Global Smart Mirror Market Size, Share & Industry Trends Analysis Report By Sales Channel (Indirect Sales and Direct Sales), By Offering, By Technology (Electro Chromatic), By Installation Type, By Application, By Regional Outlook and Forecast, 2022 – 202

Global Smart Mirror Market Size, Share & Industry Trends Analysis Report By Sales Channel (Indirect Sales and Direct Sales), By Offering, By Technology (Electro Chromatic), By Installation Type, By Application, By Regional Outlook and Forecast, 2022 – 2028

The Global Smart Mirror Market size is expected to reach $6.6 billion by 2028, rising at a market growth of 15.8% CAGR during the forecast period.

A smart mirror is a sophisticated mirror equipped with cameras, displays, sensors, and connectivity tools. Major applications for these mirrors include the automotive, residential, healthcare, retail, and other sectors of the economy. Depending on their utility, smart mirrors can perform a variety of different tasks. Smart mirrors can also be utilized as side & rearview mirrors in the automotive industry for increased safety. Smart mirrors are also utilized in the retail industry to suggest fashionable outfits to customers.

Smart displays and digital mirrors are other names for smart mirrors. Gesture recognition, artificial intelligence, and augmented reality are all used in smart mirrors. Fitting rooms will be obsolete due tto the convergence of these technologies and smart mirrors that can overlay clothing on a person's image. Smart mirrors connect to the user's phone through Bluetooth or Wi-Fi and have a digital display hidden behind the glass. Depending on the usage type, end-user profile, and location, they perform very different functions.

The increasing use of smart mirrors as an alternative to convex mirrors for improved safety features in automobiles, rising demand for smart homes, the presence of numerous startups, as well as unique features of smart mirrors are some of the other major drivers of the market growth for these products. Numerous trade shows as well as expos have helped manufacturers of smart mirrors grow their clientele and significantly fuel the market for smart mirrors. To enhance the safety of the driver & passengers, the smart rearview mirror was introduced on the market. The tool has a display screen so that the driver can see their blind spot in various situations. The driver also has the option of switching between the monitor & traditional view on the screen.

COVID-19 Impact Analysis

Numerous IoT devices are anticipated to provide a more comfortable work/study environment after and during a pandemic as more people choose to work and study from home. In the post-COVID era, the home would mean something different to consumers: it would be a place for entertainment, work, and study. Families are therefore increasingly looking for goods and services that improve quality of life and make life more comfortable and meaningful. These factors have created a sizable market for home furnishings and smart home technologies and thus the market for smart mirrors is expected to grow.

Market Growth Factors

Convex mirror replacement for improved safety features in cars

Autos with smart mirrors installed play a significant role in ensuring comfort and safety while driving. The electro-chromatic auto-dimming mirror found in high-end vehicle smart mirrors reduces driver eye strain and fatigue while improving visibility in low light. By providing better rear-view images that aid drivers in making safe decisions while driving, these mirrors promote safety. Furthermore, by providing drivers with all the information they need to know on the mirror screen, these smart mirrors save time. Smart mirrors have the ability to detect & alert users to moving objects in addition to automatically correcting camera distortion.

Rising use in the retail sector

Digital retailers and physical stores are combining, transforming the retail sector. Businesses are embracing new approaches to management and re-engineering customer interactions. Retailers are incorporating a range of technologies, including smart shelves, retail robots, smart mirrors, and smart carts. This industry is presently going through a quick change from conventional brick-and-mortar retail stores to cutting-edge digital retail stores where technology plays a critical role in increasing customer engagement and revenue for retailers. Consequently, the market for smart mirrors is expanding as a result of traditional stores becoming digital stores.

Market Restraining Factors

Data breaches involving sensitive & private information

Due to the tracking of users' personal information by smart mirrors, the security breach is one of the main impediments. For instance, smart mirrors installed in retail locations can easily monitor customer purchasing behaviors and spending patterns. The smart mirrors can also access other crucial consumer data, including past purchase histories, frequent interactions with store associates, and hundreds of other data points pertaining to customer behavior and purchasing preferences. By running sales & marketing campaigns based on consumers' past purchasing interests, retailers can use the data they have collected to target the right customers for selling products to in the future. As a result, the market's growth over the projected period may be hampered by growing concerns over personal data security.

Offering Outlook

Based on Offering, the smart mirror market is segmented into hardware (displays, cameras, sensors, others); software and services. The software segment acquired a significant revenue share in the smart mirror market in 2021. A technology-driven smart mirror provides a number of advantages because it uses software to conduct intelligent operations. The user can use it as a personal assistant by having it provide the necessary crucial and current information. Additionally, it uses voice control and faces recognition technology, which can provide the fashion & cosmetics industries with an effective user interface.

Application Outlook

On the basis of application, the smart mirror market is fragmented into automotive, retail, residential, hospitality, healthcare and others. In 2021, the automotive segment held the largest revenue share in the smart mirror market. This is because of the widespread use of digital rear-view mirrors in automobiles. The market is expanding as a result of the increasing popularity of mirrorless vehicles and the adoption of display mirrors built around smart cameras. Approximately 30 percent of high-end vehicles currently on the road have inside mirrors with built-in electrochromic technology, compared to 10 to 15 percent of outside mirrors.

Technology Outlook

By technology, the smart mirror market is divided into electro chromatic and others. In 2021, the electro-chromatic segment witnessed the highest revenue share in the smart mirror market. The market for electro-chromatic smart mirrors is being driven by numerous benefits that digital rear-view smart mirrors have over conventional mirrors. The vast bulk of digital rear-view mirrors is equipped with an integrated camera mounted on the back of the vehicle and an electro-chromatic rear-view mirror.

Sales Channel Outlook

Based on sales channel, the smart mirror market is classified into direct sales, and indirect sales. The indirect sales segment procured a significant revenue share in the smart mirror market in 2021. Indirect sales channels could be a great way to encourage indirect sellers to take up the product or service, but they can also lead to channel conflict and other problems. A company may utilize indirect sales in place of hiring or in addition to direct sales efforts. This would further increase the sale of companies. As a result, the smart mirror market would grow in this segment.

Installation Type Outlook

On the basis of installation type, the smart mirror market is bifurcated into fixed, and free style. The freestyle segment covered a substantial revenue share in the smart mirror market in 2021. The freestyle smart mirrors are comparatively fast and also the images can be replaced easily in these mirrors. The demand for smart mirrors in this segment is increasing as a result of the growing demand for home automation. Also, as the retail stores across the globe are growing the adoption of smart mirrors would increase in the upcoming years.

Regional Outlook

Region wise, the smart mirror market is analyzed across North America, Europe, Asia Pacific and LAMEA. In 2021, the Europe segment led the smart mirror market with the largest revenue share. A few of the primary drivers of market growth in Europe are the region's growing use of electric vehicles (EVs) and the focus on automation across a range of end-use industries, including the automotive & retail sectors. The region has a high demand for rear-view mirrors as a result of the presence of numerous auto manufacturers. The region is renowned for its strict safety laws and cutting-edge technology.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Murakami Corporation, Japan Display, Inc., Gentex Corporation, Magna International, Inc., Harman International Industries, Inc. (Samsung Electronics Co., Ltd.), Seura Solutions, ad notam AG, Dension Kft., Keonn Technologies, and Ficosa International, S.A.

Strategies deployed in Smart Mirror Market

2021-Sep: Gentex Corporation completed the acquisition of Guardian Optical Technologies, an innovative Israeli startup developing an advanced 3D sensor. This acquisition would Gentex’s cabin monitoring expertise. Through the acquisition, the company would offer integrated displays, cameras, and various advanced driver-assistance systems into its smart rearview mirrors.

2021-May: Gentex Corporation teamed up with Volkswagen, a motor vehicle manufacturer. Under this collaboration, Gentex would provide its Bluetooth-enabled automatic-dimming mirror with HomeLink integrated buttons with the capability to operate a wide range of radio frequency (RF) and cloud-based smart home devices.

2021-May: Séura released Radiant LED Technology, featuring advanced COB LEDs, a new lineup of modern touch-control features. This technology includes the ability to dim the lights with a touch of a button; perfect task lighting for makeup application, touch-control in-mirror night lights, and more.

2019-Apr: Magna expanded its geographical footprint in Morocco by opening a new mirror facility in the region. This expansion focused on the company's aim to grow in the region. In addition, the company aimed at supplying automakers with exterior and interior mirror systems.

2019-Mar: Ficosa join hands with Panasonic, a worldwide leader in the development of diverse electronics technologies. This collaboration focused on providing a co-developed Interior rear-view mirror with electronic toll collection for the new BMW X5. Further, under this expansion, Panasonic developed electronic toll collection (ETC) 2.0 with wireless communication technology while Ficosa is in charge of the mirror technology.

2018-Sep: Ficosa introduced a new digital rear-view system for the Audi e-tron. The newly launched system uses cameras and displays instead of the traditional external side mirrors, offering a new driving experience with even more safety, efficiency, and comfort.

2018-Sep: Séura unveiled SMART Mirrors. SMART Mirror offers touch and voice-to-text control features and a high capability interactive display designed to help customers accomplish even more during the time they spend in front of their mirror

2018-Jun: Japan Display launched an IoT mirror. This launch aimed at changing to a full-size or partial-size display, controlling applications by voice command. The mirror provides room to display date, time, weather, etc., to simplify a person’s busy morning routine or offers more viewing space.

Scope of the Study

Market Segments covered in the Report:

By Sales Channel

• Indirect Sales
• Direct Sales

By Offering

• Hardware
• Displays
• Cameras
• Sensors
• Others
• Software
• Services

By Technology

• Electro Chromatic
• Others

By Installation Type

• Fixed
• Free Style

By Application

• Automotive
• Residential
• Retail
• Hospitality
• Healthcare
• Others

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Companies Profiled

• Murakami Corporation
• Japan Display, Inc.
• Gentex Corporation
• Magna International, Inc.
• Harman International Industries, Inc. (Samsung Electronics Co., Ltd.)
• Seura Solutions
• ad notam AG
• Dension Kft.
• Keonn Technologies
• Ficosa International, S.A.

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