Global Sports Apparel Market Size, Share & Industry Trends Analysis Report By Distribution Channel (Discount Stores, Brand Outlets, Supermarket/Hypermarket, and E-Commerce), By End User (Men, Women, and Children), By Regional Outlook and Forecast, 2023 -

Global Sports Apparel Market Size, Share & Industry Trends Analysis Report By Distribution Channel (Discount Stores, Brand Outlets, Supermarket/Hypermarket, and E-Commerce), By End User (Men, Women, and Children), By Regional Outlook and Forecast, 2023 - 2030

The Global Sports Apparel Market size is expected to reach $313.8 billion by 2030, rising at a market growth of 5.7% CAGR during the forecast period. In the year 2022, the market attained a volume of 4,745.2 million units, experiencing a growth of 6.2% (2019-2022).

Online retailing breaks down geographical barriers, allowing consumers to access worldwide sports apparel brands and styles. Consequently, the E-commerce segment captured $41,097.7 million revenue in the market in 2022. E-commerce platforms offer consumers the convenience of shopping from the comfort of their homes or on the go. This accessibility especially appeals to individuals with busy lifestyles, as they can browse and purchase the apparels anytime, 24/7. This global reach has expanded the market and introduced consumers to diverse products and designs that may not be available locally. Some of the factors impacting the market are Growing health and fitness awareness, Increasing trends of athleisure wear and Decreased consumer spending due to economic downturns.

Consumers are increasingly seeking clothing that looks good and enhances their performance during physical activities. They are designed with specific features such as moisture-wicking, breathability, and flexibility, providing comfort and functionality that traditional clothing may lack. Athleisure wear has experienced a surge in popularity, causing a convergence of athletic apparel and casual attire. The global focus on health and wellness has increased the emphasis on physical fitness and exercise. As individuals prioritize their well-being, they are more likely to invest in suitable apparel that aligns with their fitness goals. The rise of specialized sports and fitness activities, such as running, yoga, and cross-training, has created a demand for these apparels tailored to the specific requirements of each activity. Brands often develop specialized lines to cater to these niche markets. Fabric design and technological advancements have contributed to the production of athletic apparel that is both functional and fashionable. The combination of functionality and fashion appeals to consumers who want performance and aesthetics in their activewear. These aspects will increase the demand for these apparels in the coming years.

However, economic downturns often lead to decreased consumer confidence and disposable income. In such circumstances, consumers are more likely to cut back on non-essential or discretionary spending, and sports apparel falls into this category. Items considered non-essential, such as athletic clothing for fashion rather than immediate need, may experience a decline in demand. High-end brands, which often command premium prices, may face challenges during economic downturns. The revenue of premium and designer, companies, may be impacted as consumers choose more cost-effective alternatives or postpone discretionary sales. Retailers may face challenges related to excess inventory during economic downturns if they overestimate consumer demand. Clearance sales and discounting to manage inventory levels can impact profit margins for both retailers and sports apparel brands. As a result, these factors can hamper the growth of the market.

Distribution Channel Outlook

Based on distribution channel, the market is divided into supermarket/hypermarket, brand outlets, e-commerce, and discount stores. In 2022, the brand outlets segment witnessed a substantial revenue share in the market. Brand outlets physically manifest a brand's identity, allowing consumers to immerse themselves in the brand experience. Company-owned stores offer brands greater control over their image and presentation. By managing the entire retail environment, brands can ensure that the store ambiance, staff interactions, and product displays align with the desired brand image and messaging. These aspects will help in the expansion of the segment.

End-user Outlook

Based on end user, the market is segmented into men, women, and children. The men segment held the largest revenue share in the market in 2022. The broader trend of casualization in fashion has influenced men's clothing preferences. The shift towards more relaxed and comfortable styles in work and leisure settings has contributed to incorporating sports-inspired elements into everyday wardrobes. The global sports and fitness culture, propelled by social media, fitness influencers, and sports celebrities, significantly impacts men's fashion choices. These factors will boost the demand in the segment.

Regional Outlook

By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment procured the highest revenue share in the market in 2022. In the Asia-Pacific region, the middle class is experiencing significant growth. As incomes rise, consumers in countries like China, India, and Southeast Asian nations have more disposable income to spend on lifestyle and fitness-related products, including these apparels. Urban dwellers are more inclined to engage in fitness activities, and it becomes an integral part of their wardrobe, reflecting a blend of comfort and style. These factors will fuel the demand in the segment.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Under Armour, Inc., Adidas AG, Nike, Inc., PUMA SE (Groupe Artémis S.A.), Ralph Lauren Corporation, FILA Holdings Corporation, Lululemon Athletica, Inc., New Balance Athletics, Inc., Columbia Sportswear Company and ASICS Corporation.

Strategies Deployed in Sports Apparel Market

Oct-2023: ASICS Corporation launched the NOVABLAST 4 shoe with updated foam, design, and eco-friendly materials, featuring FF BLAST PLUS ECO foam for signature bounce. This edition, made with at least 20% bio-based material, marked ASICS' commitment to sustainability and was the first CO2e labelled NOVABLAST.

Jun-2023: ASICS Corporation introduced the GEL-KAYANO 30, a highly comfortable stability running shoe with new adaptive stability technologies and PureGEL for soft landings and smooth transitions.

Mar-2023: Adidas AG teamed up with RHEON, launching the Techfit Control range, blending innovative materials for advanced training support. The product, designed for workouts, integrates responsive tech and material DNA for unrestricted yet supported movement, boasting a sleek, second skin feel.

Mar-2023: Nike, Inc. partnered with NASA to create advanced athletic apparel, combining expertise in design and materials science for enhanced performance benefits. The collaboration aimed to produce groundbreaking products for athletes and astronauts.

Dec-2022: ASICS Corporation collaborated with Apparel Group, a prominent regional conglomerate, to inaugurate ASICS retail outlets across Qatar, UAE, Saudi Arabia, Oman, and Bahrain. These new stores incorporated ASICS' Run Analyzer™, a specialized gait analysis and foot mapping technology offered for free. This tool assisted customers in selecting the appropriate running shoe tailored to their individual running style, enhancing efficiency, and reducing foot load.

Sep-2022: Nike, Inc. partnered with JD Sports, the leading sneaker and sport fashion retailer, for its first European Connected Partnership, enhancing the customer experience with exclusive products. The collaboration utilized technological expertise for a compelling in-store and online proposition.

Jul-2022: Nike Inc. entered into a long-term agreement with Fanatics Inc., an American manufacturer and online retailer of licensed sportswear, to collaboratively design and produce collegiate sports apparel, securing shared rights to cater to several prominent universities. Under this arrangement, Fanatics took on the production of Nike-branded shirts, replica jerseys, and other merchandise for all genders.

Jul-2022: Columbia Sportswear increased its retail footprint in India by inaugurating its largest store in Bengaluru. Spanning 2500 sq feet on 100 Feet Road, this marks Bengaluru's fourth and India's most extensive experiential brand store for the company. Columbia Sportswear aims to continue its expansion by establishing stores in Lucknow, Mangalore, Indore, Mumbai, Ahmedabad, and Jaipur within the next six months.

Jul-2022: ASICS Corporation announced the release of the GEL-KAYANO™ 29 running shoe, enhancing its most iconic model for a premium stability shoe that delivers an energized running experience. The shoe featured an engineered stretch knit upper, promoting breathability and a comfortable fit by utilizing supportive materials, thereby minimizing the necessity for conventional overlays.

May-2022: Adidas AG partnered with Foot Locker, an American sportswear and footwear retailer, for product innovation and consumer engagement. Foot Locker led adidas' basketball offerings, developed exclusives, and played a key role in the Sportswear division launch.

Mar-2022: Lululemon Athletica, Inc. introduced Blissfeel, its inaugural running shoe and entry into the footwear market. Priced at $148, Blissfeel offers a variety of colours, including gray, neon green, and pink, in U.S. women’s sizes 5-11. It is accessible online and in select stores across North America, Mainland China, and the United Kingdom.

Feb-2022: FILA Holdings Corporation expanded its partnership with KROST, A mission-driven & philanthropic brand, launching KROST x FILA—a premium collection blending FILA's heritage with classic KROST aesthetics in apparel, footwear, and accessories.

Scope of the Study

Market Segments covered in the Report:

By Distribution Channel (Volume, Million Units, USD Billion, 2019-2030)

• Discount Stores
• Brand Outlets
• Supermarket/Hypermarket
• E-Commerce

By End-user (Volume, Million Units, USD Billion, 2019-2030)

• Men
• Women
• Children

By Geography (Volume, Million Units, USD Billion, 2019-2030)

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Companies Profiled

• Under Armour, Inc.
• Adidas AG
• Nike, Inc.
• PUMA SE (Groupe Artémis S.A.)
• Ralph Lauren Corporation
• FILA Holdings Corporation
• Lululemon Athletica, Inc.
• New Balance Athletics, Inc.
• Columbia Sportswear Company
• ASICS Corporation

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