Global Sheet Face Mask Market Size, Share & Trends Analysis Report By Category Type (Mass, and Premium), By End User, By Distribution Channel, By Fabric Type (Cotton, Non-woven, Hydrogel, Bio-cellulose, and Others), By Regional Outlook and Forecast, 2023

Global Sheet Face Mask Market Size, Share & Trends Analysis Report By Category Type (Mass, and Premium), By End User, By Distribution Channel, By Fabric Type (Cotton, Non-woven, Hydrogel, Bio-cellulose, and Others), By Regional Outlook and Forecast, 2023 - 2030


The Global Sheet Face Mask Market size is expected to reach $628.4 million by 2030, rising at a market growth of 8.1% CAGR during the forecast period. In the year 2022, the market attained a volume of 32,817.8 thousand units experiencing a growth of 8.4% (2019-2022).

Hydrogel masks are highly flexible and conform to the contours of the face. This flexibility ensures an optimal fit, allowing the mask to effectively cover and treat various facial areas. Consequently, the hydrogel segment would acquire nearly 17% of the total market share by 2030. The ability to conform to facial features enhances the overall efficacy of the mask, ensuring even application and absorption of skincare ingredients. The hydrogel material has an excellent capacity to hold a high concentration of active ingredients. This facilitates the efficient delivery of beneficial components. The enhanced absorption contributes to the effectiveness of hydrogel masks in addressing specific skincare concerns.

Influencers and celebrities have a massive and engaged following on social media platforms. Their endorsement of these masks through posts, videos, and stories significantly increases the visibility and awareness of these products. Influencers often create educational content about skincare routines, product reviews, and beauty tips. When influencers explain the benefits of sheet masks, demonstrate proper usage, and share before-and-after experiences, they contribute to the education of their followers. Therefore, the market is expanding significantly due to the influencer and celebrity endorsements. Additionally, E-commerce provides a convenient and time-efficient shopping experience. Consumers can explore and order sheet masks from the comfort of their homes, eliminating the need to visit physical stores. The ease of online shopping aligns with the busy lifestyles of modern consumers. The growth of subscription services for sheet masks has been facilitated by e-commerce. Customers can sign up for regular deliveries of their favorite sheet masks, maintaining a stable supply and boosting long-term consumer loyalty. Thus, because of the rapid shift toward e-commerce platform, the market is anticipated to increase significantly.

However, Innovations in skincare technologies often involve the use of novel ingredients. Regulatory bodies may restrict such ingredients until their safety and efficacy are thoroughly evaluated. This can limit the market's ability to swiftly adopt cutting-edge formulations. Regulation adherence frequently covers the whole supply chain, from the procurement of raw materials to the production processes. Ensuring all components meet regulatory standards can introduce complexity and logistical challenges within the supply chain. Therefore, regulatory compliance is a significant challenge that hampers the growth of market.

By Category Type Analysis

On the basis of category type, the market is divided into premium and mass. The premium segment garnered a significant revenue share in the market in 2022. Premium sheet masks feature advanced formulations enriched with high-quality and potent ingredients. These formulations often include premium skincare ingredients such as hyaluronic acid, retinol, peptides, vitamins, and botanical extracts. The emphasis on superior ingredients enhances the efficacy of premium sheet masks, targeting specific skincare concerns such as anti-aging, hydration, and brightening. Premium sheet masks showcase exclusive and rare ingredients that add a touch of luxury to the formulations. Ingredients such as gold, pearl, rare plant extracts, and precious oils are often featured in premium masks.

By End User Analysis

By end user, the market is bifurcated into female and male. The male segment recorded a remarkable revenue share in the market in 2022. Skincare brands have responded to the growing demand from male consumers by developing sheet masks with formulations tailored to address specific concerns commonly faced by men, such as oiliness, enlarged pores, and irritation from shaving. These targeted formulations enhance the relevance of sheet masks for men.

