Market Research

Global Shampoo Bar Market Size, Share & Industry Trends Analysis Report By Distribution Channel (Online, and Offline), By Hair Type (Normal, Dry, Oily, and Others), By Regional Outlook and Forecast, 2023 - 2030

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from $3,600 248 Pages Knowledge Based Value (KBV) Research December, 2023 KBV18403716
Best Price Guarantee
Price from $3,600
Length 248 Pages
Publisher Knowledge Based Value (KBV) Research
Published Date December, 2023
SKU KBV18403716

Global Shampoo Bar Market Size, Share & Industry Trends Analysis Report By Distribution Channel (Online, and Offline), By Hair Type (Normal, Dry, Oily, and Others), By Regional Outlook and Forecast, 2023 - 2030


The Global Shampoo Bar Market size is expected to reach $16.7 million by 2030, rising at a market growth of 7.5% CAGR during the forecast period. In the year 2022, the market attained a volume of 1,012.3 million Units experiencing a growth of 7.3% (2019-2022).

Consumers in the Asia-Pacific region seek sustainable alternatives as environmental awareness and concerns about plastic waste increase. Therefore, Asia Pacific segment generated $1,692.6 Thousand revenue in the market in 2022. Solid personal care products, including traditional soap bars, have a long history in many Asian cultures. The growing middle-class population in several Asia Pacific countries contributes to increased purchasing power. Some of the factors impacting the market are growing awareness of water conservation, increasing adoption of the travel and hospitality industry and lack of standardization in shampoo bar.

Shampoo bars contribute to water conservation efforts because their concentrated formulations often require less water for rinsing than liquid shampoos. As consumers become more aware of their water footprint, the water-saving aspect of shampoo bars aligns with their environmental values, driving adoption. The application and rinsing process of shampoo bars is designed to be more efficient, requiring less water than liquid shampoos. The concentrated nature of the bars ensures that they lather up easily and are rinsed out with minimal water. This efficiency appeals to consumers who are conscious of their water consumption and are seeking ways to reduce their environmental impact. Additionally, the adoption of shampoo bars enhances the overall guest experience. Travelers appreciate the thoughtfulness of accommodations that provide sustainable and quality amenities. Shampoo bars contribute to a positive and memorable visitor experience with their distinctive formulas and eco-friendly appeal, which may enhance consumer satisfaction and loyalty. With its large consumer reach, the hospitality industry has the potential to influence guest behavior. By introducing guests to the use of shampoo bars during their stay, the industry contributes to creating awareness and fostering positive attitudes toward these sustainable products. Guests can be inspired to continue using shampoo bars in their personal care routines beyond their hotel stay. As a result of the growing awareness of water conservation, the market is anticipated to increase significantly and increasing adoption of the travel and hospitality industry has been a pivotal factor in driving the growth of the market.

However, Inconsistent standards can lead to safety concerns, especially regarding the use of certain ingredients or the manufacturing processes of shampoo bars. Lack of clear guidelines may make it difficult for consumers to assess the safety of a product, potentially leading to apprehensions about using shampoo bars. Consumers often rely on standardized information to compare products and make informed choices. The absence of standardized labeling and terminology makes it challenging for consumers to compare different shampoo bars effectively. This lack of clarity may result in decision paralysis and slow the adoption of the market.

Distribution Channel Outlook

Based on distribution channel, the market is classified into online and offline. The offline segment acquired a substantial revenue share in the market in 2022. The offline segment provides immediate purchase gratification. Consumers can buy shampoo bars on the spot without waiting for shipping. This immediacy can be appealing, especially for individuals who prefer to take products home immediately and use them in their daily routines. Physical stores allow for the distribution of samples and testers. Consumers can try different shampoo bar formulations before making a purchase, helping them find the product that best suits their hair type and preferences. Sampling contributes to a positive buying experience and can lead to increased adoption.

