Global Superfood Powders Market Size, Share & Industry Trends Analysis Report By Product (Conventional and Organic), By Distribution Channel (Offline and Online), By Regional Outlook and Forecast, 2022 - 2028

Global Superfood Powders Market Size, Share & Industry Trends Analysis Report By Product (Conventional and Organic), By Distribution Channel (Offline and Online), By Regional Outlook and Forecast, 2022 - 2028

The Global Superfood Powders Market size is expected to reach $9.4 billion by 2028, rising at a market growth of 7.1% CAGR during the forecast period.

Superfood is a catch-all phrase for a wide range of food types with exceptional nutritional value. Most urban residents now have drastically different lifestyles and eat quite different diets as a result of urbanization. Due to the great prevalence of dangerous snacks and simple affordability, many people have a lot of unhealthy diets, which has led to an increase in the prevalence of diabetes and obesity.

Consumers are increasingly selecting natural beauty products over conventional ones as they become more aware of the detrimental effects of synthetic cosmetics. Customers frequently purchase personal care items including Superfoods like avocado, turmeric, coconut oil, and honey. These motivated producers of personal care items to focus on creating all-natural skincare products with Super Food ingredients. One of the major trends that would favorably affect the growth of the SuperFood powder market is the rising use of SuperFood components in cosmetic and personal care products.

SuperFood powders are created from nutrient-dense, fruit and vegetable sources that are high in antioxidants. These goods are designed to promote immunity and overall wellness. For instance, during the past several years, moringa's use in foods and beverages including green juices, teas, and salads has expanded due to its ability to detoxify the body. In addition to their nutritional value, people favor these items because they are viewed as "natural" foods. The minimal environmental impact of these products allays consumers' ethical worries.

Consumers are choosing healthier diets that contain functional foods with a variety of advantages due to the rising prevalence of diet-related disorders including obesity and diabetes. As a result, "SuperFood" items are becoming more and more popular all around the world, but especially in the United States, Canada, Germany, and France. Additionally, the introduction of new products in the SuperFood powders market is probably good news for the industry's future expansion.

COVID-19 Impact Analysis

COVID-19 has caused many people to pay close attention to their health. While other industries struggled with a lack of supply, the pandemic caused the food and beverage sector to experience an unheard-before boom. The sector for SuperFoods has also been boosted by the concurrent rise in customer interest in health and wellness products. To capture the largest possible part of the market, many brands and businesses in the food industry have started diversifying into new product categories like SuperFoods. Recent research shows that consumers have been gravitating toward food and drink options that provide functional advantages in recent years, but the COVID-19 pandemic has expedited the trend.

Market Growth Factors

Using superfoods can aid with weight loss.

The ideal wholefood supplement, Organic SuperFood contains 30% of daily recommended diet of fruits and vegetables to assist nourish the body. When combined with protein, it can effectively control hunger, boost satiety, and promote weight loss. Blend 1 serving of Healthy Chef Protein, 1 tablespoon of Healthy Chef Organic SuperFood, frozen berries, and coconut water to make a meal-replacement beverage. Organic SuperFood, which is high in prebiotics, supports a balanced gut flora and normal bowel movements. A quality protein supplement, like WPI, can help human Crohn's disease sufferers by reducing leaky gut and gut inflammation, so be sure to pair it with Healthy Chef Protein.

Superfoods Improve Immunological Response

A boost in antioxidants from Superfoods is quickly absorbed by the body and is particularly beneficial if immune system is weak. Depletion of immune cells, the body's inability to produce antibodies, and other immune-related issues can be brought on by a lack of high-quality nutrition. Every meal is an opportunity to nourish skin since healthy skin begins from the inside out. The SuperFood is packed with antioxidants, which are essential for firmness and elasticity as well as for enhancing skin's moisture and elasticity.