By Distribution Channel Analysis

Based on distribution channel, the market is classified into online and offline. The online segment acquired a substantial revenue share in the market in 2022. Online platforms typically provide detailed product descriptions, ingredient lists, and customer reviews. This wealth of information enables consumers to make informed decisions based on their skincare needs and preferences. The transparency and accessibility of product details increase customer confidence in online sheet mask purchasing. Customer evaluations and ratings are extremely important in online purchasing decisions. The online segment allows users to read and contribute reviews, sharing their experiences with specific sheet masks. Positive reviews can significantly influence potential buyers, fostering trust and aiding decision-making.

By Fabric Type Analysis

By fabric type, the market is categorized into non-woven, cotton, hydrogel, bio-cellulose, and others. The non-woven segment covered a considerable revenue share in the market in 2022. Non-woven sheets have a porous structure that enhances the absorption and retention of skincare ingredients. This allows for better penetration of serums, essences, and other active components into the skin. As a result, non-woven sheet masks are highly effective in delivering nourishing and hydrating formulations to the skin. Non-woven sheets are lightweight and breathable, providing users with a comfortable and pleasant experience. The breathable nature of the material prevents the mask from feeling heavy or stifling, making it suitable for extended wear periods. This characteristic contributes to the overall user satisfaction and comfort.

By Regional Analysis

Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific region led the market by generating the highest revenue share. Skincare is deeply ingrained in the culture of many countries in Asia, where clear and radiant skin is often associated with beauty and well-being. The influence of Korean beauty (K-beauty) trends has been particularly significant in the Asia Pacific region. South Korea has been at the forefront of skincare innovation, and K-beauty brands have popularized sheet masks globally. Adopting K-beauty routines has increased sheet mask use in various Asia Pacific countries.

List of Key Companies Profiled
  • Tonymoly Co., Ltd.
  • BIO NATURAL INC. (BioRepublic)
  • Shiseido Company Limited
  • Amorepacific Corporation
  • Kracie, Ltd
  • The Estee Lauder Companies, Inc.
  • Guerlain SA
  • L'Oreal S.A.
  • STARSKIN BV
  • Himalaya Global Holdings Ltd.
Global Sheet Face Mask Market Report Segmentation

