Global Sanitary Ware Market Size, Share & Trends Analysis Report By Type (Toilet Sinks/Water Closets, Cisterns, Wash Basins, and Pedestals), By Material (Ceramics, Pressed Metals, Acrylic Plastics & Perspex, and Others), By Regional Outlook and Forecast,

Global Sanitary Ware Market Size, Share & Trends Analysis Report By Type (Toilet Sinks/Water Closets, Cisterns, Wash Basins, and Pedestals), By Material (Ceramics, Pressed Metals, Acrylic Plastics & Perspex, and Others), By Regional Outlook and Forecast, 2023 - 2030


The Global Sanitary Ware Market size is expected to reach $81.4 billion by 2030, rising at a market growth of 7.1% CAGR during the forecast period.

Due to environmental concerns and challenges with water shortages, there is an increasing demand for eco-friendly and water-efficient items. Therefore, the Asia Pacific region captured $17,861.7 million revenue in the market in 2022. Customers looking for automation and convenience are buying smarter bathroom fixtures. Aging people are driving the need for senior-friendly designs. A further factor driving up demand for contemporary, space-saving bathroom solutions is the region's growing urbanization. While governmental rules and hygiene considerations continue to determine the market's environment, emerging markets in the Asia-Pacific region offer sanitary ware producers substantial potential opportunities.

Consumers often seek modern and aesthetically pleasing designs for their bathrooms and kitchens during renovation projects. This preference drives the demand for contemporary sanitary ware products that offer functionality and enhance the overall design of the space. Additionally, renovations contribute to the enhancement of property values. Upgrading bathrooms and kitchens with modern and attractive sanitary ware can make a property more appealing to potential buyers or tenants, driving demand for premium products. Renovation projects provide an ideal time for individuals and businesses to embrace energy-efficient and sustainable practices. Additionally, the preference for touchless or hands-free fixtures, such as touchless faucets, automatic soap dispensers, and sensor-operated toilets, has increased significantly. These products help minimize the spread of germs and enhance overall hygiene in bathrooms and kitchens. These products with antimicrobial surfaces have gained popularity. These surfaces are developed to inhibit the growth of bacteria and other microorganisms, providing an additional layer of protection and addressing concerns related to hygiene. Therefore, the increased hygiene awareness and consumers purchasing behaviors, positively expanding the market.

However, High installation costs can make these products less affordable for consumers, potentially limiting their ability to renovate bathrooms or kitchens. Affordability is critical for many buyers, and steep installation expenses may discourage purchases. Elevated installation costs may lead to reduced consumer demand for these products. Consumers may postpone or forego renovation projects if the overall cost, including installation, exceeds their budget. If high installation costs are a deterrent, consumers may compromise on the quality of installation. High installation costs can affect businesses, particularly in the commercial sector, where large-scale projects are common. Also, higher costs may lead to value engineering decisions, impacting the choice of these products and materials. Due to the above factors, market growth will be hampered in the coming years.

By Type Analysis

On the basis of type, the market is segmented into toilet sinks/water closets, wash basins, pedestals, and cisterns. The pedestals segment acquired a substantial revenue share in the market in 2022. Pedestals are often designed to be compact and space efficient. They provide a vertical storage solution, allowing consumer to maximize floor space while still offering storage or display options. Pedestals often provide a stable and sturdy base for various objects. They can support heavy items, such as sculptures or electronics, ensuring they are securely positioned. Some pedestals are designed to be lightweight and portable, making it easy to move them around as needed.

By Material Analysis

Based on material, the market is fragmented into pressed metals, acrylic plastics & perspex, ceramics, and others. In 2022, the ceramics segment held the highest revenue share in the market. A growing tendency toward ceramics as a preferred material for these is being seen in the industry. Due to its strength, simplicity of maintenance, and enduring aesthetic appeal, ceramic sanitary ware is highly desired. Ceramic production innovations have produced svelte, thin-profile designs that are visually beautiful and appealing. Furthermore, ceramic materials have antibacterial characteristics to satisfy growing hygiene concerns. The growing need for sustainable products drives the market's demand for ceramic sanitary ware.