Market Restraining Factors

Cons Of Using Superfoods

SuperFoods are nutrient-rich, contain additives, and benefit human bodies in a variety of ways. SuperFoods may seem like a great option, but there are some drawbacks. This must be taken into consideration while evaluating dietary adjustments. First off, these meals are not a fast fix and are rich in nutrients. However, some people who make lifestyle adjustments discover that they love the advantages of health and energy enough that they don't want to return to their old eating habits.

Product Outlook

Based on product, the SuperFood powders market is bifurcated into Conventional and Organic. The conventional segment acquired the highest revenue share in the SuperFood powders market in 2021. It is because the product demand has been boosted by the introduction of goods with "superfruit" or "SuperFood" labels. The growing popularity of a healthy diet has increased demand for these tasty and nutrient-dense foods.

Distribution Channel Outlook

On the basis of distribution channel, the SuperFood powders market is classified into Online and Offline. The online segment registered a substantial revenue share in the SuperFood powders market in 2021. Due to the pandemic, the internet distribution channel has grown to be among the most significant distribution channels for producers, distributors, retailers, and customers.

Regional Outlook

Region-wise, the SuperFood powders market is analyzed across North America, Europe, Asia Pacific and LAMEA. The North America region garnered the highest revenue share in the SuperFood powders market in 2021. SuperFood powders have seen a surge in popularity among American consumers in recent years. The region's beverage industry's increased use of these SuperFood powders is projected to support market expansion. Functional foods and SuperFoods are common words for foods with healthful components, fortified products, and enriched items due to a rise in life expectancy and changing eating patterns.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Unilever PLC, Glanbia PLC, Nestle S.A. (Orgain Inc.), Suncore Foods, Inc., Sunfood Corporation, Navitas Organics, Windmill Health Products, LLC (Country Farms), Your Super, Inc., Nutrisure ltd. (Naturya), and Terrasoul Superfoods.

Scope of the Study

Market Segments covered in the Report:

By Product

  • Conventional
  • Organic
By Distribution Channel
  • Offline
  • Online
By Geography
  • North America
US