By Category Type (Volume, Thousand Units, USD Million, 2019-2030)
  • Mass
  • Premium
By End User (Volume, Thousand Units, USD Million, 2019-2030)
  • Female
  • Male
By Distribution Channel (Volume, Thousand Units, USD Million, 2019-2030)
  • Offline
  • Online
By Fabric Type (Volume, Thousand Units, USD Million, 2019-2030)
  • Cotton
  • Non-woven
  • Hydrogel
  • Bio-cellulose
  • Others
By Geography (Volume, Thousand Units, USD Million, 2019-2030)
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Sheet Face Mask Market, by Category Type
1.4.2 Global Sheet Face Mask Market, by End User
1.4.3 Global Sheet Face Mask Market, by Distribution Channel
1.4.4 Global Sheet Face Mask Market, by Fabric Type
1.4.5 Global Sheet Face Mask Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter Five Forces Analysis
Chapter 4. Global Sheet Face Mask Market, By Category Type
4.1 Global Mass Market, By Region
4.2 Global Premium Market, By Region
Chapter 5. Global Sheet Face Mask Market, By End User
5.1 Global Female Market, By Region
5.2 Global Male Market, By Region
Chapter 6. Global Sheet Face Mask Market, By Distribution Channel
6.1 Global Offline Market, By Region
6.2 Global Online Market, By Region
Chapter 7. Global Sheet Face Mask Market, By Fabric Type
7.1 Global Cotton Market, By Region
7.2 Global Non-woven Market, By Region
7.3 Global Hydrogel Market, By Region
7.4 Global Bio-cellulose Market, By Region
7.5 Global Others Market, By Region
Chapter 8. Global Sheet Face Mask Market, By Region
8.1 North America Sheet Face Mask Market
8.1.1 North America Sheet Face Mask Market, By Category Type
8.1.1.1 North America Mass Market, By Country
8.1.1.2 North America Premium Market, By Country
8.1.2 North America Sheet Face Mask Market, By End User
8.1.2.1 North America Female Market, By Country
8.1.2.2 North America Male Market, By Country
8.1.3 North America Sheet Face Mask Market, By Distribution Channel
8.1.3.1 North America Offline Market, By Country
8.1.3.2 North America Online Market, By Country
8.1.4 North America Sheet Face Mask Market, By Fabric Type
8.1.4.1 North America Cotton Market, By Country
8.1.4.2 North America Non-woven Market, By Country
8.1.4.3 North America Hydrogel Market, By Country
8.1.4.4 North America Bio-cellulose Market, By Country
8.1.4.5 North America Others Market, By Country
8.1.5 North America Sheet Face Mask Market, By Country
8.1.5.1 US Sheet Face Mask Market
8.1.5.1.1 US Sheet Face Mask Market, By Category Type
8.1.5.1.2 US Sheet Face Mask Market, By End User
8.1.5.1.3 US Sheet Face Mask Market, By Distribution Channel
8.1.5.1.4 US Sheet Face Mask Market, By Fabric Type
8.1.5.2 Canada Sheet Face Mask Market
8.1.5.2.1 Canada Sheet Face Mask Market, By Category Type
8.1.5.2.2 Canada Sheet Face Mask Market, By End User
8.1.5.2.3 Canada Sheet Face Mask Market, By Distribution Channel
8.1.5.2.4 Canada Sheet Face Mask Market, By Fabric Type
8.1.5.3 Mexico Sheet Face Mask Market
8.1.5.3.1 Mexico Sheet Face Mask Market, By Category Type
8.1.5.3.2 Mexico Sheet Face Mask Market, By End User
8.1.5.3.3 Mexico Sheet Face Mask Market, By Distribution Channel
8.1.5.3.4 Mexico Sheet Face Mask Market, By Fabric Type
8.1.5.4 Rest of North America Sheet Face Mask Market
8.1.5.4.1 Rest of North America Sheet Face Mask Market, By Category Type
