Global Shortening Market Size, Share & Trends Analysis Report By Source, By Application (Bakery Products, Confectionery Products, Snacks & Savory Products, and Others), By Sales Channel (Indirect Sales, and Direct Sales). By Regional Outlook and Forecast,

Global Shortening Market Size, Share & Trends Analysis Report By Source, By Application (Bakery Products, Confectionery Products, Snacks & Savory Products, and Others), By Sales Channel (Indirect Sales, and Direct Sales). By Regional Outlook and Forecast, 2023 - 2030


The Global Shortening Market size is expected to reach $5.8 billion by 2030, rising at a market growth of 3.9% CAGR during the forecast period. In the year 2022, the market attained a volume of 2,88,273.38 Tonnes, experiencing a growth of 4.0% (2019-2022).

Shortening's high smoke point and stability at elevated temperatures make it a preferred choice for frying and deep-frying applications in the foodservice industry. This is particularly relevant in establishments offering fried snacks, appetizers, and main courses, where the texture and flavor imparted by shortening contribute to the overall dining experience. Consequently, the snacks & savory products segment would generate approximately 18.48 % share of the market by 2030. Also, France would utilize 8,481.41 Tonnes of shortening in bakery products by 2030. Chefs can experiment with diverse recipes, creating unique and signature dishes that set their establishments apart in a competitive market.

The general awareness surrounding the impact of diet on overall health has seen a significant uptick. The possible health hazards connected to specific fats, especially trans fats, are better known to consumers. Healthy substitutes are becoming more popular in the baking and cooking industries because of this increased awareness. Thus, because of the growing trend towards healthier alternatives, the market is anticipated to increase significantly.

Additionally, the expansion of retail in physical stores and online platforms provides shortening manufacturers with increased access to diverse consumer bases. With products on supermarket shelves and e-commerce platforms, shortening becomes more accessible to a wider audience, reaching consumers in urban, suburban, and rural areas. Hence, expansion of retail and e-commerce platforms has been a pivotal factor in driving the growth of the market.

However, fluctuating raw material prices can result in increased production costs for shortening manufacturers. Manufacturers may find it difficult to keep their shortening product costs competitive when fat and oil prices rise. This can, therefore, result in lower profit margins or the need to pass along higher expenses to customers, which may affect sales. Fluctuating raw material prices shortens manufacturers' volatility in the supply chains. Thus, fluctuating raw material prices can slow down the growth of the market.

By Source Analysis

By source, the market is bifurcated into vegetables and animal. In 2022, the vegetable segment held 79.36% revenue share in the market. Vegetable shortening is often chosen by consumers seeking alternatives to traditional shortening made from animal fats. It is perceived as a healthier option, particularly when reducing saturated fats and avoiding trans fats, which can contribute to heart health concerns. Vegetable shortening is widely used in baking applications, including preparing cookies, cakes, pies, and pastries.

By Application Analysis

Based on application, the market is classified into bakery products, confectionery products, snacks & savory products, and others. The confectionery products segment acquired a 26% revenue share in the market in 2022. Shortening is used to create creamy fillings for chocolates and truffles, enhancing the consistency and mouthfeel of these confectionery items. It contributes to the smoothness of the filling, making it more palatable. Shortening is used in the production of cake batters, contributing to the tenderness and fluffiness of cakes.

By Sales Channel Analysis

On the basis of sales channel, the market is divided into direct sales and indirect sales. In 2022, the indirect sales segment dominated the market with 68% revenue share. In terms of volume, indirect sales segment sell 1,88,351.49 tonnes of paraformaldehyde in 2022. Indirect sales channels offer convenience for consumers by providing a one-stop shopping experience. Shortening products are readily available alongside other baking and cooking essentials, making it easier for consumers to purchase them during routine shopping trips. Shortening products gain visibility through shelf space in supermarkets and retail stores.

