Global Solid State Drive (SSD) Market Size, Share & Trends Analysis Report By Type (Internal and External), By Storage, By Regional Outlook and Forecast, 2024 - 2031

Global Solid State Drive (SSD) Market Size, Share & Trends Analysis Report By Type (Internal and External), By Storage, By Regional Outlook and Forecast, 2024 - 2031

The Global Solid State Drive (SSD) Market size is expected to reach $59.20 billion by 2031, rising at a market growth of 15.7% CAGR during the forecast period.

The North America region witnessed 39% revenue share in the market in 2023. The region’s substantial share is driven by high demand in various sectors, including technology, enterprise storage, consumer electronics, and data centers. North America’s mature digital infrastructure, rapid technological advancements, and high adoption rate of SSDs in both consumer and business segments contribute significantly to this growth.

The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In September, 2024, Seagate Technology LLC has introduced the Seagate Game Drive External SSD for PS5 and PS4, available in 1TB and 2TB options. The drive features high transfer speeds with USB Type-C 3.2 connectivity and supports both USB-A to USB-C and USB-C to USB-C connections, making it a convenient solution for expanding storage. Moreover, In September, 2024, Kingston Technology Company, Inc. introduced the NV3 PCIe 4.0 NVMe SSD, featuring read/write speeds of up to 6,000/5,000 MB/s and capacities up to 4TB. Designed for creators and gamers, the compact M.2 2280 SSD delivers high performance and cost efficiency. Kingston is a global leader in memory products and solutions. This development aligns with market trends in affordable, high-capacity storage solutions for gaming and professional applications.

KBV Cardinal Matrix - Solid State Drive (SSD) Market Competition Analysis

Based on the Analysis presented in the KBV Cardinal matrix; Samsung Electronics Co., Ltd. are the forerunners in the Solid State Drive (SSD) Market. Companies such as Microsemi Corporation, Micron Technology, Inc., Kingston Technology Company, Inc. are some of the key innovators in Solid State Drive (SSD) Market. In November, 2024, Micron Technology, Inc revealed Micron 6550 ION SSD, the world’s first E3.S and PCIe Gen5 60TB SSD. Offering class-leading energy efficiency and performance, it reduces rack storage by up to 67%. Micron collaborated with AMD, a semiconductor company renowned for high-performance processors, to enhance AI and data-intensive workloads. This SSD optimizes data center efficiency, AI storage, and server consolidation.

Market Growth Factors

The rise in high-performance computing (HPC) is transforming industries by enabling faster data processing, which is critical for applications such as artificial intelligence (AI), machine learning (ML), and scientific research. HPC requires large datasets to be processed quickly and efficiently, which is where solid-state drives (SSDs) excel due to their high-speed read and write capabilities. Therefore, as these technologies continue to evolve and expand, they are expected to fuel demand for efficient storage solutions like SSDs.

Additionally, One of the strongest drivers for the market is the shift towards portable, lightweight, and energy-efficient devices. Modern consumer electronics, such as ultrabooks, laptops, smartphones, and tablets, are becoming slimmer, lighter, and more powerful. SSDs are particularly well-suited for these devices because they provide high-speed storage without traditional HDDs' bulk or power consumption. In conclusion, this growing preference for mobile technology will continue to drive the demand for SSDs, further expanding their market presence.

Market Restraining Factors

One of the key challenges for SSDs is their limited lifespan compared to traditional HDDs. SSDs store data in NAND flash memory with a finite number of write and erase cycles. Over time, this wear-and-tear results in data degradation, reducing the reliability and performance of the drive. While modern SSDs are designed to withstand many write cycles, their lifespan is still shorter than the more durable HDDs, which can last longer in environments with heavy write operations. As a result, the limited lifespan of SSDs remains a major deterrent in applications where longevity is a critical factor.

The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Product Launches and Product Expansions.

Type Outlook

Based on type, the market is divided into internal and external. The external segment held 32% revenue share in the market in 2023. External SSDs are gaining traction due to their portability, high-speed data transfer capabilities, and growing use in backup and data storage solutions. The increase in demand for external SSDs is driven by the rising need for fast, reliable, and secure storage for digital content, especially for professionals in media and entertainment, gaming, and data analytics industries.