8.1.5.4.2 Rest of North America Sheet Face Mask Market, By End User
8.1.5.4.3 Rest of North America Sheet Face Mask Market, By Distribution Channel
8.1.5.4.4 Rest of North America Sheet Face Mask Market, By Fabric Type
8.2 Europe Sheet Face Mask Market
8.2.1 Europe Sheet Face Mask Market, By Category Type
8.2.1.1 Europe Mass Market, By Country
8.2.1.2 Europe Premium Market, By Country
8.2.2 Europe Sheet Face Mask Market, By End User
8.2.2.1 Europe Female Market, By Country
8.2.2.2 Europe Male Market, By Country
8.2.3 Europe Sheet Face Mask Market, By Distribution Channel
8.2.3.1 Europe Offline Market, By Country
8.2.3.2 Europe Online Market, By Country
8.2.4 Europe Sheet Face Mask Market, By Fabric Type
8.2.4.1 Europe Cotton Market, By Country
8.2.4.2 Europe Non-woven Market, By Country
8.2.4.3 Europe Hydrogel Market, By Country
8.2.4.4 Europe Bio-cellulose Market, By Country
8.2.4.5 Europe Others Market, By Country
8.2.5 Europe Sheet Face Mask Market, By Country
8.2.5.1 Germany Sheet Face Mask Market
8.2.5.1.1 Germany Sheet Face Mask Market, By Category Type
8.2.5.1.2 Germany Sheet Face Mask Market, By End User
8.2.5.1.3 Germany Sheet Face Mask Market, By Distribution Channel
8.2.5.1.4 Germany Sheet Face Mask Market, By Fabric Type
8.2.5.2 UK Sheet Face Mask Market
8.2.5.2.1 UK Sheet Face Mask Market, By Category Type
8.2.5.2.2 UK Sheet Face Mask Market, By End User
8.2.5.2.3 UK Sheet Face Mask Market, By Distribution Channel
8.2.5.2.4 UK Sheet Face Mask Market, By Fabric Type
8.2.5.3 France Sheet Face Mask Market
8.2.5.3.1 France Sheet Face Mask Market, By Category Type
8.2.5.3.2 France Sheet Face Mask Market, By End User
8.2.5.3.3 France Sheet Face Mask Market, By Distribution Channel
8.2.5.3.4 France Sheet Face Mask Market, By Fabric Type
8.2.5.4 Russia Sheet Face Mask Market
8.2.5.4.1 Russia Sheet Face Mask Market, By Category Type
8.2.5.4.2 Russia Sheet Face Mask Market, By End User
8.2.5.4.3 Russia Sheet Face Mask Market, By Distribution Channel
8.2.5.4.4 Russia Sheet Face Mask Market, By Fabric Type
8.2.5.5 Spain Sheet Face Mask Market
8.2.5.5.1 Spain Sheet Face Mask Market, By Category Type
8.2.5.5.2 Spain Sheet Face Mask Market, By End User
8.2.5.5.3 Spain Sheet Face Mask Market, By Distribution Channel
8.2.5.5.4 Spain Sheet Face Mask Market, By Fabric Type
8.2.5.6 Italy Sheet Face Mask Market
8.2.5.6.1 Italy Sheet Face Mask Market, By Category Type
8.2.5.6.2 Italy Sheet Face Mask Market, By End User
8.2.5.6.3 Italy Sheet Face Mask Market, By Distribution Channel
8.2.5.6.4 Italy Sheet Face Mask Market, By Fabric Type
8.2.5.7 Rest of Europe Sheet Face Mask Market
8.2.5.7.1 Rest of Europe Sheet Face Mask Market, By Category Type
8.2.5.7.2 Rest of Europe Sheet Face Mask Market, By End User
8.2.5.7.3 Rest of Europe Sheet Face Mask Market, By Distribution Channel
8.2.5.7.4 Rest of Europe Sheet Face Mask Market, By Fabric Type
8.3 Asia Pacific Sheet Face Mask Market
8.3.1 Asia Pacific Sheet Face Mask Market, By Category Type
8.3.1.1 Asia Pacific Mass Market, By Country
8.3.1.2 Asia Pacific Premium Market, By Country
8.3.2 Asia Pacific Sheet Face Mask Market, By End User
8.3.2.1 Asia Pacific Female Market, By Country
8.3.2.2 Asia Pacific Male Market, By Country
8.3.3 Asia Pacific Sheet Face Mask Market, By Distribution Channel
8.3.3.1 Asia Pacific Offline Market, By Country
8.3.3.2 Asia Pacific Online Market, By Country
8.3.4 Asia Pacific Sheet Face Mask Market, By Fabric Type
8.3.4.1 Asia Pacific Cotton Market, By Country
8.3.4.2 Asia Pacific Non-woven Market, By Country
8.3.4.3 Asia Pacific Hydrogel Market, By Country
8.3.4.4 Asia Pacific Bio-cellulose Market, By Country
8.3.4.5 Asia Pacific Others Market, By Country
8.3.5 Asia Pacific Sheet Face Mask Market, By Country
8.3.5.1 China Sheet Face Mask Market
8.3.5.1.1 China Sheet Face Mask Market, By Category Type
8.3.5.1.2 China Sheet Face Mask Market, By End User
8.3.5.1.3 China Sheet Face Mask Market, By Distribution Channel
8.3.5.1.4 China Sheet Face Mask Market, By Fabric Type
8.3.5.2 Japan Sheet Face Mask Market
8.3.5.2.1 Japan Sheet Face Mask Market, By Category Type
8.3.5.2.2 Japan Sheet Face Mask Market, By End User
8.3.5.2.3 Japan Sheet Face Mask Market, By Distribution Channel
8.3.5.2.4 Japan Sheet Face Mask Market, By Fabric Type
8.3.5.3 India Sheet Face Mask Market
8.3.5.3.1 India Sheet Face Mask Market, By Category Type
8.3.5.3.2 India Sheet Face Mask Market, By End User
8.3.5.3.3 India Sheet Face Mask Market, By Distribution Channel
8.3.5.3.4 India Sheet Face Mask Market, By Fabric Type
8.3.5.4 South Korea Sheet Face Mask Market
8.3.5.4.1 South Korea Sheet Face Mask Market, By Category Type
8.3.5.4.2 South Korea Sheet Face Mask Market, By End User
8.3.5.4.3 South Korea Sheet Face Mask Market, By Distribution Channel
8.3.5.4.4 South Korea Sheet Face Mask Market, By Fabric Type
8.3.5.5 Singapore Sheet Face Mask Market
8.3.5.5.1 Singapore Sheet Face Mask Market, By Category Type
8.3.5.5.2 Singapore Sheet Face Mask Market, By End User
8.3.5.5.3 Singapore Sheet Face Mask Market, By Distribution Channel
8.3.5.5.4 Singapore Sheet Face Mask Market, By Fabric Type
8.3.5.6 Malaysia Sheet Face Mask Market
8.3.5.6.1 Malaysia Sheet Face Mask Market, By Category Type
8.3.5.6.2 Malaysia Sheet Face Mask Market, By End User
8.3.5.6.3 Malaysia Sheet Face Mask Market, By Distribution Channel
8.3.5.6.4 Malaysia Sheet Face Mask Market, By Fabric Type
8.3.5.7 Rest of Asia Pacific Sheet Face Mask Market
8.3.5.7.1 Rest of Asia Pacific Sheet Face Mask Market, By Category Type
8.3.5.7.2 Rest of Asia Pacific Sheet Face Mask Market, By End User
8.3.5.7.3 Rest of Asia Pacific Sheet Face Mask Market, By Distribution Channel
8.3.5.7.4 Rest of Asia Pacific Sheet Face Mask Market, By Fabric Type
8.4 LAMEA Sheet Face Mask Market
8.4.1 LAMEA Sheet Face Mask Market, By Category Type
8.4.1.1 LAMEA Mass Market, By Country
8.4.1.2 LAMEA Premium Market, By Country
8.4.2 LAMEA Sheet Face Mask Market, By End User
8.4.2.1 LAMEA Female Market, By Country
8.4.2.2 LAMEA Male Market, By Country
8.4.3 LAMEA Sheet Face Mask Market, By Distribution Channel
8.4.3.1 LAMEA Offline Market, By Country
8.4.3.2 LAMEA Online Market, By Country
8.4.4 LAMEA Sheet Face Mask Market, By Fabric Type
8.4.4.1 LAMEA Cotton Market, By Country
8.4.4.2 LAMEA Non-woven Market, By Country
8.4.4.3 LAMEA Hydrogel Market, By Country
8.4.4.4 LAMEA Bio-cellulose Market, By Country
8.4.4.5 LAMEA Others Market, By Country
8.4.5 LAMEA Sheet Face Mask Market, By Country
8.4.5.1 Brazil Sheet Face Mask Market
8.4.5.1.1 Brazil Sheet Face Mask Market, By Category Type
8.4.5.1.2 Brazil Sheet Face Mask Market, By End User
8.4.5.1.3 Brazil Sheet Face Mask Market, By Distribution Channel
8.4.5.1.4 Brazil Sheet Face Mask Market, By Fabric Type
8.4.5.2 Argentina Sheet Face Mask Market
8.4.5.2.1 Argentina Sheet Face Mask Market, By Category Type
8.4.5.2.2 Argentina Sheet Face Mask Market, By End User
8.4.5.2.3 Argentina Sheet Face Mask Market, By Distribution Channel
8.4.5.2.4 Argentina Sheet Face Mask Market, By Fabric Type
8.4.5.3 UAE Sheet Face Mask Market
8.4.5.3.1 UAE Sheet Face Mask Market, By Category Type
8.4.5.3.2 UAE Sheet Face Mask Market, By End User
8.4.5.3.3 UAE Sheet Face Mask Market, By Distribution Channel
8.4.5.3.4 UAE Sheet Face Mask Market, By Fabric Type
8.4.5.4 Saudi Arabia Sheet Face Mask Market
8.4.5.4.1 Saudi Arabia Sheet Face Mask Market, By Category Type
8.4.5.4.2 Saudi Arabia Sheet Face Mask Market, By End User
8.4.5.4.3 Saudi Arabia Sheet Face Mask Market, By Distribution Channel
8.4.5.4.4 Saudi Arabia Sheet Face Mask Market, By Fabric Type
8.4.5.5 South Africa Sheet Face Mask Market
8.4.5.5.1 South Africa Sheet Face Mask Market, By Category Type
8.4.5.5.2 South Africa Sheet Face Mask Market, By End User
8.4.5.5.3 South Africa Sheet Face Mask Market, By Distribution Channel
8.4.5.5.4 South Africa Sheet Face Mask Market, By Fabric Type
8.4.5.6 Nigeria Sheet Face Mask Market
8.4.5.6.1 Nigeria Sheet Face Mask Market, By Category Type
8.4.5.6.2 Nigeria Sheet Face Mask Market, By End User
8.4.5.6.3 Nigeria Sheet Face Mask Market, By Distribution Channel
8.4.5.6.4 Nigeria Sheet Face Mask Market, By Fabric Type
8.4.5.7 Rest of LAMEA Sheet Face Mask Market
8.4.5.7.1 Rest of LAMEA Sheet Face Mask Market, By Category Type
8.4.5.7.2 Rest of LAMEA Sheet Face Mask Market, By End User
8.4.5.7.3 Rest of LAMEA Sheet Face Mask Market, By Distribution Channel
8.4.5.7.4 Rest of LAMEA Sheet Face Mask Market, By Fabric Type
Chapter 9. Company Profiles
9.1 Bio natural Inc. (BioRepublic)
9.1.1 Company Overview
9.2 Kracie, Ltd
9.2.1 Company Overview
9.3 STARSKIN BV
9.3.1 Company Overview
9.4 Tonymoly Co., Ltd.
9.4.1 Company Overview
9.4.2 SWOT Analysis
9.5 Shiseido Company Limited
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 Research & Development Expense
9.5.5 SWOT Analysis
9.6 Amorepacific Corporation
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Regional & Segmental Analysis
9.6.4 Research & Development Expenses
9.6.5 Recent strategies and developments:
9.6.5.1 Partnerships, Collaborations, and Agreements:
9.7 The Estee Lauder Companies, Inc.
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental and Regional Analysis
9.7.4 Research & Development Expense
9.7.5 Recent strategies and developments:
9.7.5.1 Acquisition and Mergers:
9.7.6 SWOT Analysis
9.8 Guerlain SA
9.8.1 Company Overview
9.9 Himalaya Global Holdings Ltd.
9.9.1 Company Overview
9.9.2 Recent strategies and developments:
9.9.2.1 Product Launches and Product Expansions:
9.10. L'Oréal S.A.
9.10.1 Company Overview
9.10.2 Financial Analysis
9.10.3 Segmental and Regional Analysis
9.10.4 Recent strategies and developments:
9.10.4.1 Acquisition and Mergers:
9.10.5 SWOT Analysis
Chapter 10. Winning Imperatives for Sheet Face Mask Market

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