Global Software as a Service Market Size, Share & Trends Analysis Report By Component, By Deployment (Private Cloud, Public Cloud, and Hybrid Cloud), By Application, By Enterprise Size, By Industry, By Regional Outlook and Forecast, 2024 - 2031

Global Software as a Service Market Size, Share & Trends Analysis Report By Component, By Deployment (Private Cloud, Public Cloud, and Hybrid Cloud), By Application, By Enterprise Size, By Industry, By Regional Outlook and Forecast, 2024 - 2031

The Global Software as a Service Market size is expected to reach $749.20 billion by 2031, rising at a market growth of 15.1% CAGR during the forecast period.

The proliferation of e-commerce platforms, the need for data-driven decision-making, and the integration of AI-powered tools such as predictive analytics and chatbots have significantly boosted the adoption of CRM SaaS solutions. Hence, in 2023, the customer relationship management (CRM) segment registered 29% revenue share in the market. Organizations across industries widely embrace CRM solutions to streamline customer interactions, enhance engagement, and drive sales performance. Businesses leverage these tools to maintain a competitive edge by offering personalized customer experiences and optimizing their sales funnels.

The major strategies followed by the market participants are Partnership as the key developmental strategy to keep pace with the changing demands of end users. For instance, In September, 2024, Oracle and AWS announced a strategic partnership, launching Oracle Database@AWS, offering Oracle Autonomous Database and Exadata Database Service within AWS. This integration simplifies cloud migration, enhances flexibility, and provides seamless connection to AWS services, benefiting enterprise customers across industries. Additionally, in September, 2024, Microsoft Corporation and KT Corporation have formed a multibillion-dollar, five-year partnership to drive AI innovation in Korea. The collaboration focuses on customized AI solutions, sovereign cloud services, AI transformation for businesses, and advancing AI R&D, particularly for regulated industries.

Based on the Analysis presented in the KBV Cardinal matrix; Microsoft Corporation and Google LLC are the forerunners in the Software as a Service Market. In April, 2024, Microsoft and Cloud Software Group announce an eight-year strategic partnership to enhance Citrix’s virtual applications and desktop solutions on Azure. The collaboration focuses on AI, cloud integration, and improving productivity, offering innovative solutions for enterprise customers through SaaS and cloud platforms. Companies such as VMware, Inc., Oracle Corporation and IBM are some of the key innovators in Software as a Service Market.

Market Growth Factors

The global push for digital transformation is not limited to large enterprises. Governments and organizations in emerging markets also recognize SaaS's potential to modernize their economies. As more countries focus on building digital infrastructure, the demand for SaaS solutions is expected to rise, especially in public services, healthcare, and education sectors. The result is an increasingly global and diverse market, with new opportunities emerging in developed and developing regions as businesses of all sizes invest in the digital future. Hence, increasing investments in worldwide digital transformation drive the market's growth.

As industries like e-commerce, education, and manufacturing grow, the demand for flexible and customizable software solutions becomes even more pronounced. Businesses in these sectors increasingly seek SaaS applications tailored to their needs, such as personalized customer service, inventory management, or data analysis. SaaS platforms offer customization and scalability that is simply unattainable with traditional on-premises software solutions, further propelling their widespread adoption across diverse industries. Therefore, the growing need for scalable and flexible software solutions propels the market's growth.

Market Restraining Factors

As SaaS solutions become more complex and the number of simultaneous users grows, the pressure on cloud infrastructure to deliver consistent performance will continue to increase. Providers will need to enhance their networks, optimize cloud architectures, and deploy solutions such as edge computing to reduce latency and improve overall service quality. In conclusion, performance issues and latency concerns in cloud environments are hindering the market's growth.

Component Outlook

Based on component, the market is divided into software and services. In 2023, the software segment garnered 77% revenue share in the market. This robust performance reflects the increasing adoption of cloud-based software solutions across various industries to streamline operations and reduce IT costs. Businesses leverage SaaS platforms for diverse functionalities, including customer relationship management (CRM), enterprise resource planning (ERP), project management, and collaboration tools. The flexibility, scalability, and ease of integration offered by SaaS software make it a preferred choice for organizations aiming to enhance productivity while minimizing infrastructure investments.

Deployment Outlook

On the basis of deployment, the market is segmented into private cloud, public cloud, and hybrid cloud. In 2023, the public cloud segment attained 39% revenue share in the market. Organizations of all sizes, particularly small and medium-sized enterprises (SMEs), increasingly leverage public cloud platforms to access advanced software solutions without incurring significant upfront infrastructure costs. The growing adoption of remote work and the demand for collaborative tools and services have further fuelled the expansion of the public cloud segment. Additionally, advancements in cloud security and data protection measures have enhanced trust among enterprises, contributing to the widespread adoption of public cloud-based SaaS solutions.

Application Outlook

Based on application, the market is categorized into customer relationship management (CRM), enterprise resource planning (ERP), content, collaboration & communication, human capital management, BI & analytics, and others. In 2023, the content, collaboration & communication segment held 18% revenue share in the market. This segment’s growth is fueled by the widespread adoption of remote work and hybrid work models, necessitating efficient tools for seamless team collaboration and communication. Platforms offering file sharing, project management, video conferencing, and unified communication have significantly grown as organizations prioritize productivity and team connectivity. Additionally, the demand for secure, cloud-based content management systems has further accelerated the adoption of SaaS solutions in this category.

Enterprise Size Outlook

By enterprise size, the market is divided into large enterprises and small & medium enterprises. The small & medium enterprises segment procured 42% revenue share in the market in 2023. SMEs are increasingly turning to SaaS platforms for their cost-effectiveness, ease of deployment, and minimal infrastructure requirements. These solutions enable SMEs to access enterprise-grade tools for customer relationship management, accounting, communication, and collaboration without significant capital investment.

Industry Outlook

Based on industry, the market is divided into banking, financial services and insurance (BFSI), retail & consumer goods, healthcare, manufacturing, education, travel & hospitality, and others. The banking, financial services, and insurance (BFSI) segment attained the highest revenue share in the market in 2023. The sector’s reliance on SaaS solutions is driven by the need for robust customer relationship management (CRM), regulatory compliance, risk management, and advanced analytics. SaaS platforms empower BFSI organizations to streamline operations, enhance customer experiences, and improve fraud detection and cybersecurity. Furthermore, the increasing adoption of digital banking and fintech integrations has spurred BFSI firms to invest heavily in SaaS platforms tailored to their needs.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region witnessed 42% revenue share in the market in 2023. This leadership is driven by the region’s well-established technology infrastructure, the widespread adoption of cloud computing, and the presence of major SaaS providers such as Microsoft, Salesforce, and Google. Organizations across industries, including BFSI, healthcare, retail, and manufacturing, increasingly rely on SaaS solutions to enhance operational efficiency and ensure scalability.

Recent Strategies Deployed in the Market

• Aug-2024: Epicor Software Corporation has partnered with CVC and CD&R in a strategic investment. This collaboration focuses on accelerating Epicor's growth by advancing its SaaS migration, expanding globally, and driving continuous product innovation to better serve its global customers.
• Aug-2024: HPE acquires Morpheus Data to enhance its GreenLake platform with advanced hybrid cloud management, orchestration, and FinOps capabilities. This move aims to simplify IT complexity, optimize cloud costs, and establish GreenLake as a comprehensive, future-proof hybrid cloud solution for enterprises.
• Jun-2024: Hewlett Packard Enterprise, in collaboration with NVIDIA, introduced AI enablement programs, expanded HPE GreenLake offerings, and new partner competencies. These initiatives aim to enhance AI adoption, drive hybrid cloud growth, and create new revenue streams for partners through SaaS-oriented solutions.
• Jun-2024: Hewlett Packard Enterprise (HPE) introduces AI and hybrid cloud programs to boost partner profitability, featuring new competencies and tools for AI, compute, storage, and hybrid cloud. The partnership with NVIDIA enhances HPE GreenLake offerings and promotes subscription-based service models.
• Jun-2024: Oracle and Google Cloud have partnered to offer Oracle Cloud Infrastructure database services and seamless integration with Google Cloud. The collaboration enables enterprises to migrate, modernize, and deploy applications across both clouds, leveraging AI, performance, and pricing benefits.

List of Key Companies Profiled

• Hewlett Packard Enterprise Company
• Microsoft Corporation
• Oracle Corporation
• IBM Corporation
• SAP SE
• Google LLC
• Epicor Software Corporation
• ServiceNow, Inc.
• Salesforce, Inc.
• VMware, Inc. (Broadcom Inc.)

Global Software as a Service Market Report Segmentation

By Component

• Software
• Services

By Deployment

• Private Cloud
• Public Cloud
• Hybrid Cloud

By Application

• Customer Relationship Management (CRM)
• Enterprise Resource planning (ERP)
• Content, Collaboration & Communication
• Human Capital Management
• BI & Analytics
• Other Application

By Enterprise Size

• Large Enterprises
• Small & Medium Enterprises

By Industry

• Banking, Financial Services and Insurance (BFSI)
• Retail & Consumer goods
• Healthcare
• Manufacturing
• Education
• Travel & Hospitality
• Other Industry

By Geography

• North America

o US

Canada

Mexico

Rest of North America

• Europe

o Germany

UK

France

Russia

Spain

Italy

Rest of Europe

• Asia Pacific

o China

Japan

India

South Korea

Singapore

Malaysia

Rest of Asia Pacific

• LAMEA

o Brazil

Argentina

UAE

Saudi Arabia

South Africa

Nigeria

Rest of LAMEA