Hair Type Outlook

By hair type, the market is categorized into normal, dry, oily, and others. In 2022, the normal segment held the highest revenue share in the market. Shampoo bars are convenient for regular use, making them suitable for individuals with normal hair who prefer a simple and efficient hair care routine. Shampoo bars' ease of use and practicality align with consumers' preferences in seeking uncomplicated and effective hair care solutions. Individuals with normal hair may be more open to trying new hair care products, making them an ideal segment for introducing shampoo bars. With a lower likelihood of specific hair concerns, this segment may be more willing to experiment with sustainable alternatives, contributing to the overall growth of the market segment.

Regional Outlook

Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region led the market by generating the highest revenue share. The zero-waste lifestyle movement, encouraging individuals to minimize waste production, has gained popularity in North America. Endorsements and promotions by celebrities and influencers have contributed to the popularity of shampoo bars in North America. E-commerce platforms allow consumers to explore a wide range of brands and formulations, read reviews, and make informed choices, contributing to the growing acceptance of shampoo bars in North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Lush Retail Ltd., L'Oréal S.A., The Procter and Gamble Company, Ethique Limited, Shiseido Company Limited, L'OCCITANE Group, grüum Europe Ltd. (grüum), HiBAR, Inc., Davines S.p.A., and J.R. LIGGETT LTD.

Scope of the Study

Market Segments covered in the Report:

By Distribution Channel (Volume, Million Units, USD Million, 2019-2030)
  • Online
  • Offline
By Hair Type (Volume, Million Units, USD Million, 2019-2030)
  • Normal
  • Dry
  • Oily
  • Others
By Geography (Volume, Million Units, USD Million, 2019-2030)
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA
Companies Profiled
  • Lush Retail Ltd.
  • L'Oréal S.A.
  • The Procter and Gamble Company
  • Ethique Limited
  • Shiseido Company Limited
  • L'OCCITANE Group
  • grüum Europe Ltd. (grüum)
  • HiBAR, Inc.
  • Davines S.p.A.
  • J.R. LIGGETT LTD.
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Shampoo Bar Market, by Distribution Channel
1.4.2 Global Shampoo Bar Market, by Hair Type
1.4.3 Global Shampoo Bar Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter’s Five Force Analysis
Chapter 4. Global Shampoo Bar Market, by Distribution Channel
4.1 Global Online Market, by Region
4.2 Global Offline Market, by Region
Chapter 5. Global Shampoo Bar Market, by Hair Type
5.1 Global Normal Market, by Region
5.2 Global Dry Market, by Region
5.3 Global Oily Market, by Region
5.4 Global Others Market, by Region
Chapter 6. Global Shampoo Bar Market, by Region
6.1 North America Shampoo Bar Market
6.1.1 North America Shampoo Bar Market, by Distribution Channel
6.1.1.1 North America Online Market, by Country
6.1.1.2 North America Offline Market, by Country
6.1.2 North America Shampoo Bar Market, by Hair Type
6.1.2.1 North America Normal Market, by Country
6.1.2.2 North America Dry Market, by Country
6.1.2.3 North America Oily Market, by Country
6.1.2.4 North America Others Market, by Country
6.1.3 North America Shampoo Bar Market, by Country
6.1.3.1 US Shampoo Bar Market
6.1.3.1.1 US Shampoo Bar Market, by Distribution Channel
6.1.3.1.2 US Shampoo Bar Market, by Hair Type
6.1.3.2 Canada Shampoo Bar Market
6.1.3.2.1 Canada Shampoo Bar Market, by Distribution Channel
6.1.3.2.2 Canada Shampoo Bar Market, by Hair Type
6.1.3.3 Mexico Shampoo Bar Market
6.1.3.3.1 Mexico Shampoo Bar Market, by Distribution Channel
6.1.3.3.2 Mexico Shampoo Bar Market, by Hair Type
6.1.3.4 Rest of North America Shampoo Bar Market
6.1.3.4.1 Rest of North America Shampoo Bar Market, by Distribution Channel
6.1.3.4.2 Rest of North America Shampoo Bar Market, by Hair Type
6.2 Europe Shampoo Bar Market
6.2.1 Europe Shampoo Bar Market, by Distribution Channel
6.2.1.1 Europe Online Market, by Country
6.2.1.2 Europe Offline Market, by Country
6.2.2 Europe Shampoo Bar Market, by Hair Type
6.2.2.1 Europe Normal Market, by Country
6.2.2.2 Europe Dry Market, by Country
6.2.2.3 Europe Oily Market, by Country
6.2.2.4 Europe Others Market, by Country
6.2.3 Europe Shampoo Bar Market, by Country
6.2.3.1 Germany Shampoo Bar Market
6.2.3.1.1 Germany Shampoo Bar Market, by Distribution Channel
6.2.3.1.2 Germany Shampoo Bar Market, by Hair Type
6.2.3.2 UK Shampoo Bar Market
6.2.3.2.1 UK Shampoo Bar Market, by Distribution Channel
6.2.3.2.2 UK Shampoo Bar Market, by Hair Type
6.2.3.3 France Shampoo Bar Market
6.2.3.3.1 France Shampoo Bar Market, by Distribution Channel
6.2.3.3.2 France Shampoo Bar Market, by Hair Type
6.2.3.4 Russia Shampoo Bar Market
6.2.3.4.1 Russia Shampoo Bar Market, by Distribution Channel
6.2.3.4.2 Russia Shampoo Bar Market, by Hair Type
6.2.3.5 Spain Shampoo Bar Market
6.2.3.5.1 Spain Shampoo Bar Market, by Distribution Channel
6.2.3.5.2 Spain Shampoo Bar Market, by Hair Type
6.2.3.6 Italy Shampoo Bar Market
6.2.3.6.1 Italy Shampoo Bar Market, by Distribution Channel
6.2.3.6.2 Italy Shampoo Bar Market, by Hair Type
6.2.3.7 Rest of Europe Shampoo Bar Market
6.2.3.7.1 Rest of Europe Shampoo Bar Market, by Distribution Channel
6.2.3.7.2 Rest of Europe Shampoo Bar Market, by Hair Type
6.3 Asia Pacific Shampoo Bar Market
6.3.1 Asia Pacific Shampoo Bar Market, by Distribution Channel
6.3.1.1 Asia Pacific Online Market, by Country
6.3.1.2 Asia Pacific Offline Market, by Country
6.3.2 Asia Pacific Shampoo Bar Market, by Hair Type
6.3.2.1 Asia Pacific Normal Market, by Country
6.3.2.2 Asia Pacific Dry Market, by Country
6.3.2.3 Asia Pacific Oily Market, by Country
6.3.2.4 Asia Pacific Others Market, by Country
6.3.3 Asia Pacific Shampoo Bar Market, by Country
6.3.3.1 China Shampoo Bar Market
6.3.3.1.1 China Shampoo Bar Market, by Distribution Channel
6.3.3.1.2 China Shampoo Bar Market, by Hair Type
6.3.3.2 Japan Shampoo Bar Market
6.3.3.2.1 Japan Shampoo Bar Market, by Distribution Channel
6.3.3.2.2 Japan Shampoo Bar Market, by Hair Type
6.3.3.3 India Shampoo Bar Market
6.3.3.3.1 India Shampoo Bar Market, by Distribution Channel
6.3.3.3.2 India Shampoo Bar Market, by Hair Type
6.3.3.4 South Korea Shampoo Bar Market
6.3.3.4.1 South Korea Shampoo Bar Market, by Distribution Channel
6.3.3.4.2 South Korea Shampoo Bar Market, by Hair Type
6.3.3.5 Singapore Shampoo Bar Market
6.3.3.5.1 Singapore Shampoo Bar Market, by Distribution Channel
6.3.3.5.2 Singapore Shampoo Bar Market, by Hair Type
6.3.3.6 Malaysia Shampoo Bar Market
6.3.3.6.1 Malaysia Shampoo Bar Market, by Distribution Channel
6.3.3.6.2 Malaysia Shampoo Bar Market, by Hair Type
6.3.3.7 Rest of Asia Pacific Shampoo Bar Market
6.3.3.7.1 Rest of Asia Pacific Shampoo Bar Market, by Distribution Channel
6.3.3.7.2 Rest of Asia Pacific Shampoo Bar Market, by Hair Type
6.4 LAMEA Shampoo Bar Market
6.4.1 LAMEA Shampoo Bar Market, by Distribution Channel
6.4.1.1 LAMEA Online Market, by Country
6.4.1.2 LAMEA Offline Market, by Country
6.4.2 LAMEA Shampoo Bar Market, by Hair Type
6.4.2.1 LAMEA Normal Market, by Country
6.4.2.2 LAMEA Dry Market, by Country
6.4.2.3 LAMEA Oily Market, by Country
6.4.2.4 LAMEA Others Market, by Country
6.4.3 LAMEA Shampoo Bar Market, by Country
6.4.3.1 Brazil Shampoo Bar Market
6.4.3.1.1 Brazil Shampoo Bar Market, by Distribution Channel
6.4.3.1.2 Brazil Shampoo Bar Market, by Hair Type
6.4.3.2 Argentina Shampoo Bar Market
6.4.3.2.1 Argentina Shampoo Bar Market, by Distribution Channel
6.4.3.2.2 Argentina Shampoo Bar Market, by Hair Type
6.4.3.3 UAE Shampoo Bar Market
6.4.3.3.1 UAE Shampoo Bar Market, by Distribution Channel
6.4.3.3.2 UAE Shampoo Bar Market, by Hair Type
6.4.3.4 Saudi Arabia Shampoo Bar Market
6.4.3.4.1 Saudi Arabia Shampoo Bar Market, by Distribution Channel
6.4.3.4.2 Saudi Arabia Shampoo Bar Market, by Hair Type
6.4.3.5 South Africa Shampoo Bar Market
6.4.3.5.1 South Africa Shampoo Bar Market, by Distribution Channel
6.4.3.5.2 South Africa Shampoo Bar Market, by Hair Type
6.4.3.6 Nigeria Shampoo Bar Market
6.4.3.6.1 Nigeria Shampoo Bar Market, by Distribution Channel
6.4.3.6.2 Nigeria Shampoo Bar Market, by Hair Type
6.4.3.7 Rest of LAMEA Shampoo Bar Market
6.4.3.7.1 Rest of LAMEA Shampoo Bar Market, by Distribution Channel
6.4.3.7.2 Rest of LAMEA Shampoo Bar Market, by Hair Type
Chapter 7. Company Profiles
7.1 Lush Retail Ltd.
7.1.1 Company Overview
7.1.2 SWOT Analysis
7.2 L'Oréal S.A.
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Segmental and Regional Analysis
7.2.4 Recent strategies and developments:
7.2.4.1 Product Launches and Product Expansions:
7.2.5 SWOT Analysis
7.3 The Procter and Gamble Company
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Segmental and Regional Analysis
7.3.4 Research & Development Expense
7.3.5 Recent strategies and developments:
7.3.5.1 Product Launches and Product Expansions:
7.3.6 SWOT Analysis
7.4 Ethique Limited
7.4.1 Company Overview
7.4.2 SWOT Analysis
7.5 Shiseido Company Limited
7.5.1 Company Overview
7.5.2 Financial Analysis
7.5.3 Segmental and Regional Analysis
7.5.4 Research & Development Expense
7.5.5 SWOT Analysis
7.6 L'OCCITANE Group
7.6.1 Company Overview
7.6.2 Financial Analysis
7.6.3 Segmental and Regional Analysis
7.6.4 Research & Development Expenses
7.6.5 Recent strategies and developments:
7.6.5.1 Product Launches and Product Expansions:
7.6.6 SWOT Analysis
7.7 grüum Europe Ltd. (grüum)
7.7.1 Company Overview
7.7.2 SWOT Analysis
7.8 HiBAR, Inc.
7.8.1 Company Overview
7.8.2 SWOT Analysis
7.9 Davines S.p.A.
7.9.1 Company Overview
7.9.2 Recent strategies and developments:
7.9.2.1 Product Launches and Product Expansions:
7.9.3 SWOT Analysis
7.10. J.R. LIGGETT LTD.
7.10.1 Company Overview
7.10.2 SWOT Analysis
Chapter 8. Winning Imperatives of Shampoo Bar Market

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