Canada

Mexico

Rest of North America
  • Europe
Germany

UK

France

Russia

Spain

Italy

Rest of Europe
  • Asia Pacific
China

Japan

India

South Korea

Singapore

Malaysia

Rest of Asia Pacific
  • LAMEA
Brazil

Argentina

UAE

Saudi Arabia

South Africa

Nigeria

Rest of LAMEA

Companies Profiled
  • Unilever PLC
  • Glanbia PLC
  • Nestle S.A. (Orgain Inc.)
  • Suncore Foods, Inc.
  • Sunfood Corporation
  • Navitas Organics
  • Windmill Health Products, LLC (Country Farms)
  • Your Super, Inc.
  • Nutrisure ltd. (Naturya)
  • Terrasoul Superfoods
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Superfood Powders Market, by Product
1.4.2 Global Superfood Powders Market, by Distribution Channel
1.4.3 Global Superfood Powders Market, by Geography
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Global SuperFood Powders Market by Product
3.1 Global Conventional Market by Region
3.2 Global Organic Market by Region
Chapter 4. Global SuperFood Powders Market by Distribution Channel
4.1 Global Offline Market by Region
4.2 Global Online Market by Region
Chapter 5. Global SuperFood Powders Market by Region
5.1 North America SuperFood Powders Market
5.1.1 North America SuperFood Powders Market by Product
5.1.1.1 North America Conventional Market by Country
5.1.1.2 North America Organic Market by Country
5.1.2 North America SuperFood Powders Market by Distribution Channel
5.1.2.1 North America Offline Market by Country
5.1.2.2 North America Online Market by Country
5.1.3 North America SuperFood Powders Market by Country
5.1.3.1 US SuperFood Powders Market
5.1.3.1.1 US SuperFood Powders Market by Product
5.1.3.1.2 US SuperFood Powders Market by Distribution Channel
5.1.3.2 Canada SuperFood Powders Market
5.1.3.2.1 Canada SuperFood Powders Market by Product
5.1.3.2.2 Canada SuperFood Powders Market by Distribution Channel
5.1.3.3 Mexico SuperFood Powders Market
5.1.3.3.1 Mexico SuperFood Powders Market by Product
5.1.3.3.2 Mexico SuperFood Powders Market by Distribution Channel
5.1.3.4 Rest of North America SuperFood Powders Market
5.1.3.4.1 Rest of North America SuperFood Powders Market by Product
5.1.3.4.2 Rest of North America SuperFood Powders Market by Distribution Channel
5.2 Europe SuperFood Powders Market
5.2.1 Europe SuperFood Powders Market by Product
5.2.1.1 Europe Conventional Market by Country
5.2.1.2 Europe Organic Market by Country
5.2.2 Europe SuperFood Powders Market by Distribution Channel
5.2.2.1 Europe Offline Market by Country
5.2.2.2 Europe Online Market by Country
5.2.3 Europe SuperFood Powders Market by Country
5.2.3.1 Germany SuperFood Powders Market
5.2.3.1.1 Germany SuperFood Powders Market by Product
5.2.3.1.2 Germany SuperFood Powders Market by Distribution Channel
5.2.3.2 UK SuperFood Powders Market
5.2.3.2.1 UK SuperFood Powders Market by Product
5.2.3.2.2 UK SuperFood Powders Market by Distribution Channel
5.2.3.3 France SuperFood Powders Market
5.2.3.3.1 France SuperFood Powders Market by Product
5.2.3.3.2 France SuperFood Powders Market by Distribution Channel
5.2.3.4 Russia SuperFood Powders Market
5.2.3.4.1 Russia SuperFood Powders Market by Product
5.2.3.4.2 Russia SuperFood Powders Market by Distribution Channel
5.2.3.5 Spain SuperFood Powders Market
5.2.3.5.1 Spain SuperFood Powders Market by Product
5.2.3.5.2 Spain SuperFood Powders Market by Distribution Channel
5.2.3.6 Italy SuperFood Powders Market
5.2.3.6.1 Italy SuperFood Powders Market by Product
5.2.3.6.2 Italy SuperFood Powders Market by Distribution Channel
5.2.3.7 Rest of Europe SuperFood Powders Market
5.2.3.7.1 Rest of Europe SuperFood Powders Market by Product
5.2.3.7.2 Rest of Europe SuperFood Powders Market by Distribution Channel
5.3 Asia Pacific SuperFood Powders Market
5.3.1 Asia Pacific SuperFood Powders Market by Product
5.3.1.1 Asia Pacific Conventional Market by Country
5.3.1.2 Asia Pacific Organic Market by Country