Storage Outlook

On the basis of storage, the market is segmented into 120GB-320GB, 320GB-500GB, under 120 GB, 500GB-1TB, above 2TB, and 1TB-2TB. In 2023, the 320GB-500GB segment attained 20% revenue share in the market. SSDs in this capacity range balance cost and performance, making them an attractive choice for mainstream users and professionals who require faster data access speeds for medium-sized workloads. These drives are commonly used in laptops, mid-range desktop computers, and gaming consoles, as they offer sufficient storage for most everyday applications, multimedia files, and games.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Europe region generated 29% revenue share in the market. The demand for SSDs in Europe is influenced by factors such as the growing trend of digitalization, increased adoption of e-commerce, and advancements in storage technologies across various industries. The strong presence of automotive, industrial, and financial sectors in Europe, coupled with the demand for consumer electronics, has also contributed to this share.

Market Competition and Attributes

The Solid State Drive (SSD) market is marked by intense competition among emerging and regional manufacturers. These players focus on niche segments, cost-effective solutions, and technological advancements, such as customized SSDs and specialized use cases. Innovations, partnerships, and competitive pricing drive market dynamics, fostering opportunities for smaller companies to capture market share in a rapidly evolving landscape.

Recent Strategies Deployed in the Market

• Aug-2024: Kingston Technology Company, Inc. launched the DC2000B PCIe 4.0 NVMe SSD, optimized for server boot drive applications in data centers. Featuring 112-layer 3D TLC NAND, onboard power loss protection, and an aluminum heatsink for thermal compatibility, the SSD delivers high performance and reliability for demanding workloads.
• Jul-2024: Micron Technology, Inc. announced the Micron 9550 NVMe SSD, the fastest data center SSD with up to 14.0 GB/s sequential reads. It delivers industry-leading power efficiency and AI workload performance. Micron collaborated with NVIDIA, a pioneer in AI technologies, and AMD to optimize AI and enterprise applications. The SSD supports cutting-edge AI workloads like large language models and graph neural networks with up to 43% lower power consumption.
• Feb-2024: Samsung Electronics Co., Ltd. has partnered with SQUARE ENIX, a Japanese video game developer, to feature the Samsung 990 PRO with Heatsink as the official SSD for FINAL FANTASY VII REBIRTH on PlayStation®5. With a capacity of up to 4TB and high-speed read/write capabilities of 7,450/6,900 MB/s, the 990 PRO ensures seamless gaming experiences with reduced loading times and lag. Its built-in heatsink helps maintain optimal temperature during extended gaming sessions, making it an ideal storage solution for modern gamers.
• Aug-2023: Samsung Electronics Co., Ltd. came into partnership with VMware, a US-based leader in multi-cloud services, to enhance its SSD solutions. Samsung’s PCIe Gen5-based server SSD, PM1743, achieved VMware’s All Flash Certification, ensuring optimal performance with VMware’s vSAN. This partnership aims to deliver high-performance storage virtualization for big-data platforms, helping enterprises unlock AI’s full potential while enhancing storage efficiency and reliability.
• May-2023: Kingston Technology Company, Inc. introduced the DC600M Enterprise SSD, optimized for mixed-use workloads with excellent Quality of Service (QoS) to meet service-level agreements. Available in capacities up to 7.68TB, the 6Gbps SATA 3.0 SSD features 3D TLC NAND and hardware-based power loss protection, ensuring reliability for hyperscale data centers and cloud service providers.

List of Key Companies Profiled

• Samsung Electronics Co., Ltd. (Samsung Group)
• Seagate Technology LLC
• Toshiba Corporation
• Micron Technology, Inc.
• Western Digital Corporation
• Transcend Information, Inc.
• Kingston Technology Company, Inc.
• SK Hynix Inc.
• Microsemi Corporation (Microchip Technology)
• ADATA Technology Co., Ltd.

Global Solid State Drive (SSD) Market Report Segmentation

By Type

• Internal
• External

By Storage

• 120GB-320GB
• 320GB-500GB
• Under 120 GB
• 500GB-1TB
• Above 2TB
• 1TB-2TB

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA