus, the increasing adoption of 4K and high-resolution video profoundly impacts the market.

Expanding use of video in corporate communications

Corporate events, conferences, and gatherings utilize video for event security and management. Video surveillance systems provide real-time monitoring, incident response, and documentation of events, ensuring a secure and organized environment. They support corporate crisis management and emergency response efforts. Real-time video feeds and recorded footage aid in assessing situations, coordinating responses, and ensuring the safety of employees and assets during emergencies. The convergence of security and communication functionalities reflects a growing trend in leveraging video solutions for comprehensive corporate environments, leading to the continued evolution and expansion of the market.

Market Restraining Factors

Data storage and retrieval challenges

Organizations often need to store video data for extended periods, especially in applications such as law enforcement, transportation, or critical infrastructure monitoring. Planning for long-term storage and ensuring the integrity of archived video content pose additional challenges. Adopting hybrid and cloud storage solutions introduces new data transfer, security, and compliance challenges. Providing seamless integration with video encoders and addressing data ownership and privacy concerns in cloud environments can be complex. Due to the above factors, market growth will be hampered in the coming years.

Type Outlook

Based on type, the market is fragmented into rack-mounted and standalone. In 2022, the rack-mounted segment witnessed the largest revenue share in the market. Rack-mounted video encoders are designed to fit into standard rack units (RU) commonly used in server rooms, data centers, broadcasting facilities, and other professional environments. Common rack sizes include 1U, 2U, or 3U, with 1U being the most compact and space-efficient. Rack-mounted video encoders have network interfaces for seamless integration into IP-based networks. This allows the transmission of encoded video over local area networks (LANs) or wide area networks (WANs).

Application Outlook

On the basis of application, the market is segmented into surveillance and broadcast. The surveillance segment recorded a remarkable revenue share in the market in 2022. Surveillance, facilitated by video encoders, significantly improves security by continuously monitoring physical spaces. This proactive approach acts as a deterrent to potential threats, and in the event of an incident, surveillance footage serves as valuable evidence for investigation and resolution. Integrating surveillance applications with video encoders provides a comprehensive solution for organizations seeking to enhance security, optimize operational efficiency, and leverage advanced technologies for monitoring and response. These benefits collectively create safer environments, reduce risks, and improve overall organizational resilience.

Surveillance Outlook

Under surveillance type, the market is further divided into retail, transportation, commercial, military & defense, institutional, and other. In 2022, the retail segment held the highest revenue share in the market. Many retailers have legacy analog surveillance systems in place. Video encoders enable the seamless integration of these analog cameras into modern IP-based surveillance networks. Retail surveillance using video encoders enhances the safety of both customers and staff. Surveying areas such as parking lots, entrances, and common spaces helps identify and address potential security issues in real time, contributing to a safer shopping environment.

Number of Channel Outlook

By number of channel, the market is categorised into 1 channel, 2 channel, 4 channel, 8 channel, 16 channel, and others. In 2022, the 1 channel segment generated the highest revenue share in the market. A 1-channel video encoder is designed to handle video signals from a single source. This can be an analog camera, digital camera, or any other video device with compatible output. Due to its single-channel capacity, a 1-channel video encoder is often compact and portable. This makes it suitable for various deployment scenarios where space considerations are essential. The interfaces of 1-channel video encoders are typically user-friendly, making them accessible to users with varying technical expertise. Web-based interfaces or dedicated software applications may be provided for configuration and monitoring.

Regional Outlook

Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region recorded a remarkable revenue share in the market in 2022. Live streaming and other broadcasting services have been bolstered by the rising prominence of social networking sites, which has increased the demand for video encoders in the Asia-Pacific region. The expansion of public infrastructure, an increase in terrorist activities, crime rates, and data burglaries, as well as remote monitoring, have all contributed to the surge in demand for surveillance cameras in the Asia-Pacific region. In the coming years, the increasing prevalence of video surveillance cameras is anticipated to propel the demand for and acceptance of video encoders in several Asia-Pacific nations.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Harmonic Inc., Axis Communications AB (Canon, Inc.), Haivision Systems Inc., Zhejiang Dahua Technology Co., Ltd., Cisco Systems Inc., Robert Bosch GmbH, Matrox Electronic Systems Ltd., CommScope Holding Company, Inc., Delta Digital Video (Delta Information Systems, Inc.) and VITEC.

Recent Strategies Deployed in Video Encoders Market

Mergers & Acquisition

Aug-2021: Haivision Systems acquired CineMassive Displays, an industry leader in delivering visual collaboration solutions for mission-critical environments. This acquisition aimed to integrate the power of real-time secure video networking and data visualization to develop a distinct offering in the market, which fulfills the mission-critical challenges of complicated situations such as network, cybersecurity, and physical threats.

Jul-2020: Haivision acquired Teltoo (US), a key technology innovator for peer-to-peer (P2P) and WebRTC enabled real-time video delivery. This acquisition aimed to expand Haivision’s expertise in cloud-connected live video from contribution & distribution, through to delivery. In addition, this deal would also allow Haivision to apply its machine learning and AI capabilities against real-time network analytics to maximize comprehensive edge-to-edge low latency video workflows.