5.3.2 Asia Pacific SuperFood Powders Market by Distribution Channel
5.3.2.1 Asia Pacific Offline Market by Country
5.3.2.2 Asia Pacific Online Market by Country
5.3.3 Asia Pacific SuperFood Powders Market by Country
5.3.3.1 China SuperFood Powders Market
5.3.3.1.1 China SuperFood Powders Market by Product
5.3.3.1.2 China SuperFood Powders Market by Distribution Channel
5.3.3.2 Japan SuperFood Powders Market
5.3.3.2.1 Japan SuperFood Powders Market by Product
5.3.3.2.2 Japan SuperFood Powders Market by Distribution Channel
5.3.3.3 India SuperFood Powders Market
5.3.3.3.1 India SuperFood Powders Market by Product
5.3.3.3.2 India SuperFood Powders Market by Distribution Channel
5.3.3.4 South Korea SuperFood Powders Market
5.3.3.4.1 South Korea SuperFood Powders Market by Product
5.3.3.4.2 South Korea SuperFood Powders Market by Distribution Channel
5.3.3.5 Singapore SuperFood Powders Market
5.3.3.5.1 Singapore SuperFood Powders Market by Product
5.3.3.5.2 Singapore SuperFood Powders Market by Distribution Channel
5.3.3.6 Malaysia SuperFood Powders Market
5.3.3.6.1 Malaysia SuperFood Powders Market by Product
5.3.3.6.2 Malaysia SuperFood Powders Market by Distribution Channel
5.3.3.7 Rest of Asia Pacific SuperFood Powders Market
5.3.3.7.1 Rest of Asia Pacific SuperFood Powders Market by Product
5.3.3.7.2 Rest of Asia Pacific SuperFood Powders Market by Distribution Channel
5.4 LAMEA SuperFood Powders Market
5.4.1 LAMEA SuperFood Powders Market by Product
5.4.1.1 LAMEA Conventional Market by Country
5.4.1.2 LAMEA Organic Market by Country
5.4.2 LAMEA SuperFood Powders Market by Distribution Channel
5.4.2.1 LAMEA Offline Market by Country
5.4.2.2 LAMEA Online Market by Country
5.4.3 LAMEA SuperFood Powders Market by Country
5.4.3.1 Brazil SuperFood Powders Market
5.4.3.1.1 Brazil SuperFood Powders Market by Product
5.4.3.1.2 Brazil SuperFood Powders Market by Distribution Channel
5.4.3.2 Argentina SuperFood Powders Market
5.4.3.2.1 Argentina SuperFood Powders Market by Product
5.4.3.2.2 Argentina SuperFood Powders Market by Distribution Channel
5.4.3.3 UAE SuperFood Powders Market
5.4.3.3.1 UAE SuperFood Powders Market by Product
5.4.3.3.2 UAE SuperFood Powders Market by Distribution Channel
5.4.3.4 Saudi Arabia SuperFood Powders Market
5.4.3.4.1 Saudi Arabia SuperFood Powders Market by Product
5.4.3.4.2 Saudi Arabia SuperFood Powders Market by Distribution Channel
5.4.3.5 South Africa SuperFood Powders Market
5.4.3.5.1 South Africa SuperFood Powders Market by Product
5.4.3.5.2 South Africa SuperFood Powders Market by Distribution Channel
5.4.3.6 Nigeria SuperFood Powders Market
5.4.3.6.1 Nigeria SuperFood Powders Market by Product
5.4.3.6.2 Nigeria SuperFood Powders Market by Distribution Channel
5.4.3.7 Rest of LAMEA SuperFood Powders Market
5.4.3.7.1 Rest of LAMEA SuperFood Powders Market by Product
5.4.3.7.2 Rest of LAMEA SuperFood Powders Market by Distribution Channel
Chapter 6. Company Profiles
6.1 Unilever PLC
6.1.1 Company Overview
6.1.2 Financial Analysis
6.1.3 Segmental and Regional Analysis
6.1.4 Research & Development Expense
6.1.5 Recent strategies and developments:
6.1.5.1 Acquisition and Mergers:
6.2 Glanbia PLC
6.2.1 Company Overview
6.2.2 Financial Analysis
6.2.3 Segmental and Regional Analysis
6.2.4 Research & Development Expenses
6.3 Nestle S.A. (Orgain Inc.)
6.3.1 Company Overview
6.3.2 Financial Analysis
6.3.3 Segmental and Regional Analysis
6.3.4 Research & Development Expense
6.4 Suncore Foods, Inc.
6.4.1 Company Overview
6.5 Sunfood Corporation
6.5.1 Company Overview
6.6 Navitas Organics
6.6.1 Company Overview
6.7 Windmill Health Products, LLC (Country Farms)
6.7.1 Company Overview
6.8 Your Super, Inc.
6.8.1 Company Overview
6.9 Nutrisure ltd. (Naturya)
6.9.1 Company Overview
6.9.2 Recent strategies and developments:
6.9.2.1 Product Launches and Product Expansions:
6.10. Terrasoul SuperFoods
6.10.1 Company Overview

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