By Regional Analysis

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe region recorded a remarkable revenue share in the market in 2022. Due to the high demand for designer or premium range of these. Moreover, increasing renovation and building activities aided by a strong emphasis on water conservation could further fuel the regional market. Expanding these manufacturers into the European region can introduce new products and technologies, fostering competition and innovation.

List of Companies Profiled
  • Geberit AG
  • Lixil Corporation
  • Jaquar Group
  • LAUFEN Bathrooms AG (Roca Sanitario, S.A)
  • Cera Sanitaryware Limited
  • Kohler Co.
  • Toto Ltd.
  • Masco Corporation
  • Zurn Elkay Water Solutions Corporation
  • Villeroy & Boch AG
Global Sanitary Ware Market Segmentation

By Type
  • Toilet Sinks/Water Closets
  • Cisterns
  • Wash Basins
  • Pedestals
By Material
  • Ceramics
  • Pressed Metals
  • Acrylic Plastics & Perspex
  • Others
By Geography
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Sanitary Ware Market, by Type
1.4.2 Global Sanitary Ware Market, by Material
1.4.3 Global Sanitary Ware Market, by Geography
1.5 Methodology for the research
Chapter 2. Market At a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter’s Five Forces Analysis
Chapter 4. Global Sanitary Ware Market, by Type
4.1 Global Toilet Sinks/Water Closets Market, by Region
4.2 Global Cisterns Market, by Region
4.3 Global Wash Basins Market, by Region
4.4 Global Pedestals Market, by Region
Chapter 5. Global Sanitary Ware Market, by Material
5.1 Global Ceramics Market, by Region
5.2 Global Pressed Metals Market, by Region
5.3 Global Acrylic Plastics & Perspex Market, by Region
5.4 Global Others Market, by Region
Chapter 6. Global Sanitary Ware Market, by Region
6.1 North America Sanitary Ware Market
6.1.1 North America Sanitary Ware Market, by Type
6.1.1.1 North America Toilet Sinks/Water Closets Market, by Country
6.1.1.2 North America Cisterns Market, by Country
6.1.1.3 North America Wash Basins Market, by Country
6.1.1.4 North America Pedestals Market, by Country
6.1.2 North America Sanitary Ware Market, by Material
6.1.2.1 North America Ceramics Market, by Country
6.1.2.2 North America Pressed Metals Market, by Country
6.1.2.3 North America Acrylic Plastics & Perspex Market, by Country
6.1.2.4 North America Others Market, by Country
6.1.3 North America Sanitary Ware Market, by Country
6.1.3.1 US Sanitary Ware Market
6.1.3.1.1 US Sanitary Ware Market, by Type
6.1.3.1.2 US Sanitary Ware Market, by Material
6.1.3.2 Canada Sanitary Ware Market
6.1.3.2.1 Canada Sanitary Ware Market, by Type
6.1.3.2.2 Canada Sanitary Ware Market, by Material
6.1.3.3 Mexico Sanitary Ware Market
6.1.3.3.1 Mexico Sanitary Ware Market, by Type
6.1.3.3.2 Mexico Sanitary Ware Market, by Material
6.1.3.4 Rest of North America Sanitary Ware Market
6.1.3.4.1 Rest of North America Sanitary Ware Market, by Type
6.1.3.4.2 Rest of North America Sanitary Ware Market, by Material
6.2 Europe Sanitary Ware Market
6.2.1 Europe Sanitary Ware Market, by Type
6.2.1.1 Europe Toilet Sinks/Water Closets Market, by Country