By Regional Analysis

Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific region acquired a 28% revenue share in the market. The Asia Pacific region is characterized by rapidly growing population and ongoing urbanization. For example, according to the report titled Cities as Engines of Growth, published in 2022 by the Government of India, the population of urban areas in India is projected to have increased approximately fourfold, from 109 million in 1970 to 460 million in 2018.

List of Key Companies Profiled
  • Cargill, Incorporated
  • Wilmar International Limited
  • Bunge Limited
  • Associated British Foods PLC (Wittington Investments Limited)
  • The J.M Smucker Company
  • Premium Vegetable Oils Sdn Bhd
  • Ventura Foods, LLC
  • Namchow Holdings Co., Ltd.
  • Fuji Oil Co., Ltd. (Fuji Oil Holdings Inc.)
  • AAK AB
Global Shortening Market Report Segmentation

By Source (Volume, Tonnes, USD Billion, 2019-2030)
  • Vegetable
  • Animal
By Application (Volume, Tonnes, USD Billion, 2019-2030)
  • Bakery Products
  • Confectionery Products
  • Snacks & Savory Products
  • Others
By Sales Channel (Volume, Tonnes, USD Billion, 2019-2030)
  • Indirect Sales
  • Direct Sales
By Geography (Volume, Tonnes, USD Billion, 2019-2030)
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Shortening Market, by Source
1.4.2 Global Shortening Market, by Application
1.4.3 Global Shortening Market, by Sales Channel
1.4.4 Global Shortening Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter’s Five Forces Analysis
Chapter 4. Global Shortening Market by Source
4.1 Global Vegetable Market by Region
4.2 Global Animal Market by Region
Chapter 5. Global Shortening Market by Application
5.1 Global Bakery Products Market by Region
5.2 Global Confectionery Products Market by Region
5.3 Global Snacks & Savory Products Market by Region
5.4 Global Others Market by Region
Chapter 6. Global Shortening Market by Sales Channel
6.1 Global Indirect Sales Market by Region
6.2 Global Direct Sales Market by Region
Chapter 7. Global Shortening Market by Region
7.1 North America Shortening Market
7.1.1 North America Shortening Market by Source
7.1.1.1 North America Vegetable Market by Country
7.1.1.2 North America Animal Market by Country
7.1.2 North America Shortening Market by Application
7.1.2.1 North America Bakery Products Market by Country
7.1.2.2 North America Confectionery Products Market by Country
7.1.2.3 North America Snacks & Savory Products Market by Country
7.1.2.4 North America Others Market by Country
7.1.3 North America Shortening Market by Sales Channel
7.1.3.1 North America Indirect Sales Market by Country
7.1.3.2 North America Direct Sales Market by Country
7.1.4 North America Shortening Market by Country
7.1.4.1 US Shortening Market
7.1.4.1.1 US Shortening Market by Source
7.1.4.1.2 US Shortening Market by Application
7.1.4.1.3 US Shortening Market by Sales Channel
7.1.4.2 Canada Shortening Market
7.1.4.2.1 Canada Shortening Market by Source
7.1.4.2.2 Canada Shortening Market by Application
7.1.4.2.3 Canada Shortening Market by Sales Channel
7.1.4.3 Mexico Shortening Market
7.1.4.3.1 Mexico Shortening Market by Source
7.1.4.3.2 Mexico Shortening Market by Application
7.1.4.3.3 Mexico Shortening Market by Sales Channel
7.1.4.4 Rest of North America Shortening Market
7.1.4.4.1 Rest of North America Shortening Market by Source
7.1.4.4.2 Rest of North America Shortening Market by Application
7.1.4.4.3 Rest of North America Shortening Market by Sales Channel
7.2 Europe Shortening Market
7.2.1 Europe Shortening Market by Source
7.2.1.1 Europe Vegetable Market by Country
7.2.1.2 Europe Animal Market by Country
7.2.2 Europe Shortening Market by Application
7.2.2.1 Europe Bakery Products Market by Country
7.2.2.2 Europe Confectionery Products Market by Country
7.2.2.3 Europe Snacks & Savory Products Market by Country
7.2.2.4 Europe Others Market by Country
7.2.3 Europe Shortening Market by Sales Channel
7.2.3.1 Europe Indirect Sales Market by Country
7.2.3.2 Europe Direct Sales Market by Country
7.2.4 Europe Shortening Market by Country
7.2.4.1 Germany Shortening Market
7.2.4.1.1 Germany Shortening Market by Source
7.2.4.1.2 Germany Shortening Market by Application
7.2.4.1.3 Germany Shortening Market by Sales Channel
7.2.4.2 UK Shortening Market
7.2.4.2.1 UK Shortening Market by Source
7.2.4.2.2 UK Shortening Market by Application
7.2.4.2.3 UK Shortening Market by Sales Channel
7.2.4.3 France Shortening Market
7.2.4.3.1 France Shortening Market by Source
7.2.4.3.2 France Shortening Market by Application
7.2.4.3.3 France Shortening Market by Sales Channel
7.2.4.4 Russia Shortening Market
7.2.4.4.1 Russia Shortening Market by Source
7.2.4.4.2 Russia Shortening Market by Application
7.2.4.4.3 Russia Shortening Market by Sales Channel
7.2.4.5 Spain Shortening Market
7.2.4.5.1 Spain Shortening Market by Source
7.2.4.5.2 Spain Shortening Market by Application
7.2.4.5.3 Spain Shortening Market by Sales Channel
7.2.4.6 Italy Shortening Market
7.2.4.6.1 Italy Shortening Market by Source
7.2.4.6.2 Italy Shortening Market by Application
7.2.4.6.3 Italy Shortening Market by Sales Channel
7.2.4.7 Rest of Europe Shortening Market
7.2.4.7.1 Rest of Europe Shortening Market by Source
7.2.4.7.2 Rest of Europe Shortening Market by Application
7.2.4.7.3 Rest of Europe Shortening Market by Sales Channel
7.3 Asia Pacific Shortening Market
7.3.1 Asia Pacific Shortening Market by Source
7.3.1.1 Asia Pacific Vegetable Market by Country
7.3.1.2 Asia Pacific Animal Market by Country
7.3.2 Asia Pacific Shortening Market by Application
7.3.2.1 Asia Pacific Bakery Products Market by Country
7.3.2.2 Asia Pacific Confectionery Products Market by Country
7.3.2.3 Asia Pacific Snacks & Savory Products Market by Country
7.3.2.4 Asia Pacific Others Market by Country
7.3.3 Asia Pacific Shortening Market by Sales Channel
7.3.3.1 Asia Pacific Indirect Sales Market by Country
7.3.3.2 Asia Pacific Direct Sales Market by Country
7.3.4 Asia Pacific Shortening Market by Country
7.3.4.1 China Shortening Market
7.3.4.1.1 China Shortening Market by Source
7.3.4.1.2 China Shortening Market by Application
7.3.4.1.3 China Shortening Market by Sales Channel
7.3.4.2 Japan Shortening Market
7.3.4.2.1 Japan Shortening Market by Source
7.3.4.2.2 Japan Shortening Market by Application
7.3.4.2.3 Japan Shortening Market by Sales Channel
7.3.4.3 India Shortening Market
7.3.4.3.1 India Shortening Market by Source
7.3.4.3.2 India Shortening Market by Application
7.3.4.3.3 India Shortening Market by Sales Channel
7.3.4.4 South Korea Shortening Market
7.3.4.4.1 South Korea Shortening Market by Source
7.3.4.4.2 South Korea Shortening Market by Application
7.3.4.4.3 South Korea Shortening Market by Sales Channel
7.3.4.5 Australia Shortening Market
7.3.4.5.1 Australia Shortening Market by Source
7.3.4.5.2 Australia Shortening Market by Application
7.3.4.5.3 Australia Shortening Market by Sales Channel
7.3.4.6 Malaysia Shortening Market
7.3.4.6.1 Malaysia Shortening Market by Source
7.3.4.6.2 Malaysia Shortening Market by Application
7.3.4.6.3 Malaysia Shortening Market by Sales Channel
7.3.4.7 Rest of Asia Pacific Shortening Market
7.3.4.7.1 Rest of Asia Pacific Shortening Market by Source
7.3.4.7.2 Rest of Asia Pacific Shortening Market by Application
7.3.4.7.3 Rest of Asia Pacific Shortening Market by Sales Channel
7.4 LAMEA Shortening Market
7.4.1 LAMEA Shortening Market by Source
7.4.1.1 LAMEA Vegetable Market by Country
7.4.1.2 LAMEA Animal Market by Country
7.4.2 LAMEA Shortening Market by Application
7.4.2.1 LAMEA Bakery Products Market by Country
7.4.2.2 LAMEA Confectionery Products Market by Country
7.4.2.3 LAMEA Snacks & Savory Products Market by Country
7.4.2.4 LAMEA Others Market by Country
7.4.3 LAMEA Shortening Market by Sales Channel
7.4.3.1 LAMEA Indirect Sales Market by Country
7.4.3.2 LAMEA Direct Sales Market by Country
7.4.4 LAMEA Shortening Market by Country
7.4.4.1 Brazil Shortening Market
7.4.4.1.1 Brazil Shortening Market by Source
7.4.4.1.2 Brazil Shortening Market by Application
7.4.4.1.3 Brazil Shortening Market by Sales Channel
7.4.4.2 Argentina Shortening Market
7.4.4.2.1 Argentina Shortening Market by Source
7.4.4.2.2 Argentina Shortening Market by Application
7.4.4.2.3 Argentina Shortening Market by Sales Channel
7.4.4.3 UAE Shortening Market
7.4.4.3.1 UAE Shortening Market by Source
7.4.4.3.2 UAE Shortening Market by Application
7.4.4.3.3 UAE Shortening Market by Sales Channel
7.4.4.4 Saudi Arabia Shortening Market
7.4.4.4.1 Saudi Arabia Shortening Market by Source
7.4.4.4.2 Saudi Arabia Shortening Market by Application
7.4.4.4.3 Saudi Arabia Shortening Market by Sales Channel
7.4.4.5 South Africa Shortening Market
7.4.4.5.1 South Africa Shortening Market by Source
7.4.4.5.2 South Africa Shortening Market by Application
7.4.4.5.3 South Africa Shortening Market by Sales Channel
7.4.4.6 Nigeria Shortening Market
7.4.4.6.1 Nigeria Shortening Market by Source
7.4.4.6.2 Nigeria Shortening Market by Application
7.4.4.6.3 Nigeria Shortening Market by Sales Channel
7.4.4.7 Rest of LAMEA Shortening Market
7.4.4.7.1 Rest of LAMEA Shortening Market by Source
7.4.4.7.2 Rest of LAMEA Shortening Market by Application
7.4.4.7.3 Rest of LAMEA Shortening Market by Sales Channel
Chapter 8. Company Profiles
8.1 Cargill, Incorporated
8.1.1 Company Overview
8.1.2 SWOT Analysis
8.2 Wilmar International Limited
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 SWOT Analysis
8.3 Bunge Limited
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 SWOT Analysis
8.4 Associated British Foods PLC (Wittington Investments Limited)
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 SWOT Analysis
8.5 The J.M Smucker Company
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental and Regional Analysis
8.5.4 Research & Development Expenses
8.5.5 SWOT Analysis
8.6 Premium Vegetable Oils Sdn Bhd
8.6.1 Company Overview
8.6.2 SWOT Analysis
8.7 Ventura Foods, LLC
8.7.1 Company Overview
8.7.2 SWOT Analysis
8.8 Namchow Holdings Co., Ltd.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 Research & Development Expenses
8.8.5 SWOT Analysis
8.9 Fuji Oil Co., Ltd. (Fuji Oil Holdings Inc.)
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 SWOT Analysis
8.10. AAK AB
8.10.1 Company Overview
8.10.2 Financial Analysis
8.10.3 SWOT Analysis

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