Oct-2019: Haivision took over LightFlow Media Technologies, the advanced media optimization business of Epic Labs. This acquisition aimed to add AI and machine learning technologies to Haivision’s innovative product line to form the basis for improvements in content-aware video encoding, object detection, content indexing, and also optimization of video contribution, delivery, and distribution for low-latency live feeds or video-on-demand.

Partnerships, Collaborations & Agreements

Nov-2022: Axis Communications announced its partnership with SecuriThings, an IoTOps solution provider. The partnership focuses on improving and simplifying the operational management of physical security infrastructure.

Jan-2022: Axis Communications came into partnership with Wasabi Technologies, the hot cloud storage company, for offering cloud storage for AXIS Camera Station (ACS) VMS. This solution integrates Wasabi’s unlimited scalability and disruptively low, predictable cost with Axis’s video technology for helping organizations in optimizing video surveillance deployments and manages the emerging longer retention periods and high-definition environments more effectively.

Nov-2021: Zhejiang Dahua Technology Co., Ltd. came into an agreement with HDL Automation Co., Ltd., a leading global provider of smart living solutions. Under this agreement, the video intercom systems of Dahua were combined with the smart home solutions of HDL to provide customers with a better smart home experience.

Sep-2019: Haivision joined hands with LightFlow by Epic Labs. This collaboration aimed to substantially improve live video encoding and processing. In addition, the collaboration would bring LightFlow’s cloud workflow developments to Haivision’s contribution edge devices. The first development combined LightFlow artificial intelligence (AI) technology among Haivision video encoders, allowing real-time content-aware video encoding for live contribution streams.

Apr-2019: VITEC partnered with Digistor, a leading innovator and manufacturer of industrial-grade flash storage products. This partnership aimed to offer a complete portfolio of streaming solutions across Australia and New Zealand.

Mar-2019: Haivision formed a partnership with DigiBox, the UK’s leading product distribution company. This partnership aimed to represent the Haivision product offering for broadcast and enterprise markets in the United Kingdom.

Product Launches and Product Expansions

Nov-2023: Matrox Electronic Systems Ltd. rolled out Matrox Maevex 7100 Series of single-channel 4K60 AVC/HEVC encoders. The launched product would be available for low-latency, high-quality, low-bitrate encoding of single high-resolution HDMI sources for audio and video streaming, contribution, and collaboration.

Oct-2023: Cisco Systems, Inc. launched Webex AI Assistant, which used real-time communications for audio and video to solve everyday challenges. The launched product would have new capabilities that would bolster productivity and accuracy for customers.

Sep-2023: Harmonic Inc. introduced XOS Advanced Media Processor, a complete playout-to-delivery feature set, simplifying video streaming, distribution, and broadcast workflows. This launch would be aimed at expanding the XOS solution lowering costs and reducing energy consumption while streamlining operations for headend and edge applications by integrating broadcast-grade playout and extensive media processing features on a single software-based appliance.

Oct-2021: Haivision introduced Haivision Connect, an all-new cloud platform designed for churches. This live streaming solution opened the latest possibilities for churches to simply connect and engage with audiences from anywhere.

Jan-2021: Haivision launched its Haivision Play Pro app for usage on Android mobile devices, allowing remote broadcast video workflows. Haivision Play Pro is a free mobile app, which allows customers to safely play or stream live low latency video over SRT from anywhere.

May-2020: Haivision launched a new version of the Haivision Media Platform. This latest version is aimed at safe, multi-site live video distribution for streaming enterprise video content that includes all-hands webinars and IPTV to employees from anywhere inside & outside the corporate firewall.

Apr-2020: Bosch announced the launch of INTEOX, a camera platform developed for modernizing the safety and security industry. This is an open platform of its kind and provides unlimited freedom for customization and innovation to system integrators, users, and application developers.

Feb-2020: Dahua introduced HDCVI 6.0, the industry's first advanced AI and 4K real-time capabilities. This solution provides exceptional experience with security, intelligence & convenience while safeguarding HDCVI customers' investment.

Scope of the Study

Market Segments covered in the Report:

By Type (Volume, Thousand Units, USD Billion, 2019-2030)

• Rack-Mounted
• Standalone

By Application (Volume, Thousand Units, USD Billion, 2019-2030)

• Broadcast
• Surveillance
• Retail
• Transportation
• Commercial
• Military & Defense
• Institutional
• Others

By Number of Channel (Volume, Thousand Units, USD Billion, 2019-2030)

• 1 Channel
• 2 Channel
• 4 Channel
• 8 Channel
• 16 Channel
• Others

By Geography (Volume, Thousand Units, USD Billion, 2019-2030)

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Companies Profiled

• Harmonic Inc.
• Axis Communications AB (Canon, Inc.)
• Haivision Systems Inc.
• Zhejiang Dahua Technology Co., Ltd.
• Cisco Systems Inc.
• Robert Bosch GmbH
• Matrox Electronic Systems Ltd.
• CommScope Holding Company, Inc.
• Delta Digital Video (Delta Information Systems, Inc.)
• VITEC

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