6.2.1.2 Europe Cisterns Market, by Country
6.2.1.3 Europe Wash Basins Market, by Country
6.2.1.4 Europe Pedestals Market, by Country
6.2.2 Europe Sanitary Ware Market, by Material
6.2.2.1 Europe Ceramics Market, by Country
6.2.2.2 Europe Pressed Metals Market, by Country
6.2.2.3 Europe Acrylic Plastics & Perspex Market, by Country
6.2.2.4 Europe Others Market, by Country
6.2.3 Europe Sanitary Ware Market, by Country
6.2.3.1 Germany Sanitary Ware Market
6.2.3.1.1 Germany Sanitary Ware Market, by Type
6.2.3.1.2 Germany Sanitary Ware Market, by Material
6.2.3.2 UK Sanitary Ware Market
6.2.3.2.1 UK Sanitary Ware Market, by Type
6.2.3.2.2 UK Sanitary Ware Market, by Material
6.2.3.3 France Sanitary Ware Market
6.2.3.3.1 France Sanitary Ware Market, by Type
6.2.3.3.2 France Sanitary Ware Market, by Material
6.2.3.4 Russia Sanitary Ware Market
6.2.3.4.1 Russia Sanitary Ware Market, by Type
6.2.3.4.2 Russia Sanitary Ware Market, by Material
6.2.3.5 Spain Sanitary Ware Market
6.2.3.5.1 Spain Sanitary Ware Market, by Type
6.2.3.5.2 Spain Sanitary Ware Market, by Material
6.2.3.6 Italy Sanitary Ware Market
6.2.3.6.1 Italy Sanitary Ware Market, by Type
6.2.3.6.2 Italy Sanitary Ware Market, by Material
6.2.3.7 Rest of Europe Sanitary Ware Market
6.2.3.7.1 Rest of Europe Sanitary Ware Market, by Type
6.2.3.7.2 Rest of Europe Sanitary Ware Market, by Material
6.3 Asia Pacific Sanitary Ware Market
6.3.1 Asia Pacific Sanitary Ware Market, by Type
6.3.1.1 Asia Pacific Toilet Sinks/Water Closets Market, by Country
6.3.1.2 Asia Pacific Cisterns Market, by Country
6.3.1.3 Asia Pacific Wash Basins Market, by Country
6.3.1.4 Asia Pacific Pedestals Market, by Country
6.3.2 Asia Pacific Sanitary Ware Market, by Material
6.3.2.1 Asia Pacific Ceramics Market, by Country
6.3.2.2 Asia Pacific Pressed Metals Market, by Country
6.3.2.3 Asia Pacific Acrylic Plastics & Perspex Market, by Country
6.3.2.4 Asia Pacific Others Market, by Country
6.3.3 Asia Pacific Sanitary Ware Market, by Country
6.3.3.1 China Sanitary Ware Market
6.3.3.1.1 China Sanitary Ware Market, by Type
6.3.3.1.2 China Sanitary Ware Market, by Material
6.3.3.2 Japan Sanitary Ware Market
6.3.3.2.1 Japan Sanitary Ware Market, by Type
6.3.3.2.2 Japan Sanitary Ware Market, by Material
6.3.3.3 India Sanitary Ware Market
6.3.3.3.1 India Sanitary Ware Market, by Type
6.3.3.3.2 India Sanitary Ware Market, by Material
6.3.3.4 South Korea Sanitary Ware Market
6.3.3.4.1 South Korea Sanitary Ware Market, by Type
6.3.3.4.2 South Korea Sanitary Ware Market, by Material
6.3.3.5 Singapore Sanitary Ware Market
6.3.3.5.1 Singapore Sanitary Ware Market, by Type
6.3.3.5.2 Singapore Sanitary Ware Market, by Material
6.3.3.6 Malaysia Sanitary Ware Market
6.3.3.6.1 Malaysia Sanitary Ware Market, by Type
6.3.3.6.2 Malaysia Sanitary Ware Market, by Material
6.3.3.7 Rest of Asia Pacific Sanitary Ware Market
6.3.3.7.1 Rest of Asia Pacific Sanitary Ware Market, by Type
6.3.3.7.2 Rest of Asia Pacific Sanitary Ware Market, by Material
6.4 LAMEA Sanitary Ware Market
6.4.1 LAMEA Sanitary Ware Market, by Type
6.4.1.1 LAMEA Toilet Sinks/Water Closets Market, by Country
6.4.1.2 LAMEA Cisterns Market, by Country
6.4.1.3 LAMEA Wash Basins Market, by Country
6.4.1.4 LAMEA Pedestals Market, by Country
6.4.2 LAMEA Sanitary Ware Market, by Material
6.4.2.1 LAMEA Ceramics Market, by Country
6.4.2.2 LAMEA Pressed Metals Market, by Country
6.4.2.3 LAMEA Acrylic Plastics & Perspex Market, by Country
6.4.2.4 LAMEA Others Market, by Country
6.4.3 LAMEA Sanitary Ware Market, by Country
6.4.3.1 Brazil Sanitary Ware Market
6.4.3.1.1 Brazil Sanitary Ware Market, by Type
6.4.3.1.2 Brazil Sanitary Ware Market, by Material
6.4.3.2 Argentina Sanitary Ware Market
6.4.3.2.1 Argentina Sanitary Ware Market, by Type
6.4.3.2.2 Argentina Sanitary Ware Market, by Material
6.4.3.3 UAE Sanitary Ware Market
6.4.3.3.1 UAE Sanitary Ware Market, by Type
6.4.3.3.2 UAE Sanitary Ware Market, by Material
6.4.3.4 Saudi Arabia Sanitary Ware Market
6.4.3.4.1 Saudi Arabia Sanitary Ware Market, by Type
6.4.3.4.2 Saudi Arabia Sanitary Ware Market, by Material
6.4.3.5 South Africa Sanitary Ware Market
6.4.3.5.1 South Africa Sanitary Ware Market, by Type
6.4.3.5.2 South Africa Sanitary Ware Market, by Material
6.4.3.6 Nigeria Sanitary Ware Market
6.4.3.6.1 Nigeria Sanitary Ware Market, by Type
6.4.3.6.2 Nigeria Sanitary Ware Market, by Material
6.4.3.7 Rest of LAMEA Sanitary Ware Market
6.4.3.7.1 Rest of LAMEA Sanitary Ware Market, by Type
6.4.3.7.2 Rest of LAMEA Sanitary Ware Market, by Material
Chapter 7. Company Profiles
7.1 Geberit AG
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Research & Development Expenses
7.1.4 Recent strategies and developments:
7.1.4.1 Product Launches and Product Expansions:
7.1.4.2 Geographical Expansions:
7.1.5 SWOT Analysis
7.2 Lixil Corporation
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Segmental and Regional Analysis
7.2.4 Research & Development Expenses
7.2.5 Recent strategies and developments:
7.2.5.1 Acquisition and Mergers:
7.2.6 SWOT Analysis
7.3 Jaquar Group
7.3.1 Company Overview
7.3.2 SWOT Analysis
7.4 LAUFEN Bathrooms AG (Roca Sanitario, S.A)
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 SWOT Analysis
7.5 Cera Sanitaryware Limited
7.5.1 Company Overview
7.5.2 Financial Analysis
7.5.3 Research & Development Expenses
7.5.4 SWOT Analysis
7.6 Kohler Co.
7.6.1 Company Overview
7.6.2 SWOT Analysis
7.7 Toto Ltd.
7.7.1 Company Overview
7.7.2 Financial Analysis
7.7.3 Segmental and Regional Analysis
7.7.4 Recent strategies and developments:
7.7.4.1 Partnerships, Collaborations, and Agreements:
7.7.5 SWOT Analysis
7.8 Masco Corporation
7.8.1 Company Overview
7.8.2 Financial Analysis
7.8.3 Segmental and Regional Analysis
7.8.4 SWOT Analysis
7.9 Zurn Elkay Water Solutions Corporation
7.9.1 Company Overview
7.9.2 Financial Analysis
7.9.3 Regional Analysis
7.9.4 Research & Development Expenses
7.9.5 SWOT Analysis
7.10. Villeroy & Boch AG
7.10.1 Company Overview
7.10.2 Financial Analysis
7.10.3 Segmental Analysis
7.10.4 Research & Development Expenses
7.10.5 SWOT Analysis
Chapter 8. Winning Imperatives of Sanitary Ware